Showplace

What Showplace does

Showplace Ltd is a UK-based specialist exhibition and event build company, headquartered in Stratford-upon-Avon, with 35+ years of operating history and a headcount of 11–50 employees. The company designs, fabricates, and deploys customisable exhibition stands, modular event structures, exhibition trailers and fully managed roadshow campaigns for enterprise brand marketing teams and marketing agencies across the UK and Europe. Its core technology stack combines off-site pre-fabrication with beMatrix's modular frame system (now adopted as its primary stand system) and beMatrix LEDskin LED panel technology, alongside proprietary products including the pop-OUT stackable modular outdoor structure (for which Showplace is the official UK delivery partner), the Seagull Modular Cube, the Peacock Trailer, and a new flat-roof event structure launched in March 2026.

The company operates five inter-related service pillars — Exhibition Stands, Event Structures, Exhibition Trailers, Roadshow Trucks/Managed Roadshows, and Relocatable Structures — supported by dedicated project management from brief through on-site handover. Its customer base spans 100+ named enterprise and mid-market clients across highly diversified verticals (automotive, luxury, construction equipment, agriculture, energy, EV charging, rail, healthcare, entertainment tours, and government/public sector), with multi-year repeat engagements (8+ years with clients such as MTD Water and John F Hunt Power). Revenue is generated through quote-based project pricing across custom design, fabrication, install and dismantle, with a self-service online Quote Calculator and downloadable brochure supporting lead capture; all engagements are scoped per project on a bespoke basis. The company holds ISO 9001 quality management certification and is privately held with no disclosed external funding or parent company.

Name

Showplace

Legal name

Showplace Ltd

Website

https://showplace.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Showplace is a UK-based specialist exhibition company designing, fabricating, and deploying customisable exhibition stands, event structures, exhibition trailers, and managed roadshow services for enterprise brands and agencies across the UK and Europe.

Ownership category

akta.pro rank

Product category

Exhibition Services

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industries

Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA), Onsite Installation, Dismantle & Labor Management (I&D Crews) (THAHAHAL), Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG), Lighting, LED Walls & Digital Signage for Booths (THAHAHAI), Show Services & Drayage Coordination (Material Handling, I&D Supervision) (THAHAHAE), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Exhibition stand design
• Event structure hire
• Exhibition trailer hire
• Managed roadshow services
• Temporary relocatable buildings

Headquarters

HQ city

Stratford-upon-avon

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Exhibition Stand Design, Build & Deployment: Project-based revenue from designing, fabricating, installing and dismantling bespoke modular exhibition stands for brands at UK and international trade shows. Includes graphics, furniture, AV and on-site management. Pricing is quote-based per project.
2. Event Structure Hire, Build & Installation: Project revenue from customisable and versatile event structures (e.g., pop-OUT, Seagull Modular Cube, traditional pointed and flat-roof structures) deployed at exhibitions and outdoor events. Includes modular cube structures and large outdoor structures.
3. Exhibition Trailer Hire (with branding/graphics): Hire of bespoke exhibition trailers (including Peacock Trailer and fleet vehicles) fully branded with client graphics, furniture and counters for multi-event roadshow and standalone exhibition deployments.
4. Managed Roadshow Services: End-to-end managed roadshow campaign services covering planning, multi-location logistics, driver/brand ambassador staffing and on-site execution for clients running UK or European roadshows (e.g., ASICS, Wiggle, NHS Stop Smoking, RS Components, Speedo, Milwaukee, Triathlon England).
5. Relocatable / Temporary Structure Hire (Garden Centre, Workspace, Pods): Longer-duration hire revenue from relocatable modular buildings used as temporary space solutions for garden centres (Stratford, Planters, etc.), care home visitor pods, work-space solutions and other semi-permanent use cases, typically with heating/electrical fit-out and no planning permission.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Showplace is a specialist UK exhibition company that designs, fabricates, deploys and project-manages customisable exhibition stands, event structures, exhibition trailers, and fully managed roadshow campaigns for enterprise brands and agencies at UK and European trade shows and events. The offering is extended with relocatable temporary buildings, garden centre extensions, mobile retail solutions, and a stackable pop-OUT modular outdoor space co-developed with beMatrix. Every project is owned by a dedicated project manager from initial brief through on-site handover and derig.

