Imagineering
- Company typePrivate
- Founded1994
- HeadquartersEau Claire, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Imagineering does
Imagineering LLC is a privately held, family-owned IT services and business software provider headquartered at 611 S. Farwell St., Eau Claire, Wisconsin. Founded in the mid-1990s and operating continuously for over 30 years, the company serves local and small-to-medium businesses across the Chippewa Valley and surrounding Wisconsin communities through two product lines: managed IT services (network design, managed IT, cloud services, security, and wireless solutions) and HOOPS Business Applications, a cloud-based ERP and accounting software suite powered by the Acumatica Cloud ERP platform with modules for accounting, analytics and reporting, document management, field service, time tracking, and warehouse management.
The company's technology stack is built almost entirely on third-party partner platforms — Acumatica for ERP, Microsoft 365 for cloud productivity, and a security and integration ecosystem spanning WatchGuard, Barracuda, Veeam, KnowBe4, Dell, Avalara, eOne SmartConnect, TrueCommerce, and others — positioning Imagineering as a regional value-added reseller and managed services provider rather than an independent software vendor. Distribution is direct and consultative, with a deliberate pay-as-you-go billing model ("No Contracts or Retainers") that differentiates against traditional MSP monthly retainers. The customer base spans banking, healthcare, non-profit, construction, transportation, utilities, real estate, and retail, with multiple accounts exceeding 10–15 years of continuous service.
Imagineering has remained a small, locally embedded firm with headcount in the low double digits under President and Owner Josh Hanson, who assumed the role in April 2020. The company has no venture funding, no M&A history, and operates from a single Wisconsin location. Revenue is not publicly disclosed; on disclosed signals — 1–10 employee band, SMB customer base, per-request billing, and 30+ years of organic operation — revenue is estimated at the low end of the small-business MSP/ERP reseller range.
Imagineering firmographics
Firmographics- Name
- Imagineering
- Legal name
- Imagineering LLC
- Website
- https://imagineeringit.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Imagineering industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
- akta.pro secondary industries
- Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB), Professional Services Automation (PSA) & Services ERP (HDAEAEAF)
Keywords
Where Imagineering is headquartered
LocationHeadquarters
- HQ city
- Eau Claire
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Imagineering business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- IT Services & Support: Managed IT services including network design, cloud services, security solutions, and wireless solutions for local businesses. Billed per request rather than monthly retainers.
- HOOPS Business Applications: Accounting software and business management solutions powered by Acumatica Cloud ERP. Includes modules for analytics, document management, field service, time tracking, and warehouse management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Per-request billing model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Imagineering product offering
Product offeringCore offering
Imagineering provides local Wisconsin businesses with two interconnected offerings. First, HOOPS Business Management Software is a cloud-based ERP solution powered by the Acumatica platform, bundling accounting, analytics and reporting, document management, field service, time tracking, and warehouse management modules. Second, the company delivers IT Support and Security services, including managed IT, cloud services, network design, security solutions (anti-virus, firewalls, intrusion prevention, password managers, security awareness training), and wireless solutions. Services and software are sold via a direct, consultative sales model under a "no contracts or retainers" per-request billing approach.
Product overview
Imagineering is a local IT services provider in Eau Claire, Wisconsin offering two interconnected product lines: HOOPS Business Management Software and IT Support & Security services. HOOPS is a cloud-based ERP solution powered by the Acumatica platform, providing a unified business management system with integrated modules for accounting, analytics & reporting, document management, field service, time tracking, and warehouse management. The IT Support services include managed IT, cloud services, network design, security solutions, and wireless solutions. HOOPS serves as the core product while the IT services provide the technology infrastructure and security backbone. The company has over 30 years of experience supporting Eau Claire businesses.
Differentiator
Problem solved
Functional benefit
Brands
- HOOPS Business Management Software: Cloud-based business management software powered by Acumatica, providing accounting, distribution, payroll, and business management solutions.
Products and services
- HOOPS Business Management Software Cloud-based ERP offering built on the Acumatica platform, bundling accounting, analytics and reporting, document management, field service, time tracking, and warehouse management modules for Wisconsin small and mid-sized businesses.
- Acumatica Cloud ERP Underlying cloud ERP platform providing full suite of integrated business management applications including Financials, Distribution, Manufacturing, Project Accounting, Field Service, Retail-Commerce, Construction, and CRM, delivered as an accredited Acumatica support partner.
- Managed IT Services Ongoing management of customer IT environments, covering network efficiency, cloud work experience via Microsoft 365, safe internet access, and remote work enablement for Wisconsin SMBs.
- Cloud Services Flexible and secure workspace solutions for employees, including Microsoft 365 cloud work experience delivered as a Microsoft Silver Partner, enabling businesses to achieve their operational goals.
- Network Design Custom network design services that help businesses securely and effectively run their operations.
- Security Solutions Customized cybersecurity services including anti-virus (Webroot), firewalls (WatchGuard), intrusion prevention, password managers (Keeper), and security awareness training (KnowBe4) to protect business data and teams.
