Metra Associates

What Metra Associates does

Metra Associates Inc. is a Florida-based electrical manufacturers' representative founded approximately in the mid-1970s, headquartered in Deerfield Beach alongside the I-95 corridor. The company represents 37+ electrical manufacturers across categories including wiring devices, lighting, cable and wire, conduit and fittings, enclosures, safety equipment, EV chargers, and solar lighting, providing sales, marketing, training, and technical support to contractors, architects, specifiers, distribution partners, panel shops, builders, MROs, and end-users across the state of Florida.

The company's core operating asset is an owned 4-acre, 40,000+ sq. ft. distribution center that stocks thousands of products and enables same-day order fulfillment, local will-call/pick-up, and shipping services. A 28-person dedicated team — comprising 9 sales associates, 6 product line managers, 2 end-user specialists, and supporting staff — covers seven Florida territories (Miami, Fort Lauderdale/WPB/Vero, Jacksonville, Orlando, Tampa, Naples-Sarasota, Fort Myers), with named product line specialists assigned to each manufacturer relationship.

Metra earns revenue primarily through manufacturer representative commissions on the sale, marketing, training, and distribution support it provides for the brands it represents. Pricing is quote-based and not publicly disclosed. The company is privately held by principal partners Darryl Abrams and Louis Bexon, with Herb Schneider as General Manager/Controller, and maintains membership in NEMRA, ABC, ECF, IEC-FEC, and NECA industry associations. The business carries no disclosed outside investment, debt, or M&A activity, operating as a closely-held incumbent with a 50+ year track record in the Florida electrical channel.

Name

Metra Associates

Legal name

Metra Associates Inc.

Website

https://metra-assoc.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Metra Associates Inc. is a Florida-based electrical manufacturers' representative founded ~1975, representing 37+ manufacturers across wiring, lighting, cable, conduit, and EV/solar categories from a 40,000+ sq. ft. distribution center in Deerfield Beach, serving contractors, architects, distributors, and end-users statewide.

Ownership category

akta.pro rank

Product category

Electrical Manufacturing Representation

NAICS

Home Centers (444110)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

akta.pro secondary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

Keywords

• Electrical manufacturers representative
• Electrical distribution services
• Territory sales management
• Electrical contractor supply
• Electrical product representation

Headquarters

HQ city

Deerfield Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Manufacturer Representative Commissions: As a manufacturers' representative, Metra earns commissions from the electrical manufacturers they represent for sales, marketing, training, and distribution support services to contractors, architects, and distribution partners across Florida.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Metra Associates Inc. is a Florida-based electrical manufacturers' representative that sells, markets, trains, and distributes products on behalf of 40+ electrical manufacturers across Florida. The company operates a 40,000+ sq. ft. distribution center in Deerfield Beach that stocks thousands of electrical products and provides same-day order fulfillment, local will-call/pick-up, product training, and technical support to electrical contractors, architects, distribution partners, panel shops, and end-users. Revenue is generated primarily through commissions earned from the represented manufacturers.

