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GP Bikes

Full company profile

uuid000t2vc

Namestring
GP Bikes
Legal namestring
GP Bikes
Websiteurl
gpbikes.com
Company typeenum
Private
Founded yearint
2000
Descriptiontext

GP Bikes is a Canadian independent powersports retailer headquartered at 1100 Champlain Court, Whitby, Ontario, operating both a national e-commerce storefront (gpbikes.com) and a physical dealership plus service department under the affiliated "GP Bikes Powersports" brand (gpbikespowersports.com). The company sells parts, accessories, riding gear, and apparel across six powersports verticals — motorcycle, dirt bike/motocross, ATV/UTV, snowmobile, water sports, and e-bicycle — and is an authorized dealer for nine major OEMs: Ducati, Triumph, BMW Motorrad, KTM, Husqvarna, GasGas, MV Agusta, Honda, and Indian Motorcycle. Each vertical carries deep SKU assortments (e.g., 259+ ATV/UTV winter accessories, 137 ATV/UTV luggage items), supported by dedicated brand-OEM parts subdomains and lookups (Dealer Spike, Online Microfiche integrations) that funnel vehicle-specific parts requests to GP Bikes.

The technology stack is a Magento/Adobe Commerce storefront with features that target retail conversion and fitment: a "My Garage" account module for storing customer vehicles and surfacing matching parts, side-by-side product comparison, social login (Facebook and Google OAuth), and a Matterport 3D virtual showroom tour embedded on the homepage. Payments are processed via Visa, Mastercard, American Express, PayPal, and Sezzle BNPL, while larger purchases (motorcycles) are financed through DealerTrack's credit application flow. Free shipping is offered on orders over CAD $59 within Canada, and pricing is uniformly in CAD with MSRP-versus-sale discounts.

The business model combines one-time hardware sales (parts, gear, apparel, motorcycles), professional services revenue from the in-store service department, transactional revenue from financing referrals and e-gift cards (with associated breakage economics), and trade-in/consignment through the dealership's "Sell A Bike" intake. Customer segments span Canadian street riders, offroad/MX riders, ATV/UTV owners (recreational, hunting, farming), snowmobile riders, watercraft enthusiasts, e-bike riders, and brand-OEM merchandise shoppers. The company is privately held, with ownership, founder, and headcount detail beyond the disclosed 51-100 employee range not available in the source data.

Short descriptiontext

GP Bikes is a Canadian independent powersports retailer operating a national e-commerce storefront (gpbikes.com) and Whitby, Ontario dealership, selling parts, gear, apparel, and new/used motorcycles across motorcycle, offroad/MX, ATV/UTV, snowmobile, watercraft, and e-bike verticals as an authorized dealer for nine major OEMs including Ducati, Triumph, BMW, KTM, Honda, and Indian.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersWhitby, Canada
HQ citystring
Whitby
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
powersports retail, motorcycle parts accessories, riding gear apparel, OEM parts dealer, ATV UTV snowmobile parts
Industry1 code
1Motorsports & Powersports Gear & Accessories Retail
CodeCRAMABANPrimaryYes
NAICS code2 codes
  • Motorcycle, ATV, and All Other Motor Vehicle Dealers441227
  • Motorcycle, Boat, and Other Motor Vehicle Dealers44122
SIC code1 code
  • Retail-Auto Dealers & Gasoline Stations5500
Product category
Powersports Retail
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model5 records
1Retail parts, gear and apparel sales
TypeHardware Sales
Description

Core revenue stream: one-time purchase of powersports parts, accessories, riding gear, helmets, boots, gloves, jackets, and apparel via gpbikes.com and the in-store Whitby location. Catalog spans Motorcycle, Offroad/Motocross, ATV/UTV, Snowmobile, Watercraft and E-Bicycle categories with hundreds of SKUs each (e.g., 259+ ATV/UTV winter accessories, 137 ATV/UTV luggage items).

gpbikes.com
2New and used motorcycle sales
TypeHardware Sales
Description

Sales of new and pre-owned motorcycles through the affiliated dealer site gpbikespowersports.com for Ducati, Triumph, BMW, KTM, Husqvarna, GasGas, MV Agusta, Honda, and Indian Motorcycle. "Sell A Bike" intake suggests trade-in / consignment revenue as well.

gpbikes.com
3E-Gift Card sales
TypeTransaction Fee
Description

Electronic gift cards emailed directly to customers — promoted as a primary gifting product. Functions as stored-value / breakage revenue.

gpbikes.com
4Service Department
TypeProfessional Services
Description

In-store service department (linked from footer) generates professional services revenue for maintenance, repairs, and installations on powersports vehicles, complementing parts sales.

gpbikes.com
5Customer financing referrals
TypeTransaction Fee
Description

Financing facilitated through DealerTrack (creditonline.dealertrack.ca) for larger purchases such as motorcycles, generating transactional/intermediary revenue.

gpbikes.com
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Pricing details5 tiers
1Standard retail price per SKU, displayed in CAD with optional sale price vs. MSRP
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Each product page shows current price, MSRP, and the % saved off MSRP. Examples: KTM Front Brake Pads - Sintered $59.79; Triumph Oil Filter $23.03; Fox Moto V1 Noble Helmet $324.95; Ogio T-3 Rig Wheeled Gear Bag $687.99.

gpbikes.com
2E-Gift Cards in variable denominations
ModelOtherBilling cadencePay-as-you-go
Notes

Electronic gift cards are emailed directly to the customer; usable as a payment method on gpbikes.com.

gpbikes.com
3Free shipping on orders over $59 within Canada*
ModelOtherBilling cadencePay-as-you-go
Notes

Prominently advertised across the site ("Free Shipping. On orders over $59 within Canada!*"). Shipping policy linked in the FAQ/customer-service page.

gpbikes.com
4DealerTrack-powered financing for motorcycle purchases
ModelOtherBilling cadenceMulti-year contract
Notes

Customer financing offered via creditonline.dealertrack.ca for larger purchases such as new/used motorcycles.

gpbikes.com
5Sezzle buy-now-pay-later at checkout
ModelOtherBilling cadencePay-as-you-go
Notes

Sezzle displayed as an accepted payment method on the storefront footer, enabling installment payments for online orders.

