CommUnity International

What CommUnity International does

CommUnity International, legally registered as The Community International Service UG in Emsdetten, Germany, is a not-for-profit international alliance of independent, owner-managed communication agencies. It is not a technology or product company; its core asset is a coordination layer connecting 30+ member agencies across Europe, Asia, North America, South America, Australia, and Africa, enabling them to pool local market expertise for international client engagements while retaining entrepreneurial independence. The alliance is governed by a Board, with Thomas Hans serving as President, Vlad Popovici as Vice-President, Jorg Borgwardt as Chief Engagement Officer, and Board Members Katja Blažeič, Leif Lindau, and Axel Thoma.

The alliance's offering to brand clients is delivered indirectly through its member agencies and spans Business Consultancy & Transformation, Technology & Development, Customer Experience, PR & Corporate Communications, Brand Partnership & Events, and Production & Content. Its go-to-market relies on community-driven engagement via annual Forums, Manager Meetings (with Board appointments every two years), and the annual C3 Awards across five categories. Documented member outcomes include Taste's Kikkoman European campaign, which won multiple international creative awards in 2025, and Evista's support of SimplCo to 3 million Euros of new business in nine months.

CommUnity International generates revenue through two recurring streams: annual membership fees from member agencies appointed by the Board, and Preferred Partner fees from consultants or firms with unique complementary skills who receive unrestricted access to the agency network. Pricing is not publicly disclosed. Operating expenses are directed at running the alliance's events, awards program, and central coordination, while the bulk of agency-level service revenue accrues independently to the member agencies and does not flow through the central entity.

Name

CommUnity International

Legal name

The Community International Service UG

Website

https://community-international.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

CommUnity International is a not-for-profit German-registered alliance of 30+ independent communication agencies across six continents, enabling its members to collaborate on international brand campaigns while retaining their independence. Revenue comes from member agency dues and Preferred Partner subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Emsdetten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: CommUnity International generates revenue through annual membership fees from member agencies. Membership is granted through appointment by the Board, giving members access to the full network of agencies, cross-market cooperation opportunities, and shared resources.
2. Preferred Partner Access: Preferred Partners pay for unrestricted access to all member agencies. These partners are consultants or firms with unique skills that benefit member businesses.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

CommUnity International operates as an international alliance of more than 30 independent communication agencies across Europe, Asia, North America, South America, Australia, and Africa. The alliance enables cross-market cooperation by connecting member agencies that collectively deliver business consultancy, technology and development, customer experience, PR and corporate communications, brand partnership and events, and production and content services to brand clients seeking international reach.

Product overview

CommUnity International is not a software or technology product company — it is an international alliance/network of independent communication agencies. The organization does not offer a unified software platform with distinct product modules. Instead, it provides a portfolio of professional services delivered collectively by its member agencies: Business Consultancy & Transformation, Technology & Development, Customer Experience, PR & Corporate Communications, Brand Partnership & Events, and Production & Content. The alliance offers member agencies access to a global network, cross-market cooperation, shared knowledge and insights, forum events, and the C3 Awards program, along with proprietary tools to advance brand penetration. No named software products, modules, or branded offerings were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Consultancy & Transformation
• Technology & Development
• Customer Experience
• PR & Corporate Communications
• Brand Partnership & Events
• Production & Content

Quantifiable outcome

• SimplCo reached 3 million Euros worth of new business in just 9 months with Evista's support
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered member.

