Anode
- Company typePrivate
- Founded2018
- HeadquartersNiort, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
Anode firmographics
Firmographics- Name
- Anode
- Legal name
- Anode Stratégie Digitale
- Website
- https://agence-anode.fr
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Anode is headquartered
LocationHeadquarters
- HQ city
- Niort
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Anode business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Full-service digital marketing agency offering strategy, paid advertising (Google Ads, LinkedIn Ads, Meta, TikTok), SEO, social media marketing, and outbound campaigns. Revenue generated through service fees for marketing strategy and campaign management.
- Website Creation & Design: Creation of landing pages, custom websites, and showcase sites. Services include site development, hosting, and maintenance (3 months free).
- Marketing Automation & AI Solutions: Automation of marketing processes and deployment of custom AI agents for business efficiency. Uses platforms like Make, Zapier, n8n for workflow automation.
- Measurement & Optimization: Web analytics, tracking implementation, and campaign performance measurement services with GDPR-compliant approach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard agency services - custom quote |
| One time/ perpetual license | Multi-year contract | Showcase site (Site vitrine) - 6 week delivery |
| One time/ perpetual license | Multi-year contract | Traffic acquisition website |
| One time/ perpetual license | Multi-year contract | Revenue increase website |
| One time/ perpetual license | Multi-year contract | Loyalty-focused website |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Anode product offering
Product offeringCore offering
Anode is a full-service French digital marketing agency delivering strategy, creation, paid media (Google Ads, LinkedIn Ads, Meta, TikTok), SEO, social media marketing, conversion-optimized website and landing page creation, GDPR-compliant web analytics (Piwik PRO, GA4), and marketing automation including custom AI agents built on Make, n8n, and Zapier. The agency serves B2B clients primarily in France, managing more than €3.5M in annual client ad spend and producing over 250 landing pages per year.
Product overview
Anode Stratégie Digitale is a French digital marketing agency offering a comprehensive suite of digital services organized into five core areas: Création (website and landing page creation), Marketing Digital (SEA, outbound, inbound, and social advertising), Mesure & Optimisation (GDPR-compliant web analytics and tracking), Automatisation & IA (AI agents and workflow automation), and Conseil & Formation. The agency operates as a service-based consultancy rather than a software product platform, combining strategy, creative, and technical expertise to help clients achieve digital growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Création (Website & Landing Page Creation) Creation of conversion-optimized websites, e-commerce sites, custom-built sites (site sur-mesure), showcase sites (site vitrine), and high-converting landing pages. Includes site development, hosting, and 3 months free maintenance. Targets businesses needing a digital presence built for lead generation and conversion.
- Marketing Digital Multi-channel digital marketing services including SEA (Google Ads), outbound campaigns (email and LinkedIn sequences), inbound marketing (content, SEO, whitepapers), and social ads across Meta, LinkedIn, and TikTok. Targets B2B businesses seeking qualified lead generation and digital acquisition.
- Mesure & Optimisation (Measurement & Optimization) GDPR-compliant web analytics and tracking implementation including Piwik PRO Analytics Suite (CNIL-exempt, France-hosted), Google Analytics 4 setup with Google Tag Manager, UTM tracking, conversion tracking, Hotjar heatmaps and session recordings, and Looker Studio reporting dashboards. Designed for clients needing reliable, consent-compliant measurement.
- Automatisation & IA (Automation & AI) Marketing automation and AI services including custom AI agents tailored to client business processes, AI-powered content generation, and workflow automation built on Make, n8n, and Zapier using appropriate LLMs for each step. Deploys on infrastructure matched to data criticality.
Quantifiable outcome
- +50% store visits and ROI x4 in 2 months for select projects
- +4 more outcomes
Companies that use Anode
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
Anode technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature4 records
Anode partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Piwik PROcorePiwik PRO is a GDPR-compliant analytics solution used by Anode for web analytics, tracking, and campaign measurement. Data is hosted in France. Piwik PRO is CNIL-exempt for consent requirements, providing reliable data collection even when Google Analytics is limited.
- MakecoreMake (formerly Integromat) is an automation platform used by Anode for building automated workflows and scenarios connecting client tools and systems.
- n8ncoren8n is a workflow automation platform used by Anode for building custom automation scenarios, alongside Make and Zapier.
- ZapiercoreZapier is an automation platform used by Anode for connecting client tools and creating automated workflows.
- Google AdscoreGoogle Ads platform expertise - Anode manages client campaigns on Google Ads including Search, Display, YouTube, and Shopping campaigns.
- LinkedIn AdscoreLinkedIn Ads platform for B2B marketing campaigns targeting professionals and decision-makers.
- Meta Ads (Facebook/Instagram)coreMeta advertising platform for Facebook and Instagram campaigns managed by Anode for client lead generation.
- WebflowcoreWebflow is a website creation platform used by Anode for building custom, conversion-optimized websites with advanced interactions and animations.
- Google Tag ManagercoreGoogle Tag Manager used by Anode for managing tracking tags, GA4 implementation, and campaign tracking with proper consent management.
- HotjarcoreHotjar is used by Anode for heatmaps, session recordings, and user behavior analysis to optimize conversion.
- Google Analytics 4coreGA4 is used by Anode for web analytics, with proper GDPR configuration through Google Tag Manager and consent mode.
- Looker StudiocoreLooker Studio is used by Anode for creating enriched reporting dashboards combining advertising and web analytics data.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Anode competitors and assessment
Company assessmentDirect peers
- Eskimoz: French digital marketing agency headquartered in Paris offering SEO, SEA and content strategy. Directly comparable to Anode as a similarly sized, similarly positioned French performance marketing firm serving B2B clients.
- Yumens: French digital marketing consultancy offering SEA, SEO, social ads and marketing automation — closely mirroring Anode's full-funnel service model with a comparable French enterprise client base.
- 1min30: Paris-based digital agency covering SEO, SEA, content and web development for French enterprise clients. Direct overlap with Anode in service portfolio and SMB-to-mid-market positioning.
- Primelis: Paris-based digital marketing agency specializing in SEO, SEA and data-driven acquisition. Comparable to Anode in service mix (paid acquisition, SEO, analytics) and target market (French enterprise/SME).
- Kulkupt: French performance marketing agency specialized in paid acquisition (Google, Meta, LinkedIn Ads) and conversion — a focused competitor with overlapping paid-media expertise.
- Junto (Firstconversion): French digital marketing agency specialized in lead generation, SEO/SEA and conversion optimization — a near-perfect functional peer to Anode in scope and customer segment.
Others
- Piwik PRO: GDPR-compliant analytics platform that Anode has partnered with as a core technology. Included as a peer (rather than direct competitor) because Anode's measurement practice is built on top of Piwik PRO and resells implementation services around it.
Broad incumbents
- Webedia: Major French digital media and marketing group with content, paid media and audience analytics. Overlaps with Anode on paid acquisition but operates as a sizable incumbent with diversified offerings.
- Fifty-Five: Larger French data-driven marketing agency (part of You & Mr Jones/Brandtech Group). Comparable on the data, analytics and paid media side but operating at meaningfully greater scale and with broader enterprise mandates.
Regional players
- BigBang (BigBang Family): Independent French agency group with performance marketing, creation and consulting offers serving enterprise clients. Comparable in service breadth but larger in scale than Anode.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Anode social profiles
Digital presenceAnode compliance and trust
Trust signalCompliance1 record
Anode financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anode leadership team
Management profileNumber of profiles
Profiles6 records
Anode funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anode
What does Anode do?
Anode is a full-service French digital marketing agency delivering strategy, creation, paid media (Google Ads, LinkedIn Ads, Meta, TikTok), SEO, social media marketing, conversion-optimized website and landing page creation, GDPR-compliant web analytics (Piwik PRO, GA4), and marketing automation including custom AI agents built on Make, n8n, and Zapier. The agency serves B2B clients primarily in France, managing more than €3.5M in annual client ad spend and producing over 250 landing pages per year.
Is Anode a public or private company?
Anode is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anode founded?
Anode was founded in 2018. It employs 11 to 50 people.
Where is Anode based?
Anode is headquartered in Niort, France, in the Europe region.
How does Anode make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are website Creation & Design, marketing Automation & AI Solutions and measurement & Optimization.
Who are Anode's main competitors?
Direct peers on record are Eskimoz, Yumens, 1min30, Primelis, Kulkupt and Junto (Firstconversion). Piwik PRO is listed as an others. Broad incumbents are Webedia and Fifty-Five. BigBang (BigBang Family) is listed as a regional player.
Does Anode have an API?
No public API is recorded for Anode.