gpbikes.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

GP Bikes is a Canadian powersports retailer selling motorcycle, dirt bike, ATV/UTV, snowmobile, water sports, and e-bicycle parts, riding gear, and apparel through its e-commerce storefront gpbikes.com and a physical dealership at 1100 Champlain Court, Whitby, Ontario. The company is an authorized dealer for nine major OEM motorcycle brands (Ducati, Triumph, BMW Motorrad, KTM, Husqvarna, GasGas, MV Agusta, Honda, and Indian Motorcycle), also selling new and used motorcycles via the affiliated gpbikespowersports.com site and offering an in-store service department.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Free shipping across Canada on orders over $59
+1 more record
Product overview1 text field

GP Bikes operates a single unified Canadian e-commerce retail platform (gpbikes.com) organized as a multi-vertical powersports storefront with seven distinct product category modules: Motorcycle Parts, Gear & Apparel; Dirt Bike & Motocross (Offroad) Parts, Gear & Apparel; ATV / UTV Parts, Apparel & Accessories; Snowmobile Parts, Apparel & Accessories; Water Sports Parts, Apparel & Accessories; E-Bicycle Parts, Apparel & Accessories; and an OEM Parts Lookup module that links out to brand-specific dealer parts catalogs (Ducati, Triumph, KTM, Honda, Husqvarna, GasGas, Indian Motorcycle, BMW, MV Agusta). On top of the catalog the platform layers several cross-cutting account features, including a My Garage vehicle-specific fitment module, an E-Gift Card product, Holiday Gift Guides, plus an affiliated New & Used Motorcycle / Powersports Bike Shop at gpbikespowersports.com for browsing in-store inventory across major brands.

Product and service9 records
1Motorcycle Parts, Gear & Apparel
CategoryPowersports Retail
Description

Retail category offering motorcycle helmets (full face, half, modular, dual sport, open face), jackets, gloves, boots, pants, suits, women's gear, riding gear, OEM and aftermarket parts, oils and fluids, exhausts, luggage, batteries, tires and wheels, communication systems, and accessories for Canadian street motorcycle riders.

2Dirt Bike & Motocross (Offroad) Parts, Gear & Apparel
CategoryPowersports Retail
Description

Offroad and motocross retail category offering helmets, jerseys and jackets, pants, gloves, boots, goggles, protective gear, hydration packs, parts (brakes, electrical, engine, filters, intakes, seats, controls, tanks, hardware), oils, batteries, tires, body parts, suspension, exhausts, drive components, tools, and accessories for motocross, enduro, and trail riders of KTM, Husqvarna, GasGas, Honda, and other offroad machines.

3ATV / UTV Parts, Apparel & Accessories
CategoryPowersports Retail
Description

Quad and side-by-side retail category offering apparel, parts (engine, brakes, steering, chains, electrical, filters, intakes, exhausts, hardware), body parts and accessories, luggage, winter accessories, winches, lights, suspension and lift kits, seats, hunting accessories, tires and wheels, batteries, oils, and accessories for recreational and utility ATV/UTV owners.

4Snowmobile Parts, Apparel & Accessories
CategoryPowersports Retail
Description

Snowmobile retail category offering cold-weather apparel (helmets, jackets, pants, suits, gloves, mittens, boots, liners, heated gear, goggles), parts (engine, batteries, brakes, controls, drive belts, chains, sprockets, electrical, filters, suspension, track and accessories), luggage, exhausts, seats, intakes, lights, heated grips, tools, skis, oils, body parts, and accessories for Canadian snowmobile riders.

5Water Sports Parts, Apparel & Accessories
CategoryPowersports Retail
Description

Water sports and personal watercraft retail category offering life jackets, mooring and apparel, water toys, flotation devices, watercraft parts and accessories (engine, electrical, fuel, water systems, batteries, seats, covers, propellers, electronics and audio, ladders, body parts, safety equipment, transmission, exhaust, steering, tools), marine fishing and outdoors, and marine trailer parts for personal watercraft and boating enthusiasts.

6E-Bicycle Parts, Apparel & Accessories
CategoryPowersports Retail
Description

E-bicycle retail category offering e-bikes, bicycle helmets, shirts and jerseys, pants and shorts, base layers, gloves, protection, eyewear, footwear, accessories (stands, luggage, mounts, air pumps), parts (pedals, grips), tires and tubes, tools and lubes, and sale items for e-bike and traditional bicycle riders.

7New & Used Motorcycles / Powersports Dealership
CategoryPowersports Dealership
Description

Affiliated in-store bike shop and inventory portal (gpbikespowersports.com) for browsing and purchasing new and pre-owned motorcycles and powersports vehicles across Ducati, Triumph, BMW, KTM, Husqvarna, GasGas, MV Agusta, Honda, and Indian Motorcycle brands. Customers can complete "Sell A Bike" intake for trade-in or consignment sales.

8E-Gift Card
CategoryStored Value
Description

Electronic gift card product in variable denominations that is e-mailed directly to the customer and usable as a payment method on gpbikes.com, positioned as a primary last-minute gifting option for powersports enthusiasts.

9Service Department
CategoryAfter-Sales Services
Description

In-store service department providing professional maintenance, repairs, and installations for powersports vehicles, complementing parts sales with brand-warranty servicing for the OEM brands the company is authorized to service.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership32 partners
Strategic tierFlagship Oem Authorized Dealer Relationship With Dedicated Oem Parts Portal (Parts.Gpbikes.Com) And On-Site Motorcycle Inventory Browsing.TypeOEM/ Whitelabel/ Licensing Partner
Description

Authorized Ducati motorcycle dealer at the Whitby store and operator of the Ducati OEM parts portal (parts.gpbikes.com) for vehicle-specific microfiche lookups. Carries Ducati accessories and branded merchandise.

Strategic tierFlagship Oem Authorized Dealer Relationship With Dedicated Oem Parts Portal (Triumph.Gpbikes.Com).TypeOEM/ Whitelabel/ Licensing Partner
Description

Authorized Triumph dealer with a dedicated Triumph parts portal (triumph.gpbikes.com) and Triumph accessories and merchandise on gpbikes.com. Featured in-store brand with full inventory browsing.

Strategic tierFlagship Oem Authorized Dealer Relationship With Dedicated Oem Parts Portal (Bmw.Gpbikes.Com).TypeOEM/ Whitelabel/ Licensing Partner
Description

Authorized BMW Motorrad dealer with dedicated BMW parts portal (bmw.gpbikes.com). Stocks BMW parts, accessories and branded merchandise at the Whitby location.

Strategic tierFlagship Oem Authorized Dealer Relationship With Dedicated Oem Parts Portal (Gpbikes.Dealerspikeparts.Com/Oemparts/C/Ktm_Motorcycle/Parts).TypeOEM/ Whitelabel/ Licensing Partner
Description

Authorized KTM motorcycle and parts dealer. Operates the KTM OEM parts portal via Dealer Spike (gpbikes.dealerspikeparts.com) and carries KTM accessories and merchandise.

