Yovite.com
Yovite.com is Germany's longest-running online restaurant gift voucher platform, founded in 2005 in Hamburg and serving both individual gift buyers and corporate clients with universal and themed vouchers redeemable at thousands of partner restaurants nationwide.
- Company typePrivate
- Founded2005
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Yovite.com does
Yovite.com Gutscheinsysteme, Graf e.K. is a Hamburg-based sole proprietorship founded in 2005 that operates Germany's longest-running restaurant gift voucher platform. The company sells two principal voucher formats: a Universal Gutschein redeemable at thousands of partner restaurants, bars, and cafés across Germany, and Themengutscheine (theme vouchers) pre-filtered by city (Berlin, Hamburg, München, Dresden, Sylt), region (Nordsee, Ostsee, NRW), or cuisine (Steaks & Burger, Gourmet, Mediterran, Asia & Sushi). Underlying technology consists of a proprietary voucher numbering system (Gutschein-Passwort and Gutschein-Nummer with PIN) and a dedicated online redemption portal at einloeseseite.de that supports partial redemption across multiple restaurants, a prepaid Guthabenkonto, and optional greeting cards, SMS notifications, and physical delivery.
Yovite serves two customer segments: individual consumers buying gifts for occasions such as birthdays, Christmas, Valentine's Day, and weddings, and corporate clients (Firmenkunden) using vouchers for employee recognition and customer loyalty, with branded customization, invoicing, and positioning within Germany's €50/month tax-free Sachlohn regime. Distribution is exclusively through the yovite.com e-commerce storefront, supplemented by an Affiliate Partnerprogramm (9–13% commission) distributed via the belboon and Superclix networks, plus SEO, Facebook, Instagram, and LinkedIn presence. Restaurant-side operations are supported through a dedicated partner portal at gastro.yovite.com.
The business model is a unit-pricing, transaction-based revenue model: Yovite retains the full voucher value at sale and earns ancillary fees on greeting cards (€3.90), SMS notifications (€0.15), and postal/fax delivery (€0.35–€3.49). The supply side consists of thousands of German restaurant partners, including celebrity-chef flagships (Bullerei, Ahoi, Björn Freitag Goldener Anker) and national chains (Block House, Hans im Glück, L'Osteria, NORDSEE, Coffee Fellows). The company is privately held by founder Maik Graf, has 1–10 employees, no external funding, and serves Germany with secondary coverage in Austria.
Yovite.com firmographics
Firmographics- Name
- Yovite.com
- Legal name
- Yovite.com Gutscheinsysteme, Graf e.K.
- Website
- https://yovite.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yovite.com is Germany's longest-running online restaurant gift voucher platform, founded in 2005 in Hamburg and serving both individual gift buyers and corporate clients with universal and themed vouchers redeemable at thousands of partner restaurants nationwide.
- Ownership category
- akta.pro rank
Yovite.com industry classification
Industry- Product category
- Restaurant Gift Vouchers
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Corporate & Incentive / Reward Prepaid Programs (FSAMANAD)
- akta.pro secondary industry
- Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
Keywords
Where Yovite.com is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Yovite.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Gift Voucher Sales (B2C & B2B): Sale of restaurant gift vouchers (universal and themed) to individual consumers and corporate clients. Revenue is one-time per transaction, with corporate clients ordering on invoice. Voucher values are set by the buyer; Yovite retains the full voucher amount upon sale.
- Affiliate / Partnerprogramm: Affiliate partners earn 9–13% commission on each confirmed sale they refer. Yovite acts as the merchant; affiliates drive traffic in exchange for a revenue-share referral fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Email / PDF delivery – free |
| Unit Pricing | Pay-as-you-go | Fax delivery – nominal fee |
| Unit Pricing | Pay-as-you-go | Postal delivery – nominal fee |
| Unit Pricing | Pay-as-you-go | Greeting card (Grußkarte) – optional add-on |
| Unit Pricing | Pay-as-you-go | SMS notification – optional add-on |
| Transaction based/ take rate | Pay-as-you-go | Affiliate commission for partners |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Yovite.com product offering
Product offeringCore offering
Yovite.com sells restaurant gift vouchers redeemable at thousands of partner restaurants, bars, and cafés across Germany. Its core offering consists of the Universal Gutschein (a value voucher allowing the recipient to choose any partner restaurant) and Themengutscheine (vouchers pre-filtered by city, region, or cuisine type such as Gourmet, Steaks & Burger, Mediterran, or Asia & Sushi). Vouchers can be delivered instantly by email, by postal mail, or by fax, and can be supplemented with a personalized greeting card. The platform also offers corporate gifting solutions (Firmenkunden) with invoice-based ordering, custom branding with company logo, and tax-free employee benefit structuring up to €50 per month per employee under German law.
