Uncanny Automator
- Company typePrivate
- Founded2016
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Uncanny Automator firmographics
Firmographics- Name
- Uncanny Automator
- Legal name
- Uncanny Owl, Inc.
- Website
- https://automatorplugin.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Uncanny Automator industry classification
Industry- Product category
- WordPress Automation Software
- akta.pro primary industry
- Workflow Automation & No-Code Collaboration (BPAMAMAK)
- akta.pro secondary industries
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
Keywords
Where Uncanny Automator is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Uncanny Automator business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Plugin Licenses (Freemium): Free plugin available on WordPress.org with popular integrations, triggers and actions. Pro upgrade required for Uncanny Agent (AI), advanced features (delays, scheduling, conditions, loops), and thousands of additional triggers, actions and tokens.
- Annual Subscriptions: Annual license model with unlimited recipe runs and unlimited automations for unlimited users. Costs remain fixed as site grows—no per-automation fees or usage caps.
- Addons: Premium addons included with Pro Plus and above: Custom User Fields, Restrict Content, User Lists, Dynamic Content, and Elite Integrations for enterprise apps like Salesforce and QuickBooks Online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free plugin with core integrations |
| Subscription | Annual | Pro - Core automation + AI |
| Subscription | Annual | Pro Plus - Automation + Addons |
| Subscription | Annual | Unlimited - Enterprise Features |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Uncanny Automator product offering
Product offeringCore offering
Uncanny Automator is a WordPress plugin that enables no-code automation, connecting WordPress plugins, third-party apps, and site actions through a visual recipe builder. The product includes Uncanny Agent, an AI assistant that operates on the user's own WordPress site for conversational automation, content generation, and workflow orchestration. The platform offers 230+ integrations and supports use cases across eCommerce, eLearning, membership sites, and marketing automation.
Product overview
Uncanny Automator is an AI + Automation platform for WordPress that operates as a single plugin ecosystem with a core product plus optional add-on modules. The platform consists of two main pillars: the Uncanny Recipe Builder (a visual drag-and-drop workflow automation system that runs natively on WordPress) and Uncanny Agent (a conversational AI assistant built directly into the WordPress dashboard that can build automations, execute admin tasks, and generate content from plain-language commands). The product portfolio includes the free Uncanny Automator plugin on WordPress.org, Uncanny Automator Pro (the premium automation platform with unlimited recipe runs and advanced features), Uncanny Agent (AI assistant), and five premium add-on modules: Custom User Fields, Restrict Content, User Lists, Dynamic Content, and Elite Integrations. The Recipe Builder and Uncanny Agent work together — the builder runs repeating workflows while the agent handles conversational task execution and AI-powered content generation — all connected through 230+ integrations spanning WordPress plugins, external apps, and multiple AI/LLM providers including OpenAI, Anthropic Claude, Google Gemini, DeepSeek, Mistral, Cohere, xAI Grok, and Perplexity.
Differentiator
Problem solved
Functional benefit
Brands
- Uncanny Agent: AI assistant built specifically for WordPress that can understand the site, answer questions, and complete tasks through conversation.
- Uncanny Automator Pro
Products and services
- Uncanny Automator Free Plugin Free WordPress plugin that enables no-code automation by connecting WordPress plugins and apps with a limited number of recipes and integrations. Designed for WordPress site owners who want to start automating workflows without initial cost.
- Uncanny Automator Pro Premium subscription version of the Uncanny Automator plugin offering unlimited recipes, all 230+ integrations, advanced features like Loops, Delays, and Scheduling, and increased site activations. Targeted at professional WordPress site operators and businesses requiring advanced automation.
- Uncanny Agent AI-powered addon for Uncanny Automator that provides a conversational AI assistant embedded directly on the user's WordPress site. Enables content generation, workflow automation via natural language, and on-site AI functionality without sending data to external cloud services. Targeted at WordPress site owners seeking private, on-site AI capabilities.
- Custom User Fields Addon Addon for Uncanny Automator Pro that extends WordPress user profile capabilities with custom fields, enabling richer user data and more targeted automation recipes. Targeted at membership sites, eLearning platforms, and any WordPress site requiring detailed user data.
- Restrict Content Addon Addon for Uncanny Automator Pro that enables content restriction and access control automation, allowing site owners to gate content based on user actions, purchases, or other triggers. Targeted at membership sites and content creators.
- User Lists Addon Addon for Uncanny Automator Pro that enables creation of dynamic user lists and segments, allowing advanced user-targeted automation based on lists of users. Targeted at membership sites and eLearning platforms.
- Dynamic Content Addon Addon for Uncanny Automator Pro that enables dynamic content personalization and delivery based on user data, behavior, and automation triggers. Targeted at marketing teams and content creators seeking personalized user experiences.
- Elite Integrations Addon Addon for Uncanny Automator Pro that provides integration with enterprise-grade platforms such as Salesforce, HubSpot Enterprise, and other premium tools. Targeted at enterprise WordPress sites and marketing teams.
Quantifiable outcome
- Trusted by 50,000+ companies including Adobe, Google, Stanford University
Companies that use Uncanny Automator
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles3 records
Uncanny Automator technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration227 records
AI capability9 records
Feature7 records
Uncanny Automator partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and elite.
- LearnDashcoreDeep native integration with LearnDash LMS—triggers for quiz scores, course completions, essay submissions, group leader changes; actions for enrollments, course management, certificate issuance.
- WooCommercecoreDeep WooCommerce integration for abandoned cart recovery, subscription lifecycles, order creation, dynamic coupons, and granular product/order-level event triggers. Extended support for Woo Subscriptions, Memberships, Bookings.
- Gravity FormscoreNative integration with Gravity Forms for form submission triggers, user registration, entry management, and integration with payment addons.