Product overview

Metra Associates Inc. is Florida's Premier Electrical Manufacturers Representative offering a comprehensive portfolio of electrical products through 37+ manufacturer partnerships. The company operates as a unified distribution and sales platform combining a 40,000+ sq. ft. Distribution Center in Deerfield Beach with a team of 28 dedicated associates. Their product portfolio spans multiple electrical categories including wiring devices (Bryant, IDEAL Industries), lighting solutions (NICOR Lighting, Light Efficient Design, Diode LED, Solera Lights, Lite The Nite, Breeze-EV), cable and wire (Condumex, Houston Wire & Cable, Northern Cables, Omni Cable), safety equipment (Kidde/Firex, Edwards Signaling), conduit and fittings (Arlington Industries, American Fittings, South Conduit, Westlake, Florida Strut), enclosures (NAV-TECH, G-Box, Global Manufacturing), support systems (Chalfant, ESA Fabrication), and tools (DYMO/Sharpie). The company provides same-day order fulfillment, local will-call/pick-up services, and product training to contractors, architects, distributors, and end-users across Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Wiring Devices and Tools Wiring devices and tools including residential, commercial and industrial grade wiring devices, lighting controls, watertight devices, locking and straight blade devices, occupancy sensors, USB receptacles, dimmers, wire termination products, electrical tape, hand tools, tool carriers, fish tapes, benders, lubricants, test and measurement safety products, datacom supplies, and lock out tag out equipment. Stocked and supplied for electrical contractors, architects, and end-users in Florida.
• Wire and Cable Building wire products including CU/AL MC, THHN, low voltage cable, communications/data cable (CAT 5, Cat 6, RG6, T-Stat wire), MC cables, TECK 90, armored cable, luminary cable, PVC coated cable, hospital MC (HCF) cable, fire alarm cable, FPLP MC cable, feeder MC cable, service entrance MC cable, aluminum XHHW, SER, SEU, bare copper, tray cable, VFD, MV, communication, fire rated cable, fiber optic, and portable cord, with custom cutting, paralleling and stripping services. Stocked and ready to ship from Metra's Distribution Center.
• Lighting Solutions Residential, commercial, indoor/outdoor and hazardous lighting solutions including LED retrofits (shoe box, wall pack, bollard, post top, high bay, low bay, SOX and hazardous location, recessed can, pin-base, linear T8/T5), LED tape light (indoor, outdoor, submersible), power supplies, custom LED panels, drivers, landscape lighting (turtle friendly, solar, submersible, pool cage, path, step, deck, well, hardscape), off-grid and hybrid solar lighting, flat panels, high bays, flood lights, dock lights, wafer lights, vapor tight fixtures, exit and emergency lights, recessed housings, downlights, lamps, retrofit trims, wall packs, and floods.
• Conduit and Fittings Conduit fittings and raceway products including MC, EMT, NMLT, LT, flex, PVC, IMC, RMC, ARC, and color EMT conduit, floor boxes, fan boxes, garden post, roof top supports, waterproof boxes, datacom and security products, commercial specification grade steel/aluminum/stainless fittings, industrial fittings, cord grips, rigid and liquid tight fittings, grounding bushings, watertight hubs, elbows, nipples, couplings, running thread, strut channel and fittings (aluminum pre-galvanized, stainless steel, hot-dip galvanized), threaded rod, spring steel fasteners, and back to back strut. Stocked locally at Metra.
• Safety and Signaling Equipment Smoke and carbon monoxide alarms, wireless devices and smart home 10-year fire systems, hearing impaired products, strobes, safety key cabinets, leak detectors, fire extinguishers, indoor/outdoor/industrial/marine/weatherproof and hazardous location electronic audible and visual signals (chime kits, bells, sirens, horns, beacons, buzzers), commercial marking products and labeling tools (tapes, printers, markers, construction marking supplies).
• Enclosures and Electrical Boxes NEMA 1, 3, 4X enclosures and wireways, fittings, screw cover/hinged enclosures, raintight troughs, steel electrical boxes (4 square, 4 11/16, mud rings, RS covers, pancake, masonry, handy, octagon, square, gangable), UL Greenfield, UL Liquid-tite, steel electrical boxes and covers, industrial covers, weatherproof products, die cast and plastic boxes and covers, NMLT non-metallic flexible tube, steel elbows, couplings, nipples, ENT conduit, fittings, boxes and accessories, and junction boxes. Stocked locally at Metra.
• Power Distribution and Electrical Controls LV switchboards and deadfront switchboards (DFS/iDFS) up to 6000Amps, compression and mechanical connectors, insulated multi-tap and submersible connectors, grounding products, transformer lugs, gutter taps, neutral lugs and bars, power distribution blocks, fuses and fuse holders (circuit protection, fuse reducers, Class CC DIN-Rail fuse blocks), time clocks, photo controls, temporary power, transfer panels, timers, waterproof in-use covers, home monitoring, power generator cords and controllers, A/C disconnects, power outlets, transfer switches, meter mains, RV pedestals, and grounding and anchoring products (copper/galvanized ground rods and sectionals, couplings and accessories). Stocked and ready to ship from Metra's Distribution Center.
• Cable Management and Support Systems Cable and ladder tray systems, wire mesh tray, RKS-Magic Tray, walkable tray solutions, raceways, mounting brackets, divider walls, splice kits and supports, branch wire carts, bundle carts, conduit trees, spool boss reel movers, A-frames, reels, trailer reels, will call lockers, temporary power stations, enclosures, custom enclosures and fabrication, prefabricated whips, ground bonding, splice kits, and heat shrink tubing.
• EV Charging Equipment Residential and commercial Level 2 electric vehicle chargers including networked and non-networked options, RFID compatible chargers, wall mounts, cable pedestal mounts, charger pedestal cable management, and EV charger testers.
• Industrial Ventilation

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

42 partnerships are on record, tiered core and minor.

