Lynked Loyalty
- Company typePrivate
- Founded2021
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Lynked Loyalty firmographics
Firmographics- Name
- Lynked Loyalty
- Legal name
- Bailey Tech Limited
- Website
- https://lynkedloyalty.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Lynked Loyalty industry classification
Industry- Product category
- Customer Loyalty Software
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where Lynked Loyalty is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices4 records
Markets served
Lynked Loyalty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Business Subscription (SaaS): Lynked charges businesses a subscription fee for access to the loyalty platform, merchant dashboard, and POS/eCommerce integrations. Pricing is tiered based on features, number of locations, and program scale. The company offers a 30-day free trial for business onboarding.
- Enterprise-Level Features at SMB Pricing: Lynked positions itself as delivering enterprise-grade loyalty features (previously only available to large brands) at affordable prices for small and mid-market businesses, suggesting a tiered subscription model where higher tiers unlock advanced features.
- Consumer App (Free for Users): The consumer Lynked app is free to download and use. Revenue from consumers is indirect — generated by the volume of transactions processed through the platform on the business side.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free 30-day trial for business onboarding |
| Subscription | Monthly | Tiered subscription based on business size and features |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels12 records
Lynked Loyalty product offering
Product offeringCore offering
Lynked Loyalty sells a cloud-based, omnichannel digital loyalty and customer engagement SaaS platform to retailers, hospitality operators, forecourts, and pharmacies. Businesses subscribe to access a merchant dashboard and a configurable suite of loyalty modules — points, digital stamp cards, multi-buy promotions, dual pricing, VIP programs, staff discounts, minimum-spend vouchers, eCommerce loyalty, customer database/CRM, and white-label deployment — that integrate directly with the merchant's POS and eCommerce systems to automate rewards at checkout. End consumers interact with the platform through a free iOS/Android app using QR or NFC sign-up.
Product overview
Lynked Loyalty is a unified digital loyalty platform comprising a consumer mobile app (iOS/Android) for customers to earn and redeem rewards, a business dashboard for programme management, and POS-integrated modules. The platform operates as a modular system where businesses select from loyalty mechanics (Points, Stamps, Multi-Buy, Dual Pricing, VIP Programs, Staff Discounts, Minimum Spend Vouchers) combined with channel capabilities (in-store, eCommerce, omnichannel). Key add-ons include White Label Loyalty for branded deployments, Customer Database Building for CRM functionality, and Digital Wallet for physical card conversion. The platform integrates directly with 13+ POS and eCommerce systems (Lightspeed, Tevalis, Shopify, WooCommerce, Clover, CBE, McLernons) and syncs with Klaviyo for marketing automation. Target market spans single-location retailers to multi-site enterprises across Pharmacy, Hospitality, Forecourt, Retail, and Grocery sectors.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 20x more repeat visits for pharmacy sector partners
- +5 more outcomes
Companies that use Lynked Loyalty
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
Lynked Loyalty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability3 records
Feature14 records
Lynked Loyalty partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and secondary.
- Lightspeed K-SeriescoreLightspeed K-Series is a hospitality-focused POS system. Lynked's integration with Lightspeed K-Series delivers real-time loyalty at the point of sale, with automated points, stamps, VIP rewards, and staff discounts applied directly through the POS without manual staff intervention. The integration supports multi-site operators with a single dashboard.
- Lightspeed X-SeriescoreLightspeed X-Series integration enables Lynked loyalty functionality for retail operators using the Lightspeed X-Series platform. Lynked is listed on the Lightspeed UK integrations page.
- CBE FutaTillcoreCBE FutaTill is an Irish POS provider. Lynked's integration with CBE FutaTill is listed on CBE Ireland's partner page (cbe.ie), enabling loyalty automation for Irish retailers using the FutaTill system.
- CBE PixelPointcoreCBE PixelPoint is a hospitality-focused POS platform. Lynked's integration with CBE PixelPoint enables hospitality operators to run automated loyalty programs including points, stamps, VIP cohorts, and staff discounts directly through the PixelPoint POS.
- CBE InnovacoreCBE Innova is a POS solution for hospitality businesses. The Lynked-CBE Innova integration enables real-time loyalty automation including points, digital stamp cards, product discounts, VIP rewards, and conditional discount rules directly through the Innova POS.
- Shopify POScoreShopify POS integration enables omnichannel loyalty for retailers operating Shopify's point-of-sale system. Points are automatically awarded at checkout based on configurable rules per transaction, category, or SKU. VIP rewards, staff discounts, and product-level promotions are applied in real time at checkout.
- Shopify eCommercecoreShopify eCommerce integration allows online merchants to run a fully integrated loyalty program directly through their Shopify store. A branded loyalty widget appears at checkout, customers earn points on every online purchase, and rewards are redeemable with one click or a voucher code. Lynked is listed on the Shopify App Store.
- ClovercoreClover POS integration enables US and international merchants using Clover to run Lynked loyalty at the point of sale. Features include automated points, digital stamp cards, product discounts, VIP groups, staff discounts, minimum spend vouchers, and conditional discount rules.
- TevaliscoreTevalis is a hospitality POS provider. Lynked's integration with Tevalis embeds loyalty directly into the POS environment, with points, stamps, VIP rewards, staff discounts, minimum spend vouchers, and conditional discount rules applied automatically at checkout in real time.