Strategic tierFlagship Oem Authorized Dealer Relationship With Dedicated Oem Parts Portal (Gpbikes.Dealerspikeparts.Com/Oemparts/C/Husqvarna/Parts).TypeOEM/ Whitelabel/ Licensing Partner
Description

Authorized Husqvarna dealer with dedicated Husqvarna OEM parts portal via Dealer Spike. Sells Husqvarna motorcycles, parts, accessories, and branded merchandise.

Strategic tierMajor Authorized Dealer Relationship With Oem Parts Lookup Via Online Microfiche.TypeOEM/ Whitelabel/ Licensing Partner
Description

Authorized GasGas dealer with OEM parts lookup (partsfinder.onlinemicrofiche.com/gpbikes/showmodel) and branded merchandise on gpbikes.com.

Strategic tierFlagship Oem Authorized Dealer Relationship With Dedicated Oem Parts Portal (Partsfinder.Onlinemicrofiche.Com/Gpbikes/Partsfinder.Htm).TypeOEM/ Whitelabel/ Licensing Partner
Description

Authorized Honda motorcycle dealer with dedicated Honda parts finder and Honda-branded merchandise on gpbikes.com.

Strategic tierAuthorized Dealer With Featured Mv Agusta Merchandise In Storefront Banners.TypeOEM/ Whitelabel/ Licensing Partner
Description

Authorized MV Agusta dealer selling branded merchandise (e.g., "Save 40% on in stock MV Agusta merchandise!" banner). Stocks MV Agusta motorcycles and accessories.

Strategic tierMajor Oem Authorized Dealer Relationship With Dedicated Oem Parts Portal (Gpbikes.Dealerspikeparts.Com/Oemparts/C/Indian_Motorcycle/Parts).TypeOEM/ Whitelabel/ Licensing Partner
Description

Authorized Indian Motorcycle dealer with dedicated Indian Motorcycle OEM parts portal via Dealer Spike, plus Indian-branded apparel and accessories on gpbikes.com.

Strategic tierStrategic Technology Partner Powering Oem Parts Portals For Ktm, Husqvarna And Indian Motorcycle (Gpbikes.Dealerspikeparts.Com).TypeTechnology or Integration
Description

Technology partner that hosts GP Bikes' brand-OEM parts portals for KTM, Husqvarna, and Indian Motorcycle, enabling vehicle-specific OEM microfiche lookups for shoppers.

11Online Microfiche (partsfinder.onlinemicrofiche.com)
Strategic tierStrategic Technology Partner Powering Oem Parts Portals For Honda And Gasgas.TypeTechnology or Integration
Description

Online Microfiche technology partner that powers the Honda parts finder (partsfinder.onlinemicrofiche.com/gpbikes/partsfinder.htm) and the GasGas parts lookup for GP Bikes customers.

gpbikes.com
Strategic tierMarketing/Integration Partner Powering The In-Site Virtual Store Tour.TypeTechnology or Integration
Description

Embeds a Matterport 3D virtual tour of the GP Bikes Whitby showroom (my.matterport.com/show/?m=bxCnWtvbVkJ) on the homepage as a "Take the Virtual Tour!" experience for online shoppers.

Strategic tierFeatured Motorcycle Apparel Brand On Storefront (Brand Logo, Motorcycle Category Page).TypeChannel Partner/ Reseller/ Distributor
Description

Featured aftermarket motorcycle apparel brand with a dedicated brand landing page (gpbikes.com/brands/dainese) and active Dainese Liquidation promotional banner on the homepage.

Strategic tierFeatured Motorcycle Helmet Brand On Storefront (Brand Logo, Motorcycle Category Page).TypeChannel Partner/ Reseller/ Distributor
Description

Featured motorcycle helmet brand with a dedicated brand page (gpbikes.com/brands/shoei).

Strategic tierFeatured Motorcycle Apparel Brand On Storefront (Brand Logo, Motorcycle Category Page).TypeChannel Partner/ Reseller/ Distributor
Description

Featured motorcycle apparel brand with a dedicated brand page (gpbikes.com/brands/alpinestars).

Strategic tierFeatured Motorcycle Apparel Brand On Storefront.TypeChannel Partner/ Reseller/ Distributor
Description

Featured motorcycle apparel brand with a dedicated brand page (gpbikes.com/brands/rev-it).

17AGV
Strategic tierFeatured Motorcycle Helmet Brand On Storefront.TypeChannel Partner/ Reseller/ Distributor
Description

Featured motorcycle helmet brand with a dedicated brand page (gpbikes.com/brands/agv).

Strategic tierFeatured Brand Across Motorcycle, Atv/Utv, And Snowmobile Categories.TypeChannel Partner/ Reseller/ Distributor
Description

Featured brand with dedicated brand pages (gpbikes.com/brands/klim) spanning motorcycle, ATV/UTV and snowmobile verticals on the storefront.

Strategic tierFeatured Offroad/Mx Apparel Brand On Storefront.TypeChannel Partner/ Reseller/ Distributor
Description

Featured offroad/Motocross apparel and helmet brand with a dedicated brand page (gpbikes.com/brands/fox).

Strategic tierFeatured Offroad Protection Brand On Storefront.TypeChannel Partner/ Reseller/ Distributor
Description

Featured offroad protection brand (neck braces, hip protectors, rain pants) with a dedicated brand page (gpbikes.com/brands/leatt).

Strategic tierFeatured Offroad/Mx Footwear Brand On Storefront.TypeChannel Partner/ Reseller/ Distributor
Description

Featured offroad/Motocross footwear brand with a dedicated brand page (gpbikes.com/brands/sidi).

Strategic tierFeatured Hydration/Luggage Brand Across Offroad And Atv/Utv Categories.TypeChannel Partner/ Reseller/ Distributor
Description

Featured hydration and luggage brand with a dedicated brand page (gpbikes.com/brands/uswe) sold across offroad and ATV/UTV luggage categories.

23CKX
Strategic tierFeatured Snowmobile Apparel Brand On Storefront.TypeChannel Partner/ Reseller/ Distributor
Description

Featured snowmobile apparel brand with a dedicated brand page (gpbikes.com/brands/ckx).

Strategic tierFeatured Snowmobile/Atv Aftermarket Brand On Storefront.TypeChannel Partner/ Reseller/ Distributor
Description

Featured snowmobile and ATV/UTV aftermarket brand with a dedicated brand page (gpbikes.com/brands/kimpex).

