Novolytics
Novolytics is a Hyderabad-based AI voice agent platform that automates phone-based lead qualification, debt recovery, recruitment screening, and customer service for Indian enterprises using ChatGPT and Gemini with RAG, priced via tiered subscriptions starting at INR 20,000 per month.
- Company typePrivate
- Founded2021
- HeadquartersHyderabad, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Novolytics does
Novolytics is a privately held, Hyderabad-based software company that builds AI-powered voice agents for automating enterprise phone interactions. The platform combines third-party large language models (ChatGPT and Gemini) with Retrieval-Augmented Generation (RAG) to deliver contextually aware, human-like conversations in Hindi, Tamil, and English (Indian, American, and neutral accents). Core product surface comprises the Novolytics AI Voice Agent (for outbound and inbound automated calls, including lead qualification, debt recovery, recruitment screening, and customer service), INTalk (a web-based Novolytics AI Assistant for live conversational engagement), and the Spark AI Agent product variant.
The company generates revenue through tiered monthly subscriptions: a Starter plan at INR 20,000/month (1,500 call minutes), a Growth plan at INR 50,000/month (7,500 call minutes, CRM integrations, live transfers), and a custom-priced Enterprise tier with white-labeling, dedicated infrastructure, and SLAs. Distribution is sales-led, with a 'Book a Demo' funnel on novolytics.ai routed through Apollo.io, and a 48-hour plug-and-play deployment that positions the product for rapid mid-market adoption. The platform integrates natively with HubSpot, Salesforce, Zoho, Pipedrive, Zendesk, Freshworks, Twilio, WhatsApp, Gong, Zapier, Workato, Google Calendar, Slack, Teams, and Outlook.
Novolytics serves customers across Automotive (Ashok Leyland, Maruti Suzuki), BFSI and debt recovery (George Oakes), Real Estate (Tattva Propsmart), Hospitality (Oaks), Recruitment (RecruitMax), Pharmaceutical (Truemeds), Media and Advertising (Dentsu), Sales and Lead Generation (Onlinesales.ai), Political and Government (Democratiq), and Construction (Ramsan), with operating geographies in India and Bangladesh. Compliance posture includes GDPR-ready, HIPAA-compliant, and PCI-compliant configurations on the enterprise tier. The company employs 11-50 people and has not disclosed any funding rounds to date.
Novolytics firmographics
Firmographics- Name
- Novolytics
- Legal name
- Novolytics
- Website
- https://novolytics.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Novolytics is a Hyderabad-based AI voice agent platform that automates phone-based lead qualification, debt recovery, recruitment screening, and customer service for Indian enterprises using ChatGPT and Gemini with RAG, priced via tiered subscriptions starting at INR 20,000 per month.
- Ownership category
- akta.pro rank
Novolytics industry classification
Industry- Product category
- Conversational AI Voice Agents
- NAICS
- Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
- akta.pro secondary industries
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)
Keywords
Where Novolytics is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Markets served
Novolytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- AI Voice Agent Subscriptions: Monthly subscription-based pricing tiers (Starter at ₹20,000/month, Growth at ₹50,000/month) with usage measured in call minutes. Additional revenue from enterprise custom pricing with higher volumes and SLAs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan at ₹20,000/month with 1,500 call minutes, 1 voice persona, and basic features |
| Subscription | Monthly | Growth plan at ₹50,000/month with 7,500 call minutes, 3 custom flows, and CRM integrations |
| Subscription | Multi-year contract | Scale/Enterprise with custom pricing for high volumes and white-label capabilities |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Novolytics product offering
Product offeringCore offering
Novolytics sells an AI-powered voice agent platform that autonomously handles inbound and outbound phone calls for businesses. The product combines Large Language Models (ChatGPT and Gemini) with Retrieval-Augmented Generation (RAG) to qualify leads, book appointments, run debt recovery calls, perform recruitment screening, and escalate to human agents when needed. It supports multiple languages and accents (Hindi, Tamil, English with Indian/American/neutral accents) and integrates natively with CRM and communication tools such as HubSpot, Salesforce, Zoho, WhatsApp, and Twilio.
Product overview
Novolytics offers a unified AI voice automation platform centered on its AI Voice Agent product. The platform combines Large Language Models (ChatGPT + Gemini) with Retrieval-Augmented Generation (RAG) technology to deliver intelligent voice automation. Key use cases include lead qualification, sales automation, customer service, debt recovery, and recruitment screening. The product integrates natively with popular CRM platforms (HubSpot, Salesforce, Zoho) and communication tools (WhatsApp, Twilio), with custom API/SFTP integrations available on request. The company serves multiple industries including BFSI, Real Estate, Hospitality, and Recruitment.
Differentiator
Problem solved
Functional benefit
Products and services
- Novolytics AI Voice Agent Subscription-based AI voice agent that autonomously handles phone calls, qualifies leads, books appointments, transfers hot leads to human agents, and integrates with CRM, WhatsApp, and telephony systems. Sold to mid-market and enterprise businesses across BFSI, real estate, hospitality, automotive, recruitment, debt recovery, and political/govt verticals.
