LEITZES&CO

What LEITZES&CO does

LEITZES&CO is a New York-based creative agency founded in 2007 that operates as an intermediary between enterprise brands and creative talent, facilitating blockbuster partnerships, IP collaborations, and experiential programming. The firm's portfolio spans luxury, retail, entertainment, financial services, and consumer goods clients, including Tiffany, Target, Goldman Sachs, Netflix, Universal, DKNY, Bath & Body Works, and Hypebeast. Its work includes IP licensing collaborations (e.g., Netflix x Bath & Body Works fragrance), celebrity-anchored real estate projects (e.g., Reserve Properties x Pharrell Williams in Toronto), streetwear/IP crossovers (Universal Studios x Minions x Hypebeast), and cultural programming for financial institutions (Goldman Sachs at Art Basel Miami Beach 2021).

The business operates on a professional services revenue model, monetizing through project-based creative consulting, partnership facilitation, and curated programming engagements rather than via proprietary technology or productized SaaS. There is no disclosed technology platform or product architecture; the underlying "product" is founder Cary Leitzes' personal network and the agency's accumulated brand relationships. Headcount is reported at 1-10 employees, consistent with a boutique intermediary model where value is concentrated in relationships rather than scale. No funding rounds, M&A activity, or leadership changes are publicly disclosed, and the firm's go-to-market is relationship-driven, with multi-year engagements with anchor clients such as Target demonstrating client-side retention.

Name

LEITZES&CO

Legal name

LEITZES&CO

Website

https://leitzes.co

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

LEITZES&CO is a New York-based boutique creative agency founded in 2007 that intermediates between enterprise brands and creative talent, facilitating IP collaborations, celebrity partnerships, and experiential programming for Fortune 500 and luxury clients.

Ownership category

akta.pro rank

Product category

Creative Partnership Consulting

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Creative Boutique Agencies (MPAAAAAB), Talent Agency & Representation Services (HSACAHAK), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Creative partnership strategy
• Brand collaboration consulting
• Talent identification services
• Creative campaign development
• Cultural programming services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Services Fees: LEITZES&CO generates revenue through professional services fees for creative strategy, talent identification and lock-in, negotiations and contracts, project management, creative campaigns, and storytelling services. As a boutique creative consultancy, they provide end-to-end partnership development and execution services to brand clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

LEITZES&CO is a boutique creative agency that bridges brands with artists, designers, celebrities, and cultural icons to develop and execute strategic partnerships. Core services span creative strategy and roadmap development, talent identification and lock-in, contract negotiation, project management, creative campaign execution, storytelling, and curated cultural programming for events and communities.

Product overview

LEITZES&CO is a creative agency operating at the intersection of business, art, and culture. Rather than offering a software product, the company provides a suite of professional services centered on strategic partnership creation between brands and creatives. The core offering includes Strategy & Roadmap, Talent Identification & Lock-in, Negotiations & Contracts, Project Management, Creative Campaigns, Storytelling, and Curated Programming. These services work together to help clients identify opportunities and execute blockbuster brand-creative partnerships that drive cultural relevance.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Strategy & Partnership Services Comprehensive creative agency engagement that bridges brands with artists, designers, celebrities, and cultural icons to develop and execute blockbuster partnerships, from cultural strategy and roadmap through launch.
• Strategy & Roadmap Strategic consulting that develops comprehensive roadmaps for brand partnership initiatives, identifying opportunities and defining the path forward for clients.
• Talent Identification & Lock-in Service focused on identifying and securing creative talent (artists, designers, celebrities, cultural icons) for brand partnerships, converting interest into confirmed collaborations.
• Negotiations & Contracts Handles the negotiation and contract execution for brand-creative partnership agreements, managing deal terms between brands, talent, and partners.
• Project Management Oversees all details of partnership projects, coordinating cross-functional teams and ensuring smooth execution from concept through completion.
• Creative Campaigns Develops out-of-the-box creative campaigns for brand partnerships and collaborations, translating partnership concepts into campaign activations and content.
• Storytelling Crafts narrative and storytelling frameworks for brand-creative partnerships, shaping the journey and narrative arc that powers campaign impact.
• Curated Programming Curates speaker series and programming with cultural thought leaders, innovators, and creatives for events, brand activations, and communities.