25Jethwear
Strategic tierFeatured Snowmobile Apparel Brand On Storefront.TypeChannel Partner/ Reseller/ Distributor
Description

Featured snowmobile apparel brand with a dedicated brand page (gpbikes.com/brands/jethwear), with multiple featured SKUs on ATV/UTV winter accessories (e.g., Treeline Bib Insulated Pants).

gpbikes.com
Strategic tierCore Accessory Brand Across Atv/Utv Luggage And Body-Parts Categories.TypeChannel Partner/ Reseller/ Distributor
Description

Featured accessory brand selling RAM Tough-Mirror kits, X-Grip phone mounts, and Tough-Claw bases across the ATV/UTV luggage and body-parts categories.

Strategic tierFeatured Offroad Luggage/Hydration Brand On Storefront.TypeChannel Partner/ Reseller/ Distributor
Description

Featured offroad/MX luggage, backpack and hydration brand (R30 Backpack, Harness Pocket, Hydrapak Reservoir, US Tank Adapter, Tool Roll) prominently surfaced on the homepage bestseller lists.

Strategic tierFeatured Lubricant/Fluids Brand On Storefront.TypeChannel Partner/ Reseller/ Distributor
Description

Featured lubricant brand with multiple SKUs (DOT 5.1 Brake Fluid, C1/C2/C3 Chain Care, E2 Moto Wash, Scooter Power/Expert, Transoil, Gearbox 80W-90, Gear 300 75W-90) surfaced as bestsellers and sale items on the homepage.

Strategic tierFeatured Communication-Systems Accessory Brand On Storefront.TypeChannel Partner/ Reseller/ Distributor
Description

Featured motorcycle communication systems brand selling products such as the SMH10 Helmet Clamp Kit with Speaker & Attachable Boom Microphone on the homepage.

Strategic tierFeatured Apparel/Accessory Brand On Storefront.TypeChannel Partner/ Reseller/ Distributor
Description

Featured apparel/accessory brand featured in homepage banners (Richa slider), with SKUs (CRGO Fitted Hip Bag) sold under ATV/UTV luggage and other categories.

Strategic tierFeatured Motorcycle Apparel Brand On Storefront.TypeChannel Partner/ Reseller/ Distributor
Description

Featured motorcycle apparel brand surfaced via a "Joe Rocket Shop All" promotional banner on the homepage.

32Speed and Strength
gpbikes.com
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

US-based multi-vertical powersports retailer (motorcycle, ATV/UTV, snowmobile, watercraft) operating its own e-commerce storefront plus physical superstores. Highly comparable to GP Bikes in assortment breadth, OEM authorization, and direct-to-consumer focus; major difference is US footprint and greater scale.

TypeDirect peer
Description

Canadian online-first motorcycle and powersports accessories retailer operating out of Quebec with national shipping. Directly comparable to GP Bikes on Canadian market, motorcycle-and-powersports focus, and DTC e-commerce model; stronger digital brand and content presence than GP Bikes.

TypeDirect peer
Description

US motorcycle gear, parts, and accessories e-commerce specialist (owned by Comoto Holdings). Directly comparable on motorcycle helmets, jackets, boots, and aftermarket parts assortment plus rich content/expert-review strategy; US-based so a regional rather than head-to-head Canadian competitor.

TypeDirect peer
Description

US multi-line motorcycle and powersports dealer combining physical superstore (San Bernardino, CA), authorized OEM franchises (Honda, Yamaha, Kawasaki, Suzuki, Ducati, KTM, Triumph, BMW, Indian, Polaris, Can-Am), and a large e-commerce site. Closest US analog to GP Bikes' dealership-plus-DTC hybrid model.

TypeDirect peer
Description

Long-standing US powersports aftermarket mail-order/e-commerce retailer carrying motorcycle, ATV, snowmobile, and snowblower parts, gear, and accessories. Comparable to GP Bikes on aftermarket breadth and DTC execution; lacks OEM new-bike dealership side.

TypeDirect peer
Description

US V-twin and cruiser-focused motorcycle parts, accessories, and apparel retailer with both e-commerce and a large physical superstore. Comparable on parts/gear e-commerce plus showroom model; narrower vertical focus (cruiser/V-twin) than GP Bikes' six-vertical breadth.

TypeDirect peer
Description

US online retailer specializing in motocross, ATV, UTV, snowmobile, and motorcycle parts, gear, and accessories. Directly comparable on offroad/ATV/snowmobile assortment and DTC e-commerce; US-only and lacks new-vehicle dealership operations.

TypeDirect peer
Description

US online motorcycle gear and accessories retailer (helmet, jacket, glove, parts, exhaust categories). Comparable on motorcycle-gear DTC model and breadth of riding-apparel brands; smaller scale and less OEM parts integration than GP Bikes.

TypeBroad incumbent
Description

Iconic Canadian mass-market retailer with national store footprint carrying automotive, powersports (snowmobile, ATV accessories), and outdoor recreation categories. Comparable on Canadian omnichannel retail and parts/accessories overlap, but operates as a broad-line general retailer rather than a powersports specialist.

TypeRegional player
Description

Canadian automotive aftermarket parts retailer owned by Canadian Tire, with national store footprint focused on auto parts and accessories. Comparable on Canadian retail distribution and parts-retail mechanics, but specializes in four-wheeled automotive parts rather than powersports two-wheeled/ATV vehicles.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

GP Bikes

Powersports Retailgpbikes.com

GP Bikes is a Canadian independent powersports retailer operating a national e-commerce storefront (gpbikes.com) and Whitby, Ontario dealership, selling parts, gear, apparel, and new/used motorcycles across motorcycle, offroad/MX, ATV/UTV, snowmobile, watercraft, and e-bike verticals as an authorized dealer for nine major OEMs including Ducati, Triumph, BMW, KTM, Honda, and Indian.

What GP Bikes does

GP Bikes is a Canadian independent powersports retailer headquartered at 1100 Champlain Court, Whitby, Ontario, operating both a national e-commerce storefront (gpbikes.com) and a physical dealership plus service department under the affiliated "GP Bikes Powersports" brand (gpbikespowersports.com). The company sells parts, accessories, riding gear, and apparel across six powersports verticals — motorcycle, dirt bike/motocross, ATV/UTV, snowmobile, water sports, and e-bicycle — and is an authorized dealer for nine major OEMs: Ducati, Triumph, BMW Motorrad, KTM, Husqvarna, GasGas, MV Agusta, Honda, and Indian Motorcycle. Each vertical carries deep SKU assortments (e.g., 259+ ATV/UTV winter accessories, 137 ATV/UTV luggage items), supported by dedicated brand-OEM parts subdomains and lookups (Dealer Spike, Online Microfiche integrations) that funnel vehicle-specific parts requests to GP Bikes.

