KiteProp

What KiteProp does

KiteProp is a cloud-based SaaS CRM platform purpose-built for the Latin American and Spanish real estate brokerage industry, operated by Argentine corporation KITESOFT S.A.S. Founded in 2018 by real estate professionals with 20 years of industry experience, the platform serves more than 2,500 agencies and 5,000+ active agents across seven countries — Argentina, Chile, Uruguay, Peru, Paraguay, Colombia, and Spain. Corporate headquarters are listed in Lewes, United States, with regional hubs in Rosario (Argentina) and Santiago (Chile). The product unifies property management, contact and sales-funnel management, multi-portal publishing to 30+ real estate marketplaces (ZonaProp, MercadoLibre, ArgenProp, TocToc, PortalInmobiliario, InfoCasas, and others), AI-powered property-contact matching, collaborative MLS networks covering 4,000+ agencies, a website builder with SSL, digital signatures compliant with Argentine Digital Signature Law 25.506, and event/task scheduling synced to Google Calendar. Native integrations include WhatsApp Business (multi-account), Instagram and Meta Catalog publishing, OpenAI-powered generative features, Jira, Twilio, and Cliengo. The platform exposes a REST API with webhooks for automation via Google Sheets, n8n, and Zapier, and ships native iOS and Android apps.

The underlying technology stack combines a SaaS multi-tenant CRM core, a property/contact data model tailored to real estate workflows, an integration layer with native portal APIs, and an AI layer that applies computer vision (AI property staging), generative AI (automated descriptions, reports, chatbot), recommendation engines (property-contact matching), and predictive analytics (smart valuations using median price-per-m² with statistical outlier filtering). Pricing follows a tiered subscription model (Single, Basic, Office, Business) scaled by users and property capacity, with country-localized pricing in ARS, USD, UYU, PEN, and EUR, annual payment discounts, and optional paid add-ons for premium portal publication. GTM is product-led: 15-day free trial without credit card, self-serve web registration, mobile-app onboarding, and an inside-sales layer for enterprise and multi-branch customers.

KiteProp is a privately held, bootstrapped, founder-led company. No external funding rounds, institutional investors, parent companies, or acquisitions are disclosed. The company claims 99% user satisfaction and positions itself as the most portal-integrated CRM in the Argentine market with the broadest WhatsApp Business and AI-features footprint among local real estate CRMs.

Name

KiteProp

Legal name

KITESOFT S.A.S.

Website

https://kiteprop.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

KiteProp is a cloud-based SaaS CRM for Latin American and Spanish real estate brokerages, offering property management, multi-portal publishing to 30+ marketplaces, AI-powered matching, digital signatures, and collaborative MLS networks, serving 2,500+ agencies across 7 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Rosario

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: Monthly or annual subscription tiers based on number of users and properties. Plans scale from Single (1 user, 50 properties) to Business (4 users, 300 properties). Discounts available for annual payment.
2. Portal Publication Fees: Additional paid portal integrations for premium listing services on platforms like ZonaProp, MercadoLibre, and ArgenProp

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

KiteProp is a cloud-based SaaS CRM platform built specifically for real estate agencies, centralizing property management, contact management with sales-funnel automation, one-click publishing to 30+ real estate portals, AI-driven property-contact matching, digital signatures with biometric audit, WhatsApp Business multi-account messaging, smart property valuations, collaborative MLS networks, and a website builder. The platform is sold on a subscription basis to real estate brokerages and individual agents across Argentina, Chile, Uruguay, Peru, Paraguay, Colombia, and Spain.

Product overview

KiteProp is a unified real estate CRM platform for Latin American agencies, combining a core CRM system with integrated modules for property management (Gestión de Propiedades), contact management with sales funnels (Gestión de Contactos), multi-portal publishing to 40+ platforms (Integraciones y Portales), custom website building with templates and SSL (Sitio Web Propio), AI-powered smart searches and matching (Búsquedas Inteligentes), collaborative networks and MLS access (Redes Colaborativas), event and task scheduling with calendar sync (Eventos y Tareas), and smart property valuations (Módulo de Tasaciones Inteligentes). The platform also offers native mobile apps for iOS and Android, WhatsApp Business integration, Instagram publishing, and AI features including property matching, automated descriptions, image staging, and AI-generated reports. KiteProp operates across 7 countries: Argentina, Chile, Uruguay, Peru, Paraguay, Colombia, and Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• KiteProp CRM Unified real estate CRM platform combining property management, contact management, sales funnel automation, multi-portal publishing, website building, AI-powered searches, collaborative MLS networks, and event/task scheduling into a single integrated system for real estate agencies across Latin America. Available by subscription with monthly or annual billing in local currencies (ARS, USD, EUR, UF).
• KiteProp Mobile App (iOS and Android) Native mobile applications for iOS and Android that provide full KiteProp CRM functionality on smartphones and tablets, including property and contact management on the go. Available on Google Play (com.kiteprop.gestion) and the Apple App Store (id6444529028).
• Módulo de Tasaciones Inteligentes (Smart Valuations Module) Property valuation module offering an Online Valuator for quick market studies on a map and a Formal Valuation tool that produces detailed technical reports. Uses statistical median price per m² analysis with outlier filtering across internal network inventory and external real estate portals to suggest competitive property prices.
• KiteProp MCP & Inteligencia Artificial AI and Model Context Protocol integration product providing AI-powered property matching, automated descriptions, image staging via computer vision, smart property reports, and chatbot functionality using OpenAI models. Hosted on a dedicated subdomain (mcp.kiteprop.com).