Product overview

Showplace is a specialist UK exhibition services company operating a portfolio of related but distinct physical product/service lines rather than a single unified software product. Its core offering is customisable event presence delivered through four inter-related pillars: (1) Exhibition Stands (now built primarily on the BeMatrix frame system adopted January 2026), (2) Event Structures (modular buildings including a new flat roof variant launched March 2026), (3) Exhibition Trailers (mobile and flexible trailer fleet including the new Peacock Trailer launched April 2025 and the Seagull Modular Cube launched June 2025), and (4) Roadshow Trucks & Managed Roadshows (end-to-end brand activation tours across the UK and Europe). These four pillars are extended by Relocatable Structures (rapid-deployment temporary buildings), Garden Centre Solutions (specialised temporary extensions for garden centres and hospitality), Mobile Retail Solutions, and Exhibition Stand Graphics & Optional Extras. In June 2026 Showplace added pop-OUT Structures to its portfolio — a stackable modular outdoor space solution developed in partnership with beMatrix, of which Showplace is the official UK delivery partner. All products are supported by a professional project management team, in-house design and fabrication, and an online quote calculator. The architecture is therefore best described as a family of integrated physical event solutions delivered under one brand with shared design, build and project management resources, plus a partnership-enabled sub-brand (pop-OUT).

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Stands Modular and bespoke exhibition stands designed to create unique interactive experiences for UK and global brands at trade shows. Built primarily on the beMatrix frame system and includes modular stands, stand packages, and optional extras (furniture, bespoke graphics and light box integration). For enterprise brand marketing teams, agencies and mid-market brands exhibiting at trade shows.
• Event Structures Customisable and versatile modular event structures designed to create engaging brand experiences. Includes traditional pointed-roof structures and the new flat-roof variant; available in modular configurations from 25 sq.m to several hundred sq.m, typically installed in one day on hard ground or grass/turf, with heating and electrical supply and fire-retardant materials.
• Exhibition Trailers Mobile and flexible trailer solutions for showcasing products and services at multiple exhibitions and events. Showplace operates an in-house trailer fleet providing fully customised trailers with bespoke counters, graphics, furniture and light boxes, including the Peacock Trailer.
• Roadshow Trucks and Managed Roadshows End-to-end roadshow services including roadshow trucks and fully managed roadshow campaigns for UK and European brand activation tours. Includes truck-based mobile units and project management across multiple venues (e.g., ASICS Running Moves Your Mind Tour, Speedo European Roadshow, Wiggle UK Roadshow, NHS Stop Smoking UK Roadshow, Milwaukee European Roadshow, Triathlon England UK Roadshow).
• Relocatable Structures Temporary, relocatable modular buildings and space solutions. Rapid-deployment pods requiring no planning permission, usable on hard ground or grass, installable with heating and electricity, fire-retardant and sanitisation-friendly. Includes work-space solutions and flexible workspace offerings.
• Garden Centre Solutions Temporary internal and external modular space solutions specifically for garden centres and hospitality sector businesses. Pods rapidly deployed (usually within one day) on hard ground or turfed areas, with heating and electrical supply and numerous shape configurations from 25 sq.m to several hundred sq.m. Notable deployment: Stratford Garden Centre.
• pop-OUT Structures Revolutionary outdoor event structure combining the mobility of a shipping container with the creative freedom of a modular framework. Showplace is the official UK delivery partner. Modular 5m x 2.5m building blocks enable vertical stacking for multi-storey capability on uneven ground via support blocks and plates; surfaces customisable with vinyl/tension fabric, rigid panels, glass walls or integrated LED walls/light boxes.
• Seagull Modular Cube Domed-roof modular cube structure capable of being transformed into immersive branded environments (e.g., pop-up coffee shop, product showcase) with integrated graphics and built-in furniture/equipment.
• Mobile Retail Solutions Specialised mobile retail trailer and structure solutions for retail pop-ups, merchandising and brand activation at events. Demonstrated by deployments such as the Upton Blues Festival merchandise trailer.