Product overview
Yovite.com is a restaurant gift voucher platform operating since 2005, offering a portfolio of gift voucher and gift card products for consumers and businesses across Germany. The core offering consists of the Universal Gutschein (Universal Gift Voucher), which provides the broadest redemption flexibility across thousands of partner restaurants, and Themengutscheine (Theme Gift Vouchers) organized by city, region, or cuisine type (Steaks & Burger, Gourmet, Mediterran, Asia & Sushi). Physical and digital Geschenkkarten (Gift Cards), including city-specific variants like Hamburg Geschenkkarte, complement the portfolio. A dedicated B2B platform (Firmenkunden / B2B Solutions) serves corporate customers with customizable, occasion-based employee and client gifting options with branding capabilities. An Affiliate Partnerprogramm enables commission-based referrals.
Differentiator
Problem solved
Functional benefit
Products and services
- Yovite Universal Gutschein (Universal Restaurant Gift Voucher) A value voucher redeemable at thousands of partner restaurants, bars, and cafés across Germany, allowing the recipient to choose any cuisine, city, or restaurant. Delivered via email PDF or postal mail with optional personalized greeting card. Targets both individual gift buyers (B2C) and corporate clients (B2B).
- Themengutscheine (Theme Gift Vouchers) Curated gift vouchers pre-filtered by city (Berlin, Hamburg, München, Dresden, Sylt), region (Nordrhein-Westfalen, Ostsee, Nordsee), or cuisine type (Steaks & Burger, Gourmet, Mediterran, Asia & Sushi). Lets the buyer steer the recipient toward a specific dining style or location while preserving choice within that theme.
- Restaurant Geschenkkarte (Restaurant Gift Card) A stored-value gift card redeemable at partner restaurants across Germany. Available as a digital or physical card (with optional branded carrier card) functioning like a closed-loop prepaid instrument for restaurant dining.
- Hamburg Geschenkkarte (Hamburg Gift Card) City-specific stored-value gift card restricted to partner restaurants in and around Hamburg. Functions as a digital or physical prepaid card for dining at Hamburg-area partner restaurants.
- Gutschein für ein Restaurant (Single-Restaurant Gift Voucher) A gift voucher pre-assigned to a specific partner restaurant selected by the purchaser at the time of order, for buyers who know the recipient's preferred restaurant.
- Firmenkunden / B2B Corporate Gifting Solutions Corporate gifting solutions enabling businesses to purchase employee and customer gifts with custom branding (company logo, corporate design), invoice billing, bulk ordering, and tax-free employee benefit structuring up to €50 per month per employee under German law. Includes occasion-specific solutions: employee birthdays, anniversaries, Christmas, thank-you gestures, and sales incentives.
- Affiliate Partnerprogramm (Affiliate Partnership Program) A commission-based affiliate marketing program allowing external partners to earn 9% standard commission (up to 13% based on prior-month sales volume) on each confirmed sale they refer to Yovite.com, with a 30-day cookie lifetime. Affiliates receive personalized tracking links and a range of graphical banners and text ads. Minimum payout €25, settled via bank transfer.
Quantifiable outcome
- Over 20 years operating as the pioneer in Germany's restaurant gift voucher market (established 2005)
- +2 more outcomes
Companies that use Yovite.com
Customer profileNamed customers19 records
Segments2 records
Ideal customer profiles2 records
Yovite.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Yovite.com partnerships and signals
Strategic signalPartnerships
34 partnerships are on record, tiered flagship / featured partner, core partner, premium partner and minor.
- Tim Mälzers Bullerei (Bullerei)flagship / featured partnerTim Mälzer's flagship restaurant in Hamburg, one of Yovite's premier featured restaurant partners, prominently displayed on the homepage and Gourmet Gutschein page as a key selling point for premium voucher buyers.
- Ahoi (Steffen Henssler)flagship / featured partnerSteffen Henssler's multi-location restaurant chain, prominently featured across Yovite's platform as a high-profile partner accessible through both Universal and themed vouchers.
- Björn Freitag Goldener Ankerflagship / featured partnerStar chef restaurant (Dorsten) featured on the Yovite homepage and Gourmet Gutschein page, leveraging Björn Freitag's celebrity chef status to appeal to premium voucher buyers.
