What Onedotzero does

Onedotzero is an independent, founder-led design agency founded in 1997 and headquartered at 41B Charterhouse Square, London. The agency creates transformative experiences and culturally significant projects that merge design, entertainment, and technology, delivered through four primary service lines: moving image production, large-scale projection mapping, interactive installations, and live audiovisual performances, supplemented by exhibition curation, festival programming, and brand experience design. Underlying production capability includes bespoke engineering for projection mapping at scale (e.g., 40-projector deployments on building facades), custom interactive installations combining robotics, electromagnetism, and CNC fabrication (e.g., the Twitter data visualisation table with 204 electromagnets), and project-specific software such as a custom fluid simulation engine for Sky Q activations built with partner studio Yoke. The business operates on a professional services revenue model, winning bespoke commissions from premium enterprise brands and cultural institutions on a project basis, with no public pricing or rate cards. The client base is concentrated among globally recognised enterprise names — Sky, Nike, Google, Jaguar, Intel, Stella McCartney, Mitsubishi Chemical Holdings, NEC, and Twitter — alongside cultural institutions including the V&A Museum, Design Museum London, and SPYSCAPE New York. Distribution is direct-to-brand and increasingly channelled through agency partners such as Dentsu (Japan), Mother London, The Brooklyn Brothers, and W&K New York, with international delivery spanning EMEA, North America, Asia Pacific, and the Middle East. The agency is privately held by founder Shane Walter, with no disclosed institutional funding, and operates with a small team of 11–50 employees supplemented by an extensive network of commissioned artists, animators, and technology partners.

Name

Onedotzero

Legal name

onedotzero productions limited

Website

https://onedotzero.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Onedotzero is an independent London-based design agency founded in 1997 that produces projection mapping, interactive installations, moving image content, and live audiovisual experiences for premium enterprise brands (Sky, Nike, Jaguar, Intel, Google) and cultural institutions (V&A, Design Museum, SPYSCAPE).

Ownership category

akta.pro rank

Product category

Experiential Design & Creative Production Services

NAICS

Motion Picture and Video Industries (5121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Exhibition, Retail & Experiential Design (BPAHAKAL), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Experiential design services
• Projection mapping
• Interactive installations
• Motion graphics production
• Creative consultancy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Client Commissions & Creative Production: Primary revenue from winning and delivering bespoke creative commissions for brands and cultural institutions. Engagements span concept development, creative direction, design, animation production, experiential installations, and project management across brand activations, exhibitions, live events, and moving image content.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Onedotzero is an independent design agency that conceives, curates, and produces transformative experiential projects at the intersection of design, entertainment, and technology. The agency delivers bespoke creative commissions for premium brands and cultural institutions, spanning projection mapping, interactive installations, motion graphics, live audiovisual performances, exhibition curation, and brand experience design.

Product overview

Onedotzero is an independent design agency that creates transformative experiences at the intersection of design, entertainment, and technology. Rather than offering a software platform or product suite, the company provides creative services including moving image production, projection mapping, interactive installations, live AV performances, exhibition design, and festival programming. Their work spans commissions for major brands (Sky, Nike, Jaguar), cultural institutions (V+A, Design Museum), and entertainment venues (SPYSCAPE museum).

Differentiator

Problem solved

Functional benefit

Brands

• onedotzero_adventures in motion: International moving image and digital media festival operated by onedotzero, presented at various global locations including London, Buenos Aires, Taipei, Shizuoka, and New York State.
• onedotzero_galaxy
• onedotzero_select

Products and services

• Moving Image Production

Quantifiable outcome

• 50,000+ visitors in 3 days at Meet d3 Dubai (2016)
• +4 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

30 partnerships are on record, tiered core and minor.

