2clics

What 2clics does

2clics (trading as 2clicsApp) is a vertically-focused Software-as-a-Service company that builds a cloud-based Customer Relationship Management (CRM) platform for small and medium-sized real estate agencies across Latin America. The platform centralizes lead capture, sales-funnel tracking, communications history, property listings and digital marketing for inmobiliarias, and is distributed through seven country-specific domains covering Argentina, Uruguay, Chile, Peru, Colombia, Paraguay and Guatemala. Core functional modules include a self-administered website builder, lead and pipeline management, communication tracking across email and phone, and a property diffusion engine that publishes listings to multiple regional portals (MercadoLibre, Zonaprop, Argenprop, Proppit, Inmoclick, Propia) and social channels (WhatsApp, Instagram, Meta Business/Facebook).

The technology stack is built around an integrated CRM with native regional portal and messaging integrations plus an emerging AI feature layer (ChatGPT-powered property descriptions and inquiry response generation, plus AI-driven image editing). 2clics monetizes through tiered monthly subscriptions (Basic, Advanced, Professional) with email sync reserved for higher tiers, and additional recurring revenue from premium add-ons such as the WhatsApp and Instagram integrations. The go-to-market is product-led growth with a 12–14 day free trial that does not require a credit card, supported by SEO/content marketing, video tutorials and country-specific sites. The company is privately held, founder-led, bootstrapped (no disclosed funding), and operates with a 1–10 person team from the Buenos Aires metropolitan area.

2clics serves a homogeneous end market — SMB real estate agencies — with no enterprise tier, public revenue disclosure, or visible M&A activity. The customer base consists of more than 400 agencies (up from ~200 cited on the main Argentine site), and the company earns quoted customer praise for usability and support. Operationally the product surface and geographic footprint have grown steadily through 2022–2024 product launches (WhatsApp, Meta Business, property map, ChatGPT descriptions, AI message creation, AI image editing), even as headcount and revenue remain undisclosed.

Name

2clics

Legal name

2clics

Website

https://2clics.app

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

2clics is a cloud-based CRM built for small and medium-sized real estate agencies across Latin America, offering lead management, property diffusion to regional portals, WhatsApp and Instagram integration, and AI-assisted content generation through country-specific self-serve subscriptions.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Real estate CRM
• Property listing management
• Lead tracking software
• WhatsApp business integration
• AI-powered messaging

Headquarters

HQ city

Tapiales

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CRM Subscription Plans: Subscription-based CRM access with tiered plans (likely Basic, Advanced, Professional) providing core CRM functionality including lead management, property listings, communication tracking, and automation features
2. Add-on Integrations: Premium add-ons for WhatsApp integration and Instagram integration, which may be included in higher tiers or available as optional extras

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

2clicsApp is a cloud-based, vertical CRM platform designed for real estate agencies (inmobiliarias) in Latin America that centralizes property listings, lead management, sales pipeline tracking, and client communications. The platform bundles a self-administered website builder, AI-powered message and description generation, AI image editing, email synchronization, and native WhatsApp and Instagram integrations, with automated publishing to major regional property portals such as MercadoLibre, Zonaprop, and Argenprop. It is sold on a subscription basis with optional add-ons for WhatsApp, Instagram, and AI messaging capabilities.

Product overview

2clicsApp is a unified real estate CRM platform designed for real estate agencies in Latin America, comprising a core CRM system with integrated modules for website management, lead tracking, communication, property diffusion, and AI-powered automation. The platform architecture includes a central CRM (2clicsApp) as the core product, with primary modules including the self-administered website builder (Página web auto-administrable), lead management (Gestión de clientes potenciales), communication tracking (Seguimiento de las comunicaciones), property diffusion (Difusión de propiedades), WhatsApp integration, Instagram integration, AI-powered message creation (Inteligencia Artificial), and image editing with AI (Edición de imágenes con IA). Add-on features such as WhatsApp integration and Instagram integration extend the platform's communication capabilities, while AI features provide automation for content generation. Additional modules include property valuations (Tasaciones), automation features (Automatización y crecimiento), real estate network (Red Inmobiliaria), email synchronization with templates and bulk sending, property reports with QR codes, referral programs, and blog functionality. The platform operates across Argentina (primary), Uruguay, Chile, Peru, Colombia, Paraguay, and Guatemala.

