Mailganer
Mailganer is a Russian cross-channel email and SMS marketing automation platform serving mid-market and enterprise clients, primarily IT, SaaS, and e-commerce firms, with 152-FZ-compliant data residency on domestic infrastructure and over 700 active clients.
- Company typePrivate
- Founded2015
- HeadquartersSaint Petersburg, Russia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mailganer does
Mailganer (Мейлганер) is a Russia-based cross-channel email and SMS marketing automation platform founded in 2015 by Daniil Kozhemyakin and headquartered in Moscow. The company sells primarily to Russian mid-market and enterprise clients — concentrated in IT companies, SaaS services, e-commerce, education, financial services, and regulated industries — and is registered in the official Russian Software Registry (No. 20310) with 152-FZ data-residency compliance, positioning it as a sanctioned domestic ESP alternative for organizations barred from using Western platforms.
The core product is a cross-channel mailing platform built around automatic triggered email sequences, advanced segmentation (including RFM and auto-segments), a block-based drag-and-drop editor, email validation, database standardization, and API integration with 453 third-party services plus native connectors for Bitrix24 CRM and 1C-Bitrix e-commerce. The platform runs on Russian infrastructure (Selectel, 4 billion records stored) and supports an on-premise deployment option for security-sensitive buyers. In 2019, Mailganer acquired the Get-n-Post SMTP service and relaunched it in 2024 as the separate sub-brand SaM oTPravil, focused on high-volume transactional email delivery for major Russian IT companies. Pricing is usage-based with annual discounts; a recent addition is an AI-powered product recommendation module for e-commerce personalization.
Commercially, Mailganer runs a hybrid enterprise field-sales and self-service motion, with dedicated account managers, sub-hour support response, free migration assistance from competing platforms, and tender participation for large accounts. Go-to-market relies heavily on content (Russian-language blog, webinars, SEO), community-building (MailingDay conference co-organization, philosophical club), and direct sales. The company is privately held and bootstrapped, with no disclosed institutional funding rounds. Reported scale is 700+ active clients sending 12 million emails daily, with anchor enterprise relationships including SKB Kontur, Selectel, Banki.ru, and