- WPFormscoreIntegration with WPForms for form submission triggers, PayPal payments, and form-to-workflow automation.
- FluentCRMcoreBi-directional CRM integration for tags, lists, contact management, and marketing automation workflows.
- MemberPresscoreIntegration for membership access controls, subscription management, and content restriction automation.
- Tutor LMScoreIntegration with Tutor LMS for course completion triggers, enrollment management, and quiz actions.
- BuddyBosscoreNative integration for community platforms—group enrollments, activity streams, user status changes.
- OpenAIcoreIntegration for AI-powered content generation, sentiment analysis, and workflow automation using GPT models.
- Google SheetscoreReal-time data logging to Google Sheets for custom reports, order tracking, and learner progress.
- SlackcoreTeam notifications and communication automation—order alerts, support escalations, new user notifications.
- MailchimpcoreEmail marketing integration for audience management, campaign triggers, and newsletter automation.
- Zoom MeetingscoreWebinar and meeting integration for automatic registration, attendance tracking, and event-triggered workflows.
- WhatsAppcoreWhatsApp integration for customer notifications, abandoned cart recovery nudges, and support escalation messages.
- ZapiercoreWebhook-based Zapier integration enabling connection to thousands of external apps beyond the native integrations.
- Anthropic (Claude)coreIntegration with Claude AI for content generation, analysis, and conversational AI workflows.
- Google GeminicoreIntegration with Google Gemini for AI-powered automation and content generation.
- SalesforceeliteElite Integration for enterprise CRM connectivity—lead management, contact sync, workflow automation for enterprise customers.
- QuickBooks OnlineeliteElite Integration for accounting platform sync—automatically push orders, refunds, taxes to QuickBooks Online.
- HubSpotcoreCRM integration for contact management, deal tracking, and marketing workflow automation.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Uncanny Automator competitors and assessment
Company assessmentBroad incumbents
- ActiveCampaign: Established CRM and marketing automation platform with cross-channel automations, CRM, and email; integrated with Uncanny Automator. Represents a broader incumbent in the marketing automation layer that overlaps with Uncanny Automator's CRM and email marketing use cases.
- IFTTT: Long-standing consumer-led no-code automation platform connecting apps and services via simple applets. Listed as a Uncanny Automator integration; competes for the prosumer end of the same no-code integration market.
- Zapier: The largest general-purpose no-code workflow automation platform, with thousands of app integrations and a recently launched AI copilot. Zapier is listed as a Uncanny Automator integration partner and represents the dominant horizontal competitor that could expand more deeply into WordPress.
- Make (formerly Integromat): Visual workflow automation platform with strong no-code scenario builder and broad app support, also integrated with Uncanny Automator. Targets similar SMB and prosumer automation buyers with a more powerful advanced-user interface.
Emerging players
- Pabbly Connect: Subscription-based workflow automation platform with webhook support and a broad app ecosystem, marketed as a lower-cost alternative to Zapier. Competes for the same SMB automation budget and is cited as a Uncanny Automator integration partner.
- Integrately: No-code automation platform with 1-click automations and a large library of pre-built app integrations. Direct horizontal competitor to Uncanny Automator's app-connection value proposition, especially for SMB customers.
- FunnelKit Automations (Autonami): WordPress-native marketing automation and CRM plugin (formerly Autonami) with email campaigns, contact segmentation, and workflow automation. Integrates with Uncanny Automator but is itself a partial substitute for the marketing automation piece of Uncanny Automator.
- FluentCRM: WordPress-native CRM and email marketing automation plugin with workflow capabilities for tagging, list management, and campaigns. Deep-vertical overlap with Uncanny Automator's CRM and email-marketing automations, alongside Fluent Forms and Fluent Support.
Direct peers
- WP Webhooks: WordPress-specific webhook and automation plugin that enables sending and receiving data between WordPress sites and external apps. Uncanny Automator already integrates with WP Webhooks Pro, recognizing it as a comparable WordPress automation primitive.
- AutomatorWP: A direct WordPress-native automation plugin that connects WordPress plugins and external apps using a no-code recipe builder. Closest functional competitor to Uncanny Automator within the WordPress ecosystem specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Uncanny Automator social profiles
Digital presenceUncanny Automator financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uncanny Automator leadership team
Management profileNumber of profiles
Uncanny Automator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uncanny Automator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uncanny Automator
What does Uncanny Automator do?
Uncanny Automator is a WordPress plugin that enables no-code automation, connecting WordPress plugins, third-party apps, and site actions through a visual recipe builder. The product includes Uncanny Agent, an AI assistant that operates on the user's own WordPress site for conversational automation, content generation, and workflow orchestration. The platform offers 230+ integrations and supports use cases across eCommerce, eLearning, membership sites, and marketing automation.
Is Uncanny Automator a public or private company?
Uncanny Automator is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uncanny Automator founded?
Uncanny Automator was founded in 2016. It employs 11 to 50 people.
Where is Uncanny Automator based?
Uncanny Automator is headquartered in Toronto, Canada, in the North America region.
How does Uncanny Automator make money?
Three revenue lines are on record. Plugin Licenses (Freemium) is the primary driver. The others are annual Subscriptions and addons.
Who are Uncanny Automator's main competitors?
Broad incumbents on record are ActiveCampaign, IFTTT, Zapier and Make (formerly Integromat). Emerging players are Pabbly Connect, Integrately, FunnelKit Automations (Autonami) and FluentCRM. Direct peers are WP Webhooks and AutomatorWP.
Does Uncanny Automator have an API?
No public API is recorded for Uncanny Automator.
What industry is Uncanny Automator in?
Uncanny Automator's product category is WordPress Automation Software. Its primary akta.pro industry code is BPAMAMAK, Workflow Automation & No-Code Collaboration, with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms.