SocialHub
SocialHub is a Brazilian SaaS platform that unifies CRM, AI chatbot, multi-agent WhatsApp Business API management, and email marketing for Brazilian small and medium enterprises, sold as a monthly subscription starting at R$99 with native integrations to leading Brazilian ERPs, e-commerce, and payment platforms.
- Company typePrivate
- Founded2018
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SocialHub does
SocialHub is a Brazilian SaaS company founded in 2018 (per company history; firmographics list 2013) by CEO Marcos Medina, headquartered in São Paulo. It sells an all-in-one customer engagement platform that combines a Kanban-style CRM, a WhatsApp Business API multi-agent panel, an AI chatbot trained on Brazilian Portuguese, mass WhatsApp campaign tooling with anti-ban rotation, and email marketing via Gmail. The product is sold on flat monthly subscriptions at R$99, R$199, and R$399 with no commitment; custom plans are quoted for teams above five users. Distribution combines a self-serve web app, a free 30-minute live demo funnel, a 15%-commission affiliate program, and a formal agency/reseller channel, all targeting Brazilian small and medium enterprises. The platform operates as an official WhatsApp Business Solution Provider under Meta, hosts data in Brazil for LGPD compliance, and is differentiated primarily by its native integrations with the dominant Brazilian SMB software stack — Bling, Tiny, Conta Azul, Tray, Nuvemshop, ASAAS, PagBank, Mercado Pago, and Correios — without requiring middleware.
The company reports 15,000+ active customer companies, 86,000+ contacts managed, 4.8/5 average rating across 1,247 reviews, 92% customer satisfaction, and average subscription duration above 18 months. Selected enterprise references in marketing materials include Domino's, Olist, Stone, Faber-Castell, Estácio, Unimed, and Farma Digital, alongside SMB case studies such as Selletiva Seguros and IBFE. The company is privately held, bootstrapped with no disclosed institutional funding, and operates exclusively in the Brazilian market with no international expansion disclosed. Beyond the core platform, SocialHub operates a sub-brand called Social Agency that sells bundled digital marketing services (website development, social media management, paid traffic, content marketing) integrated with the CRM/WhatsApp stack.
SocialHub firmographics
Firmographics- Name
- SocialHub
- Legal name
- SocialHub
- Website
- https://socialhub.pro
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SocialHub is a Brazilian SaaS platform that unifies CRM, AI chatbot, multi-agent WhatsApp Business API management, and email marketing for Brazilian small and medium enterprises, sold as a monthly subscription starting at R$99 with native integrations to leading Brazilian ERPs, e-commerce, and payment platforms.
- Ownership category
- akta.pro rank
SocialHub industry classification
Industry- Product category
- CRM and Marketing Automation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Team Messaging & Chat (BPAMAMAA)
- akta.pro secondary industry
- Community/Group Chat Platforms (BPAMACAH)
Keywords
Where SocialHub is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
SocialHub business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Monthly Plans): SocialHub's primary revenue stream is monthly SaaS subscription plans sold directly to Brazilian SMEs. Three tiers are offered: Start (R$99/month), Plus (R$199/month), and Master (R$399/month). All plans are billed monthly with no commitment/fidelity requirement. Revenue scales with team size (number of simultaneous users and WhatsApp lines). Custom enterprise plans are available for teams requiring more than 5 simultaneous users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Start: 1 user, 1 WhatsApp, 1K notifications/month, 1 Pipeline CRM — R$99/month |
| Subscription | Monthly | Plus: 3 users, 3 WhatsApp, 5K notifications/month, 3 Pipelines CRM — R$199/month (most popular) |
| Subscription | Monthly | Master: 5 users, 5 WhatsApp, 15K notifications/month, 5 Pipelines CRM — R$399/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
SocialHub product offering
Product offeringCore offering
SocialHub is a Brazilian cloud-based SaaS platform that unifies a Kanban CRM, an AI chatbot trained in Brazilian Portuguese, multi-agent WhatsApp Business API support, mass WhatsApp campaigns with anti-ban rotation, Gmail-based email marketing, and a REST API into a single subscription starting at R$99/month. The platform serves small and medium enterprises (PMEs) across e-commerce, education, healthcare, professional services, and digital agencies with native integrations to Brazilian ERPs, e-commerce platforms, payment gateways, and Correios. Data is hosted in Brazil under LGPD compliance.
