Landtechnik Hohenwarter

What Landtechnik Hohenwarter does

Landtechnik Hohenwarter GmbH is an Austrian agricultural, forestry, and garden machinery dealer and service company headquartered in Lofer with a second location in Maishofen, operating continuously since 1950. The company serves regional farmers, forestry operators, municipalities, and private landowners in the Salzburg, Tirol, Zell am See, and Kitzbühel districts, operating a 40-person team across approximately 300 m² of showroom space and a four-unit mobile workshop fleet.

The company's core offering is multi-brand agricultural equipment sales and after-sales service. It is an authorized dealer for tractor OEMs including Fendt, Deutz-Fahr, Valtra, Lindner, and Solis, and for loaders (Merlo, Weidemann), motor mowers and crawlers (Köppl), winter equipment (Honda, Husqvarna), forestry equipment (Tajfun winches, Binderberger, Husqvarna), and agricultural implements (Krone, Vogelsang, Lochmann, BvL/Kurmann, Stepa, Sauerburger). Service technology focuses on manufacturer-developed computer diagnostics (EDV-Diagnose for Fendt, Lindner, Same, Massey Ferguson, Valtra, and Krone) and a Performance Tester for motor diagnostics. The company maintains a used-machinery marketplace of approximately 600 units across both locations, offers short-term rental machines, and runs a separate tire and snow-chain sub-brand (Reifen-Ketten.at).

Commercially, Landtechnik Hohenwarter operates a sales-led, field-and-showroom go-to-market with quote-based pricing on new equipment, listed pricing on selected used machinery, recurring revenue from rental and workshop services, and an aftermarket parts business. The company is privately held, likely family-controlled, with no external institutional investment and no disclosed revenue. Distribution is domestic to Austria, with no evidence of international expansion or digital-channel sales beyond a marketing website, Facebook, Instagram, and YouTube presence.

Name

Landtechnik Hohenwarter

Legal name

Landtechnik Hohenwarter GmbH

Website

https://hohenwarter.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Landtechnik Hohenwarter GmbH is an Austrian multi-brand agricultural, forestry, and garden machinery dealer and service company founded in 1950, operating two showrooms in Lofer and Maishofen with a 40-person team, ~600 used machines, mobile workshop service, and authorized dealerships for Fendt, Deutz-Fahr, Valtra, Lindner, and other major OEMs.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)

akta.pro secondary industries

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Agricultural machinery dealership
• Tractor sales and service
• Forestry equipment
• Used farm machinery
• Mobile workshop service

Headquarters

HQ city

Lofer

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Inventory, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. New Agricultural Machinery Sales: Sale of new tractors, loaders, forestry equipment, garden machinery, and accessories from brand partners including Fendt, Deutz-Fahr, Valtra, Lindner, Solis, Weidemann, Merlo, Köppl, Honda, Husqvarna, Tajfun, Stepa, and others
2. Used Machinery Sales: Approximately 600 used machines available at 2 locations, including tractors, equipment, and attachments across various brands
3. Workshop Services: Maintenance, repair, and diagnostic services using modern equipment and supplier-trained technicians. Includes §57a vehicle inspections for agricultural and forestry equipment and car trailers
4. Rental Machines: Machine rental services for seasonal or temporary needs
5. Spare Parts and Accessories: Sales of spare parts, tires, and snow chains for tractors and agricultural vehicles

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Landtechnik Hohenwarter is an authorized multi-brand agricultural, forestry, and garden equipment dealer operating from two Austrian locations (Lofer and Maishofen), selling new tractors, loaders, telehandlers, forestry winches, wood processing equipment, snow blowers, garden tools, and agricultural implements from brands such as Fendt, Deutz-Fahr, Valtra, Lindner, Solis, Weidemann, Merlo, Köppl, Honda, Husqvarna, Tajfun, and Stepa. The company complements new equipment sales with a used machinery marketplace of approximately 600 machines, short-term equipment rentals, spare parts and tire/snow chain retail under the Reifen-Ketten.at sub-brand, and a workshop offering maintenance, repairs, diagnostics, and §57a vehicle inspections supported by four mobile on-site service vehicles.

Product overview

Landtechnik Hohenwarter is an agricultural equipment dealer and service provider operating a multi-brand portfolio across two locations in Austria (Lofer and Maishofen). The product portfolio centers on tractors (Fendt, Deutz-Fahr, Valtra, Lindner, Solis), compact loaders and telehandlers (Merlo, Weidemann), motor mowers and crawlers (Köppl), forestry equipment (Tajfun winches, Binderberger wood processors, Husqvarna chainsaws), winter equipment (Honda and Husqvarna snow blowers across multiple series), and agricultural implements (Krone grassland, Vogelsang slurry, Lochmann transport, BvL/Kurmann feed mixing, Stepa hay cranes). Supporting services include a used machinery marketplace with approximately 600 machines, rental equipment, and professional workshop services with mobile units. The company serves agriculture, forestry, municipalities, and garden/hobby markets across Salzburg and Tirol regions.

