Alexion CRM Software

What Alexion CRM Software does

Alexion Software, operating as Alexion CRM, is a privately held Dutch CRM vendor headquartered in Groningen (Atoomweg 10, 9743AK) and founded in November 2003 under the working name 'Pynx'. The company develops and sells a customizable customer relationship management platform targeted at the smallest segment of the Dutch market: sole proprietors (ZZP'ers), one-man businesses, and SMBs up to 20 employees. The core product is the Alexion CRM desktop application (Windows 7-11) with an optional cloud-hosted variant launched in October 2022 that stores data in AWS Frankfurt. The platform is built on a PostgreSQL backend with a modular plugin architecture supporting both on-premise and cloud deployment, and offers a freemium tier that converts after a 2-month trial plus paid subscriptions starting at €11.25 per concurrent user per month with cloud hosting as a €25/license add-on.

The product portfolio centers on contact and relationship management augmented by native Dutch-market integrations to accounting platforms (SnelStart, Exact, e-Boekhouden.nl, AFAS, UNIT4 Multivers, WeFact), marketing tools (MailChimp, Brevo, ActiveCampaign), communications (Bubble VoIP, MessageBird, WhatsApp, Outlook), Dutch government data sources (KvK trade register, RDW vehicle data, VIES VAT validation), and shipping/logistics (PostNL, DPD). The company also offers maatwerk custom development services for bespoke fields, tabs, and integrations, and has begun verticalizing with an industry-specific tab for room rental co-developed with Steenstra Verhuur.

Go-to-market is product-led and self-serve: direct download from alexion.nl, web app at alexion.app, freemium trial, starter discount program (60/40/20% off in years 1-3 post-KvK registration), and direct customer support via chat, email, and phone without a dedicated field sales force. The company is founder-owned and self-funded, with CEO AnToine van Maarle serving as the primary named executive and no external investment, M&A, or public-market activity disclosed. GDPR compliance is documented via a published privacy policy and standard processing agreement.

Name

Alexion CRM Software

Legal name

Alexion Software

Website

https://alexion.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Customer Relationship Management (CRM) Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industries

Customer Service, Support & Contact Center CRM (HDAEAFAC), CRM Implementation & Systems Integration (BPAFAFAB)

Keywords

• Small business CRM
• Dutch CRM software
• Customer relationship management
• SMB contact management
• Cloud CRM platform

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software License Subscriptions: Annual or monthly subscription for CRM software licenses. Pricing tiers start at €11.25/month. Licenses are concurrent-user based (number of simultaneous users). Includes free version with limited functionality after 2-month trial.
2. Cloud Hosting Services: Optional cloud hosting add-on for the online/cloud version of the software. Additional €25 per license for database hosting, backups, and remote access.
3. Custom Development (Maatwerk): Custom development services for bespoke integrations, fields, tabs, and system connections tailored to specific customer requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alexion develops and sells Dutch-language CRM software for small businesses, freelancers (zzp), and micro-enterprises in the Netherlands. The product is offered as a Windows desktop application and as a cloud-hosted online CRM, with customizable contact management, sales pipeline workflows, project tracking, and integrations with Dutch services (KvK, SnelStart, e-Boekhouden.nl, PostNL, iDEAL, BOVAG). Pricing starts from €11.25/month with a free single-user version available.

Product overview

Alexion CRM Software is a Dutch CRM company offering a unified customer relationship management platform with both desktop and cloud deployment options. The core product is Alexion CRM, a customizable CRM system designed for small businesses, freelancers (zzp), and SMBs up to 20 employees. The product portfolio includes the main Alexion CRM application (available as desktop software or cloud version via Alexion CRM Online), the Alexion CRM App for mobile access, and various add-on modules. Key integrated modules include Collections (dynamic saved selections) and Selections (single-use mailing lists), Notes (customer history and task planning), and Projects (activity and time tracking). The company offers multiple integration modules for accounting software (SnelStart, Exact, e-Boekhouden.nl, AFAS, UNIT4, WeFact), email marketing (MailChimp, Brevo), telephony (Bubble, MessageBird SMS), document management (SignRequest digital signing), and business data services (KVK, VIES VAT checking, RDW vehicle data). Custom development services are available for specific business requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Alexion CRM (Desktop) Native Windows desktop CRM application for Dutch small businesses, freelancers, and micro-enterprises. Provides local contact management, sales pipeline, project tracking, and integrations with Dutch services such as KvK, SnelStart, e-Boekhouden.nl, PostNL, and Microsoft Office. Sold as a one-time license with optional cloud hosting add-on.
• Alexion CRM Online (Cloud) Cloud-based CRM delivered as a managed subscription service for Dutch SMBs, offering the same feature set as the desktop application with browser-based access. Hosted on AWS infrastructure in Frankfurt, Germany, with a PostgreSQL database and modular plugin architecture.
• Alexion CRM Web App (alexion.app) Browser-based web application at alexion.app that provides access to Alexion CRM Online for users away from their main desktop, including mobile-friendly contact and customer management.
• Maatwerk (Custom Development) Custom development service offered by Alexion Software to adapt, extend, or integrate the Alexion CRM to fit specific customer requirements, including custom plugins, tabs, and integrations with customer-specific Dutch business systems.

