H&L
H&L (H&L POS), a Valsoft-owned Australian hospitality software company founded in 1993, provides modular point-of-sale, back-of-house, multi-venue, payments, and loyalty solutions to over 2,400 venues including restaurants, hotels, pubs, bars, clubs, and retailers.
- Company typePrivate
- Founded1993
- HeadquartersAdelaide, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What H&L does
H&L Australia Pty Ltd, operating commercially as H&L POS, is a hospitality-focused point-of-sale software provider founded in 1993 and headquartered at Level 1, 32 West Thebarton Road, Thebarton, South Australia. The company serves more than 2,400 venues across Australia across restaurants, hotels, pubs, bars and nightclubs, cafés, liquor and bottle shops, stadiums and events, and clubs/membership venues. Since its acquisition by Valsoft in October 2019, H&L has operated as a privately held portfolio company under the vertical-market software private equity investor, with no public listing.
H&L's product suite is a modular platform anchored by the Exceed POS terminal software as the front-of-house interface. Exceed is paired with Sysnet (Back of House) for perpetual stock, inventory, purchasing, wastage, and end-of-period processing; Order Display Monitor for kitchen display; Dashboard for graphical and filterable sales and tender reporting; Workforce Management for rostering and payroll; Syswan for multi-venue head-office control; HL Cloud for cloud-based deployment; HL Pay for integrated payments; and Stock Mobile for mobile stocktakes. Sysnet Members adds built-in loyalty and subscription functionality. The architecture supports offline transaction processing during server interruptions and integrates with more than 150 third-party systems including Tyro (payments), Xero and Wirely (accounting), SevenRooms (guest experience), me&u and HungryHungry (online ordering), roomMaster (PMS), Metcash Host (supplier), and Accounts Flow (invoice automation).
Revenue is generated through four streams: recurring POS and Back-of-House software subscriptions priced by venue complexity, module count, and user count; hardware sales (touchscreens, printers, scanners, cash drawers, consumables) through a Shopify-based online storefront; professional services for setup, training, and implementation; and 24/7 support subscriptions. Go-to-market is sales-led with a free demo offering as the primary inbound conversion, field sales for enterprise and hotel accounts, an inside-sales team for initial inquiries, a reseller channel for mid-market, and content marketing, SEO, social media, email, and Eventbrite-hosted events and webinars for demand generation. Distribution is single-country/domestic, with no disclosed international footprint.
H&L firmographics
Firmographics- Name
- H&L
- Legal name
- H&L Australia Pty Ltd
- Website
- https://hlpos.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- H&L (H&L POS), a Valsoft-owned Australian hospitality software company founded in 1993, provides modular point-of-sale, back-of-house, multi-venue, payments, and loyalty solutions to over 2,400 venues including restaurants, hotels, pubs, bars, clubs, and retailers.
- Ownership category
- akta.pro rank
H&L industry classification
Industry- Product category
- Hospitality Point of Sale Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
- akta.pro secondary industries
- POS Terminals & All-in-One Retail Computers (HDACAKAA), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL)
Keywords
Where H&L is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
H&L business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- POS Software Licensing: Software packages for Point of Sale, Back of House, and hospitality solutions. Pricing depends on complexity, quantity and number of users.
- Hardware Sales: Sale of touchscreen monitors, printers, scanners, paper rolls, cash drawers, and other POS peripherals through the online store.
- Professional Services: Setup, training, and implementation services. Experts work with businesses of all types and sizes to get up and running.
- Support Services: 24/7 support available for urgent issues affecting trade, accessible via phone and email.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom pricing based on venue requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
H&L product offering
Product offeringCore offering
H&L sells and supports a hospitality-focused Point of Sale software suite (Exceed POS, Sysnet back-of-house, Order Display Monitor, Dashboard, HL Cloud, Syswan multi-venue) and an integrated payments product (HL Pay), bundled with H&L-certified POS hardware sold through an online store and supported by 24/7 customer service. The platform is built for restaurants, hotels, pubs, clubs, bars, cafés, bottle shops, stadiums, and events venues across Australia, with 150+ third-party integrations.
