AffiliateWP

What AffiliateWP does

AffiliateWP is a self-hosted WordPress affiliate management plugin that enables website owners to launch, run, and pay out affiliate programs directly inside their existing WordPress installation. The core product, operated under Sandhills Development, LLC, tracks referrals via first-party cookies (affwp_ref, affwp_ref_visit_id, affwp_campaign), supports referral links, coupon codes, direct-link tracking, cross-domain promotions, affiliate landing pages, and QR codes, and exposes its functionality through a REST API plus hooks, filters, and templates. The platform integrates natively with 28+ WordPress ecosystem plugins across eCommerce (WooCommerce, Easy Digital Downloads), memberships (MemberPress, MemberMouse, Restrict Content Pro, Paid Memberships Pro), forms (WPForms, Gravity Forms, Ninja Forms, Formidable Forms, Contact Form 7), LMS (LearnDash, LifterLMS, Tutor LMS), payments (Stripe, PayPal, WP Simple Pay), and page-building/security (Elementor, hCaptcha, Cloudflare Turnstile, Uncanny Automator).

The company sells tiered annual license subscriptions (Personal, Plus, Professional) priced by site count, with optional add-on modules for recurring referrals, tiered and multi-tier commissions, vanity coupon codes, affiliate landing pages, custom slugs, QR codes, direct-link tracking, an Affiliate Portal, and a Fraud Prevention add-on. A companion loyalty product, RewardsWP, extends the platform into points, refer-a-friend, branded rewards widgets, and member management. Distribution is entirely self-serve: customers purchase through affiliatewp.com or discover via the WordPress.org plugin directory, with marketing driven primarily through the WPBeginner content network, SEO, documentation, and social channels. Founded in 2013 by Andrew Munro and bootstrapped with no external institutional capital, the company claims 30,000+ users globally and relies on its placement inside the Sandhills Development / WPBeginner portfolio as a primary distribution and SEO asset.

Name

AffiliateWP

Legal name

Sandhills Development, LLC

Website

https://affiliatewp.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

AffiliateWP is a bootstrapped, self-hosted WordPress affiliate management plugin that lets SMBs, course creators, and agencies run referral programs with 28+ native integrations. It is sold via annual license subscriptions under Sandhills Development, LLC and claims 30,000+ users.

Ownership category

akta.pro rank

Product category

Affiliate management software for WordPress

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Affiliate Marketing & Partner Program Management (MPAAACAD)

akta.pro secondary industries

Affiliate Marketing & Partner Networks (BPAMALAI), Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• WordPress affiliate plugin
• Affiliate management software
• Referral tracking platform
• Affiliate program management
• WordPress marketing tools

Headquarters

HQ city

Hutchinson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Plugin License Subscriptions: Annual subscription-based licensing model for the WordPress affiliate plugin. Licenses are tiered based on the number of sites (personal, plus, professional plans). Includes support, updates, and access to addons. Subscriptions auto-renew annually by default with 14-day refund guarantee.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

AffiliateWP is a self-hosted WordPress plugin that enables businesses running WordPress sites to launch, manage, and scale affiliate marketing programs. The plugin provides referral link tracking, commission management, fraud detection, customizable affiliate dashboards, 1-click Stripe/PayPal payouts, and integrates with WooCommerce, Easy Digital Downloads, membership, form, and LMS plugins. It is sold as an annual license subscription targeted at eCommerce store owners, course creators, and developers.

Product overview

AffiliateWP is a WordPress affiliate plugin ecosystem consisting of the core AffiliateWP plugin for affiliate tracking and management, complemented by the RewardsWP module for loyalty and points programs. The platform offers multiple add-on modules including fraud prevention, affiliate portal, recurring/tiered commissions, landing pages, vanity coupon codes, QR codes, and multi-tier commissions. These modules work together within WordPress to provide complete affiliate marketing functionality from tracking to payout.

Differentiator

Problem solved

Functional benefit

Brands

• RewardsWP: Points & Loyalty Rewards plugin for WordPress, offering referral programs, branded rewards widget, reports & exports, fraud prevention & security, and member management.

