ApplicationLink

What ApplicationLink does

ApplicationLink (legal entity: ApplicatieLink B.V.) is a Netherlands-based cloud middleware company founded in 2015 that builds integration software for Managed Service Providers (MSPs). Its platform connects Professional Services Automation (PSA) systems such as Autotask, ConnectWise, Kaseya BMS, HaloPSA, and Syncro with 13 accounting solutions (including Exact Online, AFAS, Xero, QuickBooks, and Business Central) and 60+ vendor marketplaces (ALSO, Ingram Micro, TD SYNNEX, Bitdefender, Vade, and others), totaling 270+ pre-built integrations deployed across 21 countries.

The core technology is a cloud-based middleware platform that performs bidirectional data synchronization, invoice reconciliation, contract validation, and bulk operations between disconnected systems. Notable components include PSA Toolbox (a pay-per-use bulk contract management utility for Autotask), a Data Warehouse Solution (SQL export of 100+ Autotask entities for Power BI reporting), and a Generic Charge Importer (Excel-based bulk charge posting). The architecture distinguishes itself through persistent mapping memory, automatic validation against source systems, and semi-automated reconciliation flows rather than simple data transfer.

The business model combines recurring integration subscriptions with flat-rate pricing per workflow, usage-based fees on PSA Toolbox (€0.50 base + €0.25 per change), and prepaid vouchers (€50-€1,000). Go-to-market is hybrid: direct sales to enterprise and mid-market MSPs, combined with channel distribution through 9+ cloud marketplace partners that embed ApplicationLink into MSP procurement workflows. The company operates from two Dutch offices (Schiedam and Breda) with a team of 1-10 employees, serves a vertically specialized customer base centered on the global MSP channel, and has been bootstrapped since founding with no disclosed external funding.

Name

ApplicationLink

Legal name

ApplicatieLink B.V.

Website

https://applicationlink.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ApplicationLink is a Netherlands-based cloud middleware company that provides 270+ pre-built integrations connecting PSA systems, accounting software, and vendor marketplaces for Managed Service Providers (MSPs) across 21 countries.

Ownership category

akta.pro rank

Product category

MSP Integration Middleware / IT Service Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Workflow-Oriented Integration & Orchestration (HDAEAIAG)

akta.pro secondary industries

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ)

Keywords

• MSP integration platform
• Cloud middleware software
• PSA accounting sync
• Vendor billing integration
• Bulk contract management

Headquarters

HQ city

Schiedam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Integration Subscriptions: Monthly subscription fees for integrations with flat-rate pricing regardless of volume (e.g., per invoice, per account sync, per project sync). Cancellable on monthly basis.
2. PSA Toolbox Usage: Pay-per-use model for bulk contract management. Base fee of €0.50 plus €0.25 per change. Prepaid vouchers available in €50, €100, €250, €500, or €1,000 denominations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ApplicationLink builds and operates a cloud-based middleware integration platform that connects PSA systems (Autotask, ConnectWise, HaloPSA, Kaseya BMS), accounting solutions (Exact Online, AFAS, Xero, Sage, QuickBooks, etc.), and vendor/cloud marketplaces (ALSO, TD SYNNEX, Ingram Micro, D&H, Bitdefender, and more) to automate administrative workflows for Managed Service Providers. Its core offers include the ApplicationLink Platform (integration hub), the PSA Toolbox (pay-per-use bulk contract management for Autotask), a Data Warehouse Solution for Autotask-to-SQL reporting, and a Generic Charge Importer for batch charges.

