What Lyra WMS does

Lyra WMS B.V. is a Dutch cloud-based warehouse management system founded in 2022 and headquartered in Groningen, Netherlands. The company serves e-commerce operators in two primary segments: webshops that self-fulfil and third-party fulfilment warehouses (3PLs) managing orders on behalf of multiple clients. The platform covers the full inbound-to-outbound lifecycle — multi-channel order management, multi-location inventory, pick lists and batch picking, returns, inbound receiving (inslag), and automated carrier selection — and is complemented by an Android mobile app for floor operations. All features are bundled into every pricing tier (Webshops at €149/month plus €0.35 per order; Fulfilment at €449+/month) with unlimited users and integrations, no annual contracts, and a 7-day free trial with up to 500 orders.

The platform is distinguished by domain features co-developed with Dutch and Belgian fulfilment operators — including branded multi-language Retourportaal, an automated Facturatie module with timer-based billing and Moneybird/Teamleader integration, ABC-XYZ inventory analysis, Dutch address validation, Bol.com-specific tooling (Fake Stock), and the AI-powered Lyra Co-Pilot for box-selection optimization. It integrates natively with 40+ platforms across webshops (Shopify, WooCommerce, Lightspeed, Magento 2), marketplaces (Bol.com, Kaufland, Back Market), carriers (PostNL, DHL, DPD, Sendcloud, DeliveryMatch, Maersk, CIRRO), and accounting tools. The company is privately held, bootstrapped (no disclosed venture funding), operates with a small team that grew to nine in its first year, and has reached 1,000+ webshops and warehouses plus 1,500+ daily active processing accounts.

Go-to-market is product-led growth with a self-serve trial, public pricing, content marketing, Dutch-language SEO (ranking #1 for webshop WMS keywords), industry events such as Webwinkel Vakdagen, and inside-sales support with dedicated account managers and on-site logistics training for fulfilment customers.

Name

Lyra WMS

Legal name

Lyra WMS B.V.

Website

https://lyrawms.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Lyra WMS is a Dutch cloud-based warehouse management system serving e-commerce webshops and 3PL fulfilment warehouses with omni-channel order, inventory, shipping, returns, and invoicing automation, plus an AI-driven box-selection module and 40+ native platform integrations.

Ownership category

akta.pro rank

Product category

Warehouse Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Process, Physical Distribution, and Logistics Consulting Services (541614), General Warehousing and Storage (493110)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

WMS for eCommerce & Omnichannel Fulfillment (TLAEABAB)

akta.pro secondary industries

WMS for 3PL/Contract Logistics (Multi-Client/Billing) (TLAEABAC), Core WMS (Inventory, Receiving, Putaway, Picking, Packing, Shipping) (TLAEABAA), Fulfillment Technology & Warehouse Management Systems (WMS) (CRAFAMAB)

Keywords

• Warehouse management software
• E-commerce fulfillment
• Inventory management
• Order management software
• Shipping automation

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Software Licenses): Monthly subscription-based pricing with tiered plans for webshops and fulfilment operations. Additional per-order fees apply for the webshop package. No long-term contracts required; customers can cancel or change plans monthly.
2. Per-Order Transaction Fee: For the Webshop package, an additional per-order fee (€0.35 per order) is charged on top of the monthly subscription, making the model partially usage-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lyra WMS is a cloud-based Warehouse Management System sold as a SaaS subscription to e-commerce webshops and third-party fulfilment warehouses. The platform handles the full inbound-to-outbound warehouse lifecycle including omni-channel order management, multi-location inventory control, pick lists/batches, returns processing, automated carrier selection, and AI-powered box selection. Customers subscribe monthly with no long-term contracts, with all features included in every tier and unlimited users and integrations.

