DVA Advertising & Public Relations
DVA Advertising & Public Relations is a Bend, Oregon-based, senior-led full-service advertising and PR agency founded in 1990, serving destinations, financial institutions, healthcare organizations, and lifestyle brands nationwide through bespoke, outcomes-measured campaigns.
- Company typePrivate
- Founded1990
- HeadquartersBend, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DVA Advertising & Public Relations does
DVA Advertising & Public Relations is a full-service advertising and public relations agency headquartered in Bend, Oregon, founded in 1990. The firm serves a deliberately curated mix of destinations, financial institutions, healthcare organizations, and lifestyle brands across the United States, with named clients including Visit Sedona, Explore Whitefish, Visit Bend, SELCO Community Credit Union, PacificSource Health Plans, St. Charles Health System, Portland Timbers, Mt. Bachelor, Bandon Dunes, Ford Bronco, Filson, Ninkasi Brewing, and Brasada Ranch. DVA's go-to-market is consultative and sales-led, with senior partners directly staffing and managing accounts and the firm explicitly capping the size of large engagements to preserve principal-level attention.
The company's offering is organized into six core service lines — Branding, Public Relations, Strategic Planning (using an OKR-inspired outcomes-first framework), Media Planning + Buying, Digital + Social Media, and Integrated Creative Development — delivered as integrated campaigns rather than siloed services. Pricing is bespoke and not publicly disclosed; engagement models combine ongoing retainers with project-based work, primarily for mid-size to enterprise accounts. DVA augments its senior staffing with a measurement and media-monitoring technology stack layered through partners (Datafy, Alpharank, Zartico, VisaVue, Muck Rack, Cision, Future Partners, Curvejumping) that connects media exposure to real-world economic outcomes (room nights, deposit volume, account openings, visitor days).
Operationally, the firm is mid-size (11–50 employees) and intentionally bounded, with partners distributed across Oregon, Arizona, Massachusetts, and Colorado, and additional staff embedded in client communities such as Durango, Colorado. Revenue is generated via professional-services fees; the agency is privately held with no disclosed external investment, funding rounds, or parent-company relationships. Ownership structure and management equity constitute a data gap, as does any headcount-trend disclosure.
DVA Advertising & Public Relations firmographics
Firmographics- Name
- DVA Advertising & Public Relations
- Legal name
- DVA Advertising & Public Relations
- Website
- https://dvaadv.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DVA Advertising & Public Relations is a Bend, Oregon-based, senior-led full-service advertising and PR agency founded in 1990, serving destinations, financial institutions, healthcare organizations, and lifestyle brands nationwide through bespoke, outcomes-measured campaigns.
- Ownership category
- akta.pro rank
DVA Advertising & Public Relations industry classification
Industry- Product category
- Advertising and Public Relations Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Public Relations Agencies (541820), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industry
- Paid Social Advertising Management (MPAAACAC)
Keywords
Where DVA Advertising & Public Relations is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DVA Advertising & Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and PR Services: DVA generates revenue through professional services engagements including branding, creative development, media planning and buying, public relations, digital/social media, and strategic planning. Revenue comes from ongoing client retainers and project-based work for mid-size to enterprise clients across destination marketing, financial services, healthcare, and education sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
DVA Advertising & Public Relations product offering
Product offeringCore offering
DVA Advertising & Public Relations is a full-service advertising and public relations agency that delivers integrated branding, public relations, strategic planning, media planning and buying, digital and social media, and creative development services. The agency operates an OKR-inspired framework that defines business outcomes (room nights, deposit volume, account openings) before tactics and serves destination marketing organizations, financial institutions, healthcare organizations, and lifestyle brands nationwide.
Product overview
DVA Advertising & Public Relations is a full-service advertising and public relations agency offering six integrated core service lines: Branding, Public Relations, Strategic Planning, Media Planning + Buying, Digital + Social Media, and Integrated Creative Development. The agency operates with an OKR-inspired strategic framework where outcomes (room nights, deposit volume, account openings, patient satisfaction) define objectives before tactics are developed. Services are fully integrated rather than siloed, with senior leadership remaining directly involved across all engagements. The agency specializes in destination marketing, financial services, healthcare, and sports and recreation sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Brand identity development service that uncovers organizational truths and creates bold, flexible brand identities built to stand out across every touchpoint. Intended for organizations seeking full-service brand strategy and identity work.
- Public Relations
- Strategic Planning
- Media Planning + Buying
- Digital + Social Media
- Integrated Creative Development
Quantifiable outcome
- 15:1 average earned media coverage ratio from PR team
- +12 more outcomes
Companies that use DVA Advertising & Public Relations
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
DVA Advertising & Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
DVA Advertising & Public Relations partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and standard.
- Arizona Office of TourismcoreNational co-op efforts extend 'Redefine Desert' stewardship messaging for Scenic Sedona. National co-op advertising and content partnerships amplify regional destination marketing.
- Peloton MagazinecoreContent partnership for Whitefish destination marketing. Developed four-part series to highlight bike-related tourism in the greater Whitefish area. Content distributed via Peloton & Outside Magazine digital channels and client's owned properties. Goals: increase brand awareness and drive visitation intent.
