NutriBees

What NutriBees does

NutriBees, legally Bees s.r.l., is an Italian direct-to-consumer ready-meal delivery company founded in 2017 and headquartered in Milan, operating as a subsidiary under the direction and coordination of CIVE S.p.A. The company delivers refrigerated, ready-to-eat balanced meals nationwide in Italy (excluding minor islands) via partnerships with Poste Italiane and DHL, with free delivery and no minimum order. Its menu rotates weekly across 100+ recipes, and customers can purchase one-time orders, weekly subscription plans of 5–50 dishes, or gift cards in denominations up to €500.

The core product is differentiated by two technical pillars: a nutritional assessment algorithm co-developed with NecstLab at Politecnico di Milano that ingests user profile data to recommend personalized weekly menus, and modified atmosphere packaging (MAP) technology that preserves food without preservatives or additives. Supporting infrastructure includes integrations with all major Italian meal voucher providers (Edenred, Ticket Restaurant, Pluxee, Sodexo, Pellegrini, Up Day, Yesticket), Stripe/PayPal/Satispay/Scalapay for payments, and social login via Google and Facebook.

The revenue model combines recurring weekly subscriptions with single-order purchases, gift cards, and a B2B smart canteen offering (Servizio Mensa Smart) that targets corporate employee meal programs with full tax deductibility. The company operates with 1–10 employees, has delivered over 2.5 million dishes since founding, and markets primarily through content (blog, newsletter), referral programs, and voucher-network partnerships. Leadership disclosed is limited to co-founder and managing director Giovanni Menozzi.

Name

NutriBees

Legal name

Bees s.r.l.

Website

https://nutribees.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

NutriBees (Bees s.r.l.) is an Italian ready-meal delivery service founded in 2017 in Milan that ships refrigerated, personalized, preservative-free meals nationwide using an algorithm co-developed with Politecnico di Milano's NecstLab, serving health-conscious consumers and corporate clients via subscriptions and smart canteen programs.

Ownership category

akta.pro rank

Product category

Healthy Meal Delivery Services

NAICS

Caterers (722320), Special Food Services (7223)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

akta.pro secondary industry

Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups) (CRAHAKAH)

Keywords

• Healthy meal delivery
• Ready-to-eat meals
• Meal subscription service
• Corporate meal programs
• Personalized nutrition plans

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Weekly Subscription Plans (Piano Settimanale): Recurring weekly subscription model where customers receive a box of ready meals delivered on their chosen day (Tuesday through Saturday). Customers can customize their weekly selection, pause, or cancel anytime after the first week. Billing occurs weekly on Thursday or Sunday depending on delivery schedule.
2. Single Order Purchases: One-time purchase option for customers who want to try the service without commitment. Available with a small premium surcharge. No automatic renewals.
3. Gift Cards: Prepaid gift cards available in denominations of €25, €50, €75, €100, €150, €200, €250, and €500. Valid for one year after activation. Can be used for any purchase including weekly plans and single orders.
4. Corporate/B2B Meal Services: Enterprise solutions including smart canteen services (Servizio Mensa Smart) with full tax deductibility. Customized meal programs for employees delivered to office locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

NutriBees, operated by Bees S.r.l., is an Italian healthy food delivery service that delivers ready-to-eat, balanced meals nationwide across Italy. Founded in 2017 and headquartered in Milan, the company combines a nutritional assessment test with curated meal plans to offer personalized, convenience-oriented food solutions to both individual consumers and corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Meal Subscription Recurring weekly subscription offering ready-to-eat, nutritionally balanced meals delivered to individual consumers' homes across Italy, with personalization informed by a nutritional assessment test.
• Single Meal Order Non-subscription, à la carte purchase of ready-to-eat balanced meals for individual consumers seeking a single delivery without a recurring plan.
• Corporate B2B Meal Service Business-to-business meal service supplying balanced, ready-to-eat meals to companies for their employees, supporting workplace nutrition and corporate wellness initiatives.
• Nutritional Assessment Test Online questionnaire-based nutritional assessment that evaluates customer dietary needs and preferences to recommend suitable balanced meal plans.
• Gift Cards Prepaid gift cards that can be purchased and redeemed for NutriBees meal deliveries, used as gifts or introductory offers for new customers.

