What Perth Motorplex does

Perth Motorplex is a multi-purpose motorsport and entertainment venue located in Kwinana Beach, Western Australia, operating continuously since December 2000. The venue comprises a 500-metre clay speedway oval and a quarter-mile drag strip, and it hosts drag racing, speedway, burnouts, and specialty motorsport events including Whoop Ass Wednesday, Roll Racing, and Motorvation. The underlying real estate is owned by VenuesWest, a Western Australian Government statutory authority, and is operated under a long-term lease by Evolve Facility Management Pty Ltd, a wholly owned subsidiary of the Australian National Drag Racing Association (ANDRA). Leadership includes General Manager Gavin Migro (appointed July 2024) and Drag Racing Manager Ray Treasure (appointed January 2024).

The venue serves three primary customer segments: spectators (ticketed admissions and season memberships priced at roughly A$800-900 per adult), competitors (entry fees across multiple racing categories), and commercial partners (sponsors, advertisers, and corporate venue hire clients). Revenue mechanics span ticket sales, recurring season memberships, competitor entry fees, hospitality packages, broadcast rights (notably via FloRacing's streaming platform), and sponsorship inventory across an event calendar of approximately 15 race nights per season. The venue has been awarded Track of the Year four times in the past five years and operates the High Limit International: Perth event with a A$120,000 winner purse launched in December 2024.

Perth Motorplex is currently executing a multi-year capital upgrade program, including a A$4.97 million drag strip replacement and an LED sports lighting system, both scheduled for completion in 2025-2026. The venue has also secured hosting rights for the 2028 Australian Sprintcar Championship and extended its operating lease with VenuesWest for a further five years in February 2026. Infrastructure is owner-funded by VenuesWest, while day-to-day operations, programming, and commercial revenue are the responsibility of Evolve Facility Management under its operating agreement with ANDRA.

Name

Perth Motorplex

Legal name

Evolve Facility Management Pty Ltd

Website

https://motorplex.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Perth Motorplex is a multi-purpose motorsport venue in Kwinana Beach, Western Australia, operating a 500m clay oval and quarter-mile drag strip for spectators, competitors, and commercial sponsors across drag racing, speedway, and specialty motorsport events under a VenuesWest government lease.

Ownership category

akta.pro rank

Product category

Motorsport Venue and Live Event Entertainment

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsport venue operations
• Drag racing events
• Speedway racing
• Burnout competitions
• Corporate venue hire

Headquarters

HQ city

Kwinana

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Spectator Ticket Sales: Perth Motorplex generates primary revenue through ticket sales for motorsport events including drag racing, speedway, burnouts, and car shows. Tickets are sold through their online ticketing platform (tickets.motorplex.com.au) with tiered pricing for adults, youth, children, and families.
2. Season Memberships: Annual and seasonal memberships providing access to all events within a season, allocated seating (Gold/Silver tiers), free parking, pit paddock access, and exclusive member merchandise. Memberships are sold for both Speedway and Drag Racing seasons.
3. Venue Hire: The venue is available for private hire accommodating activities including driver training, conferences, corporate events, and other private functions. Additional services offered include public liability insurance, digital handheld radios, big screen production, security services, medical services, ticketing, cleaning, fire/rescue, event timing, and operations/ground staff.
4. Competitor Entry Fees: Revenue generated from competitor entries for racing events across multiple categories including drag racing, speedway, burnouts, WhoopAss Wednesday street racing, and roll racing. Competitors must comply with regulations and obtain appropriate licenses.
5. Sponsorships and Partnerships: Partnership programs with corporate sponsors including venue partners, drag racing partners, and speedway partners. Sponsors receive exposure through event branding, track signage, and promotional materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Perth Motorplex operates a multi-discipline motorsport entertainment venue hosting drag racing, speedway, burnouts, street-machine car shows, and roll racing across a quarter-mile drag strip and 500m clay oval speedway track. The venue sells tiered spectator tickets, annual season memberships with allocated seating and exclusive merchandise, competitor entry fees, and private venue hire for corporate events and driver training. Major flagship events include the High Limit International sprintcar event ($120,000 winner purse) and the Barbagallo Australian Mr. Sprintcar Nationals ($40,077 winner purse).

