What Spinnov does

Spinnov is a B2B engineering services firm headquartered in Veldhoven, in the Brainport region of the Netherlands, providing end-to-end IoT product development from concept through to production-ready connected hardware. The company employs between 11 and 50 people and covers the full stack: industrial design, electronic architecture, PCB design, embedded firmware, UX/UI, and IoT cloud platforms. Its technical capabilities span low-power and EMI-resilient embedded design, RF and wireless communications (NB-IoT, Bluetooth, Wi-Fi), sensor engineering, real-time signal processing, and cloud IoT platforms — a multidisciplinary profile designed to replace the multi-vendor model that IoT programs typically require.

Spinnov generates the majority of its revenue through project-based engineering services billed per engagement, with quote-based pricing and NDA-protected proposals delivered within 24 hours of inquiry. It serves enterprises, mid-market firms, and startups across MedTech, AgriTech, SportsTech, Smart Industry, Smart Home, and public-sector clients. Named engagements include Getinge (Vasoview surgical training simulator), Brel Home (NB-IoT solar-powered smart shading motors), Ossatec (bone growth stimulator redesign), Vodafone Business / VodafoneZiggo (network-slicing crowd safety device), WeCobot (OneRing cobot controller), GreenDMS / Tree-o-logic (underground soil sensors), PROspike (TÜV-certified deployable spike strips), Den Haag HTM (low-latency tram/bus communication), and Dropli (high-frequency microfluidic PCB for EUV lithography R&D). Alongside services, the company holds registered IP for the SmartGoals infrared training system, deployed at 2,000+ football clubs worldwide including Manchester United, Ajax, PSV, Derby County, and Schalke, with adjacent productised offerings — SmartNet Football, SkillCourt, SkillGames, Snowtrixx, and Skatrixx.

Operationally, Spinnov was founded in 2018 by Sjef Fransen and Chris Heger, majority-owned by Bestronics from 2021, and returned to founder-led independent ownership in January 2026 when the founders and three strategic investors (Schipinvest, Brel Home, Common Sense Holding) reacquired the entity after the Bestronics bankruptcy. The company is actively operating, expanded into healthcare/prevention via the April 2026 joint acquisition of Embedded Fitness with inMotion VR and Games for Health, and continues to publish case studies across its website.

Name

Spinnov

Legal name

SPINNOV

Website

https://spinnov.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Spinnov is a Dutch IoT engineering services firm offering end-to-end connected product development — hardware, embedded software, UX/UI, and cloud — to enterprise and mid-market clients across MedTech, SportsTech, AgriTech, Smart Home, and industrial verticals, with the proprietary SmartGoals sports-training IP alongside.

Ownership category

akta.pro rank

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Engineering Services & Project-Based Development: SPINNOV generates revenue through custom design and engineering service engagements. Clients engage SPINNOV for end-to-end product development — from concept and prototyping through to production-ready IoT systems. Projects are billed on a per-engagement basis with proposals, estimates, and timelines provided after initial consultation. Services span product design, electrical engineering, embedded software, UX/UI design, and IoT cloud platform development.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Spinnov provides end-to-end IoT engineering services spanning product design, electrical engineering, embedded software, UX/UI design, and IoT cloud platform development. The firm delivers connected hardware products from concept through production-ready systems for clients in MedTech, AgriTech, SportsTech, Smart Home, and Smart Industry verticals. In addition to bespoke client engineering work, Spinnov owns and commercially sells its proprietary SmartGoals sports training IP and related sports technology platforms.

Product overview

Spinnov is an end-to-end IoT engineering and design company offering custom hardware, software, and cloud infrastructure development. Their services span product design, electrical engineering, embedded software, UX/UI design, and IoT cloud platform development. They operate both proprietary IP products (SmartGoals infrared training system, SmartNet Football, SkillCourt, SkillGames) and client project work across MedTech, AgriTech, SportsTech, and Smart Industry sectors. The company also acquired Embedded Fitness in 2026 as part of their growth strategy in healthcare and prevention.