Quantifiable outcome

• 93M press impressions within 1 month of Karl Lagerfeld partnership announcement; 86% sell-through rate within 3 months
• +3 more outcomes

Named customers86 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

66 partnerships are on record, tiered flagship, core and minor.

• Reserve PropertiesflagshipStrategic or Co-development PartnerLEITZES&CO brought in global cultural icon and Grammy Award-Winning musician Pharrell Williams as a multi-year deal with multiple real estate developments for Toronto luxury two-tower residential project, marking Pharrell's first foray into architecture and real estate. Despite being highly-sought after, LEITZES&CO's access and strategic positioning secured the partnership to differentiate Reserve Properties from competition.
• Goldman SachscoreStrategic or Co-development PartnerLEITZES&CO leveraged industry expertise and unparalleled network to secure two exclusive private home tours for Goldman Sachs' high-net-worth network during Art Basel Miami 2021. By identifying collectors with spectacular art collections, LEITZES&CO ensured unprecedented access to world of art, architecture, and aesthetics for 75 Goldman Sachs attendees.
• ONESIXTY/NINETYminorImplementation/ SI/ Consulting PartnerWorking seamlessly with ONESIXTY/NINETY, LEITZES&CO managed logistics, negotiations, and facilitated agreements with homeowners and curators for Goldman Sachs Art Basel experience.
• NetflixcoreStrategic or Co-development PartnerLEITZES&CO collaborated with Netflix as extension of their Global Consumer Products team, developing strategic partnerships bringing beloved IPs to life through innovative and culturally relevant products. Played key role in securing and shaping Netflix's collaboration with Bath & Body Works—a first-of-its-kind partnership merging fragrance with fan-favorite storytelling.
• Bath & Body WorkscoreStrategic or Co-development PartnerLEITZES&CO identified Bath & Body Works as the ideal partner to create authentic and compelling merchandise, resulting in a first-of-its-kind Netflix IP partnership reimagining iconic titles into immersive scent experiences.
• Sephora CollectioncoreStrategic or Co-development PartnerBrought Moschino Creative Director Jeremy Scott together with Sephora Collection for a limited edition beauty capsule collection that sold out in record time and raised awareness of Sephora's private label brand.
• MoschinocoreStrategic or Co-development PartnerMoschino Creative Director Jeremy Scott collaborated with Sephora Collection through LEITZES&CO brokerage, creating limited edition beauty products with imagination and humor that generated record sales.
• KENZOcoreStrategic or Co-development PartnerLEITZES&CO opened archives of famed artist and illustrator Antonio Lopez for KENZO Spring 2017 Ready-to-Wear collection by designers Carol Lim and Humberto Leon, resulting in innovative campaign and collection featuring Polaroids of iconic beauties Donna Jordan and Pat Cleveland for Paris runway show.
• Antonio Lopez EstatecoreStrategic or Co-development PartnerLEITZES&CO brokered access to Antonio Lopez archives spanning 60s, 70s, and 80s for KENZO SS17 collection, positioning the partnership as cultural bridge between legendary illustrator and contemporary fashion house.
• Universal StudioscoreStrategic or Co-development PartnerUniversal Studios tasked LEITZES&CO with creating newness for iconic Minions brand between theatrical releases while infiltrating male millennial streetwear audience. LEITZES&CO tapped Hypebeast and created ecosystem of partners for exclusive drops celebrating Minions' 10-year anniversary.
• HypebeastcoreStrategic or Co-development PartnerLEITZES&CO tapped Hypebeast to co-create ecosystem of partners for Minions brand refresh with four subversive product drops with content and activations in partnership with Verdy, Yeenjoy, Joya, and The Berrics. Hypebeast provided exclusive drops on HBX.com and strategic paid media and seeding plan.
• TargetflagshipStrategic or Co-development PartnerLong-time consultant to Target supporting their famous Design Partnerships from Missoni and Victoria Beckham to Marimekko, Mulberry, TOMS and more. LEITZES&CO helps identify and lock-in new partners that surprise and delight guests.
• Tiffany & Co.coreStrategic or Co-development PartnerFor Tiffany's annual Blue Book presentation of one-of-a-kind couture jewelry, LEITZES&CO supported Design Director Francesca Amfitheatrof with artwork curation to compliment priceless jewels. Jack Pierson co-hosted VIP dinner alongside Tiffany's CEO and Reese Witherspoon.
