What Bluejay Reviews does

Bluejay Reviews (legal name "Blue Jay Reviews") is a privately held US-based subscription software company, headquartered in Alpharetta, Georgia, and operating since approximately 2013 as a subsidiary of Novera Payment Solutions. The company sells an online reputation management platform targeted primarily at mid-market property management firms and real estate brokerages. Its core product is built around a proprietary 4-Pillar Review Generation Framework consisting of automated review solicitation (via text and email, with NPS campaigns), a simplified customer review-submission process, a negative review blocking capability claimed at an 80%+ success rate, and positive review marketing with SEO optimization. The platform monitors reviews across 180+ sites including Google, Facebook, BBB, Yelp, and Yellow Pages, and higher-tier plans add management of 55+ third-party listings. The website's sign-in flow is hosted on birdeye.com, indicating that the company relies on a third-party platform partner for identity/authentication and likely portions of the underlying technology stack.

The company operates a hybrid go-to-market combining inside sales with self-serve subscription signup. Three annual subscription tiers are offered — Standard Reviews (entry), Lead Generator / Ultimate (mid-tier, flagged as "Most Popular"), and Local Market Dominator (premium, with SEO Booster, social media manager, and lead capture chatbot) — billed annually with auto-renewal, a 30-day money-back guarantee, and a $599 early termination fee. Marketing is content-driven, leaning heavily on property-management case studies, complimentary review analysis offers, and consumer review statistics to convert mid-funnel prospects. The company has no disclosed external funding, no public management team, no M&A activity, and headcount of 1–10 employees.

The customer base is heavily concentrated in US property management. Named clients include Lone Star Realty & Property Management, Green Ivy Property Management, One Door Realty, Johnson Property Management, Fox Property Management, Willshire Property Management, Jacob Grant Property Management, and Statewide Enterprises. Documented outcomes include a property manager improving from 2.9 to 4 stars on Google, 81% positive review share, and over 70 leads per month reported by one case-study client. No data on customer count, churn, ARR, or geographic footprint beyond the United States is provided.

Name

Bluejay Reviews

Legal name

Blue Jay Reviews

Website

https://bluejayreviews.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Bluejay Reviews is a US-based subscription software platform that manages online reviews for mid-market property management and real estate companies, offering automated review solicitation, negative review blocking, multi-site monitoring across 180+ sites, and SEO-driven local listing optimization.

Ownership category

akta.pro rank

Product category

Online Reputation Management Software

NAICS

Marketing Consulting Services (541613), Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising (7310)

akta.pro primary industry

Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC)

akta.pro secondary industry

Local SEO (Maps, Citations, Reviews) (BPAFAJAD)

Keywords

• Online reputation management
• Review generation software
• Review monitoring platform
• Local SEO management
• Review solicitation automation

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Services: Monthly subscription fees for access to review management platform with tiered service levels. Billed annually with auto-renewal. Early termination fee of $599 for contract cancellation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bluejay Reviews is an online reputation management software platform that tracks, generates, promotes, and optimizes online reviews for businesses. It offers three annual subscription tiers (Standard Reviews, Lead Generator/Ultimate, and Local Market Dominator) combining automated review solicitation, monitoring across 180+ review sites, Google My Business integration, SEO-optimized review micro-sites, and, at the top tier, listings management, social media tools, and a lead capture chatbot. The service is delivered primarily to mid-market property management and real estate companies under a '30 days or you don't pay' guarantee.

