North Florida Agents Network
North Florida Agents Network is a Tallahassee-based Strategic Master Agency under SIAA that provides independent insurance agencies in North Florida with access to 40+ carriers, profit sharing, training, and back-office support through a membership network model. Founded in 1996, it operates as the exclusive SIAA franchise covering Pensacola to Jacksonville to Ocala.
- Company typePrivate
- Founded1996
- HeadquartersTallahassee, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What North Florida Agents Network does
North Florida Agents Network (NFAN) is a Tallahassee, Florida-based Strategic Master Agency (SMA) operating under the Strategic Independent Agents Alliance (SIAA) since its founding in 1996. It is the exclusive SIAA SMA covering the North Florida territory from Pensacola to Jacksonville down to Ocala, serving independent insurance agencies (including captive agents, direct writers, financial services agents, employee benefits agents, and producers) through a membership-based network model that aggregates premium volume across member agencies to secure carrier access, commission overrides, and profit sharing.
NFAN's product surface combines a core membership offering with supporting service modules: an Agency Website Package (responsive websites with 90+ built-in pages, SEO, and blog functionality built on the AlicorSolutions platform), HawkSoft agency management system integration, Business Insurance Advantage (BIA) for commercial lines growth, Premier Families for personal lines, Life Health and Benefits, Training & Learning Center, SIAA MarketFinder for E&S market access, NFAN Online Bill Pay, and SIAA's Netweb Reference Library. The company also operates under the Trusted Choice brand network for consumer-facing credibility.
Revenue is generated through three streams: recurring membership fees (initial joining fee plus monthly dues), commission overrides and contingencies derived from aggregating premium volume across members, and participation in SIAA Portfolio Management Service Fees from Strategic Partnership Companies (Safeco, Travelers, Hartford, Nationwide). The go-to-market is sales-led, anchored by Regional VP Janette Little, augmented by community-led engagement through regional networking meetings and the Trusted Choice partner referral program. NFAN is privately held by the Vaughn family with no external venture or private equity capital; Kevin Vaughn serves as President & CEO.
North Florida Agents Network firmographics
Firmographics- Name
- North Florida Agents Network
- Legal name
- North Florida Agents Network Inc
- Website
- https://nfanflorida.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- North Florida Agents Network is a Tallahassee-based Strategic Master Agency under SIAA that provides independent insurance agencies in North Florida with access to 40+ carriers, profit sharing, training, and back-office support through a membership network model. Founded in 1996, it operates as the exclusive SIAA franchise covering Pensacola to Jacksonville to Ocala.
- Ownership category
- akta.pro rank
Where North Florida Agents Network is headquartered
LocationHeadquarters
- HQ city
- Tallahassee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
North Florida Agents Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Initial joining fee and monthly amounts due from member agencies for access to carrier networks, profit sharing, training, and support services. Over 90% of members experience positive ROI in less than two years.
- Commission Overrides and Contingencies: By aggregating premium volumes and loss ratios across member agencies, NFAN increases contingencies and accesses preferred agency contract benefits. Members receive profit sharing on business written with Strategic Partnership Companies.
- Portfolio Management Service Fees (PMSF): Members participate in national SIAA Portfolio Management Service Fees generated from strategic partner companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Membership with joining fee and monthly dues |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
North Florida Agents Network product offering
Product offeringCore offering
NFAN is a membership-based Strategic Master Agency that recruits independent insurance agencies in North Florida and gives them access to a broad panel of personal and commercial insurance carriers, aggregated commission overrides, profit sharing, training, marketing, and back-office support while member agencies retain ownership of their books of business. The organization monetizes membership through monthly dues and commission-based economics tied to the aggregated premium volume across its member agencies.
Product overview
North Florida Agents Network (NFAN) is an independent insurance agency network operating as a Strategic Master Agency under SIAA, offering member agencies a platform for accessing multiple insurance carriers, profit sharing, and business development tools. The core product is the Agency Website Package, a responsive website design and hosting service providing member agencies with online presence, SEO tools, and customer management features. Supporting modules include Life Health and Benefits for expanding into life insurance, Premier Families for personal lines with high-value households, Business Insurance Advantage (BIA) for commercial lines growth, SIAA Marketing for promotional support, Training & Learning Center for sales education, Starting An Agency for launch assistance, SIAA MarketFinder for accessing E&S markets, and Netweb Reference Library for carrier information. Additional services include NFAN Online Bill Pay for electronic membership fee payments. The network serves independent agencies in North Florida territory from Pensacola to Jacksonville.