Differentiator

Problem solved

Functional benefit

Products and services

• 2clicsApp CRM Inmobiliario A cloud-based CRM platform providing complete sales management, lead tracking, property diffusion, and client relationship management for small and medium-sized real estate agencies across Latin America.
• WhatsApp Integration add-on An add-on that links WhatsApp conversations directly to the sales funnel, enabling real estate agents to send and receive messages within 2clicsApp and store complete communication history in the platform database.
• Instagram Integration add-on An add-on that allows real estate agencies to publish properties directly to Instagram using design templates and AI-generated descriptions for visual social media marketing.
• AI Message Creation add-on An AI-powered add-on that automatically generates professional responses to inquiries by combining property information, agent details, and prospect context, enabling immediate and consistent communication.

Quantifiable outcome

• Join more than 400 satisfied real estate agencies across Latin America

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability5 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core.

• WhatsAppcoreTechnology or IntegrationOfficial WhatsApp integration allowing real estate agents to link WhatsApp conversations directly to their CRM sales funnel. Enables sending and receiving messages within the platform, with messages stored in the 2clics database for complete communication history tracking.
• InstagramcoreTechnology or IntegrationIntegration allowing direct property publishing to Instagram using design templates. Includes AI-powered description generation for Instagram posts to promote real estate listings.
• MercadoLibrecoreTechnology or IntegrationIntegration with MercadoLibre real estate portal allowing automatic property listings and automated responses to inquiries. Enables property publication and management within the CRM.
• ZonapropcoreTechnology or IntegrationIntegration with Zonaprop real estate portal for property listing distribution and inquiry tracking.
• ArgenpropcoreTechnology or IntegrationIntegration with Argenprop portal enabling property listings and inquiry management for real estate agencies.
• Meta Business (Facebook)coreTechnology or IntegrationMeta Business integration allowing real estate agencies to import property catalogs from 2clics CRM into Facebook Business for social media marketing and catalog management.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Inmovilla: Spanish real estate CRM and management platform with strong presence in Spain and LATAM. Comparable as a vertical SaaS CRM targeting real estate agencies with similar property and lead management features.
• Adinco: Argentine real estate software platform providing CRM and property management tools for agencies. Direct regional peer operating in the same Argentine market with comparable agency-facing functionality.
• Tokko Broker: Argentine-founded real estate CRM serving LATAM agencies with property publishing, lead management, and portal integrations. Directly comparable as a vertical SaaS CRM for Spanish-speaking real estate brokerages and is named by 2clics as a competitor in its SEO content.
• Wasi: LATAM real estate platform offering CRM and listing management tools for agencies across the region. Directly competes with 2clics in the same SMB real estate agency segment in Colombia and other LATAM markets.
• Witei: Spanish-language real estate CRM with multi-country LATAM presence, offering lead management, property publishing, and portal integrations. Comparable as a Spanish-speaking vertical SaaS CRM for real estate agencies.
• Xintel: Argentine real estate platform providing listing and CRM functionality for agencies and brokers. Competes head-to-head with 2clics in the Argentine SMB real estate agency segment and is named as a competitor in 2clics' marketing content.
• KiteProp: LATAM-focused real estate management software offering CRM and property marketing tools. Listed by 2clics as a direct competitor and serves a similar SMB agency customer base in the region.

Broad incumbents

• Salesforce: Global CRM incumbent with sales and service clouds that overlap with 2clics' lead, pipeline, and communication functionality. Competes for the same real estate agency IT budget but lacks 2clics' LATAM portal integrations and vertical specialization.
• HubSpot: Global CRM and marketing automation incumbent offering sales/CRM hubs that real estate agencies could adopt in place of vertical solutions. Competes on broad horizontal CRM functionality rather than LATAM-specific real estate features.

Emerging players

• Apimo: International real estate CRM and property management software for agencies and brokerages. Comparable as a vertical SaaS CRM with similar feature set for lead, listing, and client management, though with stronger European footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQcenRDXa1hjr9pce1O8VxA
• Facebookfacebook.com/2clicsapp
• LinkedInlinkedin.com/company/2clics
• Instagraminstagram.com/2clics_app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2clics