ComPortal

What ComPortal does

ComPortal (legal entity TOO Comportal) is an IT value-added distributor (VAD) operating in the Kazakhstan and broader Central Asian market since 2010. The company functions as a multi-vendor aggregation and logistics hub, distributing hardware and software from over 30 global vendors including Microsoft, HP, HPE, Dell Technologies, VMware, ASUS, LG, Canon, Kaspersky, Veeam, Schneider Electric (APC), ESET, Bitdefender, Synology, Acer, TP-Link, and others. It does not develop proprietary technology platforms; instead its value proposition rests on aggregating these brands behind a single B2B partner portal, supported by warehouses in Almaty, Astana, Shymkent, and Aktobe that provide nationwide Kazakhstan coverage with extended reach into Kyrgyzstan and Uzbekistan. ComPortal has earned repeated top-tier recognition from principals, including Dell Technologies Distributor of the Year for Client Solutions (2024), HP #1 PC Distributor Kazakhstan (2022), HPE CERTA Distributor of the Year (2022), and Canon #1 Distributor (2021).

The company serves three primary customer segments: IT integrators and system integrators that deploy multi-vendor IT solutions to end clients, retail networks requiring bulk hardware and point-of-sale procurement, and corporate enterprises purchasing directly for internal IT infrastructure. Its go-to-market is hybrid, combining direct corporate engagement via the B2B portal and quote-based sales with a channel-led model distributing through VARs and system integrators across Central Asia. Revenue is generated through one-time transactional margin on product resale, with pricing negotiated per quote rather than published, and volume-based procurement from principals driving profitability.

ComPortal is a privately held, bootstrapped Kazakh LLC (TOO) with no disclosed parent company, external investors, or funding rounds. It maintains a wholly-owned training subsidiary, Comportal Academy, focused on partner enablement and certification. Operational organization is segmented into distinct functional departments (Software Sales, Corporate Hard Distribution, Retail Hard Distribution, Technical Solutions, Consulting, Logistics, and Marketing), supporting a structured rather than ad-hoc distribution operation. The business shows a steady cadence of new vendor onboarding and product line additions through 2024-2026.

Name

ComPortal

Legal name

TOO Comportal (ТОО "Comportal")

Website

https://comportal.kz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ComPortal is a Kazakhstan-based IT value-added distributor founded in 2010, aggregating over 30 global vendor brands behind a four-city warehouse network and serving IT integrators, retail networks, and corporate buyers across Central Asia.

Ownership category

akta.pro rank

Product category

IT Hardware and Software Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

akta.pro secondary industries

Warehousing & Distribution / Fulfillment Operations (BPAHAHAF), Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• IT value-added distribution
• Enterprise hardware distribution
• Software license distribution
• Channel partner network
• Multi-vendor IT distribution

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. IT Product Distribution: Comportal generates revenue primarily through the distribution and resale of IT hardware and software products as an official distributor for over 30 vendor brands. Revenue is derived from margin on product sales to channel partners and direct corporate customers, with volume-based pricing and procurement economics driving profitability.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ComPortal is an IT value-added distributor (VAD) operating in Kazakhstan since 2010. The company aggregates and distributes IT hardware, software, networking, power protection, and cybersecurity products from over 30 global vendor brands to IT integrators, system integrators, value-added resellers, retail networks, and corporate enterprises. It operates warehouses in four Kazakh cities (Almaty, Astana, Shymkent, Aktobe) and a B2B portal for order management, providing pre-sales technical consultation and post-sales support across its vendor portfolio.