Product overview

Lyra WMS is a cloud-based warehouse management system designed for e-commerce, serving both webshops that self-fulfil and dedicated fulfilment warehouses. The core Lyra WMS platform covers the full inbound-to-outbound warehouse lifecycle: order management (omni-channel), inventory control with multi-location support, pick list and batch processing, returns handling, inbound goods receiving (inslag), and automated shipping with carrier selection. All features are included across all pricing tiers with unlimited users and integration connections. The platform is complemented by an Android mobile app (Lyra WMS Mobile App) for on-the-go warehouse operations including picking, cycle counts, and inventory management. For fulfilment clients, Lyra WMS offers a dedicated Retourportaal (Return Portal) with brand personalization and multi-language support, and a Facturatie (Invoicing Module) for automated billing with direct accounting software integrations. Additional modules include Printables for personalized print-on-demand items, the AI-powered Lyra Co-Pilot for smart box selection, an Insights/KPI Dashboard for performance analytics, Fake Stock for Bol.com sellers, and Dutch address validation to prevent shipping errors. The system integrates natively with major e-commerce platforms (Shopify, WooCommerce, Lightspeed, Magento 2, Bol.com, and others), multi-carrier shipping platforms (Sendcloud, MyParcel, DeliveryMatch), and accounting tools (Moneybird, Teamleader).

Differentiator

Problem solved

Functional benefit

Brands

• Retourportaal: A customer-branded return portal that allows end consumers to initiate returns, request return labels, and track return status. Integrated into Lyra WMS for fulfilment and webshop customers.

Products and services

• Lyra WMS (Core Platform) Cloud-based browser-accessible Warehouse Management System covering the full inbound-to-outbound warehouse lifecycle (omni-channel order management, multi-location inventory, pick lists, batches, inbound goods receiving, returns, automated shipping). Sold as a monthly SaaS subscription with all features bundled into both the Webshops (€149/month + €0.35 per order) and Fulfilment (€449/month) tiers, unlimited users and integrations, and a 7-day free trial with up to 500 free orders.
• Lyra WMS Mobile App (Android) Android mobile application that extends the Lyra WMS platform to warehouse floor devices and Zebra scanners, enabling batch product picking, cycle count execution, and inventory/location management with live in-app support chat. Designed to operate alongside the desktop platform for on-the-go warehouse operations.
• Retourportaal (Branded Return Portal) Customizable, brand-personalized customer-facing return portal for each webshop and fulfilment client. Features brand personalization (colors, logo, banner, social links), multi-language support (Dutch, English, German, French), automatic return label generation, and automated status email notifications to consumers. Marketed as a sub-brand within Lyra WMS for webshop and fulfilment customers.
• Facturatie (Automated Fulfilment Invoicing Module) Automated invoicing module purpose-built for 3PL fulfilment operators. Generates invoices automatically based on logged warehouse activities, supports timer-based hourly billing, customizable price lists, real-time invoice previews, and direct forwarding to Moneybird and Teamleader accounting systems. Includes a self-service client invoice portal and is credited with 7,000+ invoices closed and significant hours saved per user.

Quantifiable outcome

• Doubles order processing speed for users through automated shipping rules and optimized pick lists
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability5 records

Feature13 records

Partnerships

20 partnerships are on record, tiered core, supporting and minor.