Differentiator

Problem solved

Functional benefit

Brands

• SmartGoals: IP-protected infrared and sensor technology for sports training, measuring football performance to 0.01-second accuracy, used by clubs including Manchester United, Ajax, PSV, Derby County, and Schalke

Products and services

• Product Design Service Industrial design and product conceptualization service blending creativity with technical expertise to develop innovative connected product solutions for client companies.
• Electrical Engineering Service Electronic design, circuit layout, hardware architecture, and embedded firmware development for connected hardware products.
• Embedded Software Service Tailored, efficient embedded code development that seamlessly integrates with hardware, ensuring optimal functionality and responsiveness.
• UX/UI Design Service User experience and interface design service balancing aesthetics with usability for connected hardware products and their companion applications.
• IoT Cloud Platform & Software Development Service Cloud, app, and IoT platform development service creating applications that empower businesses, streamline operations, and deliver reliable real-time access from anywhere.
• SmartGoals IP-protected infrared-equipped smart cone system detecting ball or body part passing through gates with 0.01-second accuracy, using custom RF and Bluetooth communication for real-time football training feedback and cognitive decision-making exercises.
• SmartNet Football Smart LED training net with camera-based impact detection system that tracks ball contact location, delivers real-time shot feedback, heat maps, accuracy scores, and session analytics through a mobile coaching app for football clubs and academies.
• SkillCourt Interactive smart sports field using sensor-equipped posts to track movement and performance data, gamifying physical activity with real-time feedback and progress tracking for urban public spaces.
• SkillGames Football Performance Platform SaaS performance measurement platform powered by SmartGoals with over 20 standardized tests for assessing agility, reaction, endurance, and skill benchmarking, featuring gamified elements and global data-driven scouting.
• Snowtrixx Wearable Jump Analysis System Wearable jump analysis system with three body sensors capturing speed, airtime, rotations, and force output, processed through proprietary algorithms that break each jump into distinct phases and translate results into coaching indicators for elite freestyle snowboarders.
• Skatrixx Consumer Skateboard Sensor Consumer skateboard sensor system with companion app measuring speed, height, and trick counts with gamification, designed for recreational skateboarders.

Quantifiable outcome

• SmartGoals deployed at over 2,000 clubs worldwide including Manchester United, Ajax, PSV, Derby County, Schalke
• +5 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

27 partnerships are on record, tiered core, major and minor.