Product overview

Perth Motorplex is a multi-purpose motorsport venue and entertainment complex (established December 2000) offering a portfolio of racing disciplines and event experiences. The venue operates a 500m clay oval speedway track and quarter-mile drag strip as its core racing infrastructure, supporting six distinct motorsport disciplines: Speedway Racing (Sprintcars, Late Models, Speedcars), Drag Racing (Top Fuel, Top Doorslammer, bracket racing), Whoop Ass Wednesday (street legal drag racing), Burnouts, Roll Racing, and Motorvation (street machine festival). Premium flagship events include the High Limit International: Perth (highest-paying Australian sprintcar race at $120,000), King of Wings, WA Late Model Championship, and Barbagallo Australian Mr. Sprintcar Nationals. The venue offers GOLD and SILVER season memberships providing access to all events plus exclusive merchandise and allocated seating. Venue hire services extend the facility to corporate events and driver training. The venue has partnered with MyRacePass for event management technology and FloRacing for live event streaming.

Differentiator

Problem solved

Functional benefit

Products and services

• Speedway Racing Dirt oval speedway racing on a 500m high-banked clay track featuring Super Speedway events including Sprintcars, Late Models, Speedcars, Wingless Sprints, and 360 Sprintcars. For motorsport competitors with appropriate Speedway Australia licenses and spectators seeking high-speed racing entertainment.
• Drag Racing Quarter-mile (1320 feet) drag strip racing featuring Top Fuel, Top Doorslammer, Nitro Funny Cars, Top Fuel Motorcycle, Pro Alcohol, and bracket racing categories including Westernationals and Goldenstates events. For licensed drag racing competitors and motorsport spectators.
• Burnouts Tire-smoking competition events held at the Burson Auto Parts Snake Pit featuring judged competitions, open pad burnouts, and the annual Burnout King event. For burnout competitors and motorsport spectators.
• Whoop Ass Wednesday Weekly Wednesday night drag racing event from September through May, offering street-legal and street-registered vehicles the opportunity to legally race on the drag strip in a controlled environment.
• Roll Racing Roll racing events where vehicles race from a rolling start, a newer form of motorsport entertainment growing in popularity. For street car enthusiasts and spectators.
• Motorvation Three-day street machine car festival featuring burnouts, show cars, skid row, cruising, trader alley, and elite pavilion. Associated with Summernats (Australia's largest car festival).
• High Limit International: Perth Premium international sprintcar event featuring world's best drivers including Kyle Larson and Brad Sweet competing for AUD $120,000 winner purse - the largest in Australian Sprintcar history. Held annually in late December.
• King of Wings Annual sprintcar championship featuring Maddington Toyota Sprintcars, Formula 500s, 360 Sprintcars, and Limited Sprintcars across a 40-lap feature race with pit stop. Winner receives $10,000 (potentially $15,000 with Frank's Challenge).
• WA Late Model Championship Annual championship attracting top Late Model drivers from across Australia. Held annually for 29 consecutive years, with the Motorplex hosting 12 standalone events and 10 consecutive years as the venue.
• Barbagallo Australian Mr. Sprintcar Nationals Two-night festival sprintcar event paying $40,077 to the winner, the second-richest paying Sprintcar race in Australia. Honors the tradition of 'Mr Sprintcar' Alf Barbagallo.
• Speedway Season Membership Season pass granting access to ALL Speedway events, free parking at major events, pit paddock access, exclusive merchandise pack (tee shirt, cap, sticker, lanyard, stubby holder), early venue access, and allocated seating (Gold tier) or open plan grassed terraces (Silver tier).
• Drag Racing Membership Season pass for drag racing events providing access to all championship drag racing events. Includes access coming soon with new drag strip surface.
• Venue Hire Multi-purpose venue available for private hire including driver training, corporate events, conferences, and other corporate experiences. Facilities include race track, pit areas, access roads, and classrooms with AV facilities. Additional services include public liability insurance, digital handheld radios, big screen production, security, medical, ticketing, cleaning, fire/rescue, event timing, and operations/ground staff.
• Online Ticketing Online ticket purchasing system via tickets.motorplex.com.au with tiered pricing (adult, youth, child, family) for events with reserved seating options (silver general admission and gold reserved seating), plus pit paddock access.

Quantifiable outcome

• Track of the Year awarded 4 times in 5 years (2021, 2023, 2024) by Speedway Australia
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

37 partnerships are on record, tiered core and minor.