Differentiator
Problem solved
Functional benefit
Products and services
- Agency Website Package Responsive website design and hosting service for member insurance agencies offering over 100 built-in pages, mobile-responsive designs, ADA-friendly options, SEO optimization, blog, testimonials manager, staff listings, and social media integration. For NFAN member agencies.
- Mobile Responsive Website Designs A library of 20 modern, mobile-responsive website designs that can be customized to an agency logo and color specifications for member agencies.
- Life Health and Benefits Program Program expanding agency value through life insurance partnerships, offering training, onboarding, dedicated staff, and marketing solutions for life insurance sales. For NFAN member agencies seeking to add residual P&C and life products.
- Premier Families Personal Lines Program Personal lines program helping member agencies pursue and write personal lines with high-value households through guidance on identification, marketing, and service. For NFAN member agencies focused on growing personal lines.
- Business Insurance Advantage (BIA) Consultative system for personal or commercial agents to build commercial insurance books of business through a step-by-step repeatable sales process. For NFAN member agencies wanting to build commercial books.
- SIAA Marketing Support Marketing support services for NFAN member agencies including the SIAA online store, websites, mobile apps, target marketing, and social media marketing.
- Training & Learning Center (TLC) Sales curriculum, continuing education via WebCE, ACORD form instruction, and business development training for NFAN member agencies and staff.
- Starting An Agency / SIAA Agency Foundation Real-time assistance and support program for start-up agencies providing tools for income growth and agency value establishment. For new and aspiring NFAN member agencies.
- SIAA MarketFinder Alternative market access for risks outside standard markets, providing direct access to E&S or alternate markets for personal and commercial insurance with national incentives. For NFAN member agencies.
- Netweb Reference Library Members-only digital reference library providing access to company UW/appetite information, reference guides by line of business, commission schedules, success lists, and tips and tricks.
- NFAN Online Bill Pay Electronic payment system for NFAN members to make Monthly Reporting Fee payments using credit card, debit card, or PayPal.
Quantifiable outcome
- Over 90% of NFAN Members experience positive ROI in less than 2 years
- +3 more outcomes
Companies that use North Florida Agents Network
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
North Florida Agents Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
North Florida Agents Network partnerships and signals
Strategic signalPartnerships
106 partnerships are on record, tiered core, flagship and minor.
- Strategic Independent Agents Alliance (SIAA)coreSIAA is an international alliance dedicated to helping smaller independent property/casualty agencies grow while increasing income and value. NFAN is the exclusive SIAA Strategic Master Agency covering North Florida territory. SIAA originated in New England with SAN Group in 1983 and has grown to over $14 billion in premium nationally with over 6,000 members across 48 states and Canada.
- Safeco InsuranceflagshipOne of the top national Strategic Partnership Company (SPC) carriers providing personal and commercial insurance products to member agencies with additional financial incentives for business placement.
- Travelers InsuranceflagshipTop national SPC carrier providing commercial and personal insurance products to member agencies with competitive rates and world-class claims handling.
- Hartford InsuranceflagshipMajor national SPC carrier partner providing personal and commercial insurance solutions with strong policy coverage forms and competitive rates.
- Nationwide InsuranceflagshipTop national SPC carrier partner offering personal and commercial insurance products with additional profit sharing incentives for member agencies.
- AllstatecoreNational insurance carrier providing personal insurance products including auto, home, and life insurance through member agencies.
- Progressive InsurancecoreMajor personal auto insurance carrier available through member agencies with competitive rates and online quoting capabilities.
- ChubbcorePremium commercial and personal insurance carrier known for high-net-worth clientele and specialized coverage solutions.
- Liberty MutualcoreNational insurance carrier providing personal and commercial insurance products through member agencies.
- Foremost InsurancecoreSpecialty insurance carrier providing mobile home, motorhome, and specialty property coverage through member agencies.
