Texas Southwest Floors

What Texas Southwest Floors does

Texas Southwest Floors, Inc. is a Texas-based specialty trade contractor that sells and installs flooring and countertop products for the multifamily, multifamily new construction, and retail/commercial sectors. Founded in 1995 and headquartered in Carrollton, Texas, the company operates four regional offices covering the Dallas/Fort Worth, Austin, Houston, and San Antonio metros, supported by company-employed installers and assigned field sales representatives. Its product portfolio spans carpet, sheet vinyl, luxury vinyl plank and tile, subfloors, rubber flooring, granite countertops, and backsplash, with add-on services including pet treatment and subfloor repair; all installations carry a 13-month workmanship warranty and are backed by a next-day and Saturday service guarantee.

The business generates revenue through one-time project sales of product plus installation labor, priced on a quote basis rather than through disclosed list pricing. Go-to-market is enterprise field sales aimed at multifamily property management accounts, reinforced by an online customer portal (portal.rmaster.com) for reordering and account management, and by active memberships in regional, state, and national apartment associations (TAA, NAA, AAA, SAAA, AAGD, AHSG, AATC, CommUSA) that serve as referral channels. Preferred-vendor supply relationships with major manufacturers — Shaw Industries, Mohawk, Dal-Tile, Anderson Tuftex, Emser, Marazzi, Bruce, Congoleum, and Leggett & Platt — support procurement pricing and product breadth.

Ownership is closely held and founder/family-controlled with no disclosed private equity, venture capital, or parent company involvement. The company is independently financed (no funding rounds disclosed), operates entirely within Texas, and reports no app, API, or proprietary technology platform beyond the third-party customer portal. With 51–100 employees, four staffed regional locations, and ~30 years of continuous operation, Texas Southwest Floors is a mature, regionally concentrated specialty trade business whose principal growth lever is depth of penetration in the Texas multifamily market rather than geographic or product-line expansion beyond it.

Name

Texas Southwest Floors

Legal name

Texas Southwest Floors, Inc.

Website

https://texasswfloors.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Texas Southwest Floors is a Texas-based, privately held specialty trade contractor founded in 1995 that sells and installs flooring (carpet, sheet vinyl, LVT/LVP, subfloors, rubber) and countertops (granite, backsplash) for multifamily, multifamily new construction, and retail/commercial customers across the DFW, Austin, Houston, and San Antonio markets.

Ownership category

akta.pro rank

Product category

Commercial Flooring & Installation Services

NAICS

Flooring Contractors (238330), Flooring Contractors (23833), Floor Covering Retailers (449121)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Vinyl (LVP/LVT/Sheet) Flooring Installation (HSAPAGAD), Hardwood Floor Installation (HSAPAGAA)

Keywords

• Multifamily flooring
• Commercial flooring installation
• Countertop installation
• Resilient flooring supply
• Apartment flooring services

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Products and Installation: Sale and installation of flooring products including carpet, sheet vinyl, luxury vinyl plank and tile, subfloors, rubber flooring for multifamily properties. Also includes granite and backsplash installation services.
2. Countertop Products and Installation: Sale and installation of granite countertops and backsplash products for multifamily projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Texas Southwest Floors supplies and installs flooring products (carpet, sheet vinyl, luxury vinyl plank and tile, subfloors, and rubber flooring) and countertop products (granite and backsplash) primarily for the multifamily, multifamily new construction, and retail/commercial sectors across the Dallas/Fort Worth, Houston, Austin, and San Antonio markets in Texas. The company bundles products with professional installation, a 13-month workmanship warranty, next-day and Saturday service availability, and a personalized online ordering and account management portal.

Product overview

Texas Southwest Floors, Inc. is a flooring and countertop company serving the multifamily, multifamily new construction, and retail/commercial sectors across Dallas/Fort Worth, Houston, Austin, and San Antonio since 1995. The company's product portfolio centers on flooring products including Carpet, Sheet Vinyl, Luxury Vinyl Plank and Tile, Subfloors, and Rubber Flooring, complemented by countertop products such as Granite and Backsplash Products. These products are offered alongside installation services, an online ordering portal, pet treatment services, and a 13-month workmanship warranty. The company operates as a direct purchaser from suppliers to offer competitive pricing and positions itself as specialists in the multifamily apartment industry, providing cost-effective flooring solutions without compromising quality products and workmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet
• Sheet Vinyl
• Luxury Vinyl Plank and Tile
• Subfloors
• Rubber Flooring
• Granite Countertops
• Backsplash Products
• Multifamily Flooring and Countertop Services
• Pet Treatment Services

Quantifiable outcome

• 13-month warranty on workmanship
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core and minor.