Quantifiable outcome

• Time savings through rapid data filtering and filtering of needed information
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Brevo (Sendinblue)coreTechnology or Integration · 12 June 2024Email marketing integration launched June 2024 as alternative to MailChimp. Enables address synchronization to Brevo for newsletters and marketing campaigns with automated workflows and SMS marketing capabilities.
• MailChimpcoreTechnology or IntegrationNewsletter and customer contact integration via MailChimp module. Synchronizes persons, organizations, and employees to mailing lists. Automatically imports unsubscribes from MailChimp website.
• ExactcoreTechnology or IntegrationIntegration with Exact accounting software added in version 8.6. Allows synchronization of customer relationships and order creation. Additional costs from Exact may apply.
• e-Boekhouden.nlcoreTechnology or IntegrationSynchronization of customer and supplier data, invoice retrieval, revenue import, article import, and order creation. Two-way sync keeps data updated on both platforms.
• KvK (Kamer van Koophandel)coreTechnology or IntegrationDutch Chamber of Commerce integration for direct retrieval of company data from the trade register. Reduces manual data entry and ensures up-to-date information.
• Microsoft Office (Word, Excel, Outlook)coreTechnology or IntegrationBuilt-in support for Microsoft Office. Document creation with Word, data export to Excel, email import/send via Outlook. Classic Outlook required (new Outlook not supported).
• Steenstra VerhuurminorStrategic or Co-development PartnerCollaboration to develop industry-specific tab for room rental (kamerverhuur) sector. Custom module for managing property, rooms, and landlord data.

Scale indicators4 records

Expansion highlights5 records

Broad incumbents

• Exact Online: Dutch-origin cloud accounting and CRM suite for SMBs across BeNeLux. Notably an integration partner of Alexion (v8.6), but also a broader-suite competitor for the same SMB buyer.
• HubSpot: Global SMB/mid-market CRM platform with freemium tier directly targeting the same micro-business and SMB buyer that Alexion serves, competing on core CRM functionality if not on Dutch integrations.
• Visma: Large Nordic/Dutch business software group (accounting, ERP, CRM) acquired multiple Dutch SMB software vendors. Comparable buyer/competitor dynamic for Alexion within the Dutch SMB software stack.
• Salesforce: Global CRM incumbent that anchors the enterprise and mid-market tiers but increasingly pushes down-market via Starter Suite pricing - the macro competitive force shaping pressure on all SMB CRM specialists including Alexion.
• AFAS Software: Largest Dutch SMB ERP/HRM/payroll vendor, also offering CRM-style 'relatiebeheer' modules. Competes for the same Dutch SMB wallet share and is a likely acquirer or competitor in the Alexion segment.

Emerging players

• ActiveCampaign: SMB-focused CRM + marketing automation platform. Notable because Alexion already partners with ActiveCampaign for newsletter integration, indicating both collaboration and overlap in the marketing-CRM feature set for SMBs.
• Pipedrive: SMB-focused sales CRM originally built for small sales teams. Comparable in target buyer (very small businesses, sole proprietors) and pricing model (per-user subscriptions), competing for the same Dutch SMB prospect set.
• Zoho CRM: Broad-suite SMB CRM with aggressive pricing, customizability and an extensive integration ecosystem - a credible alternative to Alexion for Dutch SMBs evaluating feature breadth over local specialization.

Direct peers

• 24SevenOffice: Nordic/Dutch cloud ERP + CRM suite targeting SMBs and accountants. Most directly comparable to Alexion on customer segment (small Dutch/Nordic businesses), accountant-channel integrations, and bundled CRM functionality.
• Efficy: Benelux-headquartered CRM platform serving European SMBs and mid-market with strong local-market customization and integration playbooks - a close analogue to Alexion's Dutch specialization strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/crmvoorhetmkb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexion CRM Software