Quantifiable outcome

• 2.5 million+ dishes delivered since 2017
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• EdenredcoreGTM or Marketing PartnerEdenred is a Top Partner for Ticket Restaurant meal voucher services, allowing Nutribees customers to pay with meal vouchers.
• SerenisminorGTM or Marketing PartnerMental health partner providing wellness-related services or co-marketing initiatives.
• KorominorGTM or Marketing PartnerSustainable nutrition partner focused on healthy and sustainable food initiatives.
• TreedomminorGTM or Marketing PartnerSustainability partner focused on environmental initiatives and tree planting programs.
• DHLcoreGTM or Marketing PartnerInclusivity partner providing logistics and delivery services across Italy.
• 1000farmacieminorGTM or Marketing PartnerHealthcare partner providing pharmacy network connections and wellness-related services.
• ScalapaycoreTechnology or IntegrationSmart payment partner allowing customers to pay in installments (pay later) for orders.
• GameStopminorGTM or Marketing PartnerEntertainment partner for cross-promotional activities.
• Poste ItalianecoreGTM or Marketing PartnerTop delivery partner providing postal and logistics services throughout Italy.
• JecattminorGTM or Marketing PartnerEducational partner for academic and educational collaborations.
• Politecnico di Milano (NecstLab)coreStrategic or Co-development PartnerScientific partner providing research and development collaboration for the nutritional assessment algorithm and menu development. NecstLab is the research department developing the core software algorithm.
• DreamfarmminorGTM or Marketing PartnerPlant-based partner focused on plant-based food products and initiatives.
• ForeverlandminorGTM or Marketing PartnerNext-food generation partner focused on innovative food solutions.
• BowlprosminorGTM or Marketing PartnerFitness partner for sports and fitness-related meal collaborations.
• Bee-itminorGTM or Marketing PartnerBiodiversity partner focused on environmental sustainability and bee conservation initiatives.

Scale indicators5 records

Recent moves6 records

Direct peers

• Masha: Masha is an Italian ready-meal e-commerce delivery service with a comparable weekly menu model and Italy-wide refrigerated delivery, making it the closest direct competitor to NutriBees in the same niche.
• Cortilia: Cortilia is an Italian fresh-organic grocery e-commerce operator delivering nationwide with a curated assortment model, comparable to NutriBees in direct-to-consumer fresh food e-commerce and subscription behavior.
• Everli (formerly Supermercato24): Everli runs an Italian online grocery delivery marketplace with scheduled delivery slots, overlapping NutriBees in the e-commerce grocery segment and the urban/professional customer segment targeting convenience and quality.
• Poke House: Poke House is a fast-growing Italian poke-bowl restaurant chain offering healthy, fresh, ready-to-eat meals — overlapping NutriBees in healthy bowl/ready-meal positioning and the Italian health-conscious consumer base.

Broad incumbents

• HelloFresh Italy: HelloFresh is a leading global meal-kit subscription service operating in Italy, comparable to NutriBees in subscription-based home meal delivery, though focused on kits rather than ready-to-eat meals.
• Deliveroo Italy: Deliveroo is a broad food-delivery platform active across Italy, partially overlapping NutriBees in restaurant-to-home delivery and in serving office/professional consumers looking for lunch solutions.
• Just Eat Italy: Just Eat is a major food-delivery marketplace in Italy, competing with NutriBees for share-of-stomach in convenience-driven and lunch occasions across the same geographies.
• Glovo: Glovo is a multi-category delivery platform present in Italy, comparable to NutriBees in last-mile food delivery and in targeting the urban professional and corporate lunch segment.
• Pellegrini: Pellegrini is an established Italian contract catering and corporate meal-voucher operator, directly comparable to NutriBees' B2B smart canteen motion and meal-voucher acceptance ecosystem.
• Sodexo Italy: Sodexo is a global food services and facilities management incumbent operating in Italy across corporate meal voucher programs and workplace catering, overlapping NutriBees' B2B/smart canteen offering and meal-voucher acceptance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/beesnutri
• Facebookfacebook.com/nutribees

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NutriBees