Product overview

ComPortal is an IT distribution company operating in Kazakhstan since 2010, serving as a B2B distributor of technology products from global vendors. The company offers a comprehensive portfolio distributed through multiple product brands including hardware (AIWA All-in-One PCs, Astergo UPS systems, TP-Link and Ruijie Networks networking equipment, Poly professional communication solutions, Synology NAS storage, ASUS and Acer computers, HP Inc and Hewlett Packard Enterprise systems, Dell Technologies products, APC and Eaton power solutions, Canon imaging, LG displays, Teltonika industrial routers), software (Bitdefender, ESET, Kaspersky, Dr.Web antivirus, Corel, Microsoft, Veeam backup, VMware virtualization, Micro Focus, Denodo, Proget MDM, Content AI including ContentReader PDF and Lingvo), and infrastructure solutions (Scality distributed storage). The business operates through a B2B portal and maintains warehouses throughout Kazakhstan, with additional presence in Kyrgyzstan and Uzbekistan.

Differentiator

Problem solved

Functional benefit

Brands

• Comportal Academy: IT education and training programs for partners and customers

Products and services

• Dell Technologies Full range of IT products including laptops, PCs, servers, monitors, and networking equipment distributed to channel partners and enterprise customers in Kazakhstan.
• HP Inc Personal computing and printing products including printers, multifunction devices, scanners, consumables, laptops, monitors, all-in-one PCs, desktops, and workstations distributed across Kazakhstan.
• Hewlett Packard Enterprise (HPE) Enterprise IT infrastructure including servers, networking, storage solutions, and UPS systems distributed to enterprise customers.
• ASUS Computing and networking products including laptops, monitors, networking equipment, and graphics cards.
• Acer Computing and display products including monitors, projectors, all-in-one PCs, laptops, and tablets.
• AIWA All-in-One PC All-in-One desktop computers (monoblocks) powered by Intel Core i5-12450H processors, available in 24-inch and 27-inch display configurations with selectable RAM and SSD options.
• Astergo UPS Industrial-class uninterruptible power supply systems including LRT1100VS2U, PGO10KLCD2U, and PGO2000LCD2U models for power protection.
• APC by Schneider Electric Power protection equipment including surge protectors, UPS systems, stabilizers, and battery packs.
• Eaton Power management solutions including UPS systems, enclosures, surge protectors, KVM switches, and stabilizers.
• TP-Link Network infrastructure equipment including routers, switches, access points, and adapters for enterprise and consumer networking.
• Ruijie Networks Wireless access points and cloud-managed switches for enterprise networking infrastructure.
• HPE Networking Enterprise networking equipment including wireless access points, controllers, and network switches.
• Teltonika Industrial networking solutions including industrial routers, telematics devices, and GPS monitoring equipment.
• Synology NAS Network-attached storage solutions running DiskStation Manager OS for data storage, backup, and file management.
• Scality Distributed storage solutions for enterprise-scale data storage and management.
• Canon Imaging products including printers, multifunction devices, scanners, and consumables.
• LG Electronics Display solutions including monitors and video wall systems.
• Poly Professional Communication Solutions Professional communication solutions including video conferencing systems, professional headsets, and IP phones for unified communications.
• Microsoft Software products including operating systems, productivity applications, and cloud services.
• VMware Virtualization and cloud infrastructure software for enterprise computing environments.
• Kaspersky Cybersecurity and antivirus solutions for protection against malware and cyber threats.
• ESET Antivirus and endpoint protection software for businesses and consumers.
• Bitdefender Cybersecurity solutions providing antivirus and endpoint protection for businesses and consumers.
• Dr.Web Antivirus and internet security software solutions.
• Veeam Backup and recovery software solutions for enterprise data protection.
• Corel Software solutions for graphics, productivity, and content creation.
• Micro Focus Enterprise software solutions for application development, testing, and IT operations management.
• Denodo Data management and virtualization platform for enterprise data integration and analytics.
• Proget Mobile Device Management Mobile Device Management (MDM) solutions for enterprise mobile device administration and security.
• Content AI (ContentReader PDF and Lingvo) ContentReader PDF document processing and OCR solution for text extraction and document digitization; Lingvo electronic dictionary and translation software for language learning and translation assistance.
• ComPortal Academy IT education and training programs for channel partners and customers, providing training, certification support, and technical enablement.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core, secondary and minor.