• DentsucoreStrategic or Co-development PartnerLong-term agency collaborator and strategic partner. Dentsu has consistently tasked onedotzero with creative direction and production across multiple projects including NEC AI assistant animations, NEC Papero robot animation, Mitsubishi Chemical Holdings campaigns, and Festival City Osaka key visual production. Acts as the primary agency bridge to Japanese clients.
• Mother LondoncoreStrategic or Co-development PartnerStrategic agency partner who approached onedotzero to curate and produce the Acer Tactile exhibition at the Science Museum, and collaborated on Google Campus launch event. Works alongside onedotzero as integrated creative team.
• Marshmallow Laser FeastcoreTechnology or IntegrationInnovation-focused creative studio partnered with onedotzero on Intel Power Up 5D reflaction DJ chamber. Onedotzero has worked with the three founders for years, describing them as 'at the forefront of artistic digital innovation'.
• Interactive Architecture Lab, The Bartlett UCLcoreTechnology or IntegrationAcademic research laboratory providing fabrication and robotics expertise for the Twitter Data Visualisation Table — combining skills in robotics, engineering, electromagnetism, CNC, and data visualisation.
• The Luxury of ProtestcoreTechnology or IntegrationStrategic thinking and data science partner for the Twitter Data Visualisation Table, providing data visualisation expertise for the Cannes Lions installation.
• SennepcoreTechnology or IntegrationLondon-based interactive design studio that worked on experience design for Sky Q launch (Fluid Portrait Booth, Digital Membrane). Also designed Rocket Race game for Google Campus launch and built onedotzero's website.
• YokecoreTechnology or IntegrationCopenhagen-based digital creatives who built the custom fluid simulation engine for Sky Q experiential activations (Fluid Portrait Booth and Digital Membrane).
• Aztec Event ServicescoreTechnology or IntegrationPrimary technical partner providing AV supply, technology support, custom-built PCs, and projection technology across multiple projects including Sky Q launch, Google Campus, Google Think Video, and Sky Backstage Refresh Phase 2.
• Jason Bruges StudiocoreTechnology or IntegrationStudio commissioned by onedotzero to design, build and deliver the interactive ceiling installation for the Shenyang shopping mall, and creator of 'Wind to Light' and 'Aeolian Tower' installations for onedotzero festivals.
• Yuri SuzukicoreTechnology or IntegrationSound artist and designer who collaborated with onedotzero on the Ototo Playable Room installation at Meet d3 Dubai, creating a tactile musical adventure where all touched objects become sound.
• Loop.pHcoreTechnology or IntegrationLondon-based spatial laboratory commissioned by onedotzero for 'Osmo' — a monumental silver sphere installation at Meet d3 Dubai; also creator of 'Atmeture' for Letchworth Fire & Fright Festival and sonUmbra for Acer Tactile exhibition.
• Peter TarkacoreTechnology or Integration3D illustrator commissioned by onedotzero to create two Kaiteki illustrations for Mitsubishi Chemical Holdings Corporation using unique CGI style with forms, shapes and bold colours.
• Owen Davey / Folio ArtcoreTechnology or IntegrationAward-winning illustrator commissioned and produced by onedotzero for Festival City key visual and animation in Osaka, Japan. Also exhibited at Festival City Creative Week.
• Joanie Lemercier / ANTIVJcoreTechnology or IntegrationVisual artist and co-founder of ANTIVJ commissioned by onedotzero for site-specific projection mapping installation 'Out of the Dark' at L'ED Emotion Design Milan Fashion Week launch, and Eyjafjallajökull installation.
• Jason Bruges StudiocoreTechnology or IntegrationJason Bruges Studio commissioned for the large-scale interactive ceiling installation in Shenyang shopping mall. Onedotzero managed the commission, sourced technology partners in China, and managed communication between Taiwan agency Annytime, client One Mall, and all suppliers.
• Attila&CominorChannel Partner/ Reseller/ DistributorItalian agency that commissioned onedotzero for the Milan Fashion Week launch of L'ED Emotion Design's new handbag line, acting as the project commissioning agency.
• The Brooklyn BrothersminorChannel Partner/ Reseller/ DistributorCreative agency that commissioned onedotzero for creative direction on the Jaguar #FEELXE projection mapping experience on London County Hall.
• Lab212coreTechnology or IntegrationFrench collective of interactive artists whose Starfield interactive swing installation was presented by onedotzero at Google Think Video event at BAFTA. Also featured at Google Campus launch.
• United Visual Artists (UVA)coreTechnology or IntegrationArt and design practice commissioned by onedotzero for multiple installations including Triptych (Nuit Blanche Paris), Monolith (V&A Transvision), and 'Onward'. UVA's Speed of Light was also featured in London's Design of the Year exhibition.
• QuayolacoreTechnology or IntegrationRegular contributor and artist commissioned by onedotzero for Topologies installation (Strata Series) premiered at onedotzero_adventures in motion 2010 at BFI Southbank.