• Austin Apartment AssociationcoreOthersProud member of the Austin Apartment Association, a regional industry organization supporting multifamily property managers in the Austin metro area.
• San Antonio Apartment AssociationcoreOthersProud member of the San Antonio Apartment Association supporting multifamily industry professionals in the San Antonio region.
• Texas Apartment Association (TAA)coreOthersProud member of TAA, the state-level apartment association representing multifamily industry interests in Texas.
• National Apartment Association (NAA)coreOthersProud member of NAA, the national organization representing the apartment industry.
• AATC (Apartment Tax & Technical Council)minorOthersMember of AATC, an apartment industry association.
• AAGD (Austin Apartment Growers Dallas)minorOthersMember of AAGD, a Dallas-area apartment industry association.
• CommUSAminorOthersProud member of CommUSA, a commercial services association.
• AHSGminorOthersMember of AHSG, an apartment housing services group.
• Shaw IndustriescoreChannel Partner/ Reseller/ DistributorPreferred flooring vendor partner. Shaw is a major manufacturer of carpet, hardwood, laminate, and luxury vinyl flooring products.
• Mohawk FlooringcoreChannel Partner/ Reseller/ DistributorPreferred flooring vendor partner. Mohawk is a leading manufacturer of flooring products including carpet, hardwood, and tile.
• Dal-TilecoreChannel Partner/ Reseller/ DistributorTile and stone flooring vendor partner for ceramic, porcelain, and natural stone products.
• DaltilecoreChannel Partner/ Reseller/ DistributorTile vendor partner offering ceramic, porcelain, and natural stone tile products.
• Anderson TuftexminorChannel Partner/ Reseller/ DistributorHardwood flooring vendor partner offering premium hardwood flooring products.
• Arizona TileminorChannel Partner/ Reseller/ DistributorTile and stone vendor partner offering natural stone, porcelain, and glass tile products.
• Emser TileminorChannel Partner/ Reseller/ DistributorTile vendor partner offering residential and commercial tile products.
• MarazziminorChannel Partner/ Reseller/ DistributorTile and stone flooring vendor partner offering ceramic and porcelain tile products.
• BruceminorChannel Partner/ Reseller/ DistributorHardwood flooring vendor partner offering residential and commercial hardwood products.
• CongoleumminorChannel Partner/ Reseller/ DistributorVinyl flooring vendor partner offering sheet vinyl and luxury vinyl products.
• FloorFoliominorChannel Partner/ Reseller/ DistributorFlooring vendor partner offering a variety of flooring products.
• CarpenterminorChannel Partner/ Reseller/ DistributorVendor partner, likely for subfloor and construction materials.
• Leggett & PlattminorChannel Partner/ Reseller/ DistributorVendor partner for flooring-related products and components.
• LM FlooringminorChannel Partner/ Reseller/ DistributorHardwood flooring vendor partner offering engineered and solid hardwood products.
• Trinity HardwoodminorChannel Partner/ Reseller/ DistributorHardwood flooring vendor partner.
• Readers Wholesale DistributorsminorChannel Partner/ Reseller/ DistributorWholesale flooring distributor vendor partner.
• STC (Shaker Traditions Corp?)minorChannel Partner/ Reseller/ DistributorVendor partner for flooring products.
• AdletaminorChannel Partner/ Reseller/ DistributorFlooring vendor partner offering hardwood and other flooring products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Empire Today: National flooring retailer/installer offering in-home shopping and next-day installation of carpet, hardwood, vinyl, and tile. Directly comparable as a multi-product flooring sales-and-installation specialist serving residential and commercial customers with rapid turnaround.
• 50 Floor: Mobile flooring showroom and installation company offering in-home sales of carpet, hardwood, LVP, and tile with professional installation. Closely mirrors TSWF's combined product-plus-installation model and customer-experience emphasis.

Broad incumbents

• Floor & Decor: Large specialty retailer of hard-surface flooring with a growing pro/installer program. Comparable as a multi-category flooring supplier increasingly targeting the same contractor and property-management buyer that TSWF serves.
• Home Depot: Largest U.S. home center with extensive flooring assortment and installation services marketed to both DIY and pro/contractor customers. Comparable as a broad-line competitor and adjacent channel for multifamily property maintenance purchasing.
• Lowe's: National home improvement retailer with flooring products and installation services aimed at residential and pro customers. Comparable as a broad-line alternative channel for property managers and a benchmark for flooring category scale and pricing.
• LL Flooring: Specialty flooring retailer focused on hardwood, vinyl, and laminate with professional installation offerings. Comparable as a specialty retailer that increasingly targets pro and multifamily accounts.
• Carpet One Floor & Home: Cooperative of independently owned flooring retailers offering carpet, hardwood, tile, vinyl, and installation services. Comparable as a multi-brand flooring retail model competing for the same residential and light commercial customers.

Others

• Shaw Industries Group: Berkshire Hathaway-owned flooring manufacturer (carpet, hardwood, LVT) and a core TSWF vendor. Comparable as both a key supplier relationship and a potential vertically integrated competitor expanding into direct-to-contractor channels.
• Mohawk Industries: One of the world's largest flooring manufacturers, offering carpet, hardwood, laminate, tile, and LVT. Comparable as a TSWF preferred vendor whose vertical integration and direct-contractor programs could pressure regional specialists.

Regional players

• Floors USA: Texas-based flooring retailer and installer offering carpet, hardwood, tile, LVP, and laminate with installation services across the Dallas/Fort Worth market. Directly comparable as a regional Texas competitor targeting overlapping residential and commercial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TexasSouthwestFloors
• LinkedInlinkedin.com/company/texas-southwest-floors-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Southwest Floors