- Gourmetrestaurant "5" Stuttgartcore partnerAward-winning gourmet restaurant highlighted as a featured partner, specifically promoted on Yovite's Gourmet Gutschein offering.
- Hans im Glück (Burger-Bar)core partnerNational burger chain with locations across Germany. Listed as a Yovite partner and accessible via the Steaks & Burger theme voucher as well as the Universal Gutschein.
- Goschcore partnerWell-known seafood restaurant chain referenced as a Yovite partner, particularly relevant for coastal and island locations (Sylt).
- Block Housecore partnerGermany's largest steakhouse chain, referenced as a Yovite partner. Block House Sylt is specifically listed on the Sylt vouchers page.
- Café Extrablattcore partnerCafé chain referenced as a Yovite partner, accessible through the universal voucher network.
- La Bohème Münchencore partnerUpscale Munich restaurant featured as a Gourmet Gutschein partner and highlighted in Valentine's Day news content.
- L'Osteriacore partnerItalian restaurant chain with locations nationwide (Leipzig Brühl and others). Listed as a Yovite partner accessible via the Universal Gutschein.
- NORDSEEcore partnerGerman seafood chain with nationwide locations. Listed as a Yovite partner accessible via the Universal Gutschein.
- Coffee Fellowscore partnerCoffee and bagel chain with over 200 locations across Germany. Listed in the Leipzig and other city restaurant directories. Vouchers valid at all Coffee Fellows locations.
- Maloa (Poke Bowl)core partnerPoke bowl chain with locations across Germany, listed in Yovite's Leipzig restaurant directory and accessible via the Universal Gutschein at all Maloa stores.
- Fährhaus Syltpremium partnerUpscale restaurant in Munkmarsch, Sylt, with Varta 2-diamond rating and stunning Wattenmeer views. Featured on the Sylt vouchers page with themed voucher options.
- Alte Friesenstube 1648premium partnerHistoric restaurant in Westerland, Sylt (built 1648), reet-covered Sylt Friesian house offering regional cuisine. Featured on the Yovite homepage and Sylt vouchers page. Google rating 4.7.
- Hotel Miramar Syltcore partnerUpscale hotel restaurant on Sylt with sea views, featuring daily-changing multi-course menus. Partner on Sylt-themed vouchers.
- Restaurant Coast Syltcore partnerCreative cuisine restaurant in Rantum, Sylt, combining Mediterranean and regional flavors. Featured on Sylt vouchers page.
- Strandrestaurant Badezeit Syltcore partnerBeachside restaurant on Sylt with Google rating 4.4, featuring fresh seafood and house specialties. Partner on Sylt vouchers.
- Königshafen Syltcore partnerNorddeutsche (north German) cuisine restaurant in List, Sylt, with Michelin recommendation. Partner on Sylt vouchers.
- Freustil BinZpremium partnerAward-winning restaurant on Rügen (BinZ), featured on the Gourmet Gutschein page and Yovite homepage. Noted for exceptional culinary offerings.
- clouds (Hamburg)premium partnerHamburg rooftop restaurant featured on the Yovite homepage and Gourmet Gutschein page.
- 1515 RHINOCERVS (Nürnberg)core partnerGourmet restaurant in Nuremberg featured on the Gourmet Gutschein page, appealing to premium dining voucher buyers.
- Redüttchen (Bonn)core partnerGourmet restaurant in Bonn featured on the Gourmet Gutschein page.
- Brikz (Bonn)core partnerGourmet restaurant in Bonn featured on the Gourmet Gutschein page.
- Christians & friends (Fulda)core partnerRestaurant in Fulda featured on the Gourmet Gutschein page and homepage.
- Servus Colonia (Köln)core partnerUpscale restaurant in Cologne featured on the homepage as part of Yovite's popular restaurant showcase.
- Vielmeer (Kühlungsborn)core partnerUpscale restaurant in Kühlungsborn featured on the homepage.
- El Mundo (Bremen)core partnerRestaurant in Bremen featured on the homepage.
- Hochstapler (Münster)core partnerRestaurant in Münster featured on the homepage.
- Old Western (Rostock)core partnerRestaurant in Rostock featured on the homepage.
- Schmidts (Dresden)core partnerRestaurant in Dresden featured on the homepage and Dresden vouchers page.
- belboonminorAffiliate marketing network used by Yovite to manage affiliate partnerships and track referrals. belboon is a German affiliate network.
