Trauma Recovery Services of Arizona

What Trauma Recovery Services of Arizona does

Trauma Recovery Services of Arizona (TRSAZ/TRSOFAZ) is a privately-held mental health services clinic headquartered in the Phoenix, Arizona metro area (Goodyear/Phoenix), operating as a Professional Limited Liability Company (Trauma Recovery Services, PLLC) and a fiscally sponsored project of the 501c3 Technical Assistance Partnership of Arizona (TAPAZ). Founded by Jordanna Saunders, a Navajo psychotherapist who is MC, LPC, NCC, and EMDR Certified (EMDRIA member), the practice delivers trauma-focused therapy using evidence-based modalities — primarily EMDR (Eye Movement Desensitization and Reprocessing), Cognitive Behavioral Therapy, and trauma-informed approaches — delivered via telehealth statewide and in-person in Phoenix.

The service portfolio is organized into specialized tracks (PTSD, anxiety, depression, teen, couples, first responders, substance abuse, sexual trauma) plus a weekly Women's Trauma Recovery Group, EMDR Intensives, a Pediatric Clinic, an EMDR Consultation Group for fellow clinicians, and a Tablet Lending Program that addresses broadband and device-access barriers in tribal and rural communities. Founder-authored IP includes a published book chapter on Treating American Indians with EMDR. The client-facing technology stack is standard: a Wix-hosted marketing website, a clientsecure.me client portal for scheduling and communication, and standard video conferencing for telehealth sessions — no proprietary AI/ML, API, or SDK layer is disclosed.

The business model is insurance-reimbursed fee-for-service therapy, accepting BCBS, Aetna, Mercy Care, AHCCCS American Indian Health Plan, Open Path, and Headstrong, complemented by a free consultation as the primary intake mechanism. Secondary revenue includes book sales and donation-funded tablet lending. The customer base is entirely consumer/individual, deliberately segmented around BIPOC, LGBTQIA+, Veterans, Indigenous communities, teens, first responders, and trauma survivors in Arizona, with no enterprise contracts or institutional anchors disclosed.

Name

Trauma Recovery Services of Arizona

Legal name

Trauma Recovery Services, PLLC

Website

https://trsofaz.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Trauma Recovery Services of Arizona is an Indigenous, woman-owned mental health clinic providing telehealth and in-person trauma therapy (EMDR, CBT) in Arizona, serving BIPOC, LGBTQIA+, Veteran, and underserved communities with insurance-based billing.

Ownership category

akta.pro rank

Product category

Mental Health Therapy Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Grief, Trauma & PTSD-Focused Teletherapy Platforms (HLALAEAL)

Keywords

• Trauma therapy services
• Telehealth mental health
• EMDR therapy
• Culturally competent counseling
• PTSD treatment services

Headquarters

HQ city

Goodyear

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mental Health Therapy Services: Individual and group therapy sessions billed to insurance carriers including commercial insurance and AHCCCS (Arizona Medicaid). Services include telehealth virtual sessions and in-person therapy in Phoenix.
2. Book Sales: Sale of educational books on culturally-competent trauma therapy and EMDR, including authored chapters in professional publications.
3. Tablet Lending Program Donations: Accepts donations to support tablet lending program for underserved communities lacking technology access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Trauma Recovery Services of Arizona provides virtual telehealth and in-person mental health therapy services specializing in trauma, PTSD, anxiety, depression, and related conditions using evidence-based modalities including EMDR and CBT. The clinic delivers culturally-competent care to BIPOC, LGBTQIA+, Veteran, and Indigenous individuals and communities in Arizona, accepting commercial insurance and AHCCCS. Complementary offerings include EMDR intensives, a pediatric clinic, an EMDR consultation group for fellow therapists, a women's trauma recovery support group, a tablet lending program, and authored published books.