The technology stack is a Magento/Adobe Commerce storefront with features that target retail conversion and fitment: a "My Garage" account module for storing customer vehicles and surfacing matching parts, side-by-side product comparison, social login (Facebook and Google OAuth), and a Matterport 3D virtual showroom tour embedded on the homepage. Payments are processed via Visa, Mastercard, American Express, PayPal, and Sezzle BNPL, while larger purchases (motorcycles) are financed through DealerTrack's credit application flow. Free shipping is offered on orders over CAD $59 within Canada, and pricing is uniformly in CAD with MSRP-versus-sale discounts.

The business model combines one-time hardware sales (parts, gear, apparel, motorcycles), professional services revenue from the in-store service department, transactional revenue from financing referrals and e-gift cards (with associated breakage economics), and trade-in/consignment through the dealership's "Sell A Bike" intake. Customer segments span Canadian street riders, offroad/MX riders, ATV/UTV owners (recreational, hunting, farming), snowmobile riders, watercraft enthusiasts, e-bike riders, and brand-OEM merchandise shoppers. The company is privately held, with ownership, founder, and headcount detail beyond the disclosed 51-100 employee range not available in the source data.

GP Bikes firmographics

Firmographics
Name
GP Bikes
Legal name
GP Bikes
Website
https://gpbikes.com
Company type
Private
Founded year
2000
Operating status
Operating
Headcount range
51–100 employees
Short description
GP Bikes is a Canadian independent powersports retailer operating a national e-commerce storefront (gpbikes.com) and Whitby, Ontario dealership, selling parts, gear, apparel, and new/used motorcycles across motorcycle, offroad/MX, ATV/UTV, snowmobile, watercraft, and e-bike verticals as an authorized dealer for nine major OEMs including Ducati, Triumph, BMW, KTM, Honda, and Indian.
Ownership category
akta.pro rank

GP Bikes industry classification

Industry
Product category
Powersports Retail
NAICS
Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
SIC
Retail-Auto Dealers & Gasoline Stations (5500)
akta.pro primary industry
Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

  • Powersports retail
  • Motorcycle parts accessories
  • Riding gear apparel
  • OEM parts dealer
  • ATV UTV snowmobile parts

Where GP Bikes is headquartered

Location

Headquarters

HQ city
Whitby
HQ country
Canada
HQ region
North America

Offices2 records

Markets served

GP Bikes business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

  1. Retail parts, gear and apparel sales: Core revenue stream: one-time purchase of powersports parts, accessories, riding gear, helmets, boots, gloves, jackets, and apparel via gpbikes.com and the in-store Whitby location. Catalog spans Motorcycle, Offroad/Motocross, ATV/UTV, Snowmobile, Watercraft and E-Bicycle categories with hundreds of SKUs each (e.g., 259+ ATV/UTV winter accessories, 137 ATV/UTV luggage items).
  2. New and used motorcycle sales: Sales of new and pre-owned motorcycles through the affiliated dealer site gpbikespowersports.com for Ducati, Triumph, BMW, KTM, Husqvarna, GasGas, MV Agusta, Honda, and Indian Motorcycle. "Sell A Bike" intake suggests trade-in / consignment revenue as well.
  3. E-Gift Card sales: Electronic gift cards emailed directly to customers — promoted as a primary gifting product. Functions as stored-value / breakage revenue.
  4. Service Department: In-store service department (linked from footer) generates professional services revenue for maintenance, repairs, and installations on powersports vehicles, complementing parts sales.
  5. Customer financing referrals: Financing facilitated through DealerTrack (creditonline.dealertrack.ca) for larger purchases such as motorcycles, generating transactional/intermediary revenue.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goStandard retail price per SKU, displayed in CAD with optional sale price vs. MSRP
OtherPay-as-you-goE-Gift Cards in variable denominations
OtherPay-as-you-goFree shipping on orders over $59 within Canada*
OtherMulti-year contractDealerTrack-powered financing for motorcycle purchases
OtherPay-as-you-goSezzle buy-now-pay-later at checkout

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

GP Bikes product offering

Product offering

Core offering

GP Bikes is a Canadian powersports retailer selling motorcycle, dirt bike, ATV/UTV, snowmobile, water sports, and e-bicycle parts, riding gear, and apparel through its e-commerce storefront gpbikes.com and a physical dealership at 1100 Champlain Court, Whitby, Ontario. The company is an authorized dealer for nine major OEM motorcycle brands (Ducati, Triumph, BMW Motorrad, KTM, Husqvarna, GasGas, MV Agusta, Honda, and Indian Motorcycle), also selling new and used motorcycles via the affiliated gpbikespowersports.com site and offering an in-store service department.

Product overview

GP Bikes operates a single unified Canadian e-commerce retail platform (gpbikes.com) organized as a multi-vertical powersports storefront with seven distinct product category modules: Motorcycle Parts, Gear & Apparel; Dirt Bike & Motocross (Offroad) Parts, Gear & Apparel; ATV / UTV Parts, Apparel & Accessories; Snowmobile Parts, Apparel & Accessories; Water Sports Parts, Apparel & Accessories; E-Bicycle Parts, Apparel & Accessories; and an OEM Parts Lookup module that links out to brand-specific dealer parts catalogs (Ducati, Triumph, KTM, Honda, Husqvarna, GasGas, Indian Motorcycle, BMW, MV Agusta). On top of the catalog the platform layers several cross-cutting account features, including a My Garage vehicle-specific fitment module, an E-Gift Card product, Holiday Gift Guides, plus an affiliated New & Used Motorcycle / Powersports Bike Shop at gpbikespowersports.com for browsing in-store inventory across major brands.