• Estée LaudercoreStrategic or Co-development PartnerLEITZES&CO identified Andy Warhol as natural partner based on his love for Estée Lauder's fragrance. Partnership reinforced the brand's footing in art collaboration space with such a legendary and iconic partner.
• Andy Warhol FoundationcoreStrategic or Co-development PartnerLEITZES&CO brokered partnership between Andy Warhol Foundation and Estée Lauder based on Warhol's documented affinity for the beauty brand's fragrance.
• MAC CosmeticscoreStrategic or Co-development PartnerMAC paired with LEITZES&CO to remind consumers of the artistic foundation on which the brand was built. Collaborating with painter Richard Phillips, photographer Marilyn Minter, and illustrator Maira Kalman to interpret brand's Fall 2009 colors for unconventional ad campaign with events in each artist's studio.
• DKNYcoreStrategic or Co-development PartnerTo pay tribute to DKNY's iconic Houston Street mural, LEITZES&CO helped partner with 10 international artists from 10 key markets to create original artworks waking up the logo. #DKNYARTWORKS trended #1 on Twitter with installations in London, Paris, Milan, Hong Kong, Seoul, Kuwait, and Times Square.
• Capital Developments and Freed DevelopmentsflagshipStrategic or Co-development PartnerToronto-based developers approached LEITZES&CO to find creative solution for Art Shoppe Lofts + Condos. Brought on Karl Lagerfeld as master of luxury lifestyle to give buildings a timeless identity. Generated 93M press impressions within 1 month with 86% sell-through rate in 3 months.
• Karl LagerfeldflagshipStrategic or Co-development PartnerLEITZES&CO secured legendary fashion icon Karl Lagerfeld as creative visionary for real estate development, marking him as perfect visionary to give buildings luxury lifestyle identity.
• Coca-ColacoreStrategic or Co-development PartnerLEITZES&CO developed Designer Drinkware program for Coca-Cola encouraging people to share a Coke and smile while feeling good about charitable giveback. Collaborators included Garance Doré, Henry Holland, Lisa Perry, and Craig Redman with debut at Fashion Week sold at Opening Ceremony and Colette.
• Opening CeremonyminorChannel Partner/ Reseller/ DistributorNew York retail distribution for Coca-Cola Designer Drinkware collection featuring exclusive designs by leading creatives.
• ColetteminorChannel Partner/ Reseller/ DistributorParis retail distribution for Coca-Cola Designer Drinkware collection featuring exclusive designs by leading creatives.
• Charlotte RussecoreStrategic or Co-development PartnerLEITZES&CO helped identify beauty as new category launch opportunity, created roadmap to fast track speed to market, brought in expert team of product, manufacturing, and display vendors supporting development of prestige products from European and U.S. factories at fraction of typical price.
• NordstromcoreChannel Partner/ Reseller/ DistributorExclusive retail distribution partner for Margherita Kids clothing line for infants and toddlers along with YOOX, featuring mix-and-match patterns and prints encouraging creative confidence among young artists.
• Margherita Missoni AmoscoreStrategic or Co-development PartnerFashion icon and mom partnered with LEITZES&CO to conceptualize and launch Margherita Kids clothing line exclusively with Nordstrom and YOOX.
• Barneys New YorkcoreStrategic or Co-development PartnerPartnered with Lady Gaga for one-of-a-kind interactive holiday pop-up shop called Gaga's Workshop. LEITZES&CO led creation with 5,500 square foot sculpture featured on Good Morning America for ultimate Instagram moment driving in-store and online holiday sales.
• Lady GagaflagshipStrategic or Co-development PartnerLEITZES&CO brought entertainment icon Lady Gaga into Barneys New York partnership for exclusive interactive holiday pop-up with artist Eli Sudbrack/avaf bringing vision to life.
• George LindemannminorStrategic or Co-development PartnerArt collector whose spectacular Miami Florida home was secured by LEITZES&CO for exclusive private tour during Goldman Sachs Art Basel Miami 2021 event.
• Craig RobinsminorStrategic or Co-development PartnerArt collector whose Miami home was secured for exclusive Goldman Sachs private tour during Art Basel Miami 2021.
• Pharrell WilliamsflagshipStrategic or Co-development PartnerGlobal cultural icon and Grammy Award-Winning musician brought in for multi-year luxury residential development partnership with Reserve Properties, marking his first foray into architecture and real estate.