Product overview

ApplicationLink offers a cloud middleware integration platform for Managed Service Providers (MSPs) with over 270 integrations. The core product is the ApplicationLink Platform (cloud middleware solution) that connects PSA systems (Autotask, ConnectWise, HaloPSA, Kaseya BMS) with accounting solutions (Exact Online, Exact Globe, Business Central, Sage, etc.) and vendor marketplaces (ALSO, Ingram Micro, TD SYNNEX, etc.). Key add-on modules include PSA Toolbox for bulk contract updates in Autotask, and a Data Warehouse Solution for exporting Autotask entities to MS SQL for Power BI reporting. The product architecture consists of the cloud platform as the central hub, with specialized integration categories for PSA, Accounting, and Vendor solutions, plus utility tools like the Generic Charge Importer. The platform operates on a pay-per-use or subscription pricing model.

Differentiator

Problem solved

Functional benefit

Brands

• PSA Toolbox: Bulk update tool for PSA platforms enabling MSPs to process bulk changes in Autotask such as extending contract end dates, adding/terminating services, and updating service costs/prices. Powered by ApplicationLink.

Products and services

• ApplicationLink Platform Cloud-based middleware integration platform that connects PSA systems, accounting software, and vendor/cloud marketplace portals, enabling semi-automated and fully automated data flows with scheduled transfers and validation, targeted at Managed Service Providers (MSPs).
• PSA Toolbox Bulk change processing tool for Autotask MSPs that runs pay-per-use batch operations on contracts including extending end dates, adding/terminating/swapping services, and updating service costs/prices, with base fee €0.50 plus €0.25 per change and prepaid vouchers in denominations of €50–€1,000.
• Data Warehouse Solution (Autotask) Export/ETL solution that extracts more than 100 Autotask entity types (Account, Contract, Product, Inventory, Invoice, Pricelist, Project, Quote, Service, Ticket, Worktype, etc.) to a customer-managed Microsoft SQL Server database for reporting with Power BI.
• Generic Charge Importer Excel-based bulk charge import utility for Autotask that allows MSPs to upload batches of charges (VoIP usage, data charges, domain registrations, etc.) and post them to the correct contracts in Autotask.

Quantifiable outcome

• Contract price indexation reduced from 1 day to 15 minutes using PSA Toolbox bulk updates
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration39 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and major.