Quantifiable outcome

• Publish to 30+ portals with single property upload vs manual publishing to each portal separately
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration44 records

AI capability9 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core and major.

• ZonaPropcoreTechnology or IntegrationIntegration for property publishing to ZonaProp, the leading real estate portal in Argentina. Properties published directly from KiteProp appear on ZonaProp automatically.
• MercadoLibrecoreTechnology or IntegrationOfficial API integration for property listing publishing to MercadoLibre real estate section across all Latin American markets.
• ArgenPropcoreTechnology or IntegrationIntegration for property distribution to ArgenProp, major real estate portal in Argentina.
• CabaPropcoreTechnology or IntegrationIntegration for publishing to CabaProp real estate portal in Argentina.
• ProperatimajorTechnology or IntegrationProperty publishing integration to Properati portal across Latin American markets.
• ProppitmajorTechnology or IntegrationIntegration with Proppit and its 6 sub-portals (Nuroa, Trovit, Nestoria, Properati, Mitula, ICasas) for expanded property distribution.
• TocToccoreTechnology or IntegrationIntegration for publishing to TocToc, the leading real estate portal in Chile.
• PortalInmobiliariocoreTechnology or IntegrationIntegration for property distribution to PortalInmobiliario, major Chilean real estate portal.
• YapomajorTechnology or IntegrationIntegration for publishing to Yapo classifieds platform in Chile.
• InfoCasascoreTechnology or IntegrationIntegration for publishing to InfoCasas real estate portal serving Uruguay market.
• WhatsApp BusinesscoreTechnology or IntegrationNative WhatsApp Business API integration allowing multi-account CRM-connected messaging without per-message costs.
• OpenAIcoreTechnology or IntegrationAI integration for property matching, automated descriptions, staging suggestions, and report generation using GPT models.
• Google CalendarmajorTechnology or IntegrationBidirectional synchronization with Google Calendar for events, tasks, and visit scheduling.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Catalog integration for Facebook Marketplace and Instagram Shopping, plus native Instagram post scheduling and story publishing.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HubSpot: Horizontal CRM and marketing automation platform with growing SMB adoption in real estate. Competes broadly on inbound marketing rather than vertical-specific property workflows.
• Salesforce: Horizontal CRM incumbent used by larger real estate brokerages worldwide. Competes on flexibility and ecosystem rather than vertical-specific portal integrations and LatAm-tuned workflows.
• Idealista: Leading Spanish and Iberian real estate portal that also offers agency CRM/lead management tools. Competes at the portal-distribution layer and overlaps in agency tooling across KiteProp's Spanish market.
• Zillow Premier Agent CRM: US real estate portal with embedded CRM tools for agents. Comparable only insofar as it bundles portal listing with CRM; not a direct competitor given US-only focus and ad-supported business model.

Direct peers

• Witei: Argentina- and Spain-based real estate CRM offering property management, lead tracking and portal publishing. Direct competitor to KiteProp in the same Spanish-speaking LatAm and Iberian SMB segment.
• Tokko Broker: Latin American real estate CRM and IDX platform operating in Argentina and the broader region. Direct vertical competitor offering property publishing, websites and lead capture.
• Lofty (formerly Chime): AI-powered real estate CRM with lead generation, smart CRM and automated marketing. Comparable vertical-SaaS positioning targeting real estate teams and brokerages.
• Real Geeks: Real estate CRM and IDX website platform widely used by individual agents and small brokerages. Comparable product structure combining lead capture, CRM and website builder.
• 2clics: Real estate CRM specifically named as a comparison target in KiteProp's own competitive content. Targets the same Argentine real estate agencies with similar property management and portal publishing workflows.

Regional players

• Inmovilla: Spanish-market real estate CRM and website platform primarily serving Iberian brokerages. Comparable product offering to KiteProp's Spanish market module but with primary focus on Spain rather than LatAm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights6 records

Customer concentration

• Xx.com/kite_prop
• YouTubeyoutube.com/channel/kiteprop
• LinkedInlinkedin.com/company/kiteprop
• Instagraminstagram.com/kiteprop
• Facebookfacebook.com/kiteprop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KiteProp