• Evolve Facility ManagementcoreImplementation/ SI/ Consulting Partner · 24 February 2026Evolve Facility Management, a wholly owned subsidiary of ANDRA, operates Perth Motorplex under a five-year lease extension effective February 1, 2026. The company manages all venue operations including event management, facilities, and customer experiences. Led by General Manager Gavin Migro, Evolve has delivered exceptional venue management since their appointment in 2020.
• Nitro Works Pty Ltd t/a Eastside ConcretecoreImplementation/ SI/ Consulting Partner · 2 December 2025Local Kwinana-based contractor Nitro Works Pty Ltd (trading as Eastside Concrete) awarded the $4.97M contract to construct the new drag strip. The company will deliver a complete rebuild featuring a continuous concrete surface for the full racing distance and beyond the finish line - considered the gold standard for drag racing facilities worldwide.
• VenuesWestcoreStrategic or Co-development PartnerVenuesWest is a Western Australian government entity that owns Perth Motorplex and partners with Evolve Facility Management for venue operations. VenuesWest has facilitated major infrastructure investments including the $4.97M drag strip replacement and LED lighting upgrade projects, ensuring world-class facilities for the motorsport community.
• MyRacePasscoreTechnology or IntegrationMyRacePass is an industry-leading motorsport event management platform providing live timing, lineups, results, driver information, real-time starting grids, official results, fantasy racing, and live announcer audio. The partnership covers both Speedway and Drag Racing events. MyRacePass has been operating since 2008 in the USA with over 900 tracks and series, expanding into Australia through this partnership.
• High Limit RacingcoreStrategic or Co-development PartnerHigh Limit Racing (co-owned by Kyle Larson and Brad Sweet) partnered with Perth Motorplex to host the High Limit International: Perth event, the first international event for High Limit Racing. The event pays $120,000 to win - the largest prize in Australian Sprintcar history. High Limit Racing brings world-class American drivers including Kyle Larson, Brad Sweet, Cory Eliason, and Parker Price-Miller.
• ANDRA (Australian National Drag Racing Association)coreStrategic or Co-development PartnerANDRA is the governing body for Australian drag racing and the parent company of Evolve Facility Management. ANDRA CEO Tim McAvaney has praised Perth Motorplex's leadership and growth. The partnership ensures championship events, regulatory oversight, and industry alignment for drag racing operations.
• Speedway AustraliacoreStrategic or Co-development PartnerSpeedway Australia is the governing body for speedway racing in Australia. Perth Motorplex has received multiple Track of the Year awards (2021, 2023, 2024) from Speedway Australia, recognizing venue excellence. The partnership facilitates championship events and regulatory compliance.
• FloRacingminorChannel Partner/ Reseller/ DistributorFloRacing is the exclusive streaming partner for High Limit International: Perth, delivering live global coverage of the event. Australia is the second largest subscriber market for FloSports' motorsports brand outside the US.
• ClayPerViewminorChannel Partner/ Reseller/ DistributorClayPerView provides video streaming and content distribution for Perth Motorplex speedway events, enabling fans to watch live or on-demand coverage.
• Night Thunder (7plus)minorChannel Partner/ Reseller/ DistributorNight Thunder broadcasts speedway events through Channel 7's 7plus streaming platform, extending reach to Australian audiences.
• SummernatsminorGTM or Marketing PartnerSummernats is Australia's largest car festival, partnering with Perth Motorplex for Motorvation events - the premier street machine car show in Western Australia.
• City of KwinanaminorGTM or Marketing PartnerCity of Kwinana is a local government venue partner supporting Perth Motorplex as a key entertainment and sporting destination within the Kwinana region.
• Maddington ToyotaminorGTM or Marketing PartnerMaddington Toyota sponsors the Maddington Toyota Sprintcar Series and various events at Perth Motorplex, including naming rights for major championships.
• Burson Auto PartsminorGTM or Marketing PartnerBurson Auto Parts sponsors the Burson Auto Parts Snake Pit (burnout competition area) and Australian Wingless Sprint Championship, providing product sponsorship and event branding.
• Barbagallo GroupminorGTM or Marketing PartnerBarbagallo Group sponsors major events including the Barbagallo Australian Mr. Sprintcar Nationals paying $40,077 to win.
• NutrienminorGTM or Marketing PartnerNutrien is a speedway partner providing sponsorship support for racing events at Perth Motorplex.
• Mobil 1minorGTM or Marketing PartnerMobil 1 is a lubricant partner sponsoring speedcar championships including the Mobil 1 Australian Speedcar Championship.
• Mineral ResourcesminorGTM or Marketing PartnerMineral Resources (MinRes) sponsors speedway events at Perth Motorplex.
• Triple MminorGTM or Marketing PartnerTriple M is a radio partner providing media coverage and promotion of events at Perth Motorplex.
• Opal FinanceminorGTM or Marketing PartnerOpal Finance sponsors the Opal Finance Formula 500 class at King of Wings events.
• LPM IndustriesminorGTM or Marketing PartnerLPM Industries sponsors speedway and burnout events at Perth Motorplex.
• SlingliftminorGTM or Marketing PartnerSlinglift sponsors the Slinglift Burnout King and speedway events.
• Electrical Group TrainingminorGTM or Marketing PartnerElectrical Group Training sponsors the EGT Fast Friday events and WA Wingless Sprint Championship.
• Scardifields Smash RepairsminorGTM or Marketing PartnerScardifields Smash Repairs sponsors the Scardifields Smash King of Wings event - a 40-lap sprintcar showdown with $10,000+ prize money.
• Access HireminorGTM or Marketing PartnerAccess Hire provides equipment hire services and event sponsorship.
• Merger ContractingminorGTM or Marketing PartnerMerger Contracting sponsors the Merger Contracting Sprintcar Muster event.
• Totally WorkWearminorGTM or Marketing PartnerTotally WorkWear sponsors speedway events including Speedweek finale.
• Fridays SeaDoo & Can-amminorGTM or Marketing PartnerFridays SeaDoo & Can-am sponsors burnout and motorsport events.
• TD Granny Flats & Modular HomesminorGTM or Marketing PartnerTD Granny Flats sponsors speedway events at Perth Motorplex.
• Asphalt Recyclers AustraliaminorGTM or Marketing PartnerAsphalt Recyclers Australia provides materials and sponsors speedway events.
• Pool ShopminorGTM or Marketing PartnerPool Shop sponsors speedcar events including The Pool Shop Group Speedcars.
• VP RacingminorGTM or Marketing PartnerVP Racing fuels sponsors drag racing events at Perth Motorplex.
• Rare SparesminorGTM or Marketing PartnerRare Spares supports drag racing events with parts and sponsorship.
• MacTrackminorGTM or Marketing PartnerMacTrack provides tracking/sponsorship for drag racing events.
• Direct Mining & IndustrialminorGTM or Marketing PartnerDirect Mining & Industrial sponsors the Direct Mining & Industrial Top Doorslammer Championship, presenting rounds of the Australian Top Doorslammer Championship.
• Specialized TowingminorGTM or Marketing PartnerSpecialized Towing provides recovery services and event sponsorship.
• Peritas GroupcoreImplementation/ SI/ Consulting PartnerPeritas Group is Australia's leading drag strip design consultancy providing specialist engineering input. The civil engineering management team previously led the original Perth Motorplex build in 2000 and drag strip projects in Darwin, Sydney, and Tailem Bend.