- AARP MemberscoreInsurance products marketed to AARP members including Medicare supplement, final expense, and other senior-focused coverage.
- Hagerty InsuranceminorSpecialty collector vehicle insurance carrier providing coverage for classic cars, boats, and other collectibles.
- Hiscox InsuranceminorSpecialty commercial insurance carrier providing small business insurance, professional liability, and cyber insurance products.
- Tower Hill InsurancecoreFlorida-based property insurance carrier providing homeowners coverage for Florida residents through member agencies.
- American Integrity InsurancecoreFlorida-focused property insurance carrier providing homeowners and dwelling fire coverage.
- Southern Oak InsurancecoreFlorida-based homeowners insurance carrier providing coverage through member agencies in the Florida market.
- CNA InsurancecoreCommercial lines insurance carrier providing business owner's policies, professional liability, and workers compensation.
- Bristol West InsuranceminorNon-standard auto insurance carrier providing coverage for high-risk drivers.
- Coterie InsuranceminorSmall business insurance platform providing commercial insurance products through digital distribution.
- Neptune Flood InsuranceminorFlood insurance carrier providing coverage for residential and commercial properties in flood zones.
- Attune InsuranceminorSmall business insurance carrier providing specialized coverage solutions.
- Berkley AspireminorUmbrella and excess liability insurance carrier for small to mid-size businesses.
- Berkshire Hathaway HomestatecoreWorkers compensation insurance carrier providing coverage through member agencies.
- American ModernminorSpecialty insurance carrier providing mobile home, RV, and specialty property coverage.
- Manatee InsurancecoreFlorida-based property insurance carrier providing homeowners coverage.
- Edison InsurancecoreFlorida-focused property insurance carrier providing homeowners coverage.
- Main Street AmericacoreRegional carrier providing commercial and personal insurance products with focus on small businesses.
- Openly InsuranceminorModern homeowners insurance carrier providing coverage through digital platform.
- Slide Insurance CompanycoreFlorida-based property insurance carrier providing homeowners coverage.
- Swyfft InsuranceminorDigital-native insurance carrier providing homeowners and dwelling fire coverage.
- The General InsuranceminorNon-standard auto insurance carrier focused on high-risk drivers.
- Pie InsuranceminorDigital workers compensation insurance carrier for small businesses.
- United Fire InsuranceminorCommercial and personal insurance carrier providing various coverage products.
- Stillwater InsuranceminorPersonal and commercial insurance carrier providing various coverage products.
- Pathpoint InsuranceminorE&S (Excess & Surplus) lines insurance carrier providing specialty coverage.
- 5Star Workers Compensation ProgramcoreWorkers compensation insurance program providing coverage through member agencies.
- RPS Risk Placement ServicesminorWholesale insurance broker providing access to excess and surplus lines markets.
- RT SpecialtyminorWholesale brokerage providing specialty insurance products and program administration.
- Crump InsuranceminorWholesale insurance broker providing access to multiple specialty markets.
- CRC Insurance GroupminorWholesale brokerage providing specialty insurance products.
- Argenia Flood InsuranceminorFlood insurance provider specializing in coverage for properties in flood zones.
- Thimble InsuranceminorOn-demand insurance carrier providing short-term liability coverage.
- Burns & WilcoxminorWholesale insurance broker providing specialty and surplus lines coverage.
- Jencap InsuranceminorWholesale insurance broker providing specialty coverage solutions.
- Swyfft InsuranceminorDigital homeowners insurance carrier with fast quote capabilities.
- Orion 180 Insurance CompanyminorFlorida-focused insurance carrier providing property coverage.
- Ovation InsuranceminorSpecialty insurance carrier providing various coverage products.
- Olympus InsuranceminorFlorida-based insurance carrier providing property coverage.
- SafePoint InsuranceminorFlorida-based property insurance carrier.
- Security First InsurancecoreFlorida-focused property insurance carrier providing homeowners coverage.
- Florida Peninsula InsurancecoreFlorida-based homeowners insurance carrier.
- Universal Property & CasualtycoreFlorida-focused property insurance carrier providing homeowners coverage.
