What Honch does

Honch is a UK-based B2B revenue intelligence and AI-powered prospecting platform operating under Honch Data Limited (Company No. 12246723, headquartered in Epping). The platform combines a proprietary database of 2 million professionals and 200,000 companies with daily tracking of 150,000+ senior hires annually, providing real-time buying signals around leadership changes and company growth. Its AI agent, Bernard, learns each customer's value proposition, researches prospects, and drafts personalized outreach emails for up to 200 contacts at a time, with human review required before sending.

The product is delivered as a cloud-based SaaS platform with six vertical-specific modules (HR, Finance, Marketing, Sponsorship, Charities, and Tech) and sub-products including Prospector and Personalised Outreach. The platform integrates natively with HubSpot, Salesforce, Pipedrive, and Microsoft Dynamics, with Zapier connectivity extending reach to 2,000+ systems and a public API available for custom workflows. A content-driven blog serves as the primary marketing channel, covering sector-specific hiring data and prospecting examples.

Honch operates a hybrid go-to-market combining guided enterprise sales (Book a Demo) with a self-serve trial (Try Now). Pricing is not publicly disclosed and is structured as custom annual subscriptions based on team size and requirements, with CRM integrations included at no additional cost. The company reports a customer base spanning global enterprises including Aon, SAP, Sage, Marsh, BDO, Mercer, McLaren Racing, Aston Martin, HiBob, and Emburse, with operating geographies in the UK, US, and Europe. Honch is privately held, with no disclosed investors, parent company, or funding history.

Name

Honch

Legal name

Honch Data Limited

Website

https://honch.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Honch is a UK-based B2B revenue intelligence platform combining a proprietary database of 2 million professionals with an AI agent (Bernard) that helps GTM teams identify in-market prospects and draft personalized outreach. It serves enterprise revenue teams across the UK, US, and Europe.

Ownership category

akta.pro rank

Product category

Sales Intelligence Software

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• B2B sales intelligence
• AI prospecting platform
• Contact data platform
• Lead generation software
• Hiring signal tracking

Headquarters

HQ city

Epping

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based access to the Honch platform with tiered pricing based on features and usage. Includes CRM integrations (HubSpot, Salesforce, Zapier, API) as standard in subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

Honch is a B2B revenue intelligence and prospecting SaaS platform that combines a proprietary database of 2 million professionals and 200,000 companies with real-time senior hire tracking and an AI agent (Bernard) to help B2B sales, marketing, and business development teams identify, research, and engage high-value prospects at the moment they become active buyers. The platform surfaces newly hired decision-makers and high-propensity prospects, then crafts personalized outreach and syncs data directly into customer CRMs.

Product overview

Honch is a B2B revenue intelligence platform combining market-leading data on 2M professionals and 200K companies with AI-powered prospecting tools. The core Honch Platform serves as the unified system, with vertical-specific solutions (Honch for HR, Finance, Marketing, Sponsorship, Charities, and Tech) that target specific buyer personas within those sectors. AI features include Bernard (an AI agent that learns the user's proposition, researches prospects, and drafts personalised outreach) and Prospector (for building lists and generating personalised emails at scale). The platform integrates directly with major CRMs (HubSpot, Salesforce, Pipedrive, Microsoft Dynamics) and offers API access for custom integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Bernard: AI teammate inside the Honch platform that helps users find prospects, research companies, and draft personalised outreach.