- DatafycoreGeolocation and visitation data partner. Datafy serves as the geolocation data partner for campaigns like Scenic Sedona, connecting media exposure directly to real-world outcomes using post-impression visitation tracking. Enables boardroom-ready ROI analysis.
- AlpharankcoreBehavioral conversion analytics partner. Used to connect marketing exposure to real-world outcomes beyond traditional marketing KPIs.
- Future PartnersminorAwareness and perception research partner. Conducts research to inform brand strategy and campaign development.
- CurvejumpingminorVisitor and resident survey partner. Provides survey data to inform destination marketing strategies.
- Muck RackstandardMedia monitoring platform for real-time tracking and monthly performance reporting of PR coverage.
- CisionstandardMedia monitoring and PR analytics platform providing real-time tracking and performance reporting.
- ZarticostandardData platform used where appropriate for client needs, particularly destination marketing analytics.
- VisaVuestandardPlatform used for media planning and optimization where appropriate for client needs.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
DVA Advertising & Public Relations competitors and assessment
Company assessmentDirect peers
- MMGY Global: MMGY Global is an integrated marketing agency specializing in travel, tourism, and hospitality — directly comparable to DVA's destination-marketing core. Both serve DMOs, resorts, and travel brands with full-service advertising, PR, and digital.
- Miles Partnership: Miles Partnership is a destination marketing agency serving state tourism offices, DMOs, and travel-related brands. Closely comparable to DVA in vertical focus (destination marketing) and integrated service offering (media, creative, research).
- R&R Partners: R&R Partners is an independent full-service agency with deep destination-marketing and tourism credentials (notably Las Vegas). Comparable to DVA in independent ownership, integrated creative/media/PR model, and DMO client roster.
- Barkley: Barkley is an independent, Kansas City-based integrated agency offering branding, advertising, PR, and media. Comparable to DVA as a mid-size, independent, senior-led full-service shop competing outside the major agency holdcos.
- Modern Adventure: Modern Adventure is a creative and media agency focused on outdoor, active-lifestyle, and adventure brands. Directly comparable to DVA's work with Bandon Dunes, Mt. Bachelor, Filson, and Ford Bronco.
- Pangaea Marketing: Pangaea Marketing is a boutique destination-marketing agency serving DMOs and tourism clients. Closely comparable in vertical specialization (destination marketing) and boutique senior-led delivery model.
- Lewis Global: Lewis Global is an integrated communications agency with brand-building, PR, and digital services across consumer and B2B. Comparable to DVA as a mid-size integrated agency offering full-service marketing with a senior-led engagement model.
Broad incumbents
- Edelman: Edelman is the world's largest independent PR firm with broad advertising-adjacent capabilities. Comparable to DVA's PR practice at scale, but operates globally with a much broader portfolio beyond DVA's destination/healthcare/financial focus.
- Weber Shandwick: Weber Shandwick is a top-tier global communications and PR network within IPG. Comparable to DVA's earned-media and PR strengths but at significantly larger scale and broader industry coverage.
- Ogilvy: Ogilvy is a global creative advertising and PR network. Overlaps with DVA's integrated creative, media, and PR services, but operates as a multinational holdco rather than a senior-led boutique.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DVA Advertising & Public Relations social profiles
Digital presenceDVA Advertising & Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
DVA Advertising & Public Relations leadership team
Management profileNumber of profiles
Profiles4 records
DVA Advertising & Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DVA Advertising & Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DVA Advertising & Public Relations
What does DVA Advertising & Public Relations do?
DVA Advertising & Public Relations is a full-service advertising and public relations agency that delivers integrated branding, public relations, strategic planning, media planning and buying, digital and social media, and creative development services. The agency operates an OKR-inspired framework that defines business outcomes (room nights, deposit volume, account openings) before tactics and serves destination marketing organizations, financial institutions, healthcare organizations, and lifestyle brands nationwide.
Is DVA Advertising & Public Relations a public or private company?
DVA Advertising & Public Relations is a private company. It is classified as unknown and is currently operating.
When was DVA Advertising & Public Relations founded?
DVA Advertising & Public Relations was founded in 1990. It employs 11 to 50 people.
Where is DVA Advertising & Public Relations based?
DVA Advertising & Public Relations is headquartered in Bend, United States, in the North America region.
How does DVA Advertising & Public Relations make money?
One revenue line is on record: advertising and PR Services.
Who are DVA Advertising & Public Relations's main competitors?
Direct peers on record are MMGY Global, Miles Partnership, R&R Partners, Barkley, Modern Adventure, Pangaea Marketing and Lewis Global. Broad incumbents are Edelman, Weber Shandwick and Ogilvy.
Does DVA Advertising & Public Relations have an API?
No public API is recorded for DVA Advertising & Public Relations.
What industry is DVA Advertising & Public Relations in?
DVA Advertising & Public Relations's product category is Advertising and Public Relations Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of MPAAACAC, Paid Social Advertising Management. Its NAICS code is 54181 and its SIC code is 7311.