Product overview
H&L POS is a comprehensive hospitality POS platform with a modular architecture built around a core Point of Sale system. The product suite includes the Exceed POS terminal software as the primary interface, paired with the Sysnet Back of House solution for stock and inventory management, the Order Display Monitor for kitchen communication, Workforce Management for staff scheduling, Dashboard for reporting and analytics, and HL Cloud for cloud-based capabilities. The Syswan Multi-Venue system enables centralized management of multiple venues, while Sysnet Members provides built-in loyalty functionality. H&L also offers integrated payment processing through H&L Payments, and the entire ecosystem connects with over 150 third-party integrations including Tyro payments, Xero accounting, and various online ordering and booking platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Exceed POS: H&L's core point-of-sale terminal software designed for hospitality venues, capable of processing sales even during server interruptions.
- Sysnet
- HL Cloud
- HL Pay
- Syswan (Multi-Venue)
Products and services
- Point of Sale (POS) Core POS system designed from the ground up for the restaurant and hospitality industry, providing total control and transparency over food and beverage operations including order management, table service, and payment processing. For hospitality venues across Australia.
- Back of House (BOH / Sysnet) Robust back-of-house stock and inventory solution (Sysnet) for hospitality operators, handling stocktakes, invoices, transfers, wastage, and reporting, with End of Shift, Day, Week, Month, and Year period processing.
- Order Display Monitor (ODM) Software that displays orders on screens in the kitchen, ensuring improved accuracy, optimised efficiency, and satisfied customers. For hospitality venues with kitchen operations.
- Dashboard Reporting Reporting product providing access to sales and tender information via graphical and downloadable reports, with multiple filters to drill down on specific metrics and real-time insights into gross operating profit. For hospitality operators and venue managers.
- Workforce Management Staff management solution that streamlines rostering and payroll processes, helping hospitality managers keep control of labour costs and staff scheduling.
- H&L Payments (HL Pay) Integrated payment solution for hospitality venues, working seamlessly with the H&L POS system.
- HL Cloud Cloud-based product for hospitality venues, part of H&L's commitment to evolving products with cloud capabilities.
- Syswan Multi-Venue Management Multi-venue management solution allowing head office control over multiple venues, with consolidated reporting and venue-specific configurations.
- POS Hardware H&L-certified POS hardware built for the rigors of the restaurant industry, including touchscreen monitors, Epson and Versaterm printers, Motorola DS9208 scanners, cash drawers, and consumables like paper rolls and printer ribbons. Sold through an online store.
- Professional Services (Setup, Training, Implementation) Setup, training, and implementation services delivered by H&L experts to help businesses of all types and sizes get up and running with the POS system.
- 24/7 Support Services 24/7 support available for urgent issues affecting trade, accessible via phone and email.
Quantifiable outcome
- 2400+ venues in Australia trust H&L POS systems
- +2 more outcomes
Companies that use H&L
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles3 records
H&L technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature8 records
H&L partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered premium partner, core and minor.
- me&upremium partnerAustralia's smart menu platform that lives inside customer pockets and adapts to whichever restaurant they visit. Integration provides online ordering and payment capabilities.
- HungryHungrypremium partnerGame-changing platform for defining patron online or in-house ordering experience. Premium partner for online ordering integration.
- SevenRoomspremium partnerFully-integrated, data-driven guest experience platform for hospitality operators. Provides online ordering and bookings integration.
- roomMaster (innQuest)premium partnerPowerful, flexible, easy-to-use, affordable PMS software system offering all solutions needed to manage hotel businesses.
- CMS HospitalitycoreHospitality software solutions connecting venues to the world for online bookings, creating powerful business intelligence databases, and yield managing rates to maximise revenue.
- Accounts Flowpremium partnerIntegration cuts time out of routine by eliminating manual invoice entry. Venues can receive stock at the click of a button. Supplier integration partner.
- Tyropremium partnerTechnology-focused Australian business providing payment solutions and value-adding business banking products. Tyro provides simple, flexible payment solutions as a merchant acquirer with complementary business banking products. Integration enables Tap & Save solution saving venues 8% on merchant fees.
- Wirelypremium partnerAccounting integration partner providing premium partner services.
- Zen Globalpremium partnerPowerful loyalty and marketing program enabling venues to send emails and text messages to members based on birthday, age, transactional history and other factors. Tracks customer transactions and builds valuable data.
- Doshiipremium partnerPlatform connecting hospo apps with H&L POS. Helps save time, reduce labour costs, and streamline venue operations.
