Lifeplus Bd

What Lifeplus Bd does

Lifeplus Bangladesh Ltd. is a Dhaka-based digital healthcare platform operating as a sister concern of Labaid Group, one of Bangladesh's most established healthcare conglomerates. Founded in 2020, the company operates a mobile-first platform available on iOS and Android that aggregates telemedicine consultations, doctor appointment booking at 50+ partner hospitals (predominantly Labaid facilities including Dhanmondi, Uttara, Mirpur, and the Labaid Cancer Hospital), home diagnostic sample collection routed to partner labs (Praava Health, DNA Lab, DNA Solutions, Dr. Lal PathLabs), online pharmacy with home delivery, 24/7 ambulance dispatch, home care services (nursing, physiotherapy, caregiver support), foreign doctor review and medical tourism, and corporate wellness subscriptions. The platform also runs a lifestyle e-commerce vertical for sanitization and personal care products, primarily under the Sepnil brand, and operates a partner discount network spanning 88+ medical halls offering 5-7% medicine discounts.

Underlying the platform is a standard mobile-app architecture with web storefront, integration with Google FIT API for basic health metric tracking (BMI, blood pressure, blood sugar, lipid profile) processed in real-time without server-side retention, and e-prescription generation during telemedicine consultations. No proprietary AI/ML systems, research publications, patents, or third-party validated models are disclosed.

The business model is primarily transaction-based across most service lines: per-consultation fees for telemedicine and appointments, commission on diagnostic bookings, margins on medicine e-commerce, fees on ambulance and home care bookings, and partner commissions on pharmacy discount redemptions. Recurring revenue is limited to corporate wellness subscriptions. Customer segments span individual consumers (primary), partner hospitals and doctors (supply-side), corporate/enterprise clients (Alpha Force, MetLife, SSG, Guardian), and pharmacy customers using the discount network. GTM is product-led via mobile app stores with social media (Facebook, YouTube, X, LinkedIn) and 24/7 support through WhatsApp, Messenger, and phone hotline, supplemented by channel-partner-driven patient flow from Labaid's hospital network.

Name

Lifeplus Bd

Legal name

LifePlus Bangladesh Ltd.

Website

https://lifeplusbd.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Digital Healthcare Platform

NAICS

Home Health Care Services (62161), Offices of Physicians (6211)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH)

akta.pro secondary industries

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD), Cross-Border Telemedicine, Second Opinion & Care Navigation Facilitators (THAKAIAM), Home-Based Primary Care / Medical House Call Practices (HLAFAEAI)

Keywords

• Digital healthcare platform
• Telemedicine services
• Doctor appointment booking
• Home diagnostic testing
• Online medicine delivery

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Telemedicine Consultation Fees: Patients pay for telemedicine consultations with doctors across multiple specialties. Consultations are conducted via secured recorded lines, generating revenue per consultation session.
2. Medicine and Healthcare Product Sales: E-commerce sales of prescription medicines, OTC products, medical accessories, lifestyle products, and wellness supplements with home delivery. Products span categories including Sepnil sanitization products, pharmaceuticals from major Bangladeshi manufacturers, and personal care items.
3. Diagnostic Test Booking Commissions: Commission earned on diagnostic test bookings (blood tests, full body check-ups, lab tests) placed through the platform. Home sample collection is coordinated with partner diagnostic labs including DNA Lab, DNA Solutions, Dr.Lal PathLabs, and Praava Health.
4. Doctor Appointment Booking: Revenue generated from appointment booking fees charged when patients book consultations with doctors at partner hospitals through the platform.
5. Wellness Package Subscriptions: Corporate wellness packages and LifePlus wellness subscriptions including physiotherapy at home, offered as recurring subscription plans for corporate clients and individuals.
6. Partner Discount / Pharmacy Network: Partner medical halls (Hasan Medical Hall, Polli Mangal Medicine Hall, Mayisha Medical Hall, and others) offer discounted medicines through the platform, with LifePlus earning a commission or margin on transactions.
7. Ambulance Service Fees: Fees charged for ambulance services including General, ICU, and Freezing ambulance bookings, available 24/7 for patient transport.
8. Home Care Services: Charges for at-home nursing care, physiotherapy, caregiver support, and other home care services booked through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

LifePlus Bangladesh operates a mobile-first digital healthcare platform (iOS and Android) that lets patients book telemedicine consultations, schedule doctor appointments at 50+ partner hospitals, order home sample collection for diagnostic tests, purchase medicines and lifestyle products with home delivery, request 24/7 ambulance services, and arrange home care (nursing, physiotherapy, caregiver support). Services are fulfilled through a partner network anchored by Labaid Group hospitals and supplemented by diagnostic labs, 88+ partner pharmacies, and ambulance operators across Dhaka and Bangladesh.