• NEMRA (National Electrical Manufacturers Representatives Association)coreOthersMetra Associates Inc. is a proud member of NEMRA, the national trade association for electrical manufacturers' representatives. Membership provides industry representation, networking, and professional development resources.
• ABC (Associated Builders and Contractors)coreOthersMetra Associates Inc. is a member of ABC, a national construction industry trade association representing more than 22,000 members. Membership supports relationship building with contractors and access to industry resources.
• ECF (Electrical Contractors Florida)coreOthersMetra Associates Inc. is a member of ECF, providing local industry connections and partnership opportunities with electrical contractors in the Florida region.
• IEC-FEC (Independent Electrical Contractors Florida East Coast)coreOthersMetra Associates Inc. is a member of IEC-FEC, connecting them with independent electrical contractors along the Florida East Coast and providing training and networking opportunities.
• NECA (National Electrical Contractors Association)coreOthersMetra Associates Inc. is a member of NECA, the national trade association for electrical contractors. Membership supports relationships with contractors and access to industry standards and best practices.
• Action EngravingminorChannel Partner/ Reseller/ DistributorManufacturer represented by Metra. Products include Engraved Device Covers, Engraved Signs & Nameplates, Engraved Legend Plates, Vinyl Decals & Stickers. Contact: Erik Robertson
• American Fittings (AMFICO)minorChannel Partner/ Reseller/ DistributorUSA Made Fittings - Commercial Specification Grade Steel, Aluminum & Stainless Fittings including Industrial Fittings, Cord Grips, EMT, Rigid, Liquid Tight, Grounding Bushings & Watertight Hubs. Contact: Orrie Fenn
• Arlington IndustriesminorChannel Partner/ Reseller/ DistributorConduit Fittings including MC, EMT, NMLT, LT, Flex, Floor Boxes, Fan Boxes, Garden Post, Roof Top Supports, Waterproof Boxes, Datacom & Security products. Stocked locally at Metra. Contact: Pedro Rivera
• BREEZ-EVminorChannel Partner/ Reseller/ DistributorResidential and Commercial Level 2 Electric Vehicle Chargers: Networked and Non-Networked, RFID Compatible Chargers, Wall Mounts, Cable Pedestal Mounts, Charger Pedestal Cable Management, EV Charger Testers. Contact: Alberto Cervantes
• Bryant (Hubbell)minorChannel Partner/ Reseller/ DistributorResidential, Commercial & Industrial Grade Wiring Devices, Lighting Controls, Water Tight Devices, Locking & Straight Blade, Occupancy Sensors, USB Receptacles, Dimmers. Contact: Orrie Fenn
• BWF Electrical ProductsminorChannel Partner/ Reseller/ DistributorWeatherproof Products, Boxes & Covers, Die Cast & Plastic, NMLT Non-Metallic Flexible Tube, Steel Elbows, Couplings, Nipples. Contact: Alberto Cervantes
• ChalfantminorChannel Partner/ Reseller/ DistributorCable & Ladder Tray Systems, Wire Mesh Tray, RKS-Magic Tray, Walkable Tray Solutions, Raceways, Mounting Brackets, Divider Walls, Splice Kits & Supports. Contact: Orrie Fenn
• CondumexminorChannel Partner/ Reseller/ DistributorBuilding Wire: CU/AL MC, THHN, Low Voltage Cable, Communications/Data Cable CAT 5, Cat 6, RG6, T-Stat Wire. Stocked and ready to ship from Metra's Distribution Center.
• DIODE LEDminorChannel Partner/ Reseller/ DistributorLED Tape Light Indoor, Outdoor & Submersible Rated, Power Supplies, Custom LED Tape Lighting, Custom LED Panels, Drivers, SWITCHEX Dimmer/Driver & Channels. Contact: Pedro Rivera
• DYMO / SharpieminorChannel Partner/ Reseller/ DistributorCommercial Marking Products & Labeling Tools: Tapes, Printers, Markers, Construction Marking Supplies.
• Edwards SignalingminorChannel Partner/ Reseller/ DistributorHearing Impaired Products, Indoor, Outdoor, Industrial, Marine, Weatherproof & Hazardous Location Electronic Audible and Visual Signals: Chime Kits, Bells, Sirens, Horns, Beacons, Buzzers.
• Electronic Power DesignminorChannel Partner/ Reseller/ DistributorLV Switchboards, Deadfront Switchboards (DFS/iDFS), Low Voltage Switchboards up to 6000Amps for space & distribution requirements. Contact: Orrie Fenn