Products and services

• Honch Platform All-in-one B2B intelligence and prospecting platform that tracks key hires, surfaces top prospects, monitors funded companies, and enables personalised outreach. Built for B2B revenue teams across sales, marketing, and business development functions.
• Honch for HR Vertical-specific prospecting solution targeting Chief People Officers, HR Directors, and other HR decision-makers. Designed for HR software vendors, employee benefits providers, HR consultancies, L&D providers, wellbeing platforms, and recruitment platforms to find HR buyers ready to act.
• Honch for Finance Vertical-specific prospecting solution targeting CFOs, Finance Directors, and other financial decision-makers. Helps accounting firms, fintech providers, financial software vendors, procurement platforms, and financial consulting firms identify newly appointed finance leaders and track budget decisions.
• Honch for Marketing Vertical-specific prospecting solution targeting CMOs, Marketing Directors, and Communications buyers. Built for marketing agencies, martech vendors, PR firms, media companies, and comms platforms to connect with marketing leaders undergoing brand strategy shifts or sponsorship changes.
• Honch for Sponsorship (Sport & Entertainment) Vertical-specific prospecting solution targeting CMOs and marketing directors investing in sponsorships. Designed for sports rights holders, sponsorship agencies, sports marketing teams, and venue operators to connect with sponsorship decision-makers ready to invest.
• Honch for Charities Vertical-specific prospecting solution for CSR, Marketing, and HR teams investing in corporate giving. Engages corporate giving and CSR decision-makers for nonprofits, charities, fundraising organizations, and CSR programs.
• Honch for Tech Vertical-specific prospecting solution targeting CTOs, IT Directors, and CIOs in major brands. Designed for SaaS vendors, hardware providers, IT service providers, cybersecurity firms, and cloud platforms to identify IT leadership changes and digital transformation initiatives.
• Bernard AI agent teammate inside the Honch platform that learns the user's value proposition, researches companies and tracks trends, crafts personalised outreach and marketing content, and identifies opportunities. Can be trained on the user's business to represent it properly.
• Prospector AI-powered prospecting tool that brings list building, context, and personalised writing into one flow. Enables users to build focused lists, group contacts by campaign, and generate personalised emails for up to 200 contacts at a time using real company and role context.
• Personalised Outreach AI-assisted writing feature that turns real context into 1-to-1 conversations. Bernard researches the role, company, and recent changes, then writes with that context in mind. Connects to email and CRM systems for seamless workflow integration.

Quantifiable outcome

• 30 meetings in first month of using Honch (Duke of Edinburgh case)
• +2 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationNative CRM integration allowing automatic sync of Honch prospect data into HubSpot. Keeps CRM accurate and relevant automatically - feeds new decision-makers, promotions and priority prospects overnight or instantly during targeting and prospecting.
• SalesforcecoreTechnology or IntegrationNative integration syncing Honch buyer movement data directly into Salesforce. Automatically adds new decision-makers, promoted buyers and priority contacts as they appear, keeping pipeline data current.
• ZapiercoreTechnology or IntegrationZapier app enables Honch data to flow into over 2,000 systems. Triggers workflows across CRMs, outbound tools and internal systems as new prospects are identified.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lusha: Lusha provides B2B contact and company data plus prospecting extensions for browsers and CRMs, serving similar sales and marketing users with comparable self-serve and sales-led motions.
• ZoomInfo: ZoomInfo is the dominant B2B contact and company intelligence platform, serving sales and marketing teams with prospect data, intent signals, and CRM enrichment — directly overlapping Honch's core use case across HR, Finance, Marketing, and Tech verticals.
• 6sense: 6sense is an ABM and intent-data platform that helps B2B revenue teams identify in-market accounts and prioritize outreach — directly comparable to Honch's buyer-signal and verticalized targeting capabilities.
• Apollo.io: Apollo.io combines a large B2B contact database with sales engagement and AI-driven prospecting tools, competing head-on with Honch's Bernard AI and Prospector workflows for outbound GTM teams.
• LeadIQ: LeadIQ is a B2B prospecting tool focused on contact capture, list building, and CRM sync workflows, overlapping with Honch's Prospector module and CRM integration strategy.
• Demandbase: Demandbase is an ABM platform combining account identification, intent data, and sales engagement, competing with Honch's account- and persona-based targeting for B2B enterprise GTM teams.
• Cognism: Cognism is a UK- and US-based B2B sales intelligence platform focused on high-quality contact data, intent signals, and CRM integrations — almost identical GTM, geography, and product positioning to Honch.
• Seamless.AI: Seamless.AI provides real-time B2B contact search, list building, and CRM enrichment, competing with Honch's real-time hiring signal tracking and decision-maker prospecting capabilities.

Emerging players

• Adapt.io: Adapt.io is a B2B contact and company data provider with API and CRM integrations, offering comparable prospecting and intelligence functionality to Honch at a similar scale and stage.

Broad incumbents

• LinkedIn Sales Navigator: LinkedIn Sales Navigator is a broad incumbent offering B2B prospecting, lead recommendations, and InMail outreach as part of LinkedIn's wider professional network platform, serving overlapping GTM personas to Honch.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honch