- XerocoreAccounting software integration with powerful capabilities including smooth data transfer for accounts payable, accounts receivable, receipts, and cost of sales.
- MetcashcoreMetcash Host integration for Sysnet 9.0.0+ venues offering product importing, market-relative suggestive retail pricing, promotional pricing management, and additional rebates. Part of broader Metcash suite including Metcash Scan, Metcash Loyalty, and Metcash eCommerce.
- Hospitality GurusminorStrategic partner assisting venues with mobile-friendly websites and social media messaging and consistent communication.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
H&L competitors and assessment
Company assessmentBroad incumbents
- Square (Block): Square offers a broad, SMB-focused POS with restaurant-specific functionality (Square for Restaurants), competing with H&L in cafes, bars, and small restaurants across Australia.
- Clover (Fiserv): Clover is a SMB POS platform with restaurant/hospitality functionality, distributed through partner banks and used by cafes, bars, and quick-service venues that overlap with H&L's SMB customer base.
- Toast: Toast is a US-based, cloud-native restaurant POS platform with a full suite (POS, payments, online ordering, payroll) serving the same full-service restaurant and bar verticals H&L targets.
- Oracle MICROS: Oracle MICROS is a long-established enterprise hospitality POS incumbent used by hotels, restaurants, and stadium operators worldwide — a scaled incumbent competing for H&L's enterprise hospitality accounts.
Direct peers
- Kounta (Lightspeed): Kounta was an Australian-born cloud POS for hospitality that Lightspeed acquired — a historically direct competitor in the same Australian restaurant and bar market H&L serves.
- TouchBistro: TouchBistro is an iPad-based POS purpose-built for restaurants, bars, and cafes — directly competing with H&L's hospitality-only POS offering in the same customer verticals.
- PosNow: PosNow is an Australian cloud-based POS serving hospitality and retail SMBs, directly competing with H&L in cafes, restaurants, and small venues across Australia.
- Lightspeed Restaurant: Lightspeed's restaurant/hospitality POS is a direct competitor serving bars, restaurants, and hotels with cloud-based POS and integrated payments — overlapping almost exactly with H&L's restaurant and hospitality focus.
- Impos: Impos is an Australian-based hospitality POS provider targeting restaurants, bars, and cafes in the same domestic market H&L dominates, making it a directly comparable local competitor.
- Abacus (formerly OrderMate): Abacus is an Australian hospitality POS provider with a long track record serving bars, clubs, and restaurants — a domestic direct competitor in the same venues H&L targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
H&L social profiles
Digital presenceH&L financial estimates
Financial estimateRevenue estimate
Valuation estimate
H&L leadership team
Management profileNumber of profiles
H&L funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
H&L M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about H&L
What does H&L do?
H&L sells and supports a hospitality-focused Point of Sale software suite (Exceed POS, Sysnet back-of-house, Order Display Monitor, Dashboard, HL Cloud, Syswan multi-venue) and an integrated payments product (HL Pay), bundled with H&L-certified POS hardware sold through an online store and supported by 24/7 customer service. The platform is built for restaurants, hotels, pubs, clubs, bars, cafés, bottle shops, stadiums, and events venues across Australia, with 150+ third-party integrations.
Is H&L a public or private company?
H&L is a private company. It is classified as private equity controlled and is currently operating.
When was H&L founded?
H&L was founded in 1993. It employs 101 to 250 people.
Where is H&L based?
H&L is headquartered in Adelaide, Australia, in the Oceania region.
How does H&L make money?
Four revenue lines are on record. POS Software Licensing is the primary driver. The others are hardware Sales, professional Services and support Services.
Who are H&L's main competitors?
Broad incumbents on record are Square (Block), Clover (Fiserv), Toast and Oracle MICROS. Direct peers are Kounta (Lightspeed), TouchBistro, PosNow, Lightspeed Restaurant, Impos and Abacus (formerly OrderMate).
Does H&L have an API?
No public API is recorded for H&L.
What industry is H&L in?
H&L's product category is Hospitality Point of Sale Software. Its primary akta.pro industry code is THALACAI, Point-of-Sale (POS) & On-Property Commerce, with a secondary code of HDACAKAA, POS Terminals & All-in-One Retail Computers. Its NAICS code is 518 and its SIC code is 5734.