- Heritage InsurancecoreFlorida-based property insurance carrier providing homeowners coverage.
- Universal North AmericaminorPersonal and commercial insurance carrier providing various coverage products.
- Old Republic InsuranceminorCommercial insurance carrier providing various coverage products.
- RLI InsuranceminorSpecialty insurance carrier providing commercial and personal lines coverage.
- Zenith InsuranceminorWorkers compensation insurance carrier.
- AmeriSafe InsuranceminorWorkers compensation insurance carrier.
- Employers InsuranceminorWorkers compensation insurance carrier.
- MetLife InsuranceminorMajor insurance carrier providing group benefits, auto, and home insurance.
- National General InsuranceminorPersonal insurance carrier providing auto, home, and Medicare supplement coverage.
- Dairyland Auto InsuranceminorNon-standard auto insurance carrier.
- Kemper Auto InsuranceminorNon-standard auto insurance carrier.
- Geico InsuranceminorMajor auto insurance carrier providing coverage through affiliate relationships.
- Bankers InsuranceminorFlorida-focused property and casualty insurance carrier.
- Mercury InsuranceminorPersonal insurance carrier providing auto and home coverage.
- Cypress InsuranceminorFlorida-focused insurance carrier.
- Guard InsuranceminorPersonal and small business insurance carrier.
- Summit InsuranceminorSpecialty insurance carrier.
- Normandy InsuranceminorFlorida-based property insurance carrier.
- Patriot Select InsuranceminorPersonal insurance carrier.
- Orchid InsuranceminorSpecialty insurance carrier providing various coverage products.
- Tapco InsuranceminorInsurance carrier providing various coverage products.
- Stand Reciprocal ExchangeminorReciprocal insurance exchange.
- Granada InsuranceminorFlorida-based property and casualty insurance carrier.
- First Acceptance InsuranceminorNon-standard auto insurance carrier.
- Aspera Mobile Home InsuranceminorSpecialty mobile home insurance carrier.
- People's Trust InsurancecoreFlorida-based homeowners insurance carrier.
- Capital Premium FinancingminorPremium financing company for insurance policies.
- Propeller SuretyminorSurety bond provider.
- Velapoint InsuranceminorSpecialty insurance carrier.
- VYRD Homeowners InsuranceminorSpecialty homeowners insurance carrier.
- Collectibles Insurance ServicesminorSpecialty insurance for collectibles including art, jewelry, and memorabilia.
- CannGen Cannabis InsuranceminorSpecialty insurance carrier for cannabis industry.
- JIBNA Jewelry InsuranceminorSpecialty jewelry insurance provider.
- Rockwood InsuranceminorSpecialty insurance carrier.
- Unique InsuranceminorSpecialty insurance carrier.
- BTIS Builders & Tradesmen InsuranceminorSpecialty insurance for builders and tradesmen.
- American Specialty InsuranceminorSpecialty insurance carrier.
- Foremost SignatureminorPremium specialty insurance products from Foremost.
- Frank Winston Crum InsuranceminorWorkers compensation and other insurance products.
- FUBA InsuranceminorFlorida-based insurance carrier.
- XS BrokersminorExcess and surplus lines broker.
- US Risk InsuranceminorWholesale insurance broker providing specialty coverage.
- US AssureminorInsurance provider offering various coverage products.
- Utica First InsuranceminorNew York-based insurance carrier.
- AM Trust InsuranceminorInsurance carrier providing various coverage products.
- CRC Southern Cross InsuranceminorWholesale insurance broker.
- FCBI Florida Citrus Business IndustriesminorProgram insurance for Florida citrus industry.
- FHB Florida Home Builders InsuranceminorProgram insurance for Florida home builders.
- LIO InsuranceminorSpecialty insurance carrier.
- LifeLockminorIdentity protection service offered as add-on coverage.
- AlicorSolutionscoreWebsite development and hosting partner providing NFAN's web platform, mobile responsive designs, secure forms, and agency website packages for member agencies.
- HawkSoftcoreAgency management system integration partner providing seamless workflow between HawkSoft platform and NFAN member agency websites.