• Organic BasicscoreStrategic or Co-development PartnerLEITZES&CO identified Antonia Gentry as ideal collaborator for sustainable intimates and essentials brand, marking her first fashion partnership. Managed design process and coordinated cross-functional teams ensuring collection authentically reflected Gentry's effortless style and passion for sustainability.
• Antonia GentrycoreStrategic or Co-development PartnerActress and Gen Z cultural icon identified by LEITZES&CO for Organic Basics partnership aligned with strong Gen Z female audience, marking her first fashion partnership.
• Bare NecessitiescoreStrategic or Co-development PartnerLEITZES&CO recognized need to amplify Bare Necessities' cultural relevance, developed strategic partnership plan leveraging network to connect brand with various collaborators including Emmy-nominated Padma Lakshmi.
• Padma LakshmicoreStrategic or Co-development PartnerEmmy-nominated producer, television host, food expert, and author identified by LEITZES&CO as ideal partner to amplify Bare Necessities' cultural relevance through authentic collaboration.
• VistaprintcoreStrategic or Co-development PartnerLEITZES&CO identified Humberto Leon as visionary entrepreneur and recognized opportunity to showcase Vista's commitment to supporting small businesses through design-forward solutions. Vista powered Chifa capsule collection and launch event for Chinese New Year 2022.
• ChifacoreStrategic or Co-development PartnerHumberto Leon's Los Angeles-based restaurant collaborated with Vistaprint on capsule collection launching in celebration of Chinese New Year 2022, envisioned as first step in ongoing partnership.
• Bed, Bath and Body WorkscoreStrategic or Co-development PartnerFirst-of-its-kind Netflix IP partnership merging fragrance with fan-favorite storytelling through immersive scent experiences, deepening fan engagement and expanding IP reach beyond screen.
• Human Rights CampaignminorStrategic or Co-development PartnerTinder, Willy Chavarria, and HRC collaborated on statement crewneck 'How We Love Is Who We Are' making powerful statement resonating in challenging political landscape.
• TindercoreStrategic or Co-development PartnerLEITZES&CO recognized opportunity to amplify Tinder's commitment to inclusivity in authentic way through designer partnership with Willy Chavarria and HRC.
• AREAcoreStrategic or Co-development PartnerLEITZES&CO ideated strategy to spread message of bodily autonomy through collaboration with AREA and Planned Parenthood, leveraging fashion and NYFW platform with three women who crossed state lines for abortion care in front row.
• Planned ParenthoodcoreStrategic or Co-development PartnerAREA x Tinder x Planned Parenthood collaboration featured women sharing journeys accessing abortion care, with co-branded T-shirt styled with jock strap walking NYFW runway for powerful self-empowerment message.
• Sotheby'scoreStrategic or Co-development PartnerPerfect timing partnership where Baz Luhrmann was gearing up for Elvis Presley biopic premiere while Sotheby's prepared Warhol auction. LEITZES&CO conceptualized VIP dinner at Sotheby's creating unparalleled marketing moment for both film and auction.
• Baz LuhrmanncoreStrategic or Co-development PartnerFilm director hosted VIP dinner at Sotheby's during Elvis Presley biopic premiere and Warhol auction, creating perfect connection for both parties.
• Takashi MurakamiflagshipStrategic or Co-development PartnerWorld-renowned Japanese artist commissioned as centerpiece of Freed Hotel lobby with iconic sculpture 'Together with the Flower Parent and Child.' LEITZES&CO worked with Takashi's team to ensure every detail met exacting standards including overseeing all marketing assets.
• Freed HotelcoreStrategic or Co-development PartnerLEITZES&CO enhanced Freed Hotel project by bringing in Takashi Murakami for lobby sculpture commission, working to maintain integrity of vision and project's overall impact.
• Eli Sudbrack/avafcoreStrategic or Co-development PartnerBrazilian artist who has done multiple projects with LEITZES&CO including LeSportsac collection of 18 travel bags, Marc by Marc Jacobs apparel with kaleidoscopic prints, Faena Hotel roller disco, and Barneys New York Gaga's Workshop sculpture.
