Wirely
Wirely is a Sydney-based cloud SaaS platform that automates financial operations and reconciliation for Australian hospitality venues, integrating POS, gaming, wages, and accounting systems into a single real-time back-office layer for pubs, clubs, and hotels.
- Company typePrivate
- Founded2021
- HeadquartersBotany, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wirely does
Wirely is an Australian cloud-based financial operations management platform purpose-built for the hospitality industry, headquartered in Sydney and operating as Wirely Pty Ltd. The platform consolidates cash management, POS sales, gaming reconciliation, wage tracking, TAB/Keno, banking, and accounting journal production into a single interface accessible via web and mobile. It integrates via API with 30+ partner systems across POS (SENPOS, SwiftPOS, Idealpos, Bepoz, Jensen, Lightspeed), wage management (Deputy, Tanda, Humanforce), gaming platforms (Aristocrat, eBet, Global Gaming), and accounting software (Xero, MYOB, NetSuite, Sage), positioning itself as a system-agnostic data layer rather than a replacement for existing venue infrastructure. Core modules include The Safe, POS Integration, Gaming, TAB & Keno, Banking, Shift Reports, Reporting, and Accounting Journal, supplemented by add-ons such as Accommodation, Cash Recycler Management (via Consillion), Petty Cash, ATM Management, and Time & Attendance. The March 2026 releases added Compliance & Control checklists, expanded forecasting, and Journal Wizard improvements.
The company was founded in March 2021 by Nick Chernin (Founder and CTO, family pub operator background) and Simon Etchells (Chief Commercial Officer, Dimmi co-founder). In October 2025, Stu Taggart joined as CEO with 25+ years of leadership across sports, entertainment, and media. Wirely operates a sales-led B2B go-to-market targeting enterprise hospitality venues (clubs, pub groups, hotels) via direct demo requests and consultative selling, with a customer success team drawn from former venue operators. Revenue is generated through quote-based SaaS subscriptions priced by venue count and feature scope, with no public pricing disclosed. The company has accumulated 5,000+ users and a marquee enterprise customer base including Duxton Pubs (25 venues, 50% admin reduction), Carina Leagues Club ($50K+ annual savings), Laundy Hotels, Hurley Hotel Group, Frankston RSL, and Broncos Leagues Club, among others. No external funding rounds have been disclosed, indicating either bootstrapped growth or unannounced private capital.
Wirely firmographics
Firmographics- Name
- Wirely
- Legal name
- Wirely Pty Ltd
- Website
- https://wirely.com.au
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wirely is a Sydney-based cloud SaaS platform that automates financial operations and reconciliation for Australian hospitality venues, integrating POS, gaming, wages, and accounting systems into a single real-time back-office layer for pubs, clubs, and hotels.
- Ownership category
- akta.pro rank
Wirely industry classification
Industry- Product category
- Hospitality financial management software
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)
- akta.pro secondary industries
- Wire/RTP Reconciliation, Settlement & Nostro/Vostro Support (FSAMAHAH), Payouts & Disbursements (Withdrawals, RTP, Mass Payouts) (MPAEALAG), Payables & Disbursements (ACH/SEPA, wires, checks, virtual cards) (FSABAIAB)
Keywords
Where Wirely is headquartered
LocationHeadquarters
- HQ city
- Botany
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Wirely business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Subscription: Wirely generates revenue through software subscription fees for its financial operations management platform. The platform is offered as a SaaS solution with pricing based on venue size and feature requirements. Customers access the platform via web and mobile apps. The company does not publicly disclose pricing, indicating a quote-based/enterprise sales model tailored to each customer's operational scope.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Wirely product offering
Product offeringCore offering
Wirely is a cloud-based integrated financial operations management platform built specifically for the Australian hospitality industry. It automates daily takings reconciliation, cash/safe management, POS sales tracking, gaming and TAB/Keno cash-ups, banking, wages, and accounting journal exports via integrations with POS, wage, gaming, and accounting systems. The platform replaces manual spreadsheet-based financial management in pubs, clubs, hotels, and other venues with real-time, mobile-accessible consolidated reporting.
