Campstar
Campstar operates an online marketplace aggregating RV, motorhome, and campervan rentals from 27+ supplier partners across 25+ countries, serving individual travelers with a self-serve booking platform featuring installment payments, instant or request-based booking, and optional Allianz insurance.
- Company typePrivate
- Founded2021
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Campstar does
Campstar is a Vienna-based online marketplace that aggregates RV, motorhome, and campervan rental inventory from 27+ supplier partners — including Cruise America, roadsurfer, Apollo, Britz, El Monte RV, Cruise Canada, and CanaDream — onto a single booking platform covering 25+ countries across North America, Europe, Oceania, and Africa. The platform offers travelers the ability to compare 60,000+ vehicles, complete bookings under two payment structures (a two-installment default of 20% deposit plus 80% balance 180 days before pickup, and full upfront payment for short-term or US bookings), and select from two fulfillment models: instant booking and booking-on-request with 24–48 hour supplier approval. The company's core technology is a multi-country comparison and reservation engine with real-time pricing and availability, supplemented by an Allianz excess-reduction insurance add-on (sold through partners) and a campsite comparison-and-listing platform that operates as an adjacent secondary product line.
The business is structured as a two-sided marketplace monetized through commissions on completed bookings — no booking fees are charged to consumers — with optional insurance and campsite-related transactions providing incremental revenue streams. Founded around 2021 and led by Co-CEOs and Founders Carsten and Raphael, the company is venture-backed by Falkensteiner Ventures and Next-Floor Venture Capitals, with a small distributed team that includes supply operations, finance, and customer service functions. Customer support is multilingual and operates across regional phone numbers in the US, Austria, Australia, Switzerland, Germany, Spain, France, Italy, the Netherlands, and the UK, supporting the platform's cross-border positioning. Reported customer satisfaction is 4.7/5 on both Google and Facebook ratings, and the site displays a "Service Champion" award. The company's go-to-market is direct-to-consumer SEO-led with content marketing via blog, country/city landing pages, and social media channels (Facebook, Instagram, YouTube, LinkedIn).
Campstar firmographics
Firmographics- Name
- Campstar
- Legal name
- Campstar
- Website
- https://campstar.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Campstar operates an online marketplace aggregating RV, motorhome, and campervan rentals from 27+ supplier partners across 25+ countries, serving individual travelers with a self-serve booking platform featuring installment payments, instant or request-based booking, and optional Allianz insurance.
- Ownership category
- akta.pro rank
Campstar industry classification
Industry- Product category
- RV Rental Marketplace
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Campervan Rentals (Class B / Converted Vans) (THADAIAA)
- akta.pro secondary industries
- Accommodation Contracting & Bedbank Services (Local) (THAKAEAI), Campgrounds & RV Parks (Developed Sites) (THAGAOAA)
Keywords
Where Campstar is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Campstar business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- RV Rental Marketplace Commission: Platform aggregates RV inventory from supplier partners and earns commission on completed bookings. No booking fees charged to customers, suggesting revenue comes from supplier partnerships/commissions.
- Insurance Add-ons: Offers Allianz insurance as external coverage option that reduces excess to zero. Customers pay supplier directly, then file claims with Allianz for reimbursement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Two-Installment Payment (Standard) |
| Transaction based/ take rate | Pay-as-you-go | Full Payment (Short-term/USA) |
| Other | Pay-as-you-go | Price Guarantee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Campstar product offering
Product offeringCore offering
Campstar operates an online marketplace where consumers can search, compare, and book RV, motorhome, and campervan rentals from 27+ trusted supplier partners across 25+ countries. The platform offers real-time pricing and availability, instant booking or booking-on-request workflows, two-installment payments with a 20% deposit, and optional Allianz excess-reduction insurance. Additionally, it provides a campsite discovery and listing service for travelers to find and book campsites globally.
Product overview
Campstar operates as a unified online marketplace offering two interconnected services: (1) an RV rental platform where users can compare and book motorhomes, campervans, and RVs from trusted international suppliers across 25+ countries, and (2) a campsite discovery and booking service. The core product is the RV rental marketplace featuring an online booking system with instant booking and booking-on-request options, payment in installments, and optional Allianz excess reduction insurance. The campsite services include a comparison platform for campers and a listing/advertising platform for campground operators.
Differentiator
Problem solved
Functional benefit
Products and services
- Campstar RV Rental Marketplace Online portal for comparing and booking RV, motorhome, and campervan rentals from 27+ trusted supplier partners across 25+ countries. Users browse vehicles from multiple suppliers, compare prices in real time, and complete reservations online. Targeted at individual travelers, families, and couples planning road trips and camping holidays.
- Online Booking System (Instant Booking and Booking on Request) Digital booking workflow enabling users to search RVs by location and dates, select vehicles, customize packages with insurance and extras, and complete payments in installments (20% deposit + 80% balance). Two booking modes supported: Instant Booking (immediate confirmation after payment) and Booking on Request (supplier approval within 24-48 hours).
- Allianz Excess Reduction Insurance Add-on Optional insurance product offered through Campstar, provided by Allianz, that reduces the rental vehicle excess to zero. Customers pay the supplier directly for damages, then file claims with Allianz for reimbursement. Marketed as an opt-in add-on during the booking flow.
- Campsite Comparison and Booking Service Service allowing travelers to discover, compare globally available campsites, and book them alongside RV rentals through the Campstar platform. Targeted at the same leisure traveler audience seeking integrated road-trip and camping planning in one place.