• MicrosoftcoreChannel Partner/ Reseller/ DistributorComportal is an official distributor of Microsoft products including software licensing, cloud solutions, and productivity tools for the Kazakhstan and Central Asian market.
• HP Inc.coreChannel Partner/ Reseller/ DistributorHP Inc. awarded Comportal as #1 PC Distributor Kazakhstan in 2022 and #1 Distributor, reflecting a strong distribution partnership for HP personal computing and printing products.
• HPE (Hewlett Packard Enterprise)coreChannel Partner/ Reseller/ DistributorComportal holds CERTA Distributor status with HPE, having been awarded CERTA Distributor of the Year in 2022. Distributes HPE enterprise server, storage, and networking solutions.
• Dell TechnologiescoreChannel Partner/ Reseller/ DistributorAwarded Dell Technologies Distributor of the Year for Client Solutions in 2024 and #1 Distributor in 2020. Core distribution partner for Dell endpoint hardware, servers, storage, and networking.
• VMwarecoreChannel Partner/ Reseller/ DistributorOfficial distributor for VMware virtualization and cloud infrastructure software in Kazakhstan and Central Asia.
• ASUScoreChannel Partner/ Reseller/ DistributorDistributes ASUS computing hardware including laptops, desktops, motherboards, and graphics cards across Kazakhstan.
• LGsecondaryChannel Partner/ Reseller/ DistributorOfficial distributor for LG consumer electronics and IT displays including monitors, commercial displays, and signage solutions.
• CanoncoreChannel Partner/ Reseller/ DistributorCanon awarded Comportal as #1 Distributor in 2021 and Best Partner in 2020. Distributes Canon imaging, printing, and document solutions products.
• KasperskycoreChannel Partner/ Reseller/ DistributorOfficial distributor for Kaspersky Lab cybersecurity solutions including endpoint protection, network security, and threat intelligence products.
• VeeamcoreChannel Partner/ Reseller/ DistributorDistributes Veeam backup, disaster recovery, and data management solutions for enterprise customers in Kazakhstan.
• Schneider Electric (APC)coreChannel Partner/ Reseller/ DistributorDistributes Schneider Electric APC uninterruptible power supply (UPS), power distribution, and data center infrastructure solutions.
• ESETcoreChannel Partner/ Reseller/ DistributorOfficial distributor for ESET cybersecurity solutions including endpoint protection and network security products for businesses and consumers.
• BitdefendercoreChannel Partner/ Reseller/ DistributorDistributes Bitdefender threat protection, endpoint security, and hybrid infrastructure security solutions.
• EatonsecondaryChannel Partner/ Reseller/ DistributorDistributes Eaton power quality solutions including UPS systems, power distribution units, and power monitoring for IT and industrial applications.
• SynologycoreChannel Partner/ Reseller/ DistributorOfficial distributor for Synology network-attached storage (NAS), data backup, and surveillance solutions.
• AcercoreChannel Partner/ Reseller/ DistributorDistributes Acer computing hardware including laptops, desktops, monitors, and projectors across Kazakhstan.
• CorelsecondaryChannel Partner/ Reseller/ DistributorDistributes Corel software products including graphics, productivity, and utility software in Kazakhstan.
• TP-LinkcoreChannel Partner/ Reseller/ DistributorOfficial distributor for TP-Link networking equipment including routers, switches, access points, and wireless solutions.
• Dr.WebsecondaryChannel Partner/ Reseller/ DistributorDistributes Dr.Web antivirus and cybersecurity solutions for businesses and consumers in Kazakhstan.
• Micro FocussecondaryChannel Partner/ Reseller/ DistributorDistributes Micro Focus enterprise software solutions including application delivery management, IT operations management, and DevOps tools.
• DenodosecondaryChannel Partner/ Reseller/ DistributorOfficial distributor for Denodo data virtualization and data integration platform solutions for enterprise customers.
• ScalitysecondaryChannel Partner/ Reseller/ DistributorDistributes Scality scale-out storage and data management solutions for enterprise and cloud environments.