- SuperclixminorAffiliate marketing network used by Yovite as an additional affiliate partner channel for tracking and commission management.
- Restaurant-Partner-Netzwerk (Gastronomy Partner Network)core partnerThousands of restaurants, bars, and cafés across Germany constitute Yovite's core supply network. Partners benefit from Yovite's marketing reach, additional revenue from new customers, and a fully managed voucher sales and payment processing system. Dedicated gastro partner portal at gastro.yovite.com.
Scale indicators5 records
Recent moves6 records
Expansion highlights2 records
Yovite.com competitors and assessment
Company assessmentDirect peers
- Restaurant.com: US-based restaurant gift certificate and voucher marketplace operating since the late 1990s. Closely comparable to Yovite in core model (multi-restaurant voucher, fixed-value certificates redeemable at partner restaurants), differing primarily by geography.
- Cadooz: German sustainable gift card and voucher marketplace, with a particular focus on corporate B2B incentive gifting. Competes directly with Yovite in the German corporate gift voucher segment.
- mydays: German experience-gift voucher platform (part of the Jochen Schweizer Group) selling gift boxes and individual experiences redeemable across partner venues. Direct competitor to Yovite in the German gift voucher market.
- Jochen Schweizer: Leading German experience-gifting brand offering vouchers for adventures, dining, and lifestyle experiences. Operates a multi-partner voucher redemption model comparable to Yovite's Universal Gutschein.
- Smartbox: European gift-box and experience voucher operator with multi-thousand partner venues across dining, hotels, and activities. Comparable multi-restaurant voucher/redemption model to Yovite, with broader pan-European footprint.
Broad incumbents
- Givex: Global gift card, stored-value, and loyalty platform serving restaurants and retail chains. Comparable in the restaurant gift card/stored-value infrastructure layer, though primarily B2B platform.
- Blackhawk Network: Global branded payments and gift card distribution platform. Operates as a broad incumbent in the prepaid/gift card space relevant to restaurant voucher distribution.
- Edenred: Global leader in employee benefits and prepaid corporate solutions (Ticket Restaurant, meal vouchers). Competes with Yovite in the German tax-free €50/month Sachlohn/meal benefit category via corporate channel.
- Sodexo (Pluxee): International employee benefits and meal voucher issuer (recently rebranded from Sodexo Benefits & Rewards to Pluxee). Competes in the German corporate meal-voucher and employee benefit market.
Emerging players
- Giftbit: Digital gift card delivery platform serving SMBs and developers via API. Comparable as a digital voucher distribution and delivery infrastructure, though more developer/SMB focused than consumer gifting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Yovite.com social profiles
Digital presenceYovite.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yovite.com leadership team
Management profileNumber of profiles
Profiles1 record
Yovite.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yovite.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yovite.com
What does Yovite.com do?
Yovite.com sells restaurant gift vouchers redeemable at thousands of partner restaurants, bars, and cafés across Germany. Its core offering consists of the Universal Gutschein (a value voucher allowing the recipient to choose any partner restaurant) and Themengutscheine (vouchers pre-filtered by city, region, or cuisine type such as Gourmet, Steaks & Burger, Mediterran, or Asia & Sushi). Vouchers can be delivered instantly by email, by postal mail, or by fax, and can be supplemented with a personalized greeting card. The platform also offers corporate gifting solutions (Firmenkunden) with invoice-based ordering, custom branding with company logo, and tax-free employee benefit structuring up to €50 per month per employee under German law.
Is Yovite.com a public or private company?
Yovite.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yovite.com founded?
Yovite.com was founded in 2005. It employs 1 to 10 people.
Where is Yovite.com based?
Yovite.com is headquartered in Hamburg, Germany, in the Europe region.
How does Yovite.com make money?
Two revenue lines are on record. Gift Voucher Sales (B2C & B2B) is the primary driver. The others are affiliate / Partnerprogramm.
Who are Yovite.com's main competitors?
Direct peers on record are Restaurant.com, Cadooz, mydays, Jochen Schweizer and Smartbox. Broad incumbents are Givex, Blackhawk Network, Edenred and Sodexo (Pluxee). Giftbit is listed as an emerging player.
Does Yovite.com have an API?
No public API is recorded for Yovite.com.
What industry is Yovite.com in?
Yovite.com's product category is Restaurant Gift Vouchers. Its primary akta.pro industry code is FSAMANAD, Corporate & Incentive / Reward Prepaid Programs, with a secondary code of THALAKAC, Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences). Its NAICS code is 45942 and its SIC code is 2771.