• inMotion VRcoreStrategic or Co-development Partner · 1 April 2026SPINNOV and inMotion VR jointly acquired Embedded Fitness (effective 1 April 2026) alongside Games for Health. SPINNOV contributes product development expertise in electronics, embedded software, UX/UI, and IoT platforms. inMotion VR brings XR technology for recovery and movement, and international network in sport and rehabilitation including the USA.
• Games for HealthcoreStrategic or Co-development Partner · 1 April 2026Games for Health is a Dutch organization at the intersection of gaming and healthcare. SPINNOV partnered with Games for Health through the Vasoview project and jointly acquired Embedded Fitness alongside inMotion VR. Games for Health provides expertise in serious games, healthcare innovation, behaviour change, and commercialization of impactful solutions within healthcare and prevention.
• Vodafone BusinesscoreTechnology or Integration · 1 January 2024SPINNOV partnered with Vodafone Business to integrate NB-IoT connectivity into Brel Home's solar-powered roller shade motor systems. Each motor contains an embedded Vodafone SIM providing direct cloud connectivity without local Wi-Fi infrastructure. SPINNOV also designed the Crowd Control Button integrated with Vodafone's network slicing infrastructure for guaranteed communication reliability at large public events.
• GetingecoreStrategic or Co-development PartnerSPINNOV worked alongside Getinge and Games For Health to build the complete hardware system for the Vasoview surgical training simulator — a training console, replica Vasoview controller with haptic feedback, and wireless communication system integrated with a game engine. Getinge is a global MedTech leader in surgical workflows and acute care.
• GBO Innovation MakersmajorStrategic or Co-development PartnerGBO Innovation Makers is a Dutch product design and engineering studio managing end-to-end product development from design through tooling and production. Partnered with SPINNOV on the De Heer Medicom Care Unit (German Design Award 2026 winner). GBO handled industrial design, tooling, and production management while SPINNOV delivered electronics, embedded software, and cloud integration.
• De Heer MedicommajorStrategic or Co-development PartnerDe Heer Medicom is a Dutch developer and supplier of care technology for home and professional healthcare environments. SPINNOV partnered with them through GBO Innovation Makers to develop the Care Unit — a healthcare home automation hub monitoring connected devices, door contacts, motion detectors, cameras, and wrist transmitters with cloud connectivity and two-way communication.
• Game TailorsmajorStrategic or Co-development PartnerGame Tailors is a game development studio specializing in serious games and interactive experiences. Partnered with SPINNOV and Getinge on the Vasoview surgical training simulator, developing the game engine layer that complements SPINNOV's hardware system (training console, replica controller, haptic feedback).
• NOC*NSF / TeamNLmajorStrategic or Co-development PartnerSPINNOV developed Snowtrixx — a wearable jump analysis system for the Dutch freestyle snowboard team — in partnership with NOC*NSF (Dutch Olympic Committee), Sportinnovator, NskiV, TeamNL, Urban Sports Performance Centre, and Papendal. The system was used by Dutch snowboarders at the Winter Olympics 2026.
• SportinnovatormajorStrategic or Co-development PartnerSportinnovator is a Dutch national programme connecting sport, science, and business to accelerate innovation in athletic performance and sports technology. SPINNOV partnered with Sportinnovator on Snowtrixx (awarded 'Innovatie voor Goud') and SkillCourt projects. Sportinnovator also recognises Embedded Fitness as a Sportinnovator centre.
• Municipality of NijmegenminorStrategic or Co-development PartnerMunicipality of Nijmegen partnered with Vodafone Business and SPINNOV for the Crowd Control Button pilot during the Four Days Marches (largest freely accessible event in the Netherlands, drawing close to one million visitors). SPINNOV designed the hardware while the municipality provided the event environment for testing.
• Dutch PoliceminorStrategic or Co-development PartnerDutch Police (Politie Eenheid Oost-Nederland) partnered with Vodafone Business and SPINNOV on the Crowd Control Button project. The police control room received real-time GPS location and crowd status signals from the IoT devices via network slicing, enabling coordinated emergency response during the Four Days Marches.
• VodafoneZiggocoreTechnology or IntegrationVodafoneZiggo signed a strategic partnership agreement with SPINNOV in August 2025. SPINNOV developed the Crowd Control Button integrated with Vodafone's network slicing infrastructure for guaranteed communication reliability. VodafoneZiggo provides the managed SIM and cellular network infrastructure.
• SmartGoals Sport TechnologiescoreStrategic or Co-development PartnerSPINNOV developed SmartGoals — its own IP-protected sports training system — and partners with SmartGoals Sport Technologies for commercial deployment. SmartGoals Sport Technologies distributes the system to clubs and organizations globally, including Manchester United, Ajax, PSV, Derby County, and Schalke.
• W&H Sports B.V.minorStrategic or Co-development PartnerW&H Sports B.V. partnered with SPINNOV and SmartGoals Sport Technologies on the Urban SkillCourt concept, contributing sports expertise and commercialization for interactive public-space sports installations across Dutch municipalities.
• Sportbedrijf RotterdamminorStrategic or Co-development PartnerSportbedrijf Rotterdam partnered with SPINNOV, SmartGoals Sport Technologies, and W&H Sports on the first Urban SkillCourt installation at Sportcomplex Olympia, Rotterdam.
• WeCobotmajorStrategic or Co-development PartnerWeCobot specializes in plug-and-play collaborative robot (cobot) welding solutions. SPINNOV was engaged to redesign their control device from the youRing to the OneRing — a purpose-built aluminum handheld controller with integrated LED ring, robust PCB for welding floor conditions, and embedded firmware. The OneRing replaced the youRing across WeCobot's cobot welding systems.
• Urban Sports Performance Centre (USPC)majorStrategic or Co-development PartnerUSPC partnered with SPINNOV and Capetech to develop Skatrixx — a consumer skateboard sensor and app based on USPC's research-grade SenSkate platform. SPINNOV contributed feasibility assessment, sensor hardware design, and companion app UX/UI. USPC also partnered with SPINNOV on Snowtrixx and SkillCourt projects.
• Tree-o-logicmajorStrategic or Co-development PartnerTree-o-logic is GreenDMS's partner specializing in urban forestry management. SPINNOV partnered with GreenDMS and Tree-o-logic to design the low-cost underground sensor system for monitoring soil gas, water, CO2, methane, and oxygen content to support urban tree health management by Dutch municipalities.
• GreenDMSmajorStrategic or Co-development PartnerGreenDMS is a Dutch tech company providing soil monitoring sensor technology to municipalities and green space managers since 2018. SPINNOV designed and developed the GreenDMS sensor hardware and embedded software — a complete underground monitoring unit with IP65-rated enclosure, multi-parameter sensing, and Bluetooth transmission.
• Tessa Care Robot (Client)minorStrategic or Co-development PartnerSPINNOV integrated sophisticated electronics into the Tessa care robot, enabling timed reminders for medication, hydration, and meals to support independent living. The robot interacts with users in a friendly, non-intrusive manner, supporting individuals who need consistent daily structure.
• OssatecmajorStrategic or Co-development PartnerOssatec is a market leader in bone growth stimulation medical devices. SPINNOV was engaged by a new owner to redesign the Bone Growth Stimulator — reducing manufacturing costs and manual assembly effort while maintaining regulatory compliance and clinical efficacy. Deliverables included PCB redesign, antenna design, embedded software fixes, and back-end infrastructure.
• PROspikemajorStrategic or Co-development PartnerPROspike develops deployable spike strip systems for border checkpoints, roadblocks, and security perimeters. SPINNOV designed and built the full electronics system: Central Processing Unit, battery management system, RF communication (100m range), and LCD remote control unit with TüV Netherlands QA CE certification.
• Den Haag HTMminorStrategic or Co-development PartnerDen Haag HTM is the public transport operator for The Hague. SPINNOV designed low-latency vehicle communication software for trams and buses enabling real-time information exchange between vehicles and central control room, improving safety and operational efficiency using Tetra and RS485 protocols.
• Georgia Institute of TechnologyminorStrategic or Co-development PartnerSPINNOV hosted a post-doctoral delegation from Georgia Institute of Technology, Atlanta at Brainport Industries Campus, organized by Games for Health. SPINNOV presented its capabilities including its in-house PCB assembly machine park and ongoing collaborations (Getinge Vasoview and Dedondi SastaSmart).
• Brainport Industries CampusminorStrategic or Co-development PartnerBrainport Industries Campus is a technology and manufacturing ecosystem in the Brainport region of the Netherlands. SPINNOV hosted academic and industry workshops at the campus, showcasing its capabilities and collaborating with partners including Games for Health and Georgia Tech.
• DropliminorStrategic or Co-development PartnerDropli develops microfluidic solutions for semiconductor research. SPINNOV designed the precision multilayer PCB for Dropli's high-frequency microfluidic droplet demonstrator used to emulate molten tin behaviour for EUV lithography R&D, featuring low-jitter timing and laser-trigger-ready interface.
• CapetechminorStrategic or Co-development PartnerCapetech is a Belgian engineering firm that partnered with SPINNOV and USPC on the Skatrixx consumer skateboard sensor project, contributing engineering expertise for the simplified, scalable sensor system designed for the consumer market.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sagemcom: European provider of connected products and IoT solutions for smart home, energy, and telecom operators. While much larger and a product company, it competes in the same NB-IoT/connected device space that SPINNOV serves for Brel Home and Vodafone.
• Capgemini Engineering (formerly Altran): Global engineering services and R&D powerhouse operating across all the verticals SPINNOV serves (medtech, smart home, smart industry, mobility). A broader incumbent alternative for large enterprises seeking end-to-end product development at global scale.

