GTM Engine
GTM Engine is an AI-powered revenue execution platform that sits on top of Salesforce and HubSpot, using autonomous agents and NLP to automate CRM hygiene, deal scoring, forecasting, and prospecting for sales, RevOps, CS, and SDR teams.
- Company typePrivate
- Founded2024
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GTM Engine does
GTM Engine is a privately held, San Francisco-based AI software company founded in 2024 that builds a revenue execution platform designed to sit on top of existing CRM systems, primarily Salesforce and HubSpot. The platform uses autonomous AI agents and natural language processing to capture, analyze, and synthesize every customer interaction — calls, emails, meetings, and notes — into structured CRM field updates, deal health scores, propensity-to-buy scores, and next-step recommendations. Core sub-products include Genie (a conversational AI assistant in Slack and web), Agentic Workflows (multi-step automation triggered by CRM events and signals), Automatic CRM Hygiene, Deal Health & Forecasting, Account Propensity Scoring, Account Research & Enrichment, Call Recording & Intelligence, and modules for Customer Success and Content generation.
The underlying architecture unifies CRM, email/calendar, conversation intelligence (Gong, Chorus, Grain, Fathom, Read, Sybill, Fireflies), and communication tools (Slack, Teams) into a single data model in which every field is re-evaluated on every touchpoint and traces back to a sourced conversation. The company serves sales leaders, RevOps, customer success leaders, SDR leaders, and marketing leaders via a horizontal go-to-market motion, with named customers including Topo, Tango, Viso Trust, TOFU, LeanScale, Mediar, and Verituity.
GTM Engine monetizes through a five-tier SaaS subscription model — Free ($0), Launch ($149/seat/month), Team ($129/seat/month, 5-seat minimum), Grow ($99/seat/month, 20-seat minimum), and Enterprise (custom) — combining a product-led growth freemium entry with usage-based credits for prospecting and inside/field sales for mid-market and enterprise contracts. Distribution is hybrid: self-serve PLG, direct inside and enterprise sales, a referral/reseller partner program targeting Salesforce and HubSpot consultancies, and content-led demand generation through blogs, webinars, and a community-facing RevRel function. Co-founders Robert Moseley (CEO, ex-VP GTM at five unicorns including Cloudinary, Moveworks, Harvey, Netlify, Copy.ai) and Gregory Lee (CTO, Stanford-trained 3x founder with 6 patents) lead the company, which is remote-first with a San Francisco engineering office and is SOC 2 Type II, HIPAA, and GDPR certified.
GTM Engine firmographics
Firmographics- Name
- GTM Engine
- Legal name
- GTM Engine, Inc.
- Website
- https://gtmengine.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GTM Engine is an AI-powered revenue execution platform that sits on top of Salesforce and HubSpot, using autonomous agents and NLP to automate CRM hygiene, deal scoring, forecasting, and prospecting for sales, RevOps, CS, and SDR teams.
- Ownership category
- akta.pro rank
GTM Engine industry classification
Industry- Product category
- Revenue Intelligence and Sales Execution Software
- NAICS
- Software Publishers (51321), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- CRM Analytics, Revenue Intelligence & Forecasting (HDAEAFAI)
- akta.pro secondary industries
- Sales Force Automation (SFA) CRM (HDAEAFAA), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), CRM Managed Services & Support (BPAEAGAD)
Keywords
Where GTM Engine is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GTM Engine business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Seat-based): Per-seat monthly subscription model with tiered pricing. Includes base price per seat plus included credits. Higher tiers offer lower per-seat pricing with more included credits and advanced features.
- Usage-based Credits: Monthly credit allocation based on tier, with additional credits available for purchase. Credits used for prospecting activities like account finding, contact research, email/phone verification, and enrichment operations.
- Enterprise Custom Contracts: Enterprise tier with custom seat counts, credit packages, SSO, premium support, and custom terms/redlines. Pricing negotiated directly with sales team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for trying GTM Engine on real prospecting workflows |
| Subscription | Monthly | Launch - Entry paid tier with CRM integration and core automation |
| Subscription | Monthly | Team - For small sales teams with collaboration features |
| Subscription | Monthly | Grow - For medium-sized teams with CS and Content engines |
| Subscription | Multi-year contract | Enterprise - Custom packages with advanced security and support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
GTM Engine product offering
Product offeringCore offering
GTM Engine is an AI-powered revenue execution platform that sits on top of existing CRM systems (Salesforce, HubSpot) and uses autonomous AI agents to automatically capture, transcribe, and synthesize customer interactions (calls, emails, meetings, notes) into structured CRM field updates, deal health and propensity scores, and multi-step workflow automations. The platform unifies CRM, email, calendar, and conversation intelligence data into a single model, then drives action through agentic workflows, a Slack-embedded Genie AI assistant, automated record creation, and continuous CRM hygiene. It is sold as a SaaS subscription with tiered per-seat pricing plus usage-based credits for prospecting operations.
