Name

ad:tech North America

Legal name

adtech

Website

https://ad-tech.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Conferences and Trade Shows

NAICS

Other Services Related to Advertising (541890)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industry

Virtual Awards Ceremonies & Competitions (Judging, Voting) (MPAGAOAN)

Keywords

• Digital marketing conferences
• Advertising technology events
• Martech exhibitions
• B2B trade shows
• Marketing industry events

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Conference Tickets: Revenue generated from selling All Access Pass and Visitor Pass tickets to attendees of the ad:tech conferences. All Access Pass includes keynotes, conference streams, exhibition floor access, networking meals, and events. Visitor Pass provides exhibition hall and sponsored workshop access.
2. Exhibition & Sponsorship: Revenue from booth rentals, sponsorship packages at various tiers (Platinum, Diamond, Gold, Silver, Bronze), and partner event workshops. Includes Innovation Zone exhibition space and branded workshop opportunities.
3. Speaker & Content: Revenue generation through speaker applications and content partnerships, with opportunities for thought leadership positioning at the conference.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ad:tech operates an annual two-day digital marketing conference and exhibition in New Delhi bringing together brands, agencies, and ad-tech/mar-tech technology providers. Revenue is generated through ticket sales (All Access Pass, Visitor Pass), tiered sponsorship packages (Platinum through Bronze), exhibition booth rentals, and partner-hosted workshops across multiple content stages (VISION, LIVE, DEEPDIVE). The companion ad:tech Honours awards program recognizes technology, tools, and platforms transforming the advertising industry.

Product overview

ad:tech North America operates as an event and conference company rather than a traditional software product vendor. The company's core offering is the ad:tech Conference, India's largest and most influential digital marketing event since 2011, complemented by the ad:tech Honours awards program, the Leadership Lens video interview series, and the annual Drivers of Growth research report published in partnership with Tyroo. The event features multiple stages (ad:tech VISION, ad:tech LIVE, and ad:tech DEEPDIVE) and includes Partner Events/Workshops, an Innovation Zone for product showcases, and a Business Connect App for attendee networking. On Demand content provides access to recorded sessions. The company does not appear to offer standalone software products, APIs, or cloud-based technology platforms.

Differentiator

Problem solved

Functional benefit

Brands

• ad:tech Honours: Awards celebrating tech, tools, and platforms transforming the advertising and marketing industry landscape.
• ad:tech VISION
• ad:tech LIVE
• ad:tech DEEPDIVE

Products and services

• ad:tech Conference Annual two-day B2B conference and exhibition for the digital marketing and advertising technology industry, featuring keynotes, multi-stage conference sessions, exhibition floor, networking lunches and parties, and partner-hosted workshops. Target buyers are senior marketing decision-makers, brand managers, agency executives, and ad-tech/mar-tech providers. Ticketed via All Access Pass and Visitor Pass through chkdin.com.
• ad:tech Honours Industry awards program recognizing advertising technology, tools, and platforms with 22 categories across data, commerce, content, and automation. Operated in continued association with the IAA India Chapter. Targets ad-tech and mar-tech companies seeking industry recognition and credibility.