Product overview
SocialHub is a Brazilian SaaS platform that combines CRM, WhatsApp Business API, AI chatbot, and email marketing into a unified system for SMEs. The core SocialHub platform (app.socialhub.pro) serves as the central hub for managing WhatsApp communications, sales pipelines, and customer relationships. Key integrated modules include CRM para WhatsApp for visual Kanban pipeline management, Chatbot com IA for 24/7 automated support and lead qualification, Notificações/Campanhas WhatsApp for mass messaging and order notifications, Múltiplos Atendentes for multi-agent team support, Email Marketing for coordinated email campaigns, and API Aberta for custom integrations. Supporting browser extensions provide bulk messaging and contact extraction capabilities. All modules are included in a single subscription starting at R$99/month, with no per-module pricing.
Differentiator
Problem solved
Functional benefit
Brands
- Social Agency: Digital agency focused on performance and tools to enhance sales, offering website creation, online sales strategies, and social media management integrated with SocialHub's CRM and WhatsApp system.
Products and services
- SocialHub Platform Brazilian SaaS platform that unifies Kanban CRM, AI chatbot, multi-agent WhatsApp support, mass WhatsApp campaigns, Gmail-based email marketing, and a REST API into a single subscription for small and medium enterprises, with plans starting at R$99/month and bundled access to all features.
- Social Agency Digital agency sub-brand of SocialHub that offers website development, online sales strategies, and social media management services for clients, integrated with the SocialHub platform.
Quantifiable outcome
- Conversion rate increase of +47% for customers using the platform with sub-2-minute response times.
- +4 more outcomes
Companies that use SocialHub
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
SocialHub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability10 records
Feature9 records
SocialHub partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- BlingcoreNative integration with Bling ERP allowing automated WhatsApp notifications triggered by order status changes in Bling. Users configure message templates per status (e.g., order confirmed, payment received, shipped, delivered). Requires Bling API token. Also supports Correios tracking integration through Bling.
- TinycoreNative integration with Tiny ERP enabling automated WhatsApp status notifications for e-commerce orders. Supports item description tags in messages and personalized order updates. Requires Tiny API token and account name matching.
- TraycoreNative integration with Tray e-commerce platform for automated WhatsApp order notifications. Imports paid orders (via Boleto and PIX payment methods), configures payment-method-specific message templates, and sends status updates via WhatsApp.
- NuvemshopcoreNative integration with Nuvemshop e-commerce platform for WhatsApp order notifications and customer communication automation.
- ASAAScoreNative integration with ASAAS payment gateway enabling automated WhatsApp notifications for payment confirmations, billing reminders, and overdue payment alerts.
- PagBankcoreNative integration with PagBank payment gateway for automated WhatsApp notifications tied to payment events processed through PagBank.
- Mercado PagocoreNative integration with Mercado Pago enabling WhatsApp payment status notifications and automated customer updates for transactions processed via Mercado Pago.
- Conta AzulcoreNative integration with Conta Azul ERP for financial automation and WhatsApp notifications related to billing, payments, and financial status updates.
- CorreioscoreNative integration with Correios (Brazilian postal service) for shipment tracking automation. Monitors all shipments, sends automatic WhatsApp updates on delivery status, alerts on delivery exceptions (delayed, wrong address, lost packages), and can automatically open indemnification claims within the 30-day deadline. Requires Sigepweb account.
- Meta (WhatsApp Business API)coreSocialHub operates as an official WhatsApp Business Solution Provider, connecting businesses to the WhatsApp Business API. Supports both official API (with Meta-approved templates) and QR Code-based connection for flexible WhatsApp use.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
SocialHub competitors and assessment
Company assessmentDirect peers
- WATI: WhatsApp Business API platform targeting SMBs with chatbot, broadcast, and CRM features — directly comparable to SocialHub in product scope (WhatsApp automation + CRM + chatbot), though WATI operates globally rather than Brazil-only.
- Take Blip: Brazilian conversational AI and chatbot platform owned by Banco Inter that provides WhatsApp Business solutions, intelligent chatbots, and multi-channel messaging — overlapping directly with SocialHub's AI chatbot and WhatsApp automation offering for the Brazilian market.