Products and services

• AffiliateWP Self-hosted WordPress affiliate marketing plugin that enables businesses to create, manage, and scale affiliate programs. Provides affiliate tracking, commission management, 1-click payouts, fraud detection, and customizable affiliate dashboards, with native integrations across WordPress eCommerce, membership, form, and LMS plugins. Sold as an annual license subscription.
• RewardsWP Points and loyalty rewards plugin for WordPress that complements AffiliateWP, offering refer-a-friend programs, birthday rewards, branded rewards widgets, member management, and fraud prevention for businesses running customer loyalty programs on WordPress.

Quantifiable outcome

• Over 80% of brands run affiliate programs
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability2 records

Feature14 records

Partnerships

21 partnerships are on record, tiered core and secondary.

• WooCommercecoreTechnology or IntegrationDeep native integration with WooCommerce for tracking affiliate referrals on WooCommerce store purchases. 1-click activation through AffiliateWP settings.
• Easy Digital DownloadscoreTechnology or IntegrationNative integration with Easy Digital Downloads for tracking digital product sales. 1-click activation through AffiliateWP settings.
• WPFormscoreTechnology or IntegrationIntegration for tracking affiliate referrals through WPForms submissions. Supports both lead generation and monetary referrals.
• Gravity FormscoreTechnology or IntegrationIntegration for tracking affiliate referrals through Gravity Forms submissions. Supports lead generation and recurring referrals.
• MemberPresscoreTechnology or IntegrationNative integration with MemberPress for tracking affiliate referrals on membership signups and subscriptions.
• LearnDashcoreTechnology or IntegrationIntegration with LearnDash LMS for tracking course sales and affiliate referrals. Easy setup wizard for quick integration.
• LifterLMScoreTechnology or IntegrationIntegration with LifterLMS for tracking course sales and affiliate referrals. Onboarding wizard syncs courses to AffiliateWP.
• Tutor LMScoreTechnology or IntegrationIntegration through Easy Digital Downloads or WooCommerce for tracking Tutor LMS course sales and affiliate referrals.
• PayPalcoreTechnology or IntegrationPayPal integration for 1-click affiliate payouts. Supports PayPal as a payout method alongside Stripe and store credit.
• StripecoreTechnology or IntegrationStripe integration for 1-click affiliate payouts. Supports Stripe as a payout method alongside PayPal and store credit.
• ElementorsecondaryTechnology or IntegrationFeatured integration for Elementor page builder users. Compatible with Elementor-based sites.
• Formidable FormssecondaryTechnology or IntegrationIntegration for tracking affiliate referrals through Formidable Forms submissions.
• Ninja FormssecondaryTechnology or IntegrationIntegration for tracking affiliate referrals through Ninja Forms. Supports monetary referrals for opt-ins.
• Contact Form 7secondaryTechnology or IntegrationIntegration for tracking affiliate referrals through Contact Form 7 form submissions for lead generation.
• WP Simple PaysecondaryTechnology or IntegrationFeatured integration for WP Simple Pay Stripe payment forms. Tracks affiliate referrals on payment transactions.
• MemberMousesecondaryTechnology or IntegrationIntegration with MemberMouse membership plugin for tracking affiliate referrals on memberships.
• Restrict Content ProsecondaryTechnology or IntegrationIntegration with Restrict Content Pro for tracking affiliate referrals on restricted content memberships.
• Paid Memberships ProsecondaryTechnology or IntegrationIntegration with Paid Memberships Pro for tracking affiliate referrals on membership subscriptions.
• Uncanny AutomatorsecondaryTechnology or IntegrationIntegration through Uncanny Automator for connecting AffiliateWP with other apps and automations.
• hCaptchasecondaryTechnology or IntegrationCAPTCHA verification option for affiliate registration and login forms to prevent spam and bot abuse.
• Cloudflare TurnstilesecondaryTechnology or IntegrationCAPTCHA-free verification option for affiliate forms, providing automated bot protection.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/affwp
• Facebookfacebook.com/affiliatewp
• LinkedInlinkedin.com/company/affiliatewp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AffiliateWP