- Campsite Listing Platform (B2B) Platform for campground and campsite operators to list their properties with personalized presentations, customer ratings display, flexible online advertisements without commission, and real-time booking capabilities. Targeted at campground owners/operators seeking distribution beyond their own websites.
Quantifiable outcome
- 4.7/5 customer satisfaction across Google and Facebook platforms
- +1 more outcomes
Companies that use Campstar
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Campstar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Campstar partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major.
- Cruise AmericamajorLargest RV rental company in the U.S., with over 132 locations and 50+ years of experience. Provides motorhomes for families and travelers across the U.S.
- roadsurfermajorLeading RV rental company in Europe and North America, with over 70 locations and fleet of more than 5,000 vehicles. Founded in Germany in 2016.
- Apollo Motorhome HolidaysmajorEstablished in 1985, largest and most diverse fleet of motorhomes and campervans in Australia and New Zealand with over 30 years experience.
- Cruise CanadamajorLargest RV rental company in Canada with over 132 locations and 50+ years experience providing motorhomes across Canada.
- CanaDreammajorCelebrating 30 years in business, with fleet of over 1500 motorhomes and 7 locations across Canada for premium motorhome rentals.
- BritzmajorOffers diverse range of fully equipped campervans for rental across the United States including scenic Pacific Coast and national parks.
- El Monte RVmajorOver 50 years of experience in motorhome rental industry with network of locations in the US offering wide range of well-equipped vehicles.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Campstar competitors and assessment
Company assessmentDirect peers
- Indie Campers: Global campervan rental operator and platform operating across Europe, North America, and Oceania, marketing a unified international booking experience. Strong direct peer given shared multi-country campervan rental focus with consumer travelers as the target.
- RVshare: Largest US RV rental marketplace connecting travelers with RV owners and operators, with comparable search, comparison, and booking mechanics. Closest direct competitor to Campstar in the consumer RV aggregation category.
- Goboony: European peer-to-peer motorhome and campervan rental marketplace operating in the UK, Netherlands, Germany, and other countries. Comparable to Campstar as a campervan aggregation platform for leisure travelers, though its model leans more on individual owners versus Campstar's commercial supplier focus.
- Yescapa: European peer-to-peer motorhome and campervan rental marketplace covering multiple European countries with similar online booking and insurance add-on mechanics. Highly comparable to Campstar on geography (Europe-heavy), customer (recreational travelers), and aggregator business model.
- Outdoorsy: North-America-headquartered RV and campervan rental marketplace that aggregates inventory from a large network of owners and operators. Directly comparable to Campstar as an online RV rental aggregator serving consumer travelers with similar booking, payment, and insurance offerings.
Broad incumbents
- McRent: Major European motorhome rental operator with extensive station network and direct booking platform; listed as a Campstar supplier. Comparable as an established incumbent campervan rental operator that competes for the same end travelers across European markets.
- roadsurfer: European and North American campervan rental operator with 70+ locations and 5,000+ vehicles, simultaneously a Campstar channel partner and a competitor with their own direct booking site. Comparable as a large incumbent supplier operating in the same campervan rental category Campstar aggregates.
- Booking.com: Global travel marketplace that includes some RV, motorhome, and campsite inventory alongside its core hotel offering. Adjacent incumbent that competes for the same traveler search query for accommodation, though RV rentals remain a smaller part of its portfolio.
- Cruise America: Largest US RV rental company with 132+ locations and 50+ years of history; both a Campstar supplier and an established direct-booking competitor. Relevant peer as a large incumbent in the same RV rental category.
- Apollo Motorhome Holidays: Established Australia/New Zealand motorhome rental operator with a large fleet (largest in AU/NZ) that is both a Campstar supplier and a direct competitor. Comparable as a regional incumbent in the same RV rental space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Campstar social profiles
Digital presenceCampstar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campstar leadership team
Management profileNumber of profiles
Profiles14 records
Campstar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campstar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campstar
What does Campstar do?
Campstar operates an online marketplace where consumers can search, compare, and book RV, motorhome, and campervan rentals from 27+ trusted supplier partners across 25+ countries. The platform offers real-time pricing and availability, instant booking or booking-on-request workflows, two-installment payments with a 20% deposit, and optional Allianz excess-reduction insurance. Additionally, it provides a campsite discovery and listing service for travelers to find and book campsites globally.
Is Campstar a public or private company?
Campstar is a private company. It is classified as venture growth investor backed and is currently operating.
When was Campstar founded?
Campstar was founded in 2021. It employs 1 to 10 people.
Where is Campstar based?
Campstar is headquartered in Vienna, Austria, in the Europe region.
How does Campstar make money?
Two revenue lines are on record. RV Rental Marketplace Commission is the primary driver. The others are insurance Add-ons.
Who are Campstar's main competitors?
Direct peers on record are Indie Campers, RVshare, Goboony, Yescapa and Outdoorsy. Broad incumbents are McRent, roadsurfer, Booking.com, Cruise America and Apollo Motorhome Holidays.
Does Campstar have an API?
No public API is recorded for Campstar.
What industry is Campstar in?
Campstar's product category is RV Rental Marketplace. Its primary akta.pro industry code is THADAIAA, Campervan Rentals (Class B / Converted Vans), with a secondary code of THAKAEAI, Accommodation Contracting & Bedbank Services (Local). Its NAICS code is 721211 and its SIC code is 7000.