Product overview
Wirely is a cloud-based integrated financial operations management platform designed specifically for the Australian hospitality industry. The platform unifies cash management, POS sales, gaming reconciliation, wages tracking, and accounting journal production into a single secure portal accessible via mobile or desktop. The core platform consists of modules including Safe Management, Point of Sale Integration, Gaming, TAB & Keno, Banking, Shift Reports, Reporting, and Accounting Journal, supplemented by additional modules for Accommodation, Cash Recycler Management, Functions & Events, Checklists, P&L Reporting, Petty Cash, ATM Management, and Time & Attendance. The platform integrates with 30+ partner systems across POS, wages, gaming, and accounting, and provides real-time visibility and automated reconciliation to replace manual spreadsheet-based processes.
Differentiator
Problem solved
Functional benefit
Products and services
- Wirely Platform Integrated SaaS financial operations management platform for Australian hospitality venues (pubs, clubs, hotels, restaurants) providing real-time cash management, POS, gaming, TAB/Keno, banking, wages, and accounting journal automation accessible via web and mobile.
Quantifiable outcome
- 50% reduction in admin hours per venue (Duxton Pubs)
- +10 more outcomes
Companies that use Wirely
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Wirely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability2 records
Feature10 records
Wirely partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and secondary.
- SENPOScoreSENPOS is Australia's trusted POS innovator with over 30 years of experience. Wirely integrates directly with SENPOS systems to automate reconciliation, cash-up, and financial admin. SENPOS actively promotes Wirely as a complementary solution for venues wanting to streamline back-office financial operations.
- DeputycoreWage and scheduling management platform integrated with Wirely for real-time labour cost visibility against sales performance.
- XerocoreLeading Australian accounting software platform. Wirely's accounting journal exports directly into Xero, eliminating manual data entry for financial closing.
- MYOBcoreAustralian accounting platform integrated with Wirely for automated journal flows and financial data synchronization.
- AristocratcoreMajor gaming machine manufacturer integrated with Wirely for gaming cash-up management, reconciliation, and real-time gaming revenue visibility.
- TandacoreWorkforce management platform integrated with Wirely for wage tracking, rostering, and labour cost analysis against venue revenue.
- eBetcoreGaming systems provider integrated with Wirely for TAB and electronic betting reconciliation and cash management.
- SwiftPOScorePoint of sale system integrated with Wirely for real-time sales data, till reconciliation, and variance detection.
- LightspeedsecondaryCloud-based POS and commerce platform integrated with Wirely for hospitality venue data synchronization.
- Oracle NetSuitesecondaryEnterprise cloud business software suite integrated with Wirely for accounting journal exports and financial data consolidation.
- ConsillionsecondaryCash recycler manufacturer. Wirely integrates with Consillion Cash Recycler at venues like The Rezz Hotel to automate cash handling, reduce CIT visits, and streamline banking reconciliation.
- IdealposcoreAustralian POS system integrated with Wirely for sales data capture and reconciliation automation.
- BepozcorePoint of sale solution integrated with Wirely for real-time sales visibility and till management.
- HumanforcecoreWorkforce management platform integrated with Wirely for time and attendance, rostering, and wage cost tracking.
- Tyro PaymentssecondaryAustralian payment solutions provider integrated with Wirely for EFTPOS data and banking reconciliation.
- SagesecondaryAccounting software platform integrated with Wirely for journal exports and financial data synchronization.
- RMS (RMS Cloud)secondaryVenue and club management software integrated with Wirely for operational and financial data consolidation.
- Global GamingcoreGaming systems provider integrated with Wirely for gaming revenue tracking and cash-up management.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Wirely competitors and assessment
Company assessmentDirect peers
- TouchBistro: TouchBistro is a restaurant POS with integrated front-of-house, payments, and back-office operational reporting for full-service and multi-venue hospitality operators. It is comparable to Wirely as a vertical SaaS serving the same buyer (multi-venue hospitality owner/CFO) with overlapping reporting and reconciliation features.
- Deputy: Deputy is a workforce-management SaaS that is a Wirely integration partner and serves the same Australian hospitality buyers (venue managers, multi-venue operators). It is comparable because it shares the same vertical, sales motion, and integration fabric, and its roadmap into operational reporting/labour-cost analytics overlaps with Wirely's wages-vs-sales module.