• EPCO Engineered ProductsminorChannel Partner/ Reseller/ DistributorPrefabricated Whips, Lighting, Ground Bonding, Splice Kits, Heat Shrink Tubing, Product accessories. Stocked at Metra. Contact: Erik Robertson
• ESA FabricationminorChannel Partner/ Reseller/ DistributorShark Carts: Branch Wire Carts, Bundle Carts, Conduit Trees, Spool Boss Reel Movers, A-Frames, Reels, Trailer Reels, Will Call Lockers, Temporary Power Stations, Enclosures & Custom Fabrication.
• Florida StrutminorChannel Partner/ Reseller/ DistributorDomestic & Import Strut Channel & Fittings: Aluminum Pre-Galvanized, Stainless Steel, Hot-dip Galvanized, Threaded Rod, Spring Steel Fasteners, Back To Back Strut.
• FudakinminorChannel Partner/ Reseller/ DistributorResidential Plastic Boxes, Recessed Housings, Indoor LED Fixtures: Downlights, Lamps, Retrofit Trims, Outdoor LED Fixtures: Wall Packs, Floods.
• G-BOXminorChannel Partner/ Reseller/ DistributorSteel Electrical Boxes, 4 Square & 4-11/16, Mud Rings, RS Covers, Pancake Boxes, Masonry Boxes, Handy Boxes, Octagon Boxes, Square Boxes & Gangable Boxes. Contact: Erik Robertson
• Global ManufacturingminorChannel Partner/ Reseller/ DistributorUL Greenfield, UL Liquid-tite, Steel Electrical Boxes & Covers, Industrial Covers, First-Aid Kits, Gloves, Nailplates.
• Houston Wire & CableminorChannel Partner/ Reseller/ DistributorAluminum XHHW, SER, SEU, Bare Copper, Tray, VFD, MV, Communication, Fire Rated Cable, Fiber Optic, Portable Cord, Custom Cutting, Paralleling, & Stripping.
• IDEAL IndustriesminorChannel Partner/ Reseller/ DistributorWire Termination, Electrical Tape, Hand Tools, Tool Carriers, Fish Tapes, Benders & Lubricants, Test & Measurement Safety Products, Datacom, Supplies, Lock Out Tag Out.
• Kidde / FireXminorChannel Partner/ Reseller/ DistributorSmoke & Carbon Monoxide Alarms, Wireless Devices & Smart Home 10 Year Fire Systems, Hearing Impaired Products, Strobes, Safety Key Cabinets, Leak Detectors, Fire Extinguishers.
• Light Efficient DesignminorChannel Partner/ Reseller/ DistributorScrew-In Retrofits: Shoe Box, Wall Pack, Bollard, Post Top, High Bay, Low Bay, SOX & Hazardous Location, Recessed Can Retrofits, Pin-Base Retrofits, Linear T8 & T5 Retrofits, Works Lights. Contact: Alberto Cervantes
• Lite The NiteminorChannel Partner/ Reseller/ DistributorResidential and Commercial Low Voltage Landscape Lighting Systems: Turtle Friendly Products, Power Supply, Solar Power Supply, Submersible, Pool Cage Lights, Downlights, Up Lights, Commercial Up Lights, Path Lights, Step Lights, Deck Lights, Well Lights, Hardscape/Under Rail.
• Midwest ElectricminorChannel Partner/ Reseller/ DistributorA/C Disconnects, Temp Power, Power Outlets, Transfer Switches, Meter Mains, RV Pedestals.
• NAV-TECH Inc.minorChannel Partner/ Reseller/ DistributorNEMA 1,3,4X, Enclosures & Wireways, Fittings, Screw Cover/Hinged Enclosures, Raintight Troughs. Stocked locally at Metra.
• NICOR LightingminorChannel Partner/ Reseller/ DistributorResidential, Commercial, Indoor/Outdoor, Hazardous Lighting, Lighting Controls, Door Chimes, Flat Panels, High Bays Round & Linear, Wall Packs, Flood Lights, Dock Lights, Wafer Lights, Downlight Trims, Vapor Tight Fixtures, Exit & Emergency Lights, UCL, Step Lights. Contact: Alberto Cervantes
• Northern Cables, Inc.minorChannel Partner/ Reseller/ DistributorMC Cables, TECK 90, Armored Cable, Luminary Cable, PVC Coated, Hospital MC (HCF), Fire Alarm, FPLP MC Cable, Feeder MC, Service Entrance MC Cable.
• OptifuseminorChannel Partner/ Reseller/ DistributorFuses & Fuse Holders: Circuit Protection, Fuse Reducers, Class CC DIN-Rail Fuse Blocks.
• OEC (OEC Americas)minorChannel Partner/ Reseller/ DistributorCompression & Mechanical Connectors, Insulated Multi-Tap & Submersible Connectors, Full Line of Grounding, Transformer Lugs, Gutter Taps, Neutral Lugs & Bars, Power Dist. Blocks, & Misc. Connectors. Stocked and ready to ship from Metra's Distribution Center.
• Omni CableminorChannel Partner/ Reseller/ DistributorWire and cable distribution partner. Stocked in Tampa, Florida.
• Powerline HardwareminorChannel Partner/ Reseller/ DistributorGrounding and Anchoring Products: CU/GAL Ground Rods & Sectionals, Couplings & Accessories.
• RemphosminorChannel Partner/ Reseller/ DistributorLED Linear Bar Kits, T8-T5 Bar Kit Retrofits, Troffer Transformers, Wall Packs, Linear Strip, Stairwell, Vanity, Wall, Ceiling & High Bay Fixtures, Retrofit Kits.