• Kin DesigncoreTechnology or IntegrationDesign studio collaborating with onedotzero on Plasticity (audio-visual installation), Photo Booth for Cassette Playa, and Instaphotogramatron for Google Campus launch.
• TroikacoreTechnology or IntegrationLondon-based experimental studio commissioned for onedotzero festival identity 2008, creating the live multi-sensory Digital Zoetrope installation. Won D&AD Yellow Pencils for their work.
• Chris Lloyd / YLLWcoreTechnology or IntegrationLondon-based animation and illustration studio director selected by onedotzero for NEC AI assistant animation and NEC Papero robot animation, bringing unique colourful and playful style.
• Seed AnimationcoreTechnology or IntegrationAward-winning animation production studio commissioned by onedotzero for Mitsubishi Chemical Holdings sustainability commercial — known for distinctive character design and creative, playful treatment.
• Found AnimationcoreTechnology or IntegrationAnimation production partner for Nike Flyknit Lunar2 4D projection mapping — created the 2-minute animation under onedotzero's creative direction.
• Projection ArtworkscoreTechnology or IntegrationProjection technology partner for Nike Flyknit Lunar2 4D projection mapping experience at Europa Centre Berlin (40 projectors).
• SomeOnecoreTechnology or IntegrationBrand design studio that created the branding for SPYSCAPE with onedotzero's deep-level consultancy involvement, developing the 'Question Everything' tagline and bespoke typeface.
• Adjaye AssociatescoreTechnology or IntegrationRenowned architects who designed the SPYSCAPE 60,000+ sq ft espionage museum in New York. Onedotzero consulted and collaborated with Adjaye Associates on SPYSCAPE and the Illuminated River competition entry.
• W&K New YorkminorChannel Partner/ Reseller/ DistributorPart of the assembled SPYSCAPE team contributing to the launch of the new entertainment brand.
• Adjaye AssociatescoreStrategic or Co-development PartnerInvited by onedotzero to collaborate on their Illuminated River competition entry — an international design commission for light installations across all bridges along the River Thames. The entry paired acclaimed artists (Chris Ofili, Doug Aitken, Lorna Simpson, etc.) with specific bridges.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jason Bruges Studio: London-based art and design studio creating permanent interactive installations (e.g. Shenyang ceiling installation commissioned by Onedotzero); competes for the same architectural-installation and exhibition commissions across EMEA and APAC.
• Troika: London-based experimental digital design studio working across sculpture, installation and moving image (D&AD Yellow Pencil-winning Digital Zoetrope for onedotzero); competes for high-end installation and festival commissions.
• Moment Factory: Montreal-based multidisciplinary studio producing immersive experiential environments, projection-mapped installations and large-scale cultural activations — directly comparable to Onedotzero's Sky Q, Jaguar and Festival City projects in scope and craft.
• Random International: London-based experimental studio behind large-scale interactive installations such as Rain Room; competes with Onedotzero for permanent museum and brand-commissioned immersive installations.
• teamLab: Japanese interdisciplinary art collective operating large-scale permanent digital art museums and brand experiential installations; competes with Onedotzero for premium experiential commissions and festival programming budgets.
• Marshmallow Laser Feast: London-based experiential collective producing immersive AV installations and live AV performances for global brands (Nike, Disney, Björk), overlapping with Onedotzero's interactive installation and live AV practice, and explicitly named as an Onedotzero collaborator.
• Universal Everything (UVA): London-based art and design practice producing kinetic light/sound installations (Triptych, Monolith, Speed of Light) shown at V&A and onedotzero festivals; directly comparable in immersive-light-installation craft and museum-grade clients.

Emerging players

• Refik Anadol Studio: Data-driven media art studio producing large-scale projection-mapped and AI-generated immersive works; overlaps with Onedotzero's projection mapping and data-visualisation practice from a more art-led, less agency-led commercial base.

Broad incumbents

• Imagination Group: Large London-based brand experience agency producing immersive brand activations, events and brand destinations for global enterprises (Ford, Google, Nike); broader portfolio player than Onedotzero but competes head-to-head on premium experiential RFPs.
• Dentsu / Dentsu Live: Global advertising holding company with a major experiential and live-event division; functions as both a strategic partner (commissioning Onedotzero on NEC, Mitsubishi Chemical, Festival City) and a competitor for large-scale brand activations across APAC and EMEA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/onedotzero
• Facebookfacebook.com/onedotzero

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onedotzero