• LeSportsaccoreStrategic or Co-development PartnerCollection of 18 travel bags designed by Eli Sudbrack/avaf diving into brand's archive, re-issuing vintage styles with custom rainbow prints. Debuted in Japan before worldwide launch and quickly sold out.
• Rob PruittcoreStrategic or Co-development PartnerArt darling created exclusive Cruise Collection for Jimmy Choo with jeweled panda minaudieres and glittering zebra stripes. Also did live denim spray booths at Barneys for JBrand.
• Jimmy ChoocoreStrategic or Co-development PartnerLondon-based luxury accessories brand aligned with fine art world through Rob Pruitt Cruise Collection of shoes, handbags, and leather goods. VIP launch hosted during Frieze Art.
• Marc by Marc JacobscoreStrategic or Co-development PartnerMen's fall/winter collection with artist Eli Sudbrack/avaf designing two kaleidoscopic all over prints and 3D logo pattern for limited-edition sweaters, t-shirts, and bomber jackets inspired by 'The Cyclops Trannies' painting series.
• JBrandcoreStrategic or Co-development PartnerLive denim spray booths at Barneys New York NYC and Beverly Hills flagship stores where lucky shoppers got Rob Pruitt custom painted denim in signature dégradé style.
• Barneys New YorkcoreStrategic or Co-development PartnerHost venue for JBrand live denim spray booths with Rob Pruitt and location for Lady Gaga's Workshop interactive holiday pop-up.
• Cindy ShermancoreStrategic or Co-development PartnerFine art photographer and master of disguise whose dream project was realized with MAC Cosmetics creating three distinct characters using MAC products just prior to her MoMA retrospective.
• TomorrowlandcoreStrategic or Co-development Partner#1 music festival on social media engaged LEITZES&CO for partnership strategy to expand global reach, focusing on apparel, accessories, and beauty categories.
• Faena HotelcoreStrategic or Co-development PartnerMiami Beach location opening featured oceanfront roller disco designed by Eli Sudbrack/avaf with W Magazine event for Art Basel Miami Beach followed by guest DJ sessions open to public.
• W MagazineminorStrategic or Co-development PartnerW Magazine covered Faena Hotel opening event with oceanfront roller disco designed by Eli Sudbrack/avaf.
• Michael KorscoreStrategic or Co-development PartnerAnnual Watch Hunger Stop campaign with artist Eli Sudbrack/avaf designing t-shirt where 100% of profits donated to UN World Food Program school meal program serving 18+ million children in 60 countries.
• United Nations World Food ProgramcoreStrategic or Co-development PartnerMichael Kors Watch Hunger Stop campaign generates 100% of profits for WFP school meal program through t-shirt designed by Eli Sudbrack/avaf.
• Banana RepubliccoreStrategic or Co-development PartnerRotating artist program of 13 multimedia artists including Patrick Demarchelier and Jack Pierson with artworks installed in 500 brand stores for 3-year term to visualize attitude, confidence, strength, and integrity.
• Olympia Le-TancoreStrategic or Co-development PartnerParis accessory designer brought together with Antonio Lopez Estate for colorful collection of hand embroidered limited edition clutch bags.
• Antonio Lopez EstatecoreStrategic or Co-development PartnerEstate of legendary fashion illustrator provided archives for multiple partnerships including KENZO SS17 collection and Olympia Le-Tan clutch bag collaboration.
• DreamWorkscoreStrategic or Co-development Partner75th anniversary celebration of Pat The Bunny property brought in creative partner Julia Restoin Roitfeld to curate 14-piece capsule collection of exclusive products from Charlotte Olympia, Bonpoint, and Aden + Anais.
• Julia Restoin RoitfeldcoreStrategic or Co-development PartnerFashion influencer and founder of mommy blog Romy & The Bunnies curated Pat The Bunny 75th anniversary capsule collection from favorite brands.
• ELLE MagazinecoreStrategic or Co-development PartnerSince 2011, Cary Leitzes has curated ELLE Magazine's Women in Art portfolio celebrating women across art sector from artists and collectors to curators and philanthropists, working with world-class photographers.
• Jones New YorkcoreStrategic or Co-development Partner$4 million charity initiative for children's education featured New York artist Ryan McGinness designing dedicated logo in his signature style reproduced on apparel. Brooke Shields wore t-shirt in Fall 2005 advertising campaign.
• Ryan McGinnesscoreStrategic or Co-development PartnerNew York artist designed logo in signature style for Jones New York's $4 million children's education charity initiative.