Direct peers

• NTS Group: Helmond-based mechatronics and high-tech systems provider with embedded software, electronics, and mechanical capabilities. Serves OEMs with complex integrated product development needs across semicon, medical, and analytical markets, paralleling SPINNOV's full-stack IoT approach.
• Sioux Technologies: Eindhoven-based high-tech software and embedded engineering company with multidisciplinary teams across embedded, mechatronics, and software. Operates a similar 'multidisciplinary engineering partner' model serving high-tech OEMs in the Brainport region.
• Witekio: European IoT and embedded software engineering services firm working across connected devices, smart home, automotive, and industrial IoT. Mirrors SPINNOV's end-to-end IoT engineering value proposition with strong emphasis on OS-level, cloud, and connectivity expertise.
• Demcon: Eindhoven-based high-tech systems developer delivering mechatronics, embedded, and production engineering for medical, optical, and industrial clients. Overlaps with SPINNOV in connected product design, embedded development, and medical/industrial OEM projects.
• Acal BFi: European custom electronics and IoT solutions provider combining design services, component distribution, and engineering support. Overlaps with SPINNOV in providing customers a one-stop path from concept through production-grade connected hardware.
• Verum: Dutch embedded software and systems engineering consultancy focused on high-tech and industrial clients. Comparable in service-led delivery model and embedded software depth that complements the hardware/IoT stack SPINNOV offers.
• VDL Enabling Technologies Group (VDL ETG): High-tech contract manufacturer and systems integrator within the VDL Groep, offering mechatronics, electronics manufacturing, and supply chain services. Competes for design-and-build engagements spanning prototyping through production for similar industrial and medtech customers.
• TOPIC Embedded Systems: Dutch embedded systems engineering firm based in Best, near Eindhoven. Offers a comparable combination of embedded software, hardware design, and systems development for high-tech OEM clients, directly competing for the same regional talent and customer base as SPINNOV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spinnov