Adsup
- Company typePrivate
- Founded2013
- HeadquartersDover, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Adsup firmographics
Firmographics- Name
- Adsup
- Legal name
- ООО «ЭДСАП»
- Website
- https://adsup.me
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Adsup industry classification
Industry- Product category
- Mobile Performance Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Media Inventory & Yield Management / Ad Operations (Trafficking, Tagging, QA) (BPAFABAO), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Adsup is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Adsup business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales
Revenue model
- CPA (Cost Per Action) Campaigns: The agency runs performance-based campaigns where payment is tied to specific user actions such as installs, registrations, or purchases. This aligns agency incentives with client outcomes.
- Agency Fee Model: Fixed agency fee structure for managing advertising campaigns, typically with minimum budgets from 350,000 rubles per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | CPA-based campaigns with action-based pricing |
| Other | Monthly | Agency fee for managed campaigns |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Adsup product offering
Product offeringCore offering
Adsup is a mobile performance marketing agency that acquires paying users for mobile apps across 60+ geographies using social, in-app, and OEM advertising channels on CPA and agency fee models. The agency produces advertising creatives in-house (banners, video, animation, UGC, 3D) as part of campaign costs, and applies proprietary fraud detection methodology built on Yandex AppMetrica indirect metrics. Minimum campaign budgets start at 350,000 rubles per month.
Product overview
Adsup is a mobile marketing agency operating exclusively in mobile advertising for 12 years, managing $100M in marketing budgets annually across 60+ GEOs. The portfolio consists of two core services: Performance Marketing (quality traffic acquisition, user attraction, and app launch support via Social, In-app, and OEM channels on CPA/Agency fee models) and Creative Production (in-house studio producing banners, videos, animations, UGC, and 3D creatives included in campaign costs). Supporting these is Adsup Academy (educational video guides on mobile marketing and traffic sources) and a Telegram Bot for client inquiries. The agency maintains 30+ unique in-app traffic sources and serves clients with budgets from 350,000 rubles.
Differentiator
Problem solved
Functional benefit
Brands
- Adsup Academy: Educational platform providing video guides on mobile marketing, covering topics such as VK Ads, Unity, Appnext, and traffic source guides.
Products and services
- Performance Marketing Core service of attracting paying users to mobile apps across 60+ geographies using social, in-app, and OEM advertising channels. Operates on CPA (cost per action) and fixed agency fee models with monthly budgets starting from 350,000 rubles. Designed for mobile app developers and brands seeking quality traffic that converts to installs, registrations, or purchases.
- Creative Production In-house creative studio producing advertising materials including banners, videos, animations, UGC content, and 3D creatives. Creatives are included in campaign costs as part of the performance marketing service, supporting rapid creative iteration and A/B testing across 550+ variations.
- Adsup Academy Educational video series covering mobile marketing platforms and traffic sources, including step-by-step launch guides, strategy tips, and platform-specific tutorials (VK Ads, Unity, Appnext, DSP). Designed for app developers and marketing professionals seeking to learn mobile user acquisition.
Quantifiable outcome
- ROAS up to 192% for RPG game campaigns
- +8 more outcomes
Companies that use Adsup
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Adsup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature4 records
Adsup partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- AppsFlyercoreAdsup uses AppsFlyer's State of Creatives report as a research resource and provides expert analysis of the report's findings to the mobile marketing community. The agency also uses AppsFlyer's Protect360 anti-fraud system as part of its fraud detection toolkit. Strong analytical partnership around creative performance measurement.
- VK AdscorePrimary advertising platform for Russian market campaigns. VK Ads provides access to 100M+ monthly users across VK, OK, and Mail.ru ecosystem. Adsup manages client campaigns on VK Ads as a certified agency partner with deep platform expertise (12 years combined).
- Unity AdscoreUnity Ads is a key in-app advertising network for game user acquisition. Adsup runs campaigns across Unity's ad network for midcore and hyper-casual games, optimizing for installs and in-app purchases.
- AppLovincoreAppLovin is used for in-app and programmatic advertising campaigns across mobile games and apps. Adsup leverages AppLovin's algorithmic optimization for campaign performance.
- IronSourcecoreIronSource is used for in-app advertising and user acquisition campaigns, particularly for mobile games. Adsup runs playable ad and rewarded video campaigns on the platform.
- AppnextcoreAppnext is an OEM advertising platform aggregating Xiaomi, Samsung, Huawei, Oppo, Vivo device traffic. Adsup runs campaigns for Android app promotion through pre-installed app recommendations. Daily audience exceeds 300M users with 60B monthly impressions.
- Samsung Ads / Galaxy StorecoreSamsung OEM advertising through Galaxy Store and system placements. Adsup manages Samsung-specific campaigns for Android app promotion on Samsung devices.
- Xiaomi AdvertisingcoreXiaomi OEM advertising through Miui, Mi Store, and system app placements. Adsup leverages Xiaomi's large Android market share in Russia and internationally for app distribution.
- Bigo AdsminorBigo Ads provides access to IMO, Likee, and Bigo audience networks. Adsup uses Bigo for social network app promotion with high CR to registration metrics (60% for Looky case).
- SnapchatminorSnapchat Ads used for reaching Gen Z audiences with low CPI, particularly for lifestyle and social apps. Part of Adsup's social media channel mix.
- TikTok AdscoreTikTok Ads is a key social advertising platform for reaching broad audiences with UGC-style creatives. Adsup runs TikTok campaigns across multiple verticals with strong creative production capabilities.
