ProProfs Survey Maker
ProProfs Survey Maker is a bootstrapped SaaS platform that lets businesses create, distribute, and analyze surveys using AI-assisted question generation and sentiment analysis, serving SMB and enterprise customers across CX, HR, market research, education, and healthcare use cases via a freemium, usage-based pricing model.
- Company typePrivate
- Founded2005
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ProProfs Survey Maker does
ProProfs Survey Maker is a cloud-based, AI-assisted survey creation and feedback analytics platform operated by ProProfs, a privately held, bootstrapped SaaS company founded in 2005 and headquartered in Santa Monica, California. The core product enables users to create, distribute, and analyze surveys via 20+ question types, skip logic and branching, popup/sidebar/in-app delivery, and pre-built libraries of 100+ templates and 1,000,000+ ready-to-use questions, with multilingual support across 70+ languages. Its 2025-vintage AI capabilities — a Survey Builder that generates complete surveys from plain-language prompts, a Question Regenerator, a Question Editor, and Sentiment Analysis for open-text responses — are positioned as the primary differentiator against incumbents such as SurveyMonkey, Google Forms, and Qualtrics.
The platform is sold on a freemium, usage-based pricing model: a no-credit-card free tier with up to 50 responses per month and all premium features, plus paid plans starting at $19.99/month (or $0.05/response on annual billing) for higher response limits, advanced analytics, and API access. Distribution is product-led and self-serve through proprofssurvey.com, supplemented by inside sales for enterprise buyers and an extensive SEO/alternatives content marketing program. Customer segments span customer experience, HR and employee engagement, market research, education, healthcare, and consulting, with named users including Intel, Sony, Dell, Cisco, DHL, Yale, LinkedIn, Harvard Innovation Lab, and the California Department of Public Health.
ProProfs Survey Maker is part of a broader ProProfs product suite that includes Quiz Maker (claiming 50M+ quiz takers), Training Maker, Help Desk, Knowledge Base, Live Chat, and the 2023-acquired Qualaroo (in-app behavioral feedback). The suite is sold via bundled offerings such as the Customer Delight Suite and Smarter Employee Learning Suite. The company has no disclosed funding, no revenue figures, and headcount of 11–50 employees, operating as a founder-led (Sameer Bhatia) bootstrapped business with a stated 100-year-company mission.
ProProfs Survey Maker firmographics
Firmographics- Name
- ProProfs Survey Maker
- Legal name
- ProProfs
- Website
- https://proprofssurvey.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProProfs Survey Maker is a bootstrapped SaaS platform that lets businesses create, distribute, and analyze surveys using AI-assisted question generation and sentiment analysis, serving SMB and enterprise customers across CX, HR, market research, education, and healthcare use cases via a freemium, usage-based pricing model.
- Ownership category
- akta.pro rank
Where ProProfs Survey Maker is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
ProProfs Survey Maker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Response-Based: Usage-based subscription model where users pay per response collected. Free tier allows up to 50 responses per month. Paid plans start at $19.99/month for higher response limits, AI survey creation, advanced analytics, integrations, and API access. Annual billing offers discounted rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Up to 50 responses per month with all premium features |
| Usage-based | Monthly | Essentials/Business/Enterprise - Paid plans starting at $19.99/month |
| Usage-based | Annual | Response-based pricing - $19.99 per 100 responses/month |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
ProProfs Survey Maker product offering
Product offeringCore offering
ProProfs Survey Maker is a SaaS-based online survey platform that enables users to create, distribute, and analyze surveys using AI-assisted authoring, 20+ question types, skip logic, ready-made templates, and real-time analytics. The product serves customer experience, HR, market research, and education use cases with features such as NPS/CSAT scoring, multilingual surveys, popup and in-app delivery, and native integrations with CRM, marketing automation, and help desk systems. A freemium tier (up to 50 responses/month) coexists with paid plans starting at $19.99/month billed by response volume.
Product overview
ProProfs Survey Maker is a comprehensive survey and feedback collection platform built around its core ProProfs Survey Maker product. The platform operates as a unified offering with integrated modules including AI Survey Maker for AI-powered survey creation, NPS Survey for Net Promoter Score measurement, Scored Survey for assessments and quizzes, and Mobile In-app Nudges for contextual feedback. An associated sub-brand, Qualaroo, provides specialized in-context website and mobile app feedback collection. The platform also offers an extensive library of 100+ survey templates and 1,000,000+ ready-to-use questions accessible within the core product.
Differentiator
Problem solved
Functional benefit
Products and services
- ProProfs Survey Maker AI-powered online survey creation platform enabling users to create, distribute, and analyze surveys with 20+ question types, templates, skip logic, branding customization, advanced reporting, and integrations. Used by CX, HR, market research, education, and healthcare teams.
- Qualaroo Contextual feedback (Nudge) product for real-time in-app, website, and mobile feedback collection using behavior-based targeting and AI sentiment analysis.
Quantifiable outcome
- 50,000+ surveys created on the platform
- +3 more outcomes
Companies that use ProProfs Survey Maker
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles2 records
ProProfs Survey Maker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature10 records
ProProfs Survey Maker partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- SalesforcecoreNative integration with Salesforce CRM allowing automatic data syncing between survey results and Salesforce records. Closes the loop between survey responses and customer records for sales and service teams.