- McLernonscoreMcLernons is an Australian POS provider. Lynked's integration with McLernons POS is listed on McLernons' partner page (mclernons.ie/about/partners/). The integration enables Australian retailers to add Lynked loyalty functionality to their McLernons POS system.
- VusionsecondaryVusion is a digital shelf label provider. Lynked's integration with Vusion brings loyalty to the shelf edge — displaying dual pricing (standard vs. loyalty member prices), multi-buy promotions, and NFC-enabled labels directly on electronic shelf displays. Customers can tap NFC labels to instantly download the Lynked app, enabling in-store loyalty sign-up at the point of product interest.
- WooCommercecoreWooCommerce integration enables online merchants using WordPress/WooCommerce to run Lynked loyalty on their eCommerce store. A branded loyalty widget is embedded at checkout, customers earn points on every transaction, and rewards are redeemable instantly. The plugin is available via the WordPress plugin directory.
- KlaviyocoreKlaviyo is an email and SMS marketing platform. Lynked's integration with Klaviyo feeds every in-store and online transaction (points earned, reward redemptions, customer consent) directly into the merchant's Klaviyo CRM, enabling unified customer profiles, personalized marketing campaigns, and automated flows across all sales channels.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Lynked Loyalty competitors and assessment
Company assessmentDirect peers
- Yotpo: Yotpo is a well-funded marketing platform offering loyalty, reviews, SMS, and subscriptions to mid-market and enterprise merchants. It competes head-to-head with Lynked on loyalty features and POS/eCommerce integrations.
- Stamp Me: Stamp Me is a digital stamp-card loyalty app for SMB retailers and hospitality. It directly overlaps with Lynked's stamp-based loyalty offering and similar target verticals (cafés, retail).
- LoyaltyLion: LoyaltyLion is a Shopify-focused loyalty and rewards platform targeting DTC and retail merchants. It competes directly with Lynked on points-based loyalty, eCommerce integrations, and SMB-tier pricing.
- Antavo: Antavo is an enterprise loyalty cloud platform serving global retailers and brands. It overlaps with Lynked on VIP programs, tiered loyalty, and analytics, though it targets larger enterprise customers.
- Smile.io: Smile.io is one of the leading digital loyalty platforms for SMB and mid-market eCommerce, particularly on Shopify. It directly competes with Lynked in points-based loyalty, integrations with Shopify/WooCommerce, and the same SMB customer base.
- Kangaroo Rewards: Kangaroo Rewards is a cloud-based loyalty platform for SMB and mid-market retail. It directly competes with Lynked on points-based loyalty, omnichannel capabilities, and integration with major POS systems.
- Como (Como Sense): Como is a customer engagement and loyalty platform for SMB retailers and hospitality. It competes with Lynked on points/stamps loyalty, mobile apps, and segmented marketing.
Broad incumbents
- Square Loyalty: Square Loyalty is a first-party loyalty feature bundled with Square's payments and POS ecosystem. It competes with Lynked for SMB merchants by offering free/cheap integrated loyalty to Square's existing payment customer base.
- Shopify Loyalty (Shopify Collabs/Inbox): Shopify offers native loyalty and customer-engagement features as part of its commerce OS. As a platform incumbent, it competes with Lynked at the integration layer and can squeeze third-party loyalty apps via first-party bundling.
Emerging players
- Paystone: Paystone offers loyalty, gift cards, and payment solutions to SMB merchants in North America. It overlaps with Lynked on the SMB loyalty and POS-integration angle, particularly in the convenience and forecourt segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Lynked Loyalty social profiles
Digital presenceLynked Loyalty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lynked Loyalty leadership team
Management profileNumber of profiles
Profiles2 records
Lynked Loyalty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lynked Loyalty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lynked Loyalty
What does Lynked Loyalty do?
Lynked Loyalty sells a cloud-based, omnichannel digital loyalty and customer engagement SaaS platform to retailers, hospitality operators, forecourts, and pharmacies. Businesses subscribe to access a merchant dashboard and a configurable suite of loyalty modules — points, digital stamp cards, multi-buy promotions, dual pricing, VIP programs, staff discounts, minimum-spend vouchers, eCommerce loyalty, customer database/CRM, and white-label deployment — that integrate directly with the merchant's POS and eCommerce systems to automate rewards at checkout. End consumers interact with the platform through a free iOS/Android app using QR or NFC sign-up.
Is Lynked Loyalty a public or private company?
Lynked Loyalty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lynked Loyalty founded?
Lynked Loyalty was founded in 2021. It employs 1 to 10 people.
Where is Lynked Loyalty based?
Lynked Loyalty is headquartered in Dublin, Ireland, in the Europe region.
How does Lynked Loyalty make money?
Three revenue lines are on record. Business Subscription (SaaS) is the primary driver. The others are enterprise-Level Features at SMB Pricing and consumer App (Free for Users).
Who are Lynked Loyalty's main competitors?
Direct peers on record are Yotpo, Stamp Me, LoyaltyLion, Antavo, Smile.io, Kangaroo Rewards and Como (Como Sense). Broad incumbents are Square Loyalty and Shopify Loyalty (Shopify Collabs/Inbox). Paystone is listed as an emerging player.
Does Lynked Loyalty have an API?
No public API is recorded for Lynked Loyalty.
What industry is Lynked Loyalty in?
Lynked Loyalty's product category is Customer Loyalty Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms. Its SIC code is 7310.