Product overview

Bluejay Reviews operates as a review management platform offering three subscription tiers (Standard Reviews, Lead Generator/Ultimate, and Local Market Dominator) built on its proprietary Review Generation Framework. The platform uses a 4-pillar approach combining automated review solicitation via CRM integrations, simplified review submission processes, negative review blocking capabilities, and positive review marketing for SEO optimization. Higher-tier plans add SEO booster features including 55+ listing management sites, social media management, and lead capture functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Market Dominator Top-tier subscription package that includes all Lead Generator features plus an SEO Booster (55+ third-party listing site management, local SEO performance analysis, SEO-optimized third-party review sites), a social media manager, an insights dashboard, and a lead capture chatbot, sold as an annual subscription to property management and real estate businesses seeking end-to-end reputation and lead capture.
• Lead Generator (Ultimate) Mid-tier subscription plan featuring monitoring across 180+ review sites with real-time alerts, automatic and manual review request campaigns via text and email, automated and manual review responses, Net Promoter Score campaigns, marketing of positive reviews, an analytics and leaderboard portal, Google My Business integration, and CRM integration, sold annually to mid-market property management and real estate companies.
• Standard Reviews Entry-level subscription plan providing core online review monitoring and request capabilities for businesses, sold as an annual subscription with a 30-day money-back guarantee.
• Review Generation Framework Proprietary 4-pillar methodology delivered as part of Bluejay's subscription service for increasing positive reviews and star ratings: (1) soliciting reviews through automation and CRM integrations, (2) simplifying the review writing process, (3) blocking negative reviews from posting publicly (claimed 80%+ success rate), and (4) optimizing and marketing positive reviews for local SEO lift.

Quantifiable outcome

• 80%+ success rate blocking negative reviews from being posted publicly
• +6 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature8 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Yext: Yext provides listings management, reviews monitoring, and a digital presence platform for multi-location brands. Its listings and review features directly overlap with Bluejay's SEO Booster (55+ listings management) and review monitoring capabilities.
• Podium: Podium is a customer interaction and reputation management platform focused on local businesses, particularly home services, automotive, and property-related verticals. It offers review monitoring, messaging, payments, and lead conversion features, directly overlapping with Bluejay's review generation and lead capture capabilities.
• Chatmeter: Chatmeter is a reputation management and brand intelligence platform focused on multi-location enterprises, offering review monitoring, listings management, and competitive benchmarking. Its multi-location enterprise orientation parallels Bluejay's enterprise/multi-location sales motion and listings management features.
• Birdeye: Birdeye is a leading customer experience and reputation management platform that monitors reviews across 200+ sites, manages listings, and offers AI-powered response tools. Bluejay Reviews' website literally directs customers to birdeye.com for sign-in, strongly suggesting Bluejay resells or layers services on top of Birdeye's platform, making it the most directly comparable peer.
• NiceJob: NiceJob is a reputation marketing platform built for service businesses, automating review requests, showcasing testimonials, and boosting SEO. Its customer base and feature set (review requests, reputation monitoring, marketing) closely align with Bluejay's property management and real estate focus.
• Broadclyst (Broadly): Broadly is a customer review and messaging platform targeted at local service businesses, with automated review requests, webchat, and customer feedback features. Its focus on local services and review generation overlaps closely with Bluejay's review solicitation and negative review blocking functionality.
• Grade.us: Grade.us is a white-label review marketing platform designed for agencies and resellers that want to offer review management services to their clients. Bluejay's service-led model and vertical specialization mirror Grade.us's agency/reseller positioning, making it a comparable peer on go-to-market.
• Reputation.com: Reputation.com is an enterprise reputation management platform that aggregates reviews, surveys, social, and listings data for multi-location businesses. Its core capability set (review monitoring, response, listings management, social publishing) is closely aligned with Bluejay's Local Market Dominator tier.
• ReviewTrackers: ReviewTrackers is a review monitoring and management platform that aggregates reviews from 100+ sites and provides analytics and response tools. It targets multi-location and franchise businesses, a customer profile that overlaps with Bluejay's enterprise/multi-location offering.

Broad incumbents

• Thryv: Thryv is a broad SMB software platform offering CRM, marketing automation, reputation management, and online presence tools to small and mid-sized businesses. Its review management module competes directly with Bluejay while bundling into a wider SMB software suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bluejayreviews
• LinkedInlinkedin.com/company/blue-jay-reviews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluejay Reviews