Scale indicators10 records

Recent moves9 records

Expansion highlights4 records

Others

• MyRacePass: US-headquartered motorsport event management platform integrated with Perth Motorplex for live timing, results, and driver data. Functions as a technology partner rather than competitor, but is a meaningful comparable for motorsport venue digital infrastructure.
• FloRacing (FloSports): Global motorsport streaming platform that exclusively broadcasts High Limit International: Perth. Comparable as an enabler for international revenue and audience expansion at motorsport venues.

Direct peers

• Willowbank Raceway: Queensland's premier drag racing facility (and home of the Winternationals), operating as a quarter-mile ANDRA-sanctioned strip. Directly comparable to Perth Motorplex in discipline mix, event calendar, and Australian drag racing championship portfolio.
• The Bend Motorsport Park: Multi-circuit motorsport facility at Tailem Bend, South Australia, featuring drag racing, circuit racing, and karting. Competes with Perth Motorplex for major championships and international events due to its modern infrastructure and government co-investment model.
• Valvoline Raceway: Sydney-based sprintcar and speedway venue operated under similar Speedway Australia sanctioning. Directly comparable in sprintcar programming, season membership model, and grassroots speedway fan base.
• Sydney Dragway: Australia's other premier IHRA-sanctioned quarter-mile drag strip located at Eastern Creek, NSW. Operates Top Fuel, Top Doorslammer and bracket racing events and is a direct competitor for ANDRA drag racing championships that might otherwise be hosted at Perth Motorplex.

Broad incumbents

• zMAX Dragway (Concord, NC): World's largest motorsport entertainment venue featuring a 4-lane drag strip and clay oval. Comparable to Perth Motorplex in offering both drag racing and speedway programming, and a useful benchmark for facility scale and event-driven revenue models.
• Hidden Valley Raceway: Darwin-based motorsport complex hosting V8 Supercars and drag racing events. While primarily a circuit facility, it competes with Perth Motorplex for Northern Australian motorsport tourism and government capital investment.

Emerging players

• Summernats: Australia's largest street machine festival partnered with Perth Motorplex's Motorvation event. Directly comparable in burnout competitions, street machine culture, and car enthusiast audience overlap.

Regional players

• Wanneroo Raceway: Perth-based circuit racing venue (Western Australian counterpart to Perth Motorplex). Splits the local Western Australian motorsport enthusiast base and competes for the same sponsors, spectators, and government infrastructure support.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PerthMotorplex
• Facebookfacebook.com/motorplex
• Instagraminstagram.com/perth_motorplex
• LinkedInlinkedin.com/company/perth-motorplex

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perth Motorplex