Product overview

LifePlus Bangladesh is a digital healthcare platform operated as a sister concern of Labaid Group. The platform operates as a unified ecosystem of interconnected healthcare services built around a core mobile app and website. The primary offerings include Telemedicine Service (video/audio doctor consultations with e-prescriptions), Doctor Appointment (scheduling at partner hospitals), Home Sample Test (diagnostic collection), and Medicine Delivery (online pharmacy). Additional services include Wellness Package (corporate subscriptions and physiotherapy), Ambulance Service (general/ICU/freezing), Foreign Doctor Review and Medical Tourism (international healthcare access), and Home Care (nursing, caregiving). The platform also features a Lifestyle Products e-commerce store (Sepnil sanitization products, personal care), Health Monitor (Google FIT-integrated tracking), Medicine Remainder, Diabetes Care, and Partner Discount programs. All services are accessible through iOS and Android apps with 24/7 support.

Differentiator

Problem solved

Functional benefit

Products and services

• Telemedicine Service Video or audio consultation with doctors across various specialties (cardiology, dermatology, nephrology, psychiatry, oncology, pediatrics, OB/GYN, etc.) accessible through the LifePlus mobile app. Patients receive e-prescriptions during consultations via secured recorded lines.
• Doctor Appointment Booking Online appointment scheduling with doctors at partner hospitals including Labaid Dhanmondi, Labaid Uttara, Labaid Cancer Hospital, Labaid Mirpur, Apollo Clinic, JMI Specialized Hospital, and 40+ other facilities across Bangladesh, filterable by specialty, hospital, and available time slot.
• Home Sample Collection (Diagnostic Tests) Diagnostic sample collection service where a phlebotomist visits the patient's home to collect blood and lab samples for tests (e.g., 25-OH Vitamin-D, HbA1c) routed to partner labs including Praava Health, DNA Lab, DNA Solutions, and Dr. Lal PathLabs.
• Medicine Delivery (Online Pharmacy) Online pharmacy service enabling patients to order prescription medicines, OTC products, and medical accessories/equipment with prescription upload and home delivery, including discounted access via the partner pharmacy network.
• Ambulance Service 24/7 ambulance booking service providing General Ambulance, ICU Ambulance, and Freezing Ambulance for patient transport, bookable through the app and a hotline accessible at any time.
• Home Care Services In-home healthcare services including physiotherapy care, nursing care, injection administration, caregiver support, babysitter services, and senior care, bookable through the LifePlus app.
• Wellness Package (Corporate & Individual Subscriptions) Subscription-based wellness packages offered to corporate clients (e.g., Alpha Force, Guardian, SSG) and individuals, including professional physiotherapy at home, health check-up packages, and preventive care plans.
• Medical Tourism & Foreign Doctor Review End-to-end medical tourism service facilitating international patient treatment including booking, patient details management, credential uploads, and coordination with foreign medical providers, plus consultation booking with international doctors from China, India, Malaysia, Singapore, and Thailand.
• Partner Discount Program Discount program offering 5-7% savings at 88+ partnered pharmacies and medical halls across Bangladesh (including Hasan Medical Hall, Mayisha Medical Hall, Vai Vai Medical Hall, Polli Mangal Medicine Hall, Sako Drug House), leveraging partner discount cards issued through the platform.
• Lifestyle Products (E-commerce) E-commerce storefront selling healthcare and wellness products including Sepnil face masks (Black/Blue/Light Brown, 50 pcs at ৳ 320), Sepnil Disinfectant Spray 300ml (৳ 350), Sepnil Floor Cleaner 1L (৳ 230), Sepnil Hand Sanitizer 200ml (৳ 240), Sepnil Hand Wash 200ml (৳ 105), and other personal care and nutritional supplement products.