Product overview
GTM Engine is a unified AI-powered GTM (Go-To-Market) execution platform that sits on top of existing CRM systems (Salesforce, HubSpot). The platform is organized as a core product — the GTM Engine Platform — with integrated sub-products and modules including Genie AI Assistant (conversational AI in Slack and web UI), Agentic Workflows (autonomous AI agents and multi-step workflow automation), Call Recording & Intelligence (conversation capture and synthesis), Automatic CRM Hygiene (AI field population from calls/emails/meetings), Deal Health & Forecasting (predictive deal scoring and forecast analysis), Account Propensity Scoring (ML-based buying signal detection), Account Research & Enrichment (firmographic/technographic enrichment), Automated Record Creation (auto-prospect and CRM population), CRM Hygiene (deduplication, merging, stale data flagging), Reporting & Dashboards (NL-generated analytics), Customer Success Engine (health scoring, churn/upsell detection), and Content Engine (personalized outreach drafting). The platform is priced across five tiers: Free (1,000 one-time credits), Launch ($149/seat/mo), Team ($129/seat/mo, 5 seats), Grow ($99/seat/mo, 20 seats), and Enterprise (custom).
Differentiator
Problem solved
Functional benefit
Products and services
- GTM Engine Platform AI-powered SaaS platform that sits on top of CRM systems (Salesforce, HubSpot) and uses autonomous AI agents to capture, transcribe, and synthesize customer interactions (calls, emails, meetings, notes) into structured CRM field updates, deal health and propensity scores, and multi-step workflow automations. Sold via tiered per-seat subscriptions (Free, Launch $149, Team $129, Grow $99, Enterprise custom) with usage-based credit overages, and targeted at Sales Leaders, RevOps, CS Leaders, SDR Leaders, and Marketing Leaders at B2B companies.
Quantifiable outcome
- 12 hours/week manual logging eliminated per rep
- +5 more outcomes
Companies that use GTM Engine
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
GTM Engine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability8 records
Feature8 records
GTM Engine partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- SalesforcecorePrimary CRM integration partner. GTM Engine connects bidirectionally with Salesforce, synchronizing data, auto-populating fields, and maintaining CRM hygiene. Customers can connect Salesforce in a few clicks.
- HubSpotcorePrimary CRM integration partner alongside Salesforce. GTM Engine connects bidirectionally with HubSpot for data sync and CRM automation.
- SlackcorePrimary communication platform for Genie AI assistant and auto-provisioned deal rooms. GTM Engine lives in Slack for natural language queries and real-time deal signal delivery.
- Microsoft TeamssecondaryCommunication platform integration for teams using Teams instead of Slack. GTM Engine connects for calendar and communication sync.
- GongcoreConversation intelligence integration. GTM Engine synthesizes call data from Gong into structured CRM fields and deal insights.
- ZoomsecondaryMeeting platform integration for call recording and intelligence. GTM Engine captures meeting data from Zoom calls.
- ChorussecondaryConversation intelligence platform integration. GTM Engine synthesizes call data from Chorus into structured insights.
- InstantlysecondaryEmail delivery platform integrated with GTM Engine for prospecting automation. SDR agents use Instantly for seamless email delivery when enrolling contacts in sequences.
- Salesforce ConsultanciescorePartner program targeting Salesforce consulting partners who resell or refer GTM Engine to clients. Partners receive onboarding, training, sales collateral, co-marketing support, and deal registration through partner portal.
- HubSpot ConsultanciescorePartner program targeting HubSpot consulting partners who resell or refer GTM Engine to clients. Partners receive onboarding, training, sales collateral, co-marketing support, and deal registration through partner portal.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
GTM Engine competitors and assessment
Company assessmentDirect peers
- Gong: Gong is the leading conversation intelligence platform that captures sales calls and surfaces deal insights. GTM Engine explicitly positions against Gong on the action-vs-analytics axis and integrates with Gong as a data source — same buyers (RevOps, sales leaders), overlapping call-recording functionality, but Gong lacks GTM Engine's agentic CRM-write capability.