Product overview

Trauma Recovery Services of Arizona (TRSAZ) is an Indigenous, woman-owned mental health services clinic offering a comprehensive portfolio of therapy services. The core offering consists of virtual telehealth therapy and in-person therapy sessions using evidence-based approaches including EMDR (Eye Movement Desensitization and Reprocessing) therapy, Cognitive Behavioral Therapy (CBT), and trauma-informed therapy. Services are organized into specialized therapy tracks for PTSD, anxiety, depression, trauma, substance abuse, couples, teens, and first responders, complemented by support groups like the Women's Trauma Recovery Group. The practice also provides specialized services including EMDR Intensives, a Pediatric Clinic, and EMDR Consultation for fellow therapists. Accessibility is enhanced through a Tablet Lending Program for underserved communities and a client portal for communication. Founded by Jordanna Saunders, a Navajo psychotherapist, the clinic emphasizes culturally-competent care for BIPOC, LGBTQIA+, veteran, and Indigenous communities.

Differentiator

Problem solved

Functional benefit

Products and services

• EMDR Therapy Eye Movement Desensitization and Reprocessing (EMDR) psychotherapy technique that helps clients process painful memories, thoughts, and feelings related to trauma. It is best known for treating PTSD but can also treat phobias, anxiety disorders, and pain management. Available to Arizona residents aged 13 and up via telehealth and in-person.
• Therapy for PTSD Specialized trauma-informed therapy to mitigate the impact of past trauma and reduce PTSD symptoms including flashbacks, anxiety, and emotional numbness. Targets clients experiencing post-traumatic stress disorder.
• Therapy for Anxiety Treatment for anxiety disorders including panic disorder, generalized anxiety disorder, social anxiety disorder, and phobias. Provides tools and support to navigate challenging anxiety symptoms.
• Therapy for Depression Mental health treatment for major depressive disorder that restores hope through culturally-competent tools and resources to assist clients in restoring a healthy self-sense and connection to life.
• Teen Therapy Virtual 1:1 therapy sessions providing tailored support to empower teenagers (ages 13+) to find balance and resilience during challenging adolescent years. Addresses persistent sadness, hopelessness, and family dynamic challenges.
• Couples Therapy Therapy services for couples experiencing relationship challenges related to romantic life, finances, or family. Focuses on enhancing communication and establishing healthy boundaries; explicitly LGBTQIA+ friendly.
• First Responders Therapy Specialized mental health support for high-risk professions including firefighters, military personnel, rescue teams, and doctors. Helps clients process and regulate from occupational stress and trauma.
• Substance Abuse Counseling Supportive strategies and science-backed techniques to help clients overcome addictions in a non-judgmental, compassionate, trauma-informed space.
• Sexual Trauma Therapy Specialized therapy services for sexual trauma survivors providing trauma-informed care in a safe, supportive environment.
• Virtual Telehealth Therapy Online therapy sessions accessible via mobile device or computer, providing mental health support from home or on-the-go for Arizona residents. Primary service delivery channel.
• In-Person Therapy In-person therapy sessions available in Phoenix, Arizona for clients who prefer face-to-face sessions. Expansion of services announced in May 2025.
• EMDR Intensives Intensive EMDR therapy sessions offered in Phoenix for deeper, focused trauma processing, available both virtually and in-person for clients seeking accelerated trauma work.
• Pediatric Clinic Specialized mental health services for children and adolescents provided by Trauma Recovery Services of Arizona.
• Women's Trauma Recovery Group Weekly virtual support group for women seeking a safe, BIPOC and LGBTQIA+ friendly space to process feelings and access tools for healing from traumatic experiences.
• EMDR Consultation Group Consultation services for EMDR therapists seeking to master EMDR therapy techniques and address challenges in their practice.
• Culturally Competence and Healing Culturally Based Trauma with EMDR Therapy (Book) Published book on culturally competent approaches to healing culturally-based trauma using EMDR therapy. Jordanna Saunders authored a chapter on Treating American Indians with EMDR. Sold as a one-time product.