- HubSpotcoreIntegration with HubSpot marketing automation platform for seamless data flow between surveys and marketing workflows. Survey responses can trigger automated follow-up actions.
- MailchimpcoreIntegration with Mailchimp email marketing platform for survey distribution and response data synchronization with email marketing campaigns.
- ZendeskcoreIntegration with Zendesk customer service platform enabling survey data to flow into support workflows and customer service records.
- ZapiercoreIntegration with Zapier automation platform allowing connection to 1000+ apps and custom workflow automation between survey results and business tools.
- ProProfs Knowledge BasecorePart of ProProfs product suite. Integration with ProProfs Knowledge Base for creating comprehensive help content alongside surveys.
- ProProfs Live ChatcorePart of ProProfs product suite. Live chat integration for real-time customer support.
- ProProfs Help DeskcorePart of ProProfs product suite. Integration with ProProfs Help Desk for ticket management and customer service workflows.
- ProProfs Quiz MakercorePart of ProProfs product suite. Quiz Maker enables creating assessments and quizzes with auto-grading, trusted by 50M+ quiz takers.
- QualaroocorePart of ProProfs product suite. Qualaroo provides contextual in-app and website nudges for behavioral feedback collection.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
ProProfs Survey Maker competitors and assessment
Company assessmentDirect peers
- Formstack: Online form, survey, and workflow automation platform for SMB and enterprise. Direct overlap with ProProfs on form-building, integrations, and digital workflow use cases across healthcare, education, and nonprofit verticals.
- Alchemer: Formerly SurveyGizmo, an established survey and feedback platform targeting mid-market and enterprise. Direct overlap with ProProfs on survey building, CX, and integrations, with a stronger enterprise focus.
- Typeform: Conversational form and survey builder known for premium UX and strong brand. Competes head-to-head with ProProfs in SMB and mid-market for design-forward surveys, quizzes, and lead generation forms, with comparable pricing tiers.
- SurveyMonkey: One of the largest online survey platforms serving SMB through enterprise customers. Directly competes with ProProfs across survey creation, NPS, templates, and integrations, and is explicitly called out in ProProfs' own comparison content.
- QuestionPro: Online survey and research platform offering surveys, polls, and CX tools. Comparable to ProProfs across SMB and enterprise with a broad suite of survey, research, and employee feedback products.
- SurveySparrow: Conversational, omnichannel survey platform with NPS, CX, and 360-degree feedback products. Explicitly named as a ProProfs competitor, with similar SMB/mid-market positioning and recurring subscription pricing.
- Jotform: Drag-and-drop online form and survey builder with strong template library and integrations. Directly comparable to ProProfs on SMB form-building, drag-and-drop UX, and freemium pricing model.
- Zoho Survey: Survey tool within the broader Zoho business suite, offering templates, distributions, and reports. Comparable to ProProfs on SMB survey use cases and bundled into a larger software ecosystem, similar to ProProfs' own suite strategy.
Emerging players
- Google Forms: Free form/survey tool bundled with Google Workspace. Does not match ProProfs on advanced features or analytics but sets the de facto free benchmark in the SMB and education segments that constrains ProProfs' pricing power.
Broad incumbents
- Qualtrics: Enterprise experience management and survey platform owned by Silver Lake/CPPIB. Overlaps with ProProfs on NPS, CSAT, and customer feedback use cases but operates at a much larger scale with deeper analytics, research-grade tooling, and dedicated enterprise sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ProProfs Survey Maker social profiles
Digital presenceProProfs Survey Maker compliance and trust
Trust signalCompliance3 records
ProProfs Survey Maker financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProProfs Survey Maker leadership team
Management profileNumber of profiles
Profiles1 record
ProProfs Survey Maker subsidiaries and ownership
Company hierarchySubsidiaries7 records
ProProfs Survey Maker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProProfs Survey Maker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProProfs Survey Maker
What does ProProfs Survey Maker do?
ProProfs Survey Maker is a SaaS-based online survey platform that enables users to create, distribute, and analyze surveys using AI-assisted authoring, 20+ question types, skip logic, ready-made templates, and real-time analytics. The product serves customer experience, HR, market research, and education use cases with features such as NPS/CSAT scoring, multilingual surveys, popup and in-app delivery, and native integrations with CRM, marketing automation, and help desk systems. A freemium tier (up to 50 responses/month) coexists with paid plans starting at $19.99/month billed by response volume.
Is ProProfs Survey Maker a public or private company?
ProProfs Survey Maker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProProfs Survey Maker founded?
ProProfs Survey Maker was founded in 2005. It employs 11 to 50 people.
Where is ProProfs Survey Maker based?
ProProfs Survey Maker is headquartered in Santa Monica, United States, in the North America region.
How does ProProfs Survey Maker make money?
One revenue line is on record: subscription - Response-Based.
Who are ProProfs Survey Maker's main competitors?
Direct peers on record are Formstack, Alchemer, Typeform, SurveyMonkey, QuestionPro, SurveySparrow, Jotform and Zoho Survey. Google Forms is listed as an emerging player. Qualtrics is listed as a broad incumbent.
Does ProProfs Survey Maker have an API?
Yes. ProProfs Survey Maker offers API access for custom integrations, allowing automatic data syncing between survey results and existing workflows or CRM systems. API access is available on paid plans.