Differentiator

Problem solved

Functional benefit

Brands

• Reifen-Ketten.at: Separate brand operated for tires and chains for tractors, vehicles, and special vehicles
• Maschinenzentrum St. Martin

Products and services

• New Agricultural, Forestry, and Garden Machinery
• Used Machinery Marketplace (Maschinenmarkt)
• Equipment Rental (Mietmaschinen)
• Workshop Service (Werkstatt)
• Mobile Workshop Service
• Spare Parts and Accessories

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• FendtcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Fendt tractors. Fendt is a leading agricultural machinery brand under AGCO Group, offering high-performance tractors for various farming applications.
• Deutz-FahrcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Deutz-Fahr tractors. Deutz-Fahr is a well-established tractor manufacturer known for reliable agricultural machinery.
• ValtracoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Valtra tractors. Valtra offers tractors from 75 to 405 HP with customizable configurations for various applications.
• LindnercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Lindner tractors including Lintrac and Unitrac series. Lindner specializes in mountain and alpine agricultural equipment.
• SolisminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Solis tractors ranging from 16 to 90 HP. Solis offers compact tractors suitable for small to medium-sized operations.
• WeidemanncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Weidemann loaders and telehandlers. Weidemann specializes in Hoftracs, wheel loaders, and telescopic wheel loaders for agriculture and industry.
• MerlocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Merlo telescopic machines. Merlo offers telehandlers with lifting capacities up to 12 tons and lift heights up to 35 meters.
• KöpplcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Köppl motor mowers and crawlers. Köppl specializes in compact tracked vehicles for demanding terrain.
• HondacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Honda snow blowers. Honda offers a complete range from single-stage to professional snow blowers with various power options.
• HusqvarnacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Husqvarna chainsaws and garden equipment. Husqvarna offers professional-grade forestry and garden tools.
• TajfuncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Tajfun winches. Tajfun specializes in forestry winches for wood extraction and processing.
• StepacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Stepa cranes. Stepa specializes in hay cranes and mobile cranes for agriculture and forestry, with over 45 years of experience.
• VogelsangminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Vogelsang slurry technology equipment for agricultural applications.
• LochmannminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Lochmann tippers, slurry tanks, and manure spreaders for agricultural use.
• BvL and KurmannminorChannel Partner/ Reseller/ DistributorAuthorized dealer for BvL and Kurmann feed mixer wagons for livestock farming.
• KroneminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Krone grassland equipment for mowing, raking, and baling applications.
• BinderbergerminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Binderberger wood splitters, circular saws, and wood trailers for forestry applications.
• VerigaminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Veriga snow chains and forestry protection chains for tractors and commercial vehicles.
• SauerburgerminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Sauerburger products including the Grip4-70 equipment.
• EnergyminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Energy power generators and PTO generators for backup power solutions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CLAAS KGaA: German family-owned manufacturer of harvesters, tractors, and grassland equipment. Comparable as a premium European agricultural OEM whose dealer network — though not overlapping with Hohenwarter — directly competes for the same Austrian farm customers.
• Wacker Neuson SE: German manufacturer of compact equipment and parent of the Weidemann brand (wheel loaders and telehandlers) sold by Hohenwarter. Comparable as a vertically integrated compact-equipment manufacturer with overlapping dealer ecosystems.
• Stihl: German manufacturer of chainsaws and forestry equipment with a global authorized-dealer network. Comparable as a forestry-equipment OEM whose product line overlaps with Hohenwarter's Husqvarna and Tajfun offerings for the forestry and homeowner segments.
• Lindner Traktorenwerk: Austrian family-owned tractor manufacturer specializing in mountain and alpine tractors (Lintrac, Unitrac). Comparable as a key OEM partner whose niche specialization in alpine agriculture aligns with Hohenwarter's regional customer base and differentiates the dealership from generic tractor dealers.
• AGCO Corporation: Global manufacturer of agricultural equipment under the Fendt, Valtra, Massey Ferguson, and other brands. As the parent of two of Hohenwarter's core brands, AGCO shapes the dealer economics, distribution strategy, and product roadmap that determine the company's upside and risk.
• BayWa AG: German-headquartered agricultural cooperative with extensive machinery retail, agronomy, and energy operations across Austria and the DACH region. Comparable as a multi-brand agricultural equipment distributor serving farming customers, though at substantially larger scale and with broader vertical integration.
• John Deere (Deere & Company): Global agricultural equipment leader with its own dealer network in Austria. Comparable as a competing tractor OEM whose dealer exclusivity arrangements, product innovation, and direct-sales initiatives most directly threaten Hohenwarter's value proposition.
• SDF Group (Same Deutz-Fahr): Manufacturer of Deutz-Fahr, Same, Hürlimann, and Lamborghini tractors. As a key OEM partner, SDF's product strategy, dealer policies, and brand momentum directly influence Hohenwarter's product mix and pricing power.

Direct peers

• Austro Diesel GmbH: Austrian importer and dealer for Fendt, Massey Ferguson, and Valtra with multiple locations across Austria. Directly comparable as a multi-brand premium agricultural machinery dealer serving the same Austrian customer base.
• Unser Lagerhaus: Austrian agricultural cooperative operating retail machinery, parts, and service locations across multiple Austrian states. Comparable as a multi-brand agricultural equipment retailer serving farmers and forestry operators in similar geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdS1KGs4QLGiakGr0gt1BDQ?view_as=subscriber
• Facebookfacebook.com/Hohenwarter.Landtechnik
• Instagraminstagram.com/landtechnik_hohenwarter
• Xx.com/LandtechnikHW
• LinkedInlinkedin.com/company/landtechnik-hohenwarter-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landtechnik Hohenwarter