Whizard API
Whizard API is a Gurgaon-based WhatsApp Business API solution provider offering a no-code conversational AI chatbot platform with 50+ third-party integrations, serving SMB and enterprise customers across banking, healthcare, ecommerce, and education verticals globally.
- Company typePrivate
- Founded2021
- HeadquartersGurugram, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Whizard API does
Whizard API is a WhatsApp Business API solution provider that enables businesses to automate customer engagement, support, lead generation, and transactional communications through WhatsApp's 2 billion-plus active user base. The company is operated by Troupe Digital and is headquartered in Gurgaon, India. Its core platform offers a no-code visual chatbot builder with NLP-driven intent recognition, AI-powered smart replies, drip campaign automation, and multi-language support, targeting use cases across banking, healthcare, retail/ecommerce, education, logistics, telecommunications, and other verticals.
The product portfolio comprises the core Whizard API platform (WhatsApp Business API access and chatbot engine), the WhizardAPI Connector (a no-code integration layer connecting WhatsApp to 50+ third-party applications including Shopify, HubSpot, Salesforce, Zoho CRM, Zapier, Twilio, Calendly, and Zoom via webhooks), plus feature modules for image recognition/OCR document scanning (PAN/Aadhar cards) and voice-to-text speech recognition for WhatsApp voice notes. The technology stack leverages WhatsApp Business API infrastructure, NLP for conversational flows, computer vision for document data extraction, and generative AI for sales enablement and personalized messaging.
Whizard API operates a demo-driven direct sales motion targeting SMB through enterprise customers, complemented by self-serve distribution via the Zapier marketplace and no-code PLG for mid-market buyers. Revenue is generated through subscription-based platform access with volume-based messaging charges, though pricing is quote-based and not publicly disclosed. The company positions itself as an authorized WhatsApp Business API solution provider with global reach spanning India, Indonesia, Brazil, and the UK, and references enterprise banking customers including HDFC Bank and ICICI Bank as vertical showcases.
Whizard API firmographics
Firmographics- Name
- Whizard API
- Legal name
- Whizard API
- Website
- https://whizardapi.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Whizard API is a Gurgaon-based WhatsApp Business API solution provider offering a no-code conversational AI chatbot platform with 50+ third-party integrations, serving SMB and enterprise customers across banking, healthcare, ecommerce, and education verticals globally.
- Ownership category
- akta.pro rank
Whizard API industry classification
Industry- Product category
- Conversational AI & WhatsApp Business API Platform
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Workflow Automation & No-Code Collaboration (BPAMAMAK)
- akta.pro secondary industries
- Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)
Keywords
Where Whizard API is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Whizard API business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- WhatsApp Business API Platform Subscription: Subscription-based access to Whizard's WhatsApp chatbot platform, with tiered plans based on messaging volume and features. The platform provides automation, integrations, and analytics capabilities.
- Usage-based Messaging Costs: Costs associated with WhatsApp Business API message tiers, with limits gradually increasing based on approved messaging tier levels. Billing tied to conversation volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise plans with volume-based messaging |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Whizard API product offering
Product offeringCore offering
Whizard API is a WhatsApp Business API solution provider offering a conversational AI platform that enables businesses to automate customer engagement via WhatsApp. Its core offering combines a no-code chatbot builder, AI-powered NLP, image recognition (OCR) for document scanning, and voice-to-text processing, supported by 50+ integrations with CRMs, e-commerce platforms, and automation tools. The platform serves as an authorized WhatsApp Business API provider, allowing clients to send notifications, automate support, qualify leads, and run drip campaigns on WhatsApp.