• Reliance ControlsminorChannel Partner/ Reseller/ DistributorTime Clocks, Photo Controls, Temporary Power, Transfer Panels, Timers, Waterproof In-Use Covers, Home Monitoring, Power Generator Cord, Controllers & Accessories.
• Swifter FansminorChannel Partner/ Reseller/ DistributorIndustrial Fans: HVLS (High-Volume, Low-Speed) ceiling fans for Industrial and Commercial applications, Industrial mobile, and wall-mounted fans. Contact: Alberto Cervantes
• Solera LightsminorChannel Partner/ Reseller/ DistributorOff-Grid & Hybrid Solar Lighting: Area Lights, Post Top Lights, Solar Bollards, Multi-Functional Flood Lights, Wall Packs, Mini Wall Packs, Step Lights.
• South ConduitminorChannel Partner/ Reseller/ DistributorPVC Conduit, EMT Conduit, IMC Conduit, RMC Conduit, ARC Conduit, Color EMT, Elbows, Nipples, Couplings, Running Thread. Stocked and ready to ship from Metra's Distribution Center.
• WestlakeminorChannel Partner/ Reseller/ DistributorPVC Conduit, Fittings, Elbows & Junction Boxes, ENT Conduit, Fittings, Boxes & Accessories.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Rexel Group: Paris-listed global electrical distribution leader (~$20B revenue) operating across the U.S., Europe, and APAC, serving contractors, industrial, and commercial customers with a broad electrical product portfolio that overlaps Metra's categories.
• Border States Electric: Employee-owned electrical distributor with ~$2B+ revenue serving utility, contractor, and industrial customers across the central and western U.S. Comparable broad-line product offering and B2B distribution focus.
• Consolidated Electrical Distributors (CED): Member-owned electrical distribution cooperative with 600+ locations across the U.S., serving electrical contractors, builders, and industrial customers with a multi-line product offering. Comparable in target customer base and breadth of electrical categories represented.
• Hubbell Incorporated: Public electrical products manufacturer (~$5B revenue) whose Bryant and other divisions are represented by Metra. Comparable electrical product categories (wiring devices, lighting, connectors) and a key principal/supplier in Metra's line card, illustrating the supply-side ecosystem in which Metra operates.
• Sonepar: World's largest privately held B2B electrical distribution group with $30B+ in revenue, operating across 40+ countries with strong U.S. presence (Capital Electric, Cooper Electric, OneSource Distributors). Competitive overlap with Metra in distribution and end-customer relationships.
• Graybar Electric Company: Largest employee-owned electrical, communications, and data networking distributor in North America with $10B+ in revenue, hundreds of branches, and broad-line product offering overlapping with much of Metra's electrical portfolio.

Regional players

• Werner Electric Supply: Family-owned regional electrical distributor headquartered in Wisconsin serving contractors and industrial customers across the Upper Midwest. Comparable in size, ownership profile, and contractor-focused B2B distribution model, though in a different geography.
• Madison Electric Company: Privately held regional electrical distributor serving Michigan and surrounding states with full-line electrical products for contractors, industrial, and commercial customers. Comparable in size, ownership structure, and B2B distribution focus, but operating in a different geography.

Direct peers

• Warshauer Electric Supply: Mid-Atlantic independent electrical distributor with a regional rep-distributor hybrid model similar to Metra. Comparable in size, ownership structure (family/private), and focus on serving electrical contractors and panel shops across multiple U.S. states.
• Horizon Solutions Group: Independent electrical manufacturer's representative and distributor operating across the U.S. Northeast with multi-line manufacturer relationships, field sales coverage, and warehouse/distribution operations. Closely comparable in business model to Metra's rep-plus-distribution hybrid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/metra-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metra Associates