- Clari: Clari is a revenue intelligence and forecasting platform for enterprise sales teams, directly overlapping with GTM Engine's Deal Health & Forecasting and propensity scoring. Both target CROs and RevOps leaders for pipeline visibility, with Clari also adding its own agentic features.
- Outreach: Outreach is a sales engagement platform with sequence automation, prospecting, and AI-driven deal guidance. Overlaps with GTM Engine's prospecting agents, Instantly-based sequence enrollment, and deal execution workflows for SDR leaders and sales managers.
- Salesloft: Salesloft (formerly Drift) provides sales engagement, conversation intelligence (Drift), and revenue orchestration. Direct competitor in the same horizontal RevOps use cases — pipeline management, sequence automation, AI-driven coaching — and recently merged with Drift to add conversational AI.
- 6sense: 6sense is an account intelligence and predictive analytics platform that scores buyer intent — directly comparable to GTM Engine's Account Propensity Scoring. Same ICP (enterprise RevOps and marketing leaders) and overlapping firmographic and intent data layers.
- Apollo.io: Apollo.io is a sales intelligence and engagement platform combining a B2B contact database with sequencing and AI-assisted outreach. Overlaps with GTM Engine's account research, enrichment, and prospecting agents — both target SDR and sales leaders seeking pipeline generation automation.
Broad incumbents
- ZoomInfo: ZoomInfo is a large go-to-market intelligence platform with firmographic/technographic data, intent signals, and conversation intelligence (Chorus, which GTM Engine integrates with). Broad incumbent in the same RevOps category with overlapping account research and propensity capabilities.
- Salesforce (Einstein / Agentforce): Salesforce is the dominant CRM platform and a core integration partner for GTM Engine — but Einstein and Agentforce are also embedding agentic CRM hygiene, forecasting, and deal insights natively. Represents both GTM Engine's primary distribution surface and its largest competitive threat.
- HubSpot (Breeze / ChatSpot): HubSpot is the second core CRM integration partner for GTM Engine and increasingly ships native AI features (Breeze, ChatSpot) for CRM hygiene, prospecting, and forecasting. Same mid-market ICP, same horizontal RevOps positioning — both platform partner and competitor.
Emerging players
- Copy.ai: Copy.ai is an AI content and GTM workflow platform — and notably the company where GTM Engine's CEO Robert Moseley previously served as VP GTM/Head of Sales. Thematically adjacent (AI for sales and marketing workflows) with partial product overlap in prospecting and content generation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GTM Engine social profiles
Digital presenceGTM Engine compliance and trust
Trust signalCompliance3 records
GTM Engine financial estimates
Financial estimateRevenue estimate
Valuation estimate
GTM Engine leadership team
Management profileNumber of profiles
Profiles2 records
GTM Engine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GTM Engine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GTM Engine
What does GTM Engine do?
GTM Engine is an AI-powered revenue execution platform that sits on top of existing CRM systems (Salesforce, HubSpot) and uses autonomous AI agents to automatically capture, transcribe, and synthesize customer interactions (calls, emails, meetings, notes) into structured CRM field updates, deal health and propensity scores, and multi-step workflow automations. The platform unifies CRM, email, calendar, and conversation intelligence data into a single model, then drives action through agentic workflows, a Slack-embedded Genie AI assistant, automated record creation, and continuous CRM hygiene. It is sold as a SaaS subscription with tiered per-seat pricing plus usage-based credits for prospecting operations.
Is GTM Engine a public or private company?
GTM Engine is a private company. It is classified as venture growth investor backed and is currently operating.
When was GTM Engine founded?
GTM Engine was founded in 2024. It employs 1 to 10 people.
Where is GTM Engine based?
GTM Engine is headquartered in San Francisco, United States, in the North America region.
How does GTM Engine make money?
Three revenue lines are on record. SaaS Subscription (Seat-based) is the primary driver. The others are usage-based Credits and enterprise Custom Contracts.
Who are GTM Engine's main competitors?
Direct peers on record are Gong, Clari, Outreach, Salesloft, 6sense and Apollo.io. Broad incumbents are ZoomInfo, Salesforce (Einstein / Agentforce) and HubSpot (Breeze / ChatSpot). Copy.ai is listed as an emerging player.
Does GTM Engine have an API?
No public API is recorded for GTM Engine.
What industry is GTM Engine in?
GTM Engine's product category is Revenue Intelligence and Sales Execution Software. Its primary akta.pro industry code is HDAEAFAI, CRM Analytics, Revenue Intelligence & Forecasting, with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 51321 and its SIC code is 7372.