- Wireless Solutions Wireless network protection and access solutions that give every employee the connectivity needed to be productive.
Quantifiable outcome
- Supporting businesses for over 30 years demonstrates sustained value delivery
Companies that use Imagineering
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Imagineering technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature4 records
Imagineering partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- AcumaticacoreHOOPS, Inc. is an accredited support partner of Acumatica Cloud ERP. Provides full suite of integrated business management applications including financials, distribution, manufacturing, project accounting, field service, retail-commerce, construction, and CRM.
- MicrosoftcoreMicrosoft Silver Partner providing Microsoft 365 cloud work experience, Teams, and related Microsoft solutions.
- WatchGuardcoreProvides firewall and network security solutions as part of comprehensive security offerings.
- Barracuda NetworkscoreCloud-to-cloud backup solutions for protecting Microsoft 365 data.
- Webroot SecureAnywherecoreAnti-virus security solution included in managed IT services.
- Keeper Password ManagercorePassword management security solution offered to customers.
- KnowBe4 Security Awareness TrainingcoreSecurity awareness training platform for customer cybersecurity programs.
- VeeamcoreCloud data management and backup/recovery solutions.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Imagineering competitors and assessment
Company assessmentDirect peers
- VC3: Managed IT and cybersecurity provider focused on municipalities and SMBs. Comparable in delivering managed IT, cloud, and security to small organizations, with a similar consultative approach though at greater scale.
- Databranch: Managed IT services and cloud provider serving SMBs in Upstate New York. Comparable in offering managed IT, cloud, and security with a consultative, relationship-driven approach similar to Imagineering's local-consultant model.
- Rand Group: Acumatica partner providing ERP implementation, managed IT, and cloud services to mid-market businesses. Directly comparable to HOOPS/Imagineering in combining Acumatica ERP advisory with adjacent managed services.
- Kelser Corporation: Managed IT services firm delivering network management, cybersecurity, and cloud services to SMBs in the Northeast. Comparable in offering managed IT with strong customer relationships, though Kelser is a direct competitor only in adjacent geographies.
- SWK Technologies: Acumatica Gold Partner and managed IT services provider serving SMBs with ERP implementation, cloud services, and managed security. Highly comparable to Imagineering as an Acumatica-centric partner, though significantly larger and serving multiple U.S. regions.
Broad incumbents
- NetSuite (Oracle NetSuite): Cloud ERP suite competing directly with Acumatica for the same SMB and mid-market customers Imagineering's HOOPS division serves. Relevant as a competitive platform Imagineering must position Acumatica against.
Regional players
- Marco Technologies: St. Cloud, Minnesota-based managed IT, cloud, and security provider serving Midwest SMBs and mid-market companies. Comparable as a regional full-service IT services firm, though substantially larger than Imagineering with broader geographic reach across the Upper Midwest.
- Heartland Business Systems: Wisconsin-based IT solutions and managed services provider serving regional businesses with network design, managed IT, and security offerings. Comparable in geography and target market, though larger and broader in scope than Imagineering.
- eGroup: Carolinas-based managed IT, cloud, and security provider. Comparable in delivering managed services and cloud solutions to SMB and mid-market customers, though operating in a different geography.
Others
- ConnectWise: PSA and RMM platform provider that Imagineering uses internally to manage IT service delivery. Relevant as a platform/ecosystem dependency rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Imagineering social profiles
Digital presenceImagineering financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imagineering leadership team
Management profileNumber of profiles
Profiles8 records
Imagineering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imagineering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imagineering
What does Imagineering do?
Imagineering provides local Wisconsin businesses with two interconnected offerings. First, HOOPS Business Management Software is a cloud-based ERP solution powered by the Acumatica platform, bundling accounting, analytics and reporting, document management, field service, time tracking, and warehouse management modules. Second, the company delivers IT Support and Security services, including managed IT, cloud services, network design, security solutions (anti-virus, firewalls, intrusion prevention, password managers, security awareness training), and wireless solutions. Services and software are sold via a direct, consultative sales model under a "no contracts or retainers" per-request billing approach.
Is Imagineering a public or private company?
Imagineering is a private company. It is classified as family owned and is currently operating.
When was Imagineering founded?
Imagineering was founded in 1994. It employs 1 to 10 people.
Where is Imagineering based?
Imagineering is headquartered in Eau Claire, United States, in the North America region.
How does Imagineering make money?
Two revenue lines are on record. IT Services & Support is the primary driver. The others are HOOPS Business Applications.
Who are Imagineering's main competitors?
Direct peers on record are VC3, Databranch, Rand Group, Kelser Corporation and SWK Technologies. NetSuite (Oracle NetSuite) is listed as a broad incumbent. Regional players are Marco Technologies, Heartland Business Systems and eGroup. ConnectWise is listed as an others.
Does Imagineering have an API?
No public API is recorded for Imagineering.
What industry is Imagineering in?
Imagineering's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of HDAEAEAB, Manufacturing ERP (Discrete, Process, Batch). Its NAICS code is 54151 and its SIC code is 8742.