Quantifiable outcome
- 35% lead conversion improvement
- +7 more outcomes
Companies that use Novolytics
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles1 record
Novolytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability8 records
Feature9 records
Novolytics partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and secondary.
- HubSpotcoreNative CRM integration with HubSpot for automatic lead logging and management. Available on Growth plan and above.
- SalesforcecoreNative CRM integration with Salesforce for enterprise lead management and automation workflows.
- ZendeskcoreIntegration with Zendesk for customer service and support ticket management automation.
- ZapiercoreIntegration via Zapier for connecting with thousands of business applications and workflow automation.
- WhatsAppcoreWhatsApp integration for sending follow-ups, summaries, and real-time notifications to teams and customers.
- TwiliocoreVoice infrastructure powered by Twilio for reliable call handling and telephony services.
- Zoho CRMcoreCRM integration with Zoho for lead management, available on Growth plan tier.
- PipedrivesecondaryCRM integration with Pipedrive for sales pipeline and lead management.
- FreshworkssecondaryIntegration with Freshworks suite of customer engagement products.
- GongsecondaryIntegration with Gong for call recording analysis and sales intelligence.
- WorkatosecondaryEnterprise integration platform for workflow automation and connected apps.
- LeadSquaredsecondaryMarketing and sales automation platform integration for lead management.
- Google CalendarsecondaryCalendar integration for appointment booking and scheduling coordination.
- Microsoft TeamssecondaryTeams integration for internal notifications and team collaboration.
- SlacksecondarySlack integration for real-time notifications and team alerts.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Novolytics competitors and assessment
Company assessmentDirect peers
- Synthflow AI: AI voice agent platform offering no-code deployment of conversational voice bots for sales and support use cases — directly comparable to Novolytics' core offering.
- Retell AI: Provides LLM-powered voice agents for inbound and outbound calls with CRM integrations and live transfer — overlapping product surface with Novolytics' AI voice agent.
- VAPI: Developer platform for building, testing, and deploying AI voice agents over telephony — same LLM + voice agent category as Novolytics.
- Bland AI: Enterprise AI phone-calling platform automating inbound and outbound enterprise calls — comparable in use case (sales, support, debt recovery) to Novolytics.
- Air AI: Conversational AI voice agent for sales and customer engagement with 40-minute autonomous call capability — directly competes with Novolytics on autonomous voice agent positioning.
- Yellow.ai: India-headquartered conversational AI platform for customer service and sales automation across voice and chat — closest Indian-market peer to Novolytics with broader omnichannel scope.
Broad incumbents
- PolyAI: Enterprise-grade voice AI for customer service call centers, typically deployed at larger scale and across more geographies than Novolytics.
- Kore.ai: Conversational AI platform offering virtual agents across voice, chat, and email for enterprise — broader portfolio than Novolytics but overlapping in voice automation.
Emerging players
- Voiceflow: Collaborative platform for designing and deploying conversational AI agents including voice — overlaps with Novolytics on the agent-building and deployment experience.
Regional players
- Ozonetel: India-based cloud telephony and contact center AI platform serving Indian enterprises — regionally adjacent to Novolytics with overlapping Indian customer base and telephony stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Novolytics social profiles
Digital presenceNovolytics compliance and trust
Trust signalCompliance3 records
Novolytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novolytics leadership team
Management profileNumber of profiles
Novolytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novolytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novolytics
What does Novolytics do?
Novolytics sells an AI-powered voice agent platform that autonomously handles inbound and outbound phone calls for businesses. The product combines Large Language Models (ChatGPT and Gemini) with Retrieval-Augmented Generation (RAG) to qualify leads, book appointments, run debt recovery calls, perform recruitment screening, and escalate to human agents when needed. It supports multiple languages and accents (Hindi, Tamil, English with Indian/American/neutral accents) and integrates natively with CRM and communication tools such as HubSpot, Salesforce, Zoho, WhatsApp, and Twilio.
Is Novolytics a public or private company?
Novolytics is a private company. It is classified as unknown and is currently operating.
When was Novolytics founded?
Novolytics was founded in 2021. It employs 1 to 10 people.
Where is Novolytics based?
Novolytics is headquartered in Hyderabad, India, in the Asia region.
How does Novolytics make money?
One revenue line is on record: AI Voice Agent Subscriptions.
Who are Novolytics's main competitors?
Direct peers on record are Synthflow AI, Retell AI, VAPI, Bland AI, Air AI and Yellow.ai. Broad incumbents are PolyAI and Kore.ai. Voiceflow is listed as an emerging player. Ozonetel is listed as a regional player.
Does Novolytics have an API?
Yes. Custom integrations via API or SFTP available on request. No public API documentation or developer portal explicitly mentioned.
What industry is Novolytics in?
Novolytics's product category is Conversational AI Voice Agents. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation), with a secondary code of BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots). Its NAICS code is 56142 and its SIC code is 7372.