- Toast: Toast is a US-focused restaurant technology platform that combines POS, payments, payroll, and team management with operational reporting for multi-site operators. It is the most analogous US competitor in terms of vertical SaaS wedge, target customer (multi-venue restaurant/pub operators), and integrated back-office feature set, even though it does not yet operate meaningfully in Australia.
- SpotOn: SpotOn is a hospitality and restaurant SaaS platform combining POS, payments, payroll, and back-office reporting for multi-site operators. It is comparable to Wirely as a vertically-specialized SaaS targeting the same operator pain points (manual reconciliation, multi-venue visibility, payroll-to-sales visibility).
- Tanda: Tanda is an Australian workforce-management platform and a Wirely integration partner, serving pubs, clubs, and hospitality operators with rostering, time-and-attendance, and wage-cost tracking. It is comparable because it operates in the same Australian hospitality vertical with overlapping buyer personas and shares the same integration ecosystem as Wirely.
Broad incumbents
- MYOB: MYOB is a major Australian/NZ accounting platform and a Wirely integration partner serving SMB hospitality operators. It is comparable as a horizontal incumbent whose business-management add-ons (MYOB Business, PaySpace) increasingly overlap with Wirely's accounting-journal and reconciliation functionality.
- Xero: Xero is the dominant Australian cloud accounting platform and a core Wirely integration partner, receiving Wirely's automated journal exports. It is comparable as both a partner and an incumbent whose own analytics/operations roadmap (Xero Analytics Plus, Jotform-style workflow tools) overlaps with the consolidation layer Wirely provides on top of accounting data.
- Oracle Micros (Oracle Food and Beverage): Oracle's Food and Beverage / Micros platform is a long-established global hospitality POS and operational management suite used by hotels, casinos, and large hospitality groups. It is comparable as an incumbent with overlapping back-office, POS, and reporting capabilities that larger hospitality operators may already own — limiting Wirely's expansion into enterprise-scale customers.
- Lightspeed Restaurant: Lightspeed's Restaurant POS/commerce unit is a current Wirely integration partner and serves the same hospitality venues with POS, payments, and basic operational reporting. It is comparable as both a partner and an incumbent that could expand native reconciliation/back-office features that compete with Wirely's wedge.
Emerging players
- Doshii: Doshii is an Australian hospitality integration/API platform that connects POS, ordering, reservations, and back-office tools for pubs, clubs, and restaurants. It is comparable as an Australia-native hospitality data-fabric layer with overlapping integration ecosystem and target customers; it competes with Wirely's neutral aggregation role at the API level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wirely social profiles
Digital presenceWirely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wirely leadership team
Management profileNumber of profiles
Profiles5 records
Wirely funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wirely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wirely
What does Wirely do?
Wirely is a cloud-based integrated financial operations management platform built specifically for the Australian hospitality industry. It automates daily takings reconciliation, cash/safe management, POS sales tracking, gaming and TAB/Keno cash-ups, banking, wages, and accounting journal exports via integrations with POS, wage, gaming, and accounting systems. The platform replaces manual spreadsheet-based financial management in pubs, clubs, hotels, and other venues with real-time, mobile-accessible consolidated reporting.
Is Wirely a public or private company?
Wirely is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wirely founded?
Wirely was founded in 2021. It employs 11 to 50 people.
Where is Wirely based?
Wirely is headquartered in Botany, Australia, in the Oceania region.
How does Wirely make money?
One revenue line is on record: software Subscription.
Who are Wirely's main competitors?
Direct peers on record are TouchBistro, Deputy, Toast, SpotOn and Tanda. Broad incumbents are MYOB, Xero, Oracle Micros (Oracle Food and Beverage) and Lightspeed Restaurant. Doshii is listed as an emerging player.
Does Wirely have an API?
No public API is recorded for Wirely.
What industry is Wirely in?
Wirely's product category is Hospitality financial management software. Its primary akta.pro industry code is FSAGAAAF, Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P), with a secondary code of FSAMAHAH, Wire/RTP Reconciliation, Settlement & Nostro/Vostro Support. Its SIC code is 6199.