Product overview
Whizard API is a WhatsApp Business API solution provider offering a conversational AI platform for businesses. The core product is the Whizard API platform that enables WhatsApp chatbot automation for customer engagement. The platform comprises the core Whizard API (WhatsApp Business API Platform) which serves as the main chatbot solution, supplemented by add-on modules including WhizardAPI Connector for no-code third-party integrations, and feature modules including Whizard Image Recognition Technology for document scanning and product image search, and Whizard Speech Recognition Chatbot for voice note processing. These components work together to enable businesses to acquire, engage, and service customers through WhatsApp automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Whizard API (WhatsApp Business API Platform) Core conversational AI platform built on WhatsApp Business API that enables businesses to automate customer support, lead generation, alerts, notifications, document collection, payment collection, order booking, appointment scheduling, and feedback collection on WhatsApp. Used by enterprises across banking, healthcare, ecommerce, education, telecom, and other industries.
- WhizardAPI Connector No-code visual integration platform that connects WhatsApp to 50+ third-party software applications (Shopify, WooCommerce, HubSpot, Zoho, Salesforce, Calendly, Zoom, Mailchimp, Zapier, and others) through webhooks and a drag-and-drop workflow builder. Designed for non-developers and businesses seeking to build multi-step WhatsApp automations without maintaining web servers.
- Whizard Image Recognition Technology Computer vision capability integrated with the chatbot platform that scans uploaded documents (PAN cards, Aadhar cards) to automatically extract names, dates of birth, and identification numbers, and enables product image search where customers upload images to find products. Used by businesses needing automated KYC and visual product discovery.
- Whizard Speech Recognition Chatbot Voice-enabled chatbot module that deciphers voice notes sent via WhatsApp, converts them to text using voice-to-text algorithms, and provides relevant answers. Enables customers to interact via voice messages rather than typed queries.
Quantifiable outcome
- 98% instant message open rate for WhatsApp vs 20-25% for email
- +9 more outcomes
Companies that use Whizard API
Customer profileNamed customers4 records
Segments10 records
Ideal customer profiles5 records
Whizard API technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration45 records
AI capability9 records
Feature8 records
Whizard API partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ShopifycoreEcommerce platform integration enabling automated order status notifications, abandoned cart recovery (10X more effective than email), cross-sell and upsell campaigns, and feedback collection after delivery on WhatsApp.
- WooCommercecoreWordPress ecommerce integration supporting the same WhatsApp automation capabilities as Shopify - order notifications, cart recovery, and automated marketing campaigns.
- HubSpotcoreCRM integration for sending automated alerts when events occur in HubSpot, lead/contact status change notifications, workflow-triggered personalized messages, and mass messaging for promotions.
- Zoho CRMcoreCRM integration enabling automated WhatsApp messaging based on Zoho CRM events, contact updates, and workflow conditions for sales nurturing campaigns.
- ZapiercoreAutomation platform integration enabling Whizard API Connector to trigger workflows with 5,000+ apps. Native Zapier integration allows combining Connector features with Zapier's generic automation capabilities for more powerful workflows.
- CalendlycoreCalendar scheduling integration for automated meeting reminders (reducing no-shows), cancellation/reschedule alerts, and instant delivery of meeting details via WhatsApp.
- ZoomcoreWebinar platform integration for automated reminders before webinars, confirmation messages, joining details delivery, and follow-up messaging to reduce no-shows and close sales faster.
- WhatsApp (Meta)coreOfficial WhatsApp Business API solution provider. Enables businesses to integrate WhatsApp automation with verified business accounts, compliant messaging, and scalable communication infrastructure.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Whizard API competitors and assessment
Company assessmentDirect peers
- Wati: Wati is a direct WhatsApp Business API solution provider offering no-code chatbot builders, broadcast messaging, and shared team inbox — nearly identical product positioning to Whizard API and a head-to-head competitor in the SMB-to-mid-market segment.
- Gupshup: Gupshup is a leading conversational AI and messaging platform with deep WhatsApp Business API capabilities, AI-powered bots, and a global BSP footprint. It is the most well-funded direct competitor to Whizard API in the conversational messaging space.
- Yellow.ai: Yellow.ai is an enterprise conversational AI platform offering omnichannel bots (including WhatsApp), voice AI, and generative AI-powered automation — competing directly with Whizard for enterprise customer engagement deals, particularly in India and APAC.