Quantifiable outcome

• Platform connects patients with doctors across 35+ medical specialties including Cardiology, Nephrology, Dermatology, Psychiatry, Neurology, and more
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Labaid GroupcoreStrategic or Co-development PartnerLifePlus Bangladesh is a sister concern of Labaid Group, one of Bangladesh's most prominent healthcare conglomerates. Labaid Group provides the hospital network, doctor pool, and healthcare infrastructure that underpins LifePlus's digital platform. The partnership enables LifePlus to offer appointments with Labaid's renowned specialists across multiple facilities including Labaid Specialized Hospital, Labaid Cancer Hospital, and multiple diagnostic centers.
• Labaid Cancer Hospital And Super Speciality CentrecoreStrategic or Co-development PartnerPartner cancer hospital and super specialty center providing oncologists, radiotherapists, and super-specialty doctors for telemedicine and appointment booking through the LifePlus platform. Patients can access cancer specialists and super-specialty care via the platform.
• Apollo Clinic & JMI Specialized Hospital Ltd.coreChannel Partner/ Reseller/ DistributorPartner specialized hospital providing doctors and medical services for appointment bookings through LifePlus. Serves patients seeking consultations with specialists at Apollo/JMI facilities.
• Praava HealthcoreStrategic or Co-development PartnerPartner diagnostic laboratory providing pathology and diagnostic testing services. Praava Health is integrated into the home sample collection workflow on the LifePlus platform, enabling patients to book lab tests with home sample collection through Praava.
• Dr.Lal PathLabsminorChannel Partner/ Reseller/ DistributorInternational diagnostic lab partner available on the LifePlus platform for pathology and laboratory test bookings. Dr.Lal PathLabs is one of India's largest diagnostic chains with operations in Bangladesh.
• DNA LabminorChannel Partner/ Reseller/ DistributorPartner diagnostic laboratory network providing pathology services through the LifePlus platform for diagnostic test bookings and home sample collection.
• DNA SolutionsminorChannel Partner/ Reseller/ DistributorPartner diagnostic center providing laboratory services on the LifePlus platform for patient diagnostic test bookings.
• Hasan Medical HallminorChannel Partner/ Reseller/ DistributorPartner pharmacy offering 6% discount on medicines to LifePlus customers through the partner discount program. One of 88+ partner medical halls in the network.
• Mayisha Medical HallminorChannel Partner/ Reseller/ DistributorPartner pharmacy offering 7% discount on medicines to LifePlus customers through the partner discount program. Highest discount rate among listed pharmacy partners.
• Vai Vai Medical HallminorChannel Partner/ Reseller/ DistributorPartner pharmacy offering 5% discount on medicines to LifePlus customers through the partner discount program.
• Labaid Uttara-1coreChannel Partner/ Reseller/ DistributorMajor Labaid hospital location providing doctors for telemedicine and in-person consultations through LifePlus. Particularly active for foreign doctor review and medical tourism consultations with doctors from India and other countries.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tata 1mg: Leading Indian online pharmacy and digital health platform offering medicine delivery, lab test booking, telemedicine, and health content. Comparable in multi-service aggregator positioning and consumer-direct GTM.
• MediBuddy: Indian digital healthcare platform providing online doctor consultations, lab tests, medicine delivery, and corporate wellness subscriptions. Direct overlap in B2B wellness and consumer telehealth verticals.
• PharmEasy: Indian online pharmacy and diagnostics aggregator offering medicine delivery, lab test booking, and telehealth. Comparable transaction-fee business model and partnership-driven supply.
• Apollo 24/7: Digital arm of Apollo Hospitals (India) offering online consultations, medicine delivery, lab tests, and home care. Highly comparable given hospital-group-affiliated platform model.
• Practo: India-based digital healthcare platform offering doctor appointment booking, telemedicine, online pharmacy, and home diagnostics. Most analogous direct peer given similar aggregator model and emerging-market consumer profile.

Broad incumbents

• Ping An Good Doctor: China's largest health-tech platform from Ping An insurance group, offering telemedicine, pharmacy, hospital network, and wellness. Illustrates the scale trajectory possible when a healthcare conglomerate backs a digital platform.
• Teladoc Health: Global telehealth incumbent offering virtual care across specialties, chronic care, and mental health. Useful benchmark for telehealth scale, multi-specialty coverage, and chronic care monetization.

Regional players

• Doctor Anywhere: Southeast Asia digital health platform with telemedicine, marketplace, and chronic-care offerings. Operates across Singapore, Thailand, Vietnam, Malaysia, Philippines — comparable cross-vertical platform model.
• Halodoc: Indonesia's leading health-tech platform offering telemedicine, medicine delivery, lab bookings, and home care. Same asset-light aggregator playbook in an adjacent emerging Asian market.

Others

• Praava Health: Bangladesh-based diagnostic and outpatient healthcare provider, already a LifePlus partner. Operates brick-and-mortar clinics plus home sample collection — adjacent provider model in the same geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lifeplu87168379
• YouTubeyoutube.com/@LifePlusBangladesh
• Facebookfacebook.com/LifePlusBD
• LinkedInlinkedin.com/company/lifeplus-bd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifeplus Bd