• InforcercoreTechnology or Integration · 13 February 2026Partnership with Inforcer to launch 4 new PSA integrations. Inforcer is described as having trust, collaboration, and shared ambition behind the launch of new integration capabilities.
• VadecoreTechnology or IntegrationPartnership with Vade (global leader in threat detection and response) resulted in three new billing integrations: Vade to Autotask PSA, Vade to ConnectWise PSA, and Vade to Kaseya BMS. These integrations enable MSPs to reconcile Vade invoices directly into their PSA for accurate billing to end customers.
• BitdefendercoreTechnology or IntegrationIntegration partnership with Bitdefender (top-tier MSP security vendor) delivering three billing integrations: Bitdefender to Autotask PSA, Bitdefender to ConnectWise PSA, and Bitdefender to Kaseya BMS. Enables MSPs to reconcile Bitdefender invoices and ensure accurate billing alignment.
• ALSO Cloud MarketplacecoreChannel Partner/ Reseller/ DistributorALSO serves as a cloud marketplace distribution channel for ApplicationLink integrations including ALSO to Autotask PSA, ALSO to ConnectWise PSA, ALSO to Exact Online, and ALSO to Exact Globe. MSPs can order solutions through ALSO Cloud Marketplace.
• TD SYNNEX (Ion)coreChannel Partner/ Reseller/ DistributorTD SYNNEX (Ion) cloud marketplace distributes ApplicationLink integrations including TD SYNNEX to Autotask, TD SYNNEX to ConnectWise, and TD SYNNEX to Kaseya BMS billing integrations.
• D&H DistributingmajorChannel Partner/ Reseller/ DistributorD&H Cloud Marketplace distributes D&H to Autotask PSA and D&H to ConnectWise PSA billing integrations for MSPs to reconcile D&H vendor invoices.
• Copaco CloudmajorChannel Partner/ Reseller/ DistributorCopaco 2tCloud Marketplace distributes ApplicationLink integrations including Copaco Cloud to Autotask PSA and Copaco Cloud to ConnectWise PSA billing integrations.
• Westcoast CloudmajorChannel Partner/ Reseller/ DistributorWestcoast Cloud Marketplace distributes ApplicationLink integrations including Westcoast Cloud to Autotask PSA and Westcoast Cloud to ConnectWise PSA billing integrations.
• LogicommajorChannel Partner/ Reseller/ DistributorLogicom Cloud Marketplace distributes Logicom to Autotask PSA and Logicom to ConnectWise PSA billing integrations.
• AppRiver Cloud MarketplacemajorChannel Partner/ Reseller/ DistributorAppRiver Cloud Marketplace distributes multiple ApplicationLink integrations including AppRiver to Autotask, AppRiver to ConnectWise, AppRiver to Kaseya BMS, AppRiver to HaloPSA, AppRiver to Syncro, AppRiver to QuickBooks, and AppRiver to Xero.
• InfiterramajorChannel Partner/ Reseller/ DistributorInfiterra distributes ApplicationLink integrations including Infiterra to QuickBooks, Infiterra to Xero, and Infiterra to ConnectWise PSA billing integrations.
• Ingram MicromajorChannel Partner/ Reseller/ DistributorIngram Micro Cloud Marketplace distributes multiple ApplicationLink integrations including Ingram Micro to Autotask, Ingram Micro to ConnectWise, Ingram Micro to Kaseya BMS, Ingram Micro to Exact Globe, and Ingram Micro to Fortnox invoice integrations.
• Ingram Micro CloudcoreTechnology or IntegrationStrategic integration partnership to connect Ingram Micro Cloud with Autotask PSA, ConnectWise PSA, and Kaseya BMS. This integration enables MSPs to seamlessly reconcile Ingram Micro cloud invoices automatically.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Sherweb: Sherweb is a cloud services distributor serving MSPs with its own marketplace, billing, and integration capabilities that overlap with ApplicationLink's vendor reconciliation layer.
• Pax8: Pax8 is a global cloud distribution marketplace for MSPs that increasingly bundles its own integration tooling and partner integrations, making it both a channel partner and potential competitor to ApplicationLink.
• Workato: Workato is an enterprise iPaaS platform increasingly used by mid-market MSPs and IT service providers for workflow automation and system integration, competing with ApplicationLink at the higher end of the market.
• CloudBlue: CloudBlue (an Ingram Micro company) operates a cloud marketplace and integration platform that connects software vendors with channel partners, partially overlapping with ApplicationLink's vendor marketplace distribution model.
• Kaseya (Kaseya IT Complete): Kaseya is a major MSP platform vendor (BMS, VSA, Datto) with its own integration ecosystem and native billing modules — simultaneously a critical API dependency for ApplicationLink and a strategic threat if it expands native billing integration capabilities.
• ConnectWise (ConnectWise Marketplace): ConnectWise operates a major PSA platform with its own marketplace of integrations and increasingly native billing/accounting connectors — ApplicationLink depends on its APIs while ConnectWise represents both an integration partner and a long-term threat.

Emerging players

• BrightGauge: BrightGauge builds reporting and BI dashboards sourced from PSA/RMM data for MSPs — overlapping with ApplicationLink's Data Warehouse Solution and Autotask reporting exports.
• BitTitan: BitTitan provides migration and automation tools for MSPs, including integrations across Microsoft ecosystems, with overlapping capability in workflow automation and data sync between business systems.

Direct peers

• Conexsys: Conexsys is a UK-based integration specialist that builds PSA-to-accounting and vendor billing connectors for MSPs, directly competing with ApplicationLink's core middleware offering in the European market.
• ConnectBooster: ConnectBooster provides automated invoicing and payment collection integrations for ConnectWise and Autotask PSAs, overlapping directly with ApplicationLink's vendor billing reconciliation use case.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/applicationlinkeu
• LinkedInlinkedin.com/company/applicationlink

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ApplicationLink