Scale indicators9 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Karla Otto: Global fashion, luxury, and lifestyle communications and creative agency. Comparable in providing high-touch creative services, brand partnerships, and cultural strategy to premium fashion and luxury clients.
• Starworks Group: Talent management and creative partnership agency representing artists and brands across entertainment, fashion, and lifestyle. Comparable in brokering artist-brand collaborations and licensing deals.
• Saturday Group: Boutique fashion, luxury, and lifestyle communications and creative agency. Comparable boutique structure and creative partnership brokerage for fashion and luxury brand clients.
• Art Partner: Creative talent management and brand partnership agency representing artists, photographers, stylists, and creative directors. Comparable in brokering creative talent for fashion, beauty, and luxury brand campaigns.
• The Independents: Boutique creative and brand consultancy serving luxury and fashion clients with integrated brand strategy, communications, and creative partnerships. Closely comparable in size, boutique positioning, and focus on cultural brand-building for premium clients.
• Movers+Shakers: Creative agency specializing in entertainment, brand, and cultural partnerships. Comparable in developing cross-IP collaborations and artist-led brand campaigns for major entertainment clients.
• Purple PR: Fashion, beauty, and lifestyle public relations and creative agency with comparable boutique positioning and focus on premium brand-client cultural campaigns.

Broad incumbents

• Creative Artists Agency (CAA): Premier global talent and sports agency with extensive brand partnership and endorsement capabilities. Overlaps with LEITZES&CO on brokering celebrity/artist partnerships for brand clients, but as a broad incumbent rather than boutique specialist.
• William Morris Endeavor (WME): Global talent agency with brand partnership, licensing, and endorsement capabilities. Comparable in artist/celebrity-to-brand dealmaking at scale, but as a broad incumbent across entertainment categories.
• United Talent Agency (UTA): Major global talent and literary agency with a brand partnerships division. Comparable capability in connecting A-list talent with brand clients, but operates at vastly greater scale and across non-creative categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEITZES&CO