Quantifiable outcome

• Connect with 6000+ decision-makers at each event
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Comexposium GroupcoreStrategic or Co-development PartnerParent company and global event organizer. Comexposium Group is one of the leading event organisers worldwide, creating events that bring communities together. The group connects 48,000 exhibitors and 4 million visitors across more than 400 professional and general public events covering 8 sectors of activity, 365 days a year.
• IAA India ChaptercoreStrategic or Co-development PartnerContinued association for ad:tech Honours awards program. IAA (International Advertising Association) provides industry credibility and partnership for recognizing excellence in advertising technology.
• GooglecoreGTM or Marketing PartnerGold sponsor and workshop host. Google conducts multiple workshops during the event covering AI tools, advertising solutions, and digital marketing strategies.
• Amazon AdscoreGTM or Marketing PartnerSilver sponsor and workshop provider. Amazon Ads participates in partner events showcasing their advertising ecosystem and solutions.
• Microsoft AdvertisingcoreGTM or Marketing PartnerSilver sponsor conducting workshops and participating in speaker sessions covering programmatic advertising and CTV opportunities.
• HubSpotcoreGTM or Marketing PartnerGold sponsor hosting workshops on inbound marketing, CRM, and growth strategies for attendees.
• JioHotstarcoreGTM or Marketing PartnerGold sponsor representing India's leading streaming platform with significant reach in the digital advertising ecosystem.
• Samsung AdscoreGTM or Marketing PartnerDiamond sponsor and regular exhibitor showcasing Advanced TV advertising solutions and connected audience platform.
• InMobicoreGTM or Marketing PartnerSilver sponsor co-hosting workshop with Microsoft Advertising on mobile advertising solutions.
• MagnitecoreGTM or Marketing PartnerPartner conducting multiple workshops on programmatic advertising and SSP solutions during the conference.
• MolococoreGTM or Marketing PartnerGold sponsor specializing in mobile advertising and app marketing platform solutions.
• Paytm AdscoreGTM or Marketing PartnerGold sponsor representing India's leading digital payments advertising platform reaching 300M+ users.
• TyroocoreStrategic or Co-development PartnerCo-creator of Drivers of Growth annual survey with ad:tech, understanding CMO priorities and strategic investment areas.
• Whistle FeedminorGTM or Marketing PartnerPlatinum sponsor offering mobile marketing products and A2P messaging services.
• AfflecoreGTM or Marketing PartnerDiamond sponsor and exhibitor with mobile advertising and marketing automation platform solutions.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• Comexposium Group: Parent company and one of the world's largest B2B event organizers, operating 400+ events including ad:tech. Included for relevance as the controlling entity rather than as a market competitor.

Broad incumbents

• TechCrunch Disrupt: Major technology conference with strong adtech/martech exhibitor base and founder/operator audience. Overlaps with ad:tech's Innovation Zone startup showcase concept, though broader technology scope.
• Cannes Lions International Festival of Creativity: The world's largest and most prestigious advertising creativity festival, combining conference programming with the Lions awards. Overlaps with ad:tech's Honours awards program and senior marketing audience, but operates at materially larger scale and broader creative scope.
• Adweek: Major advertising industry media brand that runs conferences and events for marketing and advertising professionals. Adjacent competitor for sponsor attention and event-driven content in the same category.
• Web Summit: One of the world's largest tech conferences with strong adtech/martech presence among exhibitors and attendees. Competes for enterprise marketing budgets and digital marketing decision-maker attention, though broader in scope.

Direct peers

• Advertising Week: Flagship B2B conference and exhibition for the global advertising and marketing industry, with multi-city editions (New York, London, Tokyo). Closely comparable business model to ad:tech — ticketed attendees, tiered sponsorships, exhibition floor, and senior decision-maker audience.
• DMEXCO: Europe's leading digital marketing and tech expo held in Cologne, targeting the same adtech/martech buyer and seller ecosystem. Direct competitor for sponsor mindshare and global decision-maker attendance.
• MAD//Fest: Marketing, advertising and disruption festival in London with exhibitions, speaker stages, and awards. Comparable in format (multi-stage content, exhibition, awards) and target audience to ad:tech's New Delhi event.
• Festival of Marketing: UK-based annual marketing conference and exhibition featuring multi-track content and senior brand-side attendees. Mirrors ad:tech's positioning as a senior-decision-maker marketing event with tiered sponsorships.

Emerging players

• Programmatic World: Specialist conference focused specifically on programmatic advertising — a key sub-vertical of ad:tech's coverage. Competes for the same SSP/DSP/agency decision-maker audience with a narrower topical focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adtech
• YouTubeyoutube.com/channel/adtech
• LinkedInlinkedin.com/company/2840162
• Facebookfacebook.com/adtech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ad:tech North America