• TeltonikasecondaryChannel Partner/ Reseller/ DistributorDistributes Teltonika networking and IoT hardware including industrial routers, gateways, and IoT devices.
• RuijiesecondaryChannel Partner/ Reseller/ DistributorOfficial distributor for Ruijie enterprise networking equipment including switches, wireless access points, and network management solutions.
• Tripp LitesecondaryChannel Partner/ Reseller/ DistributorDistributes Tripp Lite power protection, connectivity, and infrastructure solutions including UPS, surge protectors, and cables.
• Content AIminorChannel Partner/ Reseller/ DistributorDistributor for Content AI document processing and content management solutions.
• AstergominorChannel Partner/ Reseller/ DistributorDistributes Astergo IT solutions products in the Kazakhstan market.
• ProgetminorChannel Partner/ Reseller/ DistributorDistributes Proget products in Kazakhstan.
• Dream MachinesminorChannel Partner/ Reseller/ DistributorDistributes Dream Machines computing products in Kazakhstan.
• AiwaminorChannel Partner/ Reseller/ DistributorDistributes Aiwa consumer electronics products in Kazakhstan.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RRC Group: Russian/CIS-focused IT distributor distributing networking, telecom, and enterprise IT equipment. Comparable in VAD distribution model with strong enterprise channel partner network.
• Merlion: One of the largest IT distributors in Russia and the CIS, distributing hardware, software, and components from leading global vendors. Closely comparable on multi-vendor distribution model and target customer base of resellers and integrators.
• OCS Distribution: Major Russian IT distributor focused on enterprise hardware, software, and networking solutions. Operates a similar VAD model with broad vendor coverage and channel-partner network, making it a directly comparable regional peer.
• MICS Distribution: Distribution partner in the CIS region covering IT components, peripherals, and consumer electronics. Comparable on multi-vendor distribution model and overlap on product categories such as networking, storage, and PC components.
• ELKO Group: IT distributor covering Eastern Europe, the Baltic states, and CIS with a multi-vendor portfolio similar to ComPortal's. Comparable on product breadth, channel-first GTM, and reliance on tier-1 vendor relationships.
• Treolan: Russian IT distribution company distributing components, peripherals, networking, and software from leading global brands. Comparable in business model (multi-vendor distribution) and category overlap (PC components, networking, peripherals).
• ASBIS Enterprises: Cyprus-headquartered value-added IT distributor with deep CIS, Central Asia, and Eastern Europe operations. Distributes many of the same tier-1 vendor brands (HP, Dell, Microsoft, etc.), making it a directly comparable peer on geography, business model, and product portfolio.

Broad incumbents

• Ingram Micro: Global broadline IT distributor with worldwide operations including Europe and emerging markets. Directly comparable on distribution of the same enterprise brands (HP, Dell, Microsoft, Cisco, etc.), but at much larger scale and portfolio breadth.
• TD Synnex: Global IT distributor formed by the merger of Tech Data and SYNNEX. Comparable in multi-vendor distribution of enterprise hardware, software, and networking products, though with broader geographic and category coverage than ComPortal.

Regional players

• Alser: Major Kazakhstan-based consumer electronics and IT retail chain with associated distribution. Comparable in operating geography (Kazakhstan) and partial overlap in IT product categories, though more retail-skewed than ComPortal's channel-first VAD model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEXI8jiK9l6rSOGkK2gH8gQ/featured
• Facebookfacebook.com/people/Comportal/100063645186524
• LinkedInlinkedin.com/company/%D1%82%D0%BE%D0%BE-comportal
• Instagraminstagram.com/comportal.kz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ComPortal