- Zenvia: Brazil-based, publicly traded conversational AI and customer experience platform offering WhatsApp Business API solutions, omnichannel messaging, chatbots, and SaaS for Brazilian SMBs and enterprises — directly competes with SocialHub in the same WhatsApp-for-SME segment.
- AiSensy: WhatsApp Business API platform built on official Meta APIs offering chatbots, bulk messaging, and CRM-lite features for SMBs — closely overlapping with SocialHub's WhatsApp automation, chatbot, and CRM modules at the SMB price point.
- Kommo (formerly amoCRM): Messaging-first CRM with native WhatsApp, Instagram, and live chat integrations, sold to SMBs with a messenger-centric sales pipeline — closely comparable to SocialHub's WhatsApp-native Kanban CRM and multi-agent inbox.
- Interakt: WhatsApp marketing and CRM platform (by Jio Haptik) for SMBs featuring shared inbox, chatbots, and broadcast campaigns — comparable to SocialHub in WhatsApp marketing automation, though focused on the Indian market.
- Movidesk (by TOTVS): Brazilian help-desk and customer service SaaS that integrates WhatsApp and other channels for Brazilian SMBs — competes with SocialHub's multi-agent WhatsApp panel and customer communication capabilities.
Broad incumbents
- Pipedrive: Global sales-focused CRM with pipeline management, email integration, and third-party messaging add-ons — comparable to SocialHub's Kanban CRM and WhatsApp-integrated pipeline functionality, though without native WhatsApp-first positioning.
- HubSpot: Global CRM and marketing automation platform with broader functionality (email marketing, sales pipeline, chatbots) that overlaps with SocialHub's CRM + chatbot + email marketing modules — though HubSpot does not center on WhatsApp as its primary channel and targets a higher price tier.
Regional players
- Leadbox: Brazilian WhatsApp Business API and digital marketing automation platform serving Brazilian SMBs and agencies — comparable to SocialHub in target market, language focus, and WhatsApp automation use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SocialHub social profiles
Digital presenceSocialHub compliance and trust
Trust signalCompliance2 records
SocialHub financial estimates
Financial estimateRevenue estimate
Valuation estimate
SocialHub leadership team
Management profileNumber of profiles
Profiles1 record
SocialHub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SocialHub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SocialHub
What does SocialHub do?
SocialHub is a Brazilian cloud-based SaaS platform that unifies a Kanban CRM, an AI chatbot trained in Brazilian Portuguese, multi-agent WhatsApp Business API support, mass WhatsApp campaigns with anti-ban rotation, Gmail-based email marketing, and a REST API into a single subscription starting at R$99/month. The platform serves small and medium enterprises (PMEs) across e-commerce, education, healthcare, professional services, and digital agencies with native integrations to Brazilian ERPs, e-commerce platforms, payment gateways, and Correios. Data is hosted in Brazil under LGPD compliance.
Is SocialHub a public or private company?
SocialHub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SocialHub founded?
SocialHub was founded in 2018. It employs 11 to 50 people.
Where is SocialHub based?
SocialHub is headquartered in São Paulo, Brazil, in the Latin America region.
How does SocialHub make money?
One revenue line is on record: saaS Subscription (Monthly Plans).
Who are SocialHub's main competitors?
Direct peers on record are WATI, Take Blip, Zenvia, AiSensy, Kommo (formerly amoCRM), Interakt and Movidesk (by TOTVS). Broad incumbents are Pipedrive and HubSpot. Leadbox is listed as a regional player.
Does SocialHub have an API?
Yes. REST API providing programmatic access to the SocialHub platform. The API supports sending messages (sendMessage endpoint) and retrieving message history (getMessages endpoint). Authentication uses an API token passed as a parameter. Endpoints accept phone numbers and message content. File attachments (images, audio, video, documents up to 5MB) are supported for sending. The API base URL is apinew.socialhub.pro/api/. Developer documentation is at ajuda.socialhub.pro/docs/sistema-online/documentacao-da-api.
What industry is SocialHub in?
SocialHub's product category is CRM and Marketing Automation Software. Its primary akta.pro industry code is BPAMAMAA, Team Messaging & Chat, with a secondary code of BPAMACAH, Community/Group Chat Platforms. Its NAICS code is 5182 and its SIC code is 7372.