Quantifiable outcome

• Over 35 years of proven experience delivering exhibition, event and temporary space solutions.
• +3 more outcomes

Named customers109 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• beMatrixflagshipStrategic or Co-development PartnerGround breaking partnership between beMatrix and Showplace to co-develop and bring to market the pop-OUT modular outdoor space solution. Combines Showplace's expertise in outdoor event solutions with beMatrix's engineering excellence and precision. Showplace is the official UK delivery partner for pop-OUT and also utilises beMatrix as its primary stand system for all its indoor exhibition stands (announced 29 January 2026 blog). Joint exhibition at International Confex & EPS 2026 and Moss UK 2026 (UK debut). Includes integration of beMatrix's LEDskin® LED panel technology into Showplace stands.
• Mash MediacoreGTM or Marketing PartnerMash Media is the organiser of International Confex and the Event Production Show at London's ExCel. Showplace acts as event sponsor, designs and installs the on-site Sales Hub structures for Confex/EPS, and exhibits its own stand at the annual event. Showplace has been a recurring partner for multiple editions of Confex/EPS.
• Odyssey New MediaminorImplementation/ SI/ Consulting PartnerWebsite design and development partner — 'Website powered by Odyssey New Media' as credited in footer. Odyssey also hosts an alternative sales email domain ([email protected]).
• Clover CoffeeminorGTM or Marketing PartnerStand partner at the 2025 Showman's Show — Clover Coffee transformed the interior of Showplace's Seagull Modular Cube into a barista bar to present its latest brews.
• Rolling UnitminorGTM or Marketing PartnerStand partner at the 2025 Showman's Show — Rolling Unit (an Estonian expandable trailer company) showcased its trailer solutions inside Showplace's Peacock Trailer.
• Sommer FlooringminorGTM or Marketing PartnerStand partner at the 2025 Showman's Show — exhibited event flooring services within Showplace's modular structure.
• NAEC StoneleighminorGTM or Marketing PartnerStand partner at the 2025 Showman's Show — conference venue Stoneleigh exhibited its services within Showplace's modular structure.
• Sip 'n' SwigminorGTM or Marketing PartnerStand partner at the 2025 Showman's Show — Sip 'n' Swig created a mobile cocktail bar inside Showplace's modular structure using a custom counter and neon light installation.
• Coventry City of Culture 2021minorGTM or Marketing PartnerShowplace selected as Preferred Supplier for Coventry City of Culture 2021 (blog dated 6 April 2021).
• Channel 4 / The Great Home Transformation (BBC 'Truck of Wonder')minorGTM or Marketing PartnerShowplace's 'Truck of Wonder' trailer was featured on Channel 4's 'The Great Home Transformation' TV show, transforming living spaces for UK families (5 April 2022).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Easystand UK: UK exhibition stand contractor delivering modular and bespoke stands for trade shows. Closely comparable on modular stand design, build and project delivery.
• Quadrant2Design: UK specialist in modular, reusable exhibition stands and display solutions. Closely comparable on modular stand technology, B2B marketing customers and UK-centric delivery.
• Savvy Exhibits: UK exhibition stand design and build company serving enterprise clients across trade shows. Comparable on custom stand design, project management and B2B enterprise customer mix.
• Mather & Co: UK exhibition design agency specialising in interpretive and brand experience environments. Comparable in bespoke exhibition design and enterprise client base, though more design-led than fabrication-heavy.
• Brand Events (Brandevents): European event and roadshow agency delivering brand activation experiences, mobile structures and managed roadshows. Comparable on roadshow and outdoor activation services overlapping with Showplace's managed roadshow offering.
• The Fresh Group: UK-based exhibition design and build agency offering bespoke and modular exhibition stands, event environments and roadshow services. Directly comparable to Showplace in scope, customer base (enterprise brands) and full-service project model.
• Exposure Group: UK exhibition stand designer and builder offering modular and custom stands for trade shows. Comparable on exhibition stand design/build services and enterprise client base.

Broad incumbents

• Live Group: UK events and communications agency with broader event production, experiential and exhibition offerings. Comparable as an incumbent UK events services firm, though a wider portfolio beyond exhibition-only services.
• GES (Global Experience Specialists): Global exhibition services provider offering design, fabrication, logistics and on-site services across major trade shows worldwide. Comparable in full-stack exhibition services but operates at significantly larger scale and geographic reach.

Emerging players

• MKG Group: European experiential agency with mobile event structures and brand activation capabilities. Partial overlap with Showplace's outdoor structures and managed roadshow offerings, particularly in continental European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/showplaceltd
• Facebookfacebook.com/ShowplaceLtd
• LinkedInlinkedin.com/company/showplace

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showplace