- Trusted ChoicecoreNational brand network of independent insurance agencies committed to quality service, multiple company access, and competitive pricing. Member agencies pledge performance standards including 24/7 service availability.
- SIAA MarketFindercoreSIAA's alternative market platform allowing member agencies to quickly identify and obtain direct access to E&S or alternate markets for risks that don't fit standard markets.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
North Florida Agents Network competitors and assessment
Company assessmentDirect peers
- Keystone Insurers Group: Keystone is one of the largest independent insurance agency cluster groups in the U.S., serving independent agents across multiple states with carrier access, profit sharing, and aggregation services — directly comparable to NFAN's cluster network value proposition.
- Reliance Partners: Reliance Partners operates an insurance agency network model serving independent agents with carrier access, training, and back-office support, competing in the same agent-aggregation space as NFAN.
- The Iroquois Group: Iroquois Group is a cluster of independent property/casualty agencies sharing carrier relationships, profit sharing, and operational services. Closely mirrors NFAN's model of pooling independent agent volume to access better carrier terms and contingencies.
- Smart Choice: Smart Choice is an insurance agent network/aggregator that recruits independent agents and provides carrier appointments and residual commission opportunities — directly comparable to NFAN's recruitment and profit-sharing model.
- SAN Group: SAN Group is the original SIAA-affiliated Strategic Master Agency founded in 1983 in New England. Operates the same master agency cluster model serving independent P&C agents, and represents the template NFAN was built upon; direct franchise peer within the SIAA system.
- TrueChoice (formerly American Agency Network): TrueChoice is an insurance marketing organization and cluster that recruits independent agents nationally, providing access to multiple carriers and profit-sharing structures similar to NFAN/SIAA's model.
Others
- Trusted Choice: Trusted Choice is a national brand network of independent insurance agents in which NFAN member agencies participate. Comparable as an adjacent brand/marketing alliance that targets the same independent agent persona, though it does not provide carrier appointments or profit sharing.
Broad incumbents
- Assurex Global: Assurex Global is a worldwide partnership of independent insurance brokerages aggregating volume to access broader carrier relationships and specialty markets — operates at a larger scale than NFAN but offers similar value to independent agents seeking carrier leverage.
- Hub International: Hub International is a large insurance brokerage that acquires and partners with independent agencies, providing carrier scale, technology, and operational resources. Represents a competing growth path for independent agents weighing network affiliation vs. acquisition.
- Strategic Independent Agents Alliance (SIAA): SIAA is the parent national alliance and master franchisor of which NFAN is a Strategic Master Agency. Directly comparable as it operates the same cluster model across 50 SMAs nationwide, aggregates $14B in premium, and provides the carrier partnerships, technology, and PMSF that NFAN's members access.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
North Florida Agents Network social profiles
Digital presenceNorth Florida Agents Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
North Florida Agents Network leadership team
Management profileNumber of profiles
Profiles5 records
North Florida Agents Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North Florida Agents Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North Florida Agents Network
What does North Florida Agents Network do?
NFAN is a membership-based Strategic Master Agency that recruits independent insurance agencies in North Florida and gives them access to a broad panel of personal and commercial insurance carriers, aggregated commission overrides, profit sharing, training, marketing, and back-office support while member agencies retain ownership of their books of business. The organization monetizes membership through monthly dues and commission-based economics tied to the aggregated premium volume across its member agencies.
Is North Florida Agents Network a public or private company?
North Florida Agents Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was North Florida Agents Network founded?
North Florida Agents Network was founded in 1996. It employs 11 to 50 people.
Where is North Florida Agents Network based?
North Florida Agents Network is headquartered in Tallahassee, United States, in the North America region.
How does North Florida Agents Network make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are commission Overrides and Contingencies and portfolio Management Service Fees (PMSF).
Who are North Florida Agents Network's main competitors?
Direct peers on record are Keystone Insurers Group, Reliance Partners, The Iroquois Group, Smart Choice, SAN Group and TrueChoice (formerly American Agency Network). Trusted Choice is listed as an others. Broad incumbents are Assurex Global, Hub International and Strategic Independent Agents Alliance (SIAA).
Does North Florida Agents Network have an API?
No public API is recorded for North Florida Agents Network.