- Haptik: Haptik is an India-based conversational AI platform (acquired by Reliance Jio) that builds WhatsApp and omnichannel chatbots for enterprises across banking, ecommerce, travel, and telecom — a directly comparable peer in target verticals and product.
- Verloop.io: Verloop is a conversational AI customer support platform with strong WhatsApp Business API support and a focus on automated customer service for ecommerce, BFSI, and edtech — directly comparable to Whizard in vertical mix and product category.
Broad incumbents
- Intercom: Intercom is a broad incumbent in conversational customer engagement, offering AI-powered chatbots, messenger-based support, and a full customer service platform. It competes with Whizard for conversational AI customer engagement budgets, particularly in mid-market and enterprise.
- Twilio: Twilio is a large cloud communications platform whose WhatsApp Business API offering (via Twilio Messaging) competes with Whizard at the enterprise/infrastructure layer. Twilio's scale, brand, and product breadth make it the dominant broad incumbent in messaging APIs.
- Sprinklr: Sprinklr is a unified customer experience management platform with WhatsApp Business API capabilities as part of a much larger product suite. It competes with Whizard for enterprise social/chat customer engagement deals, particularly with global brands.
- Bird (formerly MessageBird): Bird is an omnichannel communications platform-as-a-service provider with WhatsApp Business API support, marketing automation, and customer service tooling. It overlaps with Whizard on WhatsApp messaging for marketing and transactional use cases, particularly in EMEA.
Regional players
- Plivo: Plivo is a cloud communications platform with WhatsApp Business API support, primarily serving North American and APAC enterprise customers. It is comparable to Whizard at the messaging infrastructure layer and competes for the same WhatsApp-enabled customer engagement use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Whizard API social profiles
Digital presenceWhizard API financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whizard API leadership team
Management profileNumber of profiles
Profiles1 record
Whizard API funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whizard API M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whizard API
What does Whizard API do?
Whizard API is a WhatsApp Business API solution provider offering a conversational AI platform that enables businesses to automate customer engagement via WhatsApp. Its core offering combines a no-code chatbot builder, AI-powered NLP, image recognition (OCR) for document scanning, and voice-to-text processing, supported by 50+ integrations with CRMs, e-commerce platforms, and automation tools. The platform serves as an authorized WhatsApp Business API provider, allowing clients to send notifications, automate support, qualify leads, and run drip campaigns on WhatsApp.
Is Whizard API a public or private company?
Whizard API is a private company. It is classified as corporate owned and is currently operating.
When was Whizard API founded?
Whizard API was founded in 2021. It employs 51 to 100 people.
Where is Whizard API based?
Whizard API is headquartered in Gurugram, India, in the Asia region.
How does Whizard API make money?
Two revenue lines are on record. WhatsApp Business API Platform Subscription is the primary driver. The others are usage-based Messaging Costs.
Who are Whizard API's main competitors?
Direct peers on record are Wati, Gupshup, Yellow.ai, Haptik and Verloop.io. Broad incumbents are Intercom, Twilio, Sprinklr and Bird (formerly MessageBird). Plivo is listed as a regional player.
Does Whizard API have an API?
Yes. Whizard API is a WhatsApp Business API solution provider that enables businesses to integrate WhatsApp messaging into their existing systems. The API facilitates sending notifications, replies, bulk messages, and automated responses. It supports integrations with CRM systems, e-commerce platforms, websites, and various third-party tools through webhooks and JSON payloads. Developer documentation is at whizardapi.com/api/docs/intro.
What industry is Whizard API in?
Whizard API's product category is Conversational AI & WhatsApp Business API Platform. Its primary akta.pro industry code is BPAMAMAK, Workflow Automation & No-Code Collaboration, with a secondary code of HDAEAKAC, Integration-Centric Low-Code (Workflow + iPaaS). Its NAICS code is 54151 and its SIC code is 7372.