Differentiator

Problem solved

Functional benefit

Products and services

  • Motorcycle Parts, Gear & Apparel Retail category offering motorcycle helmets (full face, half, modular, dual sport, open face), jackets, gloves, boots, pants, suits, women's gear, riding gear, OEM and aftermarket parts, oils and fluids, exhausts, luggage, batteries, tires and wheels, communication systems, and accessories for Canadian street motorcycle riders.
  • Dirt Bike & Motocross (Offroad) Parts, Gear & Apparel Offroad and motocross retail category offering helmets, jerseys and jackets, pants, gloves, boots, goggles, protective gear, hydration packs, parts (brakes, electrical, engine, filters, intakes, seats, controls, tanks, hardware), oils, batteries, tires, body parts, suspension, exhausts, drive components, tools, and accessories for motocross, enduro, and trail riders of KTM, Husqvarna, GasGas, Honda, and other offroad machines.
  • ATV / UTV Parts, Apparel & Accessories Quad and side-by-side retail category offering apparel, parts (engine, brakes, steering, chains, electrical, filters, intakes, exhausts, hardware), body parts and accessories, luggage, winter accessories, winches, lights, suspension and lift kits, seats, hunting accessories, tires and wheels, batteries, oils, and accessories for recreational and utility ATV/UTV owners.
  • Snowmobile Parts, Apparel & Accessories Snowmobile retail category offering cold-weather apparel (helmets, jackets, pants, suits, gloves, mittens, boots, liners, heated gear, goggles), parts (engine, batteries, brakes, controls, drive belts, chains, sprockets, electrical, filters, suspension, track and accessories), luggage, exhausts, seats, intakes, lights, heated grips, tools, skis, oils, body parts, and accessories for Canadian snowmobile riders.
  • Water Sports Parts, Apparel & Accessories Water sports and personal watercraft retail category offering life jackets, mooring and apparel, water toys, flotation devices, watercraft parts and accessories (engine, electrical, fuel, water systems, batteries, seats, covers, propellers, electronics and audio, ladders, body parts, safety equipment, transmission, exhaust, steering, tools), marine fishing and outdoors, and marine trailer parts for personal watercraft and boating enthusiasts.
  • E-Bicycle Parts, Apparel & Accessories E-bicycle retail category offering e-bikes, bicycle helmets, shirts and jerseys, pants and shorts, base layers, gloves, protection, eyewear, footwear, accessories (stands, luggage, mounts, air pumps), parts (pedals, grips), tires and tubes, tools and lubes, and sale items for e-bike and traditional bicycle riders.
  • New & Used Motorcycles / Powersports Dealership Affiliated in-store bike shop and inventory portal (gpbikespowersports.com) for browsing and purchasing new and pre-owned motorcycles and powersports vehicles across Ducati, Triumph, BMW, KTM, Husqvarna, GasGas, MV Agusta, Honda, and Indian Motorcycle brands. Customers can complete "Sell A Bike" intake for trade-in or consignment sales.
  • E-Gift Card Electronic gift card product in variable denominations that is e-mailed directly to the customer and usable as a payment method on gpbikes.com, positioned as a primary last-minute gifting option for powersports enthusiasts.
  • Service Department In-store service department providing professional maintenance, repairs, and installations for powersports vehicles, complementing parts sales with brand-warranty servicing for the OEM brands the company is authorized to service.

Quantifiable outcome

  • Free shipping across Canada on orders over $59
  • +1 more outcomes

Companies that use GP Bikes

Customer profile

Segments7 records

Ideal customer profiles1 record

GP Bikes technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

GP Bikes partnerships and signals

Strategic signal

Partnerships

32 partnerships are on record, tiered flagship oem authorized dealer relationship with dedicated oem parts portal (parts.gpbikes.com) and on-site motorcycle inventory browsing., flagship oem authorized dealer relationship with dedicated oem parts portal (triumph.gpbikes.com)., flagship oem authorized dealer relationship with dedicated oem parts portal (bmw.gpbikes.com)., flagship oem authorized dealer relationship with dedicated oem parts portal (gpbikes.dealerspikeparts.com/oemparts/c/ktm_motorcycle/parts)., flagship oem authorized dealer relationship with dedicated oem parts portal (gpbikes.dealerspikeparts.com/oemparts/c/husqvarna/parts)., major authorized dealer relationship with oem parts lookup via online microfiche., flagship oem authorized dealer relationship with dedicated oem parts portal (partsfinder.onlinemicrofiche.com/gpbikes/partsfinder.htm)., authorized dealer with featured mv agusta merchandise in storefront banners., major oem authorized dealer relationship with dedicated oem parts portal (gpbikes.dealerspikeparts.com/oemparts/c/indian_motorcycle/parts)., strategic technology partner powering oem parts portals for ktm, husqvarna and indian motorcycle (gpbikes.dealerspikeparts.com)., strategic technology partner powering oem parts portals for honda and gasgas., marketing/integration partner powering the in-site virtual store tour., featured motorcycle apparel brand on storefront (brand logo, motorcycle category page)., featured motorcycle helmet brand on storefront (brand logo, motorcycle category page)., featured motorcycle apparel brand on storefront., featured motorcycle helmet brand on storefront., featured brand across motorcycle, atv/utv, and snowmobile categories., featured offroad/mx apparel brand on storefront., featured offroad protection brand on storefront., featured offroad/mx footwear brand on storefront., featured hydration/luggage brand across offroad and atv/utv categories., featured snowmobile apparel brand on storefront., featured snowmobile/atv aftermarket brand on storefront., core accessory brand across atv/utv luggage and body-parts categories., featured offroad luggage/hydration brand on storefront., featured lubricant/fluids brand on storefront., featured communication-systems accessory brand on storefront. and featured apparel/accessory brand on storefront..