- Facebook Ads / MetacoreFacebook and Instagram advertising through Meta's ad network. Adsup manages campaigns for global reach with look-alike audiences and broad targeting capabilities, despite Meta's extremist organization status in Russia.
- Yandex AppMetricacorePrimary MMP and analytics platform used for campaign attribution, fraud detection through indirect metrics analysis (CTIT, CR, RR, session patterns), and cohort analysis. Key tool for Adsup's proprietary fraud detection methodology.
- Digital Turbine / FyberminorDigital Turbine (formerly Fyber) used as an in-app advertising platform providing access to operator and OEM traffic across multiple device manufacturers.
- Moltobo / LiftoffminorMoltobo (Liftoff) used as an in-app advertising network, part of Adsup's 30+ in-app source database for mobile app promotion.
- GoodFirmsminorIndustry research partnership with GoodFirms platform. Adsup participated in two joint surveys: 'UX-дизайн приложения' (app UX design) and 'Контроль данных в приложениях' (data control in apps), positioning Adsup as a research contributor in the mobile ecosystem.
- Arda DigitalminorArda Digital is referenced as a partner/member of the digital marketing ecosystem, appearing in Adsup's partner/network section on the website footer.
- Agima PartnersminorAgima Partners is referenced as a collaborative partner, appearing in Adsup's partner/network section with a UTM campaign link.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Adsup competitors and assessment
Company assessmentBroad incumbents
- ironSource (Unity): ironSource is a mobile UA and monetization platform (now part of Unity) specializing in rewarded video and playable ads for mobile games. As one of Adsup's core traffic partners for gaming campaigns, it represents both a key supply source and a broad incumbent competing for direct app publisher relationships.
- Yandex Direct: Yandex Direct is the dominant performance advertising platform in Russia, providing search, display, and mobile UA capabilities. As Adsup's core MMP/analytics partner (via AppMetrica) and a primary inventory source via Yandex Ads, Yandex is both an infrastructure provider and an indirect competitor for Russian app developer budgets.
- Unity Ads: Unity Ads is a major in-app monetization and UA network for mobile games. As one of Adsup's core channel partners, Unity Ads represents the incumbent platform layer that bundles UA with mediation, presenting both supply for agencies and direct competition for managed spend.
- Moloco: Moloco provides programmatic user acquisition for mobile apps via its ML-driven DSP. It overlaps with Adsup's performance UA focus on mobile app clients and operates in similar geographies; both target app developers seeking algorithmic, cross-channel UA.
- AppLovin: AppLovin operates one of the largest mobile ad networks and UA platforms (including its SparkLabs and MAX mediation). Adsup lists AppLovin as a core channel partner; AppLovin represents the broader incumbent platform that agencies like Adsup both leverage and compete against for direct client spend.
- Vungle (now part of Liftoff): Vungle is a mobile ad network focused on in-app video and playable ads, now integrated with Liftoff. Adsup lists Vungle among its traffic sources; Vungle's creative-focused approach and emphasis on playable/UGC ad formats mirrors Adsup's in-house creative studio positioning.
Direct peers
- Remerge: Remerge is a mobile retargeting and user acquisition agency working with app developers on programmatic in-app campaigns. Comparable to Adsup in targeting mobile performance budgets, working across DSPs and MMPs, and serving enterprise app clients globally.
- Liftoff: Liftoff is a mobile performance marketing agency and ad network specializing in app user acquisition. Like Adsup, it runs CPA/ROAS-driven campaigns across in-app, social, and OEM channels for app developers, with a comparable creative production offering and fraud detection capabilities.
- Zorka.mobi: Zorka.mobi is a Russian/CIS mobile performance marketing agency offering mobile UA, CPI/CPA campaigns, and influencer marketing. It is a direct regional competitor to Adsup with similar service offerings, CPA pricing models, and CIS/Russia geographic focus.
Others
- AppsFlyer: AppsFlyer is a leading Mobile Measurement Partner (MMP) used by Adsup for attribution and fraud detection. While not a direct competitor, it is an enabling ecosystem participant — Adsup's fraud detection methodology and Protect360 anti-fraud integration are tied to AppsFlyer's measurement stack.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Adsup social profiles
Digital presenceAdsup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adsup leadership team
Management profileNumber of profiles
Profiles8 records
Adsup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adsup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adsup
What does Adsup do?
Adsup is a mobile performance marketing agency that acquires paying users for mobile apps across 60+ geographies using social, in-app, and OEM advertising channels on CPA and agency fee models. The agency produces advertising creatives in-house (banners, video, animation, UGC, 3D) as part of campaign costs, and applies proprietary fraud detection methodology built on Yandex AppMetrica indirect metrics. Minimum campaign budgets start at 350,000 rubles per month.
Is Adsup a public or private company?
Adsup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adsup founded?
Adsup was founded in 2013. It employs 11 to 50 people.
Where is Adsup based?
Adsup is headquartered in Dover, United States, in the North America region.
How does Adsup make money?
Two revenue lines are on record. CPA (Cost Per Action) Campaigns are the primary driver. The others are agency Fee Model.
Who are Adsup's main competitors?
Broad incumbents on record are ironSource (Unity), Yandex Direct, Unity Ads, Moloco, AppLovin and Vungle (now part of Liftoff). Direct peers are Remerge, Liftoff and Zorka.mobi. AppsFlyer is listed as an others.
Does Adsup have an API?
No public API is recorded for Adsup.
What industry is Adsup in?
Adsup's product category is Mobile Performance Marketing Services. Its primary akta.pro industry code is BPAFACAF, Mobile & App Performance Marketing (UA, App Store Ads), with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 54181 and its SIC code is 7311.