• Socialab GroupmemberStrategic or Co-development PartnerMember agency of CommUnity International representing Greece. Socialab Group is a communication agency that participates in network events and collaborative projects.
• AdvertivamemberStrategic or Co-development PartnerMember agency of CommUnity International representing Poland. Advertiva is a communication agency participating in the alliance network.
• TopmediamemberStrategic or Co-development PartnerMember agency of CommUnity International. Topmedia participates in network events and collaborative client projects.
• FreezbimemberStrategic or Co-development PartnerMember agency of CommUnity International representing Slovenia. Freezbi participates in the alliance's cross-market cooperation.
• GrapevinememberStrategic or Co-development PartnerMember agency of CommUnity International representing Finland. Grapevine brings local expertise to the network's international projects.
• Visibility DigitalmemberStrategic or Co-development PartnerMember agency of CommUnity International. Visibility Digital specializes in digital marketing and participates in network collaboration.
• HartingermemberStrategic or Co-development PartnerMember agency of CommUnity International representing Austria. Hartinger participates in the alliance's events and collaborative projects.
• BIG SuccessmemberStrategic or Co-development PartnerMember agency of CommUnity International representing France. BIG Success contributes to the network's international campaigns.
• PhrenosmemberStrategic or Co-development PartnerMember agency of CommUnity International. Phrenos participates in the alliance's collaborative approach.
• JandlagencymemberStrategic or Co-development PartnerMember agency of CommUnity International. Jandlagency is part of the network's European presence.
• TaktzeitmemberStrategic or Co-development PartnerMember agency of CommUnity International. Taktzeit participates in the alliance network.
• WeThink NordicmemberStrategic or Co-development PartnerMember agency of CommUnity International representing Nordic region. WeThink Nordic brings Scandinavian expertise to the network.
• TastememberStrategic or Co-development PartnerMember agency of CommUnity International representing Germany. Taste won the Kikkoman European account with support from network partners and has won multiple international creative awards.
• NavigatormemberStrategic or Co-development PartnerMember agency of CommUnity International representing Sweden. Navigator contributes to the network's international capabilities.
• Escal ConsultingmemberStrategic or Co-development PartnerMember agency of CommUnity International. Escal Consulting is part of the alliance's service offerings.
• LivecontentmemberStrategic or Co-development PartnerMember agency of CommUnity International representing Portugal. Livecontent participates in the alliance's cross-market work.
• EsharehmemberStrategic or Co-development PartnerMember agency of CommUnity International. Eshareh is part of the network's European presence.
• HusarememberStrategic or Co-development PartnerMember agency of CommUnity International representing Germany. Husare participates in network events and collaborative projects.
• ExpansionmemberStrategic or Co-development PartnerMember agency of CommUnity International representing Belgium. Expansion brings local market expertise to the alliance.
• Push GroupmemberStrategic or Co-development PartnerMember agency of CommUnity International representing UK. Push Group is a marketing and communications agency in the network.
• EvistamemberStrategic or Co-development PartnerMember agency of CommUnity International representing Hungary. Evista provided support to SimplCo, helping the startup reach 3 million Euros worth of new business in 9 months, and even bought shares in the company.
• Division / DievisionmemberStrategic or Co-development PartnerMember agency of CommUnity International representing Germany. Division/Dievision is part of the alliance's network.
• ArribamemberStrategic or Co-development PartnerMember agency of CommUnity International representing Ukraine. Arriba extends the network's presence in Eastern Europe.
• Die BotschaftermemberStrategic or Co-development PartnerMember agency of CommUnity International representing Switzerland. Die Botschafter participates in the alliance.
• IottamemberStrategic or Co-development PartnerMember agency of CommUnity International. Iotta is part of the network's European agency presence.
• Kubis InteractivememberStrategic or Co-development PartnerMember agency of CommUnity International. Kubis Interactive is part of the alliance's digital marketing capabilities.
• Die KavalleriememberStrategic or Co-development PartnerMember agency of CommUnity International representing Germany. Die Kavallerie participates in the alliance's collaborative projects.
• OtagomemberStrategic or Co-development PartnerMember agency of CommUnity International representing Austria. Otago is part of the network's presence in the Alpine region.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WPP plc: WPP is the world's largest advertising holding company, operating networks such as Ogilvy, VMLY&R, GroupM, and Hogarth across more than 100 countries. It competes with CommUnity International for multi-market brand mandates via wholly-owned global networks rather than independent agency federations.
• McCann Worldgroup: McCann Worldgroup is a global advertising/PR/communications network with agency branches in 100+ markets, competing with CommUnity International for multinational brand assignments. It is a broad incumbent alternative—overlapping capabilities but centrally owned and with a much larger portfolio—rather than an independent-member network.
• Publicis Groupe: Publicis Groupe is one of the world's largest advertising and communications holding companies, with a broad portfolio spanning creative media, PR, and digital. Its Leo Burnett, Saatchi & Saatchi, Publicis, and Digitas brands serve the same enterprise brand-client segment that CommUnity International targets with its federated agency model.
• Dentsu International: Dentsu International is a global advertising and communications network with significant presence in APAC, EMEA, and the Americas. It addresses the same global brand-client demand as CommUnity International but as a holding-company-owned incumbent with full-stack service lines.
• Ogilvy Network: Ogilvy, part of WPP, is a global advertising, PR, and brand consulting network with offices in dozens of markets. It addresses the same multinational brand-client pain points as CommUnity International (multi-market coordination, consistent brand voice) but as a holding-company-owned incumbent rather than an independent agency alliance.
• Omnicom Group: Omnicom Group houses global advertising, PR, and media agencies including BBDO, DDB, TBWA, and FleishmanHillard, serving multinational brand clients worldwide. It is a broad incumbent competitor to CommUnity International for the same large, multi-geography brand-client RFPs.
• Havas Creative Network: Havas Creative Network is a global creative agency network operating across more than 100 countries under the Havas holding company. It competes with CommUnity International for international brand-client briefs, positioning itself around integrated creative, media, and production services.

Direct peers

• Worldwide Partners: Worldwide Partners is the largest independent agency network in the world, connecting more than 60 owner-led agencies across 90+ countries for multi-market client work. It is the closest direct comparable to CommUnity International in model (independent-agency federation, recurring membership), geography (global with strong Western Europe), and GTM (member referrals, client introductions, shared pitches).
• ICOM (International Communications): ICOM is an international network of independent communication agencies that compete for global client work through collaborative agency partnerships. It is a direct peer to CommUnity International because it shares the federation model, member-agency structure, and cross-market referral go-to-market.
• The&Partnership / st.global: st.global (formerly The&Partnership) operates as a global creative, media, and technology network composed of owner-operated agencies in multiple markets. It is directly comparable to CommUnity International as an alternative federated model for international brand work, with similar customer targets (multinational brand clients seeking multi-market execution).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CommUnity International