  • Ducatiflagship oem authorized dealer relationship with dedicated oem parts portal (parts.gpbikes.com) and on-site motorcycle inventory browsing.OEM/ Whitelabel/ Licensing PartnerAuthorized Ducati motorcycle dealer at the Whitby store and operator of the Ducati OEM parts portal (parts.gpbikes.com) for vehicle-specific microfiche lookups. Carries Ducati accessories and branded merchandise.
  • Triumph Motorcyclesflagship oem authorized dealer relationship with dedicated oem parts portal (triumph.gpbikes.com).OEM/ Whitelabel/ Licensing PartnerAuthorized Triumph dealer with a dedicated Triumph parts portal (triumph.gpbikes.com) and Triumph accessories and merchandise on gpbikes.com. Featured in-store brand with full inventory browsing.
  • BMW Motorradflagship oem authorized dealer relationship with dedicated oem parts portal (bmw.gpbikes.com).OEM/ Whitelabel/ Licensing PartnerAuthorized BMW Motorrad dealer with dedicated BMW parts portal (bmw.gpbikes.com). Stocks BMW parts, accessories and branded merchandise at the Whitby location.
  • KTMflagship oem authorized dealer relationship with dedicated oem parts portal (gpbikes.dealerspikeparts.com/oemparts/c/ktm_motorcycle/parts).OEM/ Whitelabel/ Licensing PartnerAuthorized KTM motorcycle and parts dealer. Operates the KTM OEM parts portal via Dealer Spike (gpbikes.dealerspikeparts.com) and carries KTM accessories and merchandise.
  • Husqvarna Motorcyclesflagship oem authorized dealer relationship with dedicated oem parts portal (gpbikes.dealerspikeparts.com/oemparts/c/husqvarna/parts).OEM/ Whitelabel/ Licensing PartnerAuthorized Husqvarna dealer with dedicated Husqvarna OEM parts portal via Dealer Spike. Sells Husqvarna motorcycles, parts, accessories, and branded merchandise.
  • GasGasmajor authorized dealer relationship with oem parts lookup via online microfiche.OEM/ Whitelabel/ Licensing PartnerAuthorized GasGas dealer with OEM parts lookup (partsfinder.onlinemicrofiche.com/gpbikes/showmodel) and branded merchandise on gpbikes.com.
  • Honda Motorcyclesflagship oem authorized dealer relationship with dedicated oem parts portal (partsfinder.onlinemicrofiche.com/gpbikes/partsfinder.htm).OEM/ Whitelabel/ Licensing PartnerAuthorized Honda motorcycle dealer with dedicated Honda parts finder and Honda-branded merchandise on gpbikes.com.
  • MV Agustaauthorized dealer with featured mv agusta merchandise in storefront banners.OEM/ Whitelabel/ Licensing PartnerAuthorized MV Agusta dealer selling branded merchandise (e.g., "Save 40% on in stock MV Agusta merchandise!" banner). Stocks MV Agusta motorcycles and accessories.
  • Indian Motorcyclemajor oem authorized dealer relationship with dedicated oem parts portal (gpbikes.dealerspikeparts.com/oemparts/c/indian_motorcycle/parts).OEM/ Whitelabel/ Licensing PartnerAuthorized Indian Motorcycle dealer with dedicated Indian Motorcycle OEM parts portal via Dealer Spike, plus Indian-branded apparel and accessories on gpbikes.com.
  • Dealer Spikestrategic technology partner powering oem parts portals for ktm, husqvarna and indian motorcycle (gpbikes.dealerspikeparts.com).Technology or IntegrationTechnology partner that hosts GP Bikes' brand-OEM parts portals for KTM, Husqvarna, and Indian Motorcycle, enabling vehicle-specific OEM microfiche lookups for shoppers.
  • Online Microfiche (partsfinder.onlinemicrofiche.com)strategic technology partner powering oem parts portals for honda and gasgas.Technology or IntegrationOnline Microfiche technology partner that powers the Honda parts finder (partsfinder.onlinemicrofiche.com/gpbikes/partsfinder.htm) and the GasGas parts lookup for GP Bikes customers.
  • Matterportmarketing/integration partner powering the in-site virtual store tour.Technology or IntegrationEmbeds a Matterport 3D virtual tour of the GP Bikes Whitby showroom (my.matterport.com/show/?m=bxCnWtvbVkJ) on the homepage as a "Take the Virtual Tour!" experience for online shoppers.
  • Dainesefeatured motorcycle apparel brand on storefront (brand logo, motorcycle category page).Channel Partner/ Reseller/ DistributorFeatured aftermarket motorcycle apparel brand with a dedicated brand landing page (gpbikes.com/brands/dainese) and active Dainese Liquidation promotional banner on the homepage.
  • Shoeifeatured motorcycle helmet brand on storefront (brand logo, motorcycle category page).Channel Partner/ Reseller/ DistributorFeatured motorcycle helmet brand with a dedicated brand page (gpbikes.com/brands/shoei).
  • Alpinestarsfeatured motorcycle apparel brand on storefront (brand logo, motorcycle category page).Channel Partner/ Reseller/ DistributorFeatured motorcycle apparel brand with a dedicated brand page (gpbikes.com/brands/alpinestars).
  • Rev'Itfeatured motorcycle apparel brand on storefront.Channel Partner/ Reseller/ DistributorFeatured motorcycle apparel brand with a dedicated brand page (gpbikes.com/brands/rev-it).
  • AGVfeatured motorcycle helmet brand on storefront.Channel Partner/ Reseller/ DistributorFeatured motorcycle helmet brand with a dedicated brand page (gpbikes.com/brands/agv).
  • Klimfeatured brand across motorcycle, atv/utv, and snowmobile categories.Channel Partner/ Reseller/ DistributorFeatured brand with dedicated brand pages (gpbikes.com/brands/klim) spanning motorcycle, ATV/UTV and snowmobile verticals on the storefront.
  • Fox Racingfeatured offroad/mx apparel brand on storefront.Channel Partner/ Reseller/ DistributorFeatured offroad/Motocross apparel and helmet brand with a dedicated brand page (gpbikes.com/brands/fox).
  • Leattfeatured offroad protection brand on storefront.Channel Partner/ Reseller/ DistributorFeatured offroad protection brand (neck braces, hip protectors, rain pants) with a dedicated brand page (gpbikes.com/brands/leatt).
  • Sidifeatured offroad/mx footwear brand on storefront.Channel Partner/ Reseller/ DistributorFeatured offroad/Motocross footwear brand with a dedicated brand page (gpbikes.com/brands/sidi).
  • USWEfeatured hydration/luggage brand across offroad and atv/utv categories.Channel Partner/ Reseller/ DistributorFeatured hydration and luggage brand with a dedicated brand page (gpbikes.com/brands/uswe) sold across offroad and ATV/UTV luggage categories.
  • CKXfeatured snowmobile apparel brand on storefront.Channel Partner/ Reseller/ DistributorFeatured snowmobile apparel brand with a dedicated brand page (gpbikes.com/brands/ckx).
  • Kimpexfeatured snowmobile/atv aftermarket brand on storefront.Channel Partner/ Reseller/ DistributorFeatured snowmobile and ATV/UTV aftermarket brand with a dedicated brand page (gpbikes.com/brands/kimpex).
  • Jethwearfeatured snowmobile apparel brand on storefront.Channel Partner/ Reseller/ DistributorFeatured snowmobile apparel brand with a dedicated brand page (gpbikes.com/brands/jethwear), with multiple featured SKUs on ATV/UTV winter accessories (e.g., Treeline Bib Insulated Pants).
  • Ram Mountscore accessory brand across atv/utv luggage and body-parts categories.Channel Partner/ Reseller/ DistributorFeatured accessory brand selling RAM Tough-Mirror kits, X-Grip phone mounts, and Tough-Claw bases across the ATV/UTV luggage and body-parts categories.
  • Kriegafeatured offroad luggage/hydration brand on storefront.Channel Partner/ Reseller/ DistributorFeatured offroad/MX luggage, backpack and hydration brand (R30 Backpack, Harness Pocket, Hydrapak Reservoir, US Tank Adapter, Tool Roll) prominently surfaced on the homepage bestseller lists.
  • Motulfeatured lubricant/fluids brand on storefront.Channel Partner/ Reseller/ DistributorFeatured lubricant brand with multiple SKUs (DOT 5.1 Brake Fluid, C1/C2/C3 Chain Care, E2 Moto Wash, Scooter Power/Expert, Transoil, Gearbox 80W-90, Gear 300 75W-90) surfaced as bestsellers and sale items on the homepage.
  • Senafeatured communication-systems accessory brand on storefront.Channel Partner/ Reseller/ DistributorFeatured motorcycle communication systems brand selling products such as the SMH10 Helmet Clamp Kit with Speaker & Attachable Boom Microphone on the homepage.
  • Richafeatured apparel/accessory brand on storefront.Channel Partner/ Reseller/ DistributorFeatured apparel/accessory brand featured in homepage banners (Richa slider), with SKUs (CRGO Fitted Hip Bag) sold under ATV/UTV luggage and other categories.
  • Joe Rocketfeatured motorcycle apparel brand on storefront.Channel Partner/ Reseller/ DistributorFeatured motorcycle apparel brand surfaced via a "Joe Rocket Shop All" promotional banner on the homepage.
  • Speed and Strength