Quantifiable outcome

• 42% of teens experience persistent feelings of sadness and hopelessness (CDC data referenced for teen therapy services)

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• CodefycoreStrategic or Co-development Partner · 8 July 2023Partnership to support Indigenous youth in technology through healing and innovation. Codefy graduate Kyle Clark shared his story at the 2023 Codefy Graduation Ceremony. TRSAZ provides mental health support for Indigenous youth participating in Codefy's tech training programs.
• City of GoodyearcoreStrategic or Co-development PartnerPartnership offering residents access to telehealth mental health services. Jordanna Saunders appeared on the Growing Goodyear podcast discussing mental health challenges, partnership discussed offering residents support through telehealth services.
• Technical Assistance Partnership of Arizona (TAPAZ)coreOthersTRSAZ is a fiscally sponsored project of TAPAZ, a 501c3 organization (EIN: 86-0975231). TAPAZ serves as the fiscal sponsor providing administrative and organizational support.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform offering video, phone, and chat counseling across all 50 states. It competes with TRSAZ in the Arizona telehealth therapy market but lacks the trauma specialization and cultural-competency positioning for BIPOC, LGBTQIA+, and Indigenous populations that TRSAZ emphasizes.
• Cerebral: Cerebral is a telehealth mental health company providing therapy and medication management for anxiety, depression, ADHD, and insomnia. It overlaps with TRSAZ in telehealth mental health delivery but takes a medication-forward approach and lacks trauma-specialist or cultural-competency focus.
• Talkspace: Talkspace is a publicly-traded online therapy platform providing virtual mental health services including therapy, psychiatry, and couples counseling via subscription. It overlaps with TRSAZ in telehealth therapy delivery but operates nationally with a generalist provider network rather than trauma-and-cultural-competency specialization.
• Lyra Health: Lyra Health is an employer-sponsored mental health benefits platform providing therapy, coaching, and psychiatry to workforce clients. It is comparable to TRSAZ as a technology-enabled therapy provider accepting insurance, though its B2B2C employer-channel model differs from TRSAZ's direct-to-consumer approach.

Direct peers

• Two Chairs: Two Chairs operates a hybrid in-person and teletherapy mental health practice with strong clinician-matching methodology and specialization areas. It is comparable to TRSAZ in offering matched-specialist therapy with both virtual and in-person modalities, though it operates primarily in California rather than Arizona.
• Octave: Octave is an in-person and virtual mental health practice offering individual therapy, couples therapy, and group sessions with insurance acceptance. It is comparable to TRSAZ in hybrid service delivery and insurance-based billing, though Octave operates in major metro markets rather than tribal/rural communities.

Emerging players

• Alma: Alma is a provider-network platform helping independent mental health clinicians run insurance-accepting practices with software, credentialing, and referrals. It is comparable to TRSAZ as an insurance-accepting independent-therapy-practice model, though Alma provides infrastructure to many practices rather than delivering care directly.
• Charlie Health: Charlie Health provides virtual intensive outpatient (IOP) mental health treatment for teens and young adults, including trauma and PTSD care. It is comparable to TRSAZ in telehealth-delivered trauma therapy with a youth focus, but at a higher acuity level and with a national footprint.
• Brightside Health: Brightside Health is a telehealth mental health provider specializing in anxiety and depression treatment combining therapy with medication management. It overlaps with TRSAZ in telehealth therapy delivery for common mental health conditions but lacks trauma specialization and cultural-competency focus.

Others

• Headway: Headway is a platform that helps independent therapists accept insurance by handling credentialing, billing, and network contracts. It is comparable to TRSAZ as an enabler of insurance-accepting independent mental health practices and may represent both a competitive overlap (in-network provider) and a potential infrastructure partner.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/trsofaz
• LinkedInlinkedin.com/company/trsofaz
• Instagraminstagram.com/trsaofaz
• Pinterestpinterest.com/trsaofaz
• Xx.com/trsofaz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trauma Recovery Services of Arizona