• ShopifycoreTechnology or IntegrationNative integration with Shopify allowing automatic order import and inventory synchronization. One of the primary supported sales channel integrations.
• WooCommercecoreTechnology or IntegrationNative integration with WooCommerce for order import and inventory management.
• Bol.comcoreTechnology or IntegrationNative integration with Bol.com marketplace for order import and shipping via the Bol.com carrier option. Includes support for Fake Stock feature specific to Bol sellers.
• LightspeedcoreTechnology or IntegrationNative integration with Lightspeed e-commerce platform for order management and inventory synchronization.
• PostNLcoreTechnology or IntegrationNative carrier integration with PostNL covering Netherlands and Belgium for shipping label generation and tracking.
• DHLcoreTechnology or IntegrationNative carrier integration with DHL covering Netherlands, Belgium, and Germany, including DHL Express for international shipments.
• DPDcoreTechnology or IntegrationNative carrier integration with DPD for parcel shipping across Europe.
• SendcloudcoreTechnology or IntegrationMulti-carrier platform integration providing access to virtually all carriers through the Sendcloud platform.
• DeliveryMatchcoreTechnology or IntegrationIntegration with DeliveryMatch providing access to 160+ carriers for optimized shipping route and carrier selection, with real-time delivery options in webshop checkout.
• AmpèrecoreTechnology or IntegrationIntegration with Ampère for 100% electric delivery within 24 hours in Netherlands and Belgium. Supports Multi Channel Collection for picking up parcels from multiple sales channels in one ride.
• CIRRO E-CommercecoreTechnology or IntegrationIntegration with CIRRO E-Commerce providing access to their global logistics network covering North America, Europe, and Oceania with over 1 million parcels processed daily.
• MoneybirdsupportingTechnology or IntegrationAccounting software integration allowing invoices created in Lyra WMS to be automatically exported to Moneybird for further processing.
• TeamleadersupportingTechnology or IntegrationCRM and accounting platform integration for forwarding invoices from Lyra WMS to Teamleader for client billing.
• ReturnlesssupportingTechnology or IntegrationReturn platform integration for handling returnless returns and automating the return process further.
• e-tailizesupportingTechnology or IntegrationIntegration with e-tailize channel management platform, developed and maintained by e-tailize.
• ChannablesupportingTechnology or IntegrationIntegration with Channable feed management and channel integration platform.
• MaerskcoreTechnology or IntegrationInternational logistics integration with Maersk for global shipping solutions targeting e-commerce businesses with international fulfillment needs.
• QLS PakketdienstcoreTechnology or IntegrationNative carrier integration with QLS for parcel shipping services, including customs information for non-EU shipments.
• IntrapostcoreTechnology or IntegrationIntegration with Intrapost for Dutch postal services including standard letter parcels and bulk mail based on weight rather than quantity.
• ReloadifyminorGTM or Marketing PartnerMarketing partnership with Reloadify for customer engagement and retention solutions for e-commerce brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ShipHero: ShipHero is a US-based WMS for e-commerce and 3PL fulfillment with similar cloud-based architecture, warehouse automation features, and integrations with major carriers and marketplaces. Comparable in target customer (SMB-to-mid-market 3PLs and brands) and pricing model.
• Linnworks: Linnworks is a UK-based order and inventory management platform that helps e-commerce sellers and 3PLs centralize multichannel operations. Comparable to Lyra in serving SMB webshops and small 3PLs with integration-heavy workflows.
• Picqer: Picqer is a Dutch cloud-based WMS focused on e-commerce webshops and fulfillment warehouses, offering order management, inventory, picking, and shipping integrations. It is the closest direct competitor to Lyra WMS in the Benelux market with similar PLG motion and pricing.
• Ecomdash: Ecomdash (now part of Starter Story) was a multichannel inventory and order management platform serving SMB e-commerce sellers with similar product scope to Lyra's webshop tier.
• Veeqo (Amazon): Veeqo is a UK-based multichannel inventory and shipping platform acquired by Amazon that competes directly with Lyra in serving SMB e-commerce sellers with order management, inventory sync, and carrier integrations. Comparable customer profile and product scope.
• Orderhive: Orderhive is a cloud-based order and inventory management platform aimed at SMB e-commerce merchants and 3PLs, offering similar multi-channel inventory sync, shipping automation, and warehouse management capabilities.

Broad incumbents

• Brightpearl: Brightpearl is a retail-first ERP and order management platform owned by Sage, serving mid-market retailers and 3PLs with deeper financial/ERP capabilities. It overlaps with Lyra in inventory and order management but is broader in scope and more expensive.

Regional players

• Sendcloud: Sendcloud is a Benelux-origin shipping and fulfillment automation platform that is also integrated with Lyra. While not a direct WMS competitor, it competes for the same Dutch and German e-commerce SMB wallet with shipping/carrier automation as a wedge product.
• ChannelEngine: ChannelEngine is a Dutch-based multichannel e-commerce integration platform that connects merchants to marketplaces. It overlaps with Lyra's order import and inventory sync features and competes for similar Dutch e-commerce merchants.
• Channable: Channable is a Dutch feed management and marketplace integration platform that Lyra integrates with. While more focused on product feed management than full WMS, it competes for the e-commerce tooling budget of Dutch merchants in similar geographies.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lyra-wms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyra WMS