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

GP Bikes competitors and assessment

Company assessment

Direct peers

  • Rocky Mountain ATV/MC: US-based multi-vertical powersports retailer (motorcycle, ATV/UTV, snowmobile, watercraft) operating its own e-commerce storefront plus physical superstores. Highly comparable to GP Bikes in assortment breadth, OEM authorization, and direct-to-consumer focus; major difference is US footprint and greater scale.
  • FortNine: Canadian online-first motorcycle and powersports accessories retailer operating out of Quebec with national shipping. Directly comparable to GP Bikes on Canadian market, motorcycle-and-powersports focus, and DTC e-commerce model; stronger digital brand and content presence than GP Bikes.
  • RevZilla: US motorcycle gear, parts, and accessories e-commerce specialist (owned by Comoto Holdings). Directly comparable on motorcycle helmets, jackets, boots, and aftermarket parts assortment plus rich content/expert-review strategy; US-based so a regional rather than head-to-head Canadian competitor.
  • Chaparral Motorsports: US multi-line motorcycle and powersports dealer combining physical superstore (San Bernardino, CA), authorized OEM franchises (Honda, Yamaha, Kawasaki, Suzuki, Ducati, KTM, Triumph, BMW, Indian, Polaris, Can-Am), and a large e-commerce site. Closest US analog to GP Bikes' dealership-plus-DTC hybrid model.
  • Dennis Kirk: Long-standing US powersports aftermarket mail-order/e-commerce retailer carrying motorcycle, ATV, snowmobile, and snowblower parts, gear, and accessories. Comparable to GP Bikes on aftermarket breadth and DTC execution; lacks OEM new-bike dealership side.
  • JP Cycles: US V-twin and cruiser-focused motorcycle parts, accessories, and apparel retailer with both e-commerce and a large physical superstore. Comparable on parts/gear e-commerce plus showroom model; narrower vertical focus (cruiser/V-twin) than GP Bikes' six-vertical breadth.
  • MotoSport: US online retailer specializing in motocross, ATV, UTV, snowmobile, and motorcycle parts, gear, and accessories. Directly comparable on offroad/ATV/snowmobile assortment and DTC e-commerce; US-only and lacks new-vehicle dealership operations.
  • Motorcycle Superstore: US online motorcycle gear and accessories retailer (helmet, jacket, glove, parts, exhaust categories). Comparable on motorcycle-gear DTC model and breadth of riding-apparel brands; smaller scale and less OEM parts integration than GP Bikes.

Broad incumbents

  • Canadian Tire: Iconic Canadian mass-market retailer with national store footprint carrying automotive, powersports (snowmobile, ATV accessories), and outdoor recreation categories. Comparable on Canadian omnichannel retail and parts/accessories overlap, but operates as a broad-line general retailer rather than a powersports specialist.

Regional players

  • PartSource: Canadian automotive aftermarket parts retailer owned by Canadian Tire, with national store footprint focused on auto parts and accessories. Comparable on Canadian retail distribution and parts-retail mechanics, but specializes in four-wheeled automotive parts rather than powersports two-wheeled/ATV vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

GP Bikes social profiles

Digital presence

GP Bikes financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GP Bikes leadership team

Management profile

Number of profiles

GP Bikes funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GP Bikes M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GP Bikes

What does GP Bikes do?

GP Bikes is a Canadian powersports retailer selling motorcycle, dirt bike, ATV/UTV, snowmobile, water sports, and e-bicycle parts, riding gear, and apparel through its e-commerce storefront gpbikes.com and a physical dealership at 1100 Champlain Court, Whitby, Ontario. The company is an authorized dealer for nine major OEM motorcycle brands (Ducati, Triumph, BMW Motorrad, KTM, Husqvarna, GasGas, MV Agusta, Honda, and Indian Motorcycle), also selling new and used motorcycles via the affiliated gpbikespowersports.com site and offering an in-store service department.

Is GP Bikes a public or private company?

GP Bikes is a private company. It is classified as unknown and is currently operating.

When was GP Bikes founded?

GP Bikes was founded in 2000. It employs 51 to 100 people.

Where is GP Bikes based?

GP Bikes is headquartered in Whitby, Canada, in the North America region.

How does GP Bikes make money?

Five revenue lines are on record. Retail parts, gear and apparel sales are the primary driver. The others are new and used motorcycle sales, E-Gift Card sales, service Department and customer financing referrals.

Who are GP Bikes's main competitors?

Direct peers on record are Rocky Mountain ATV/MC, FortNine, RevZilla, Chaparral Motorsports, Dennis Kirk, JP Cycles, MotoSport and Motorcycle Superstore. Canadian Tire is listed as a broad incumbent. PartSource is listed as a regional player.

Does GP Bikes have an API?

No public API is recorded for GP Bikes.

What industry is GP Bikes in?

GP Bikes's product category is Powersports Retail. Its primary akta.pro industry code is CRAMABAN, Motorsports & Powersports Gear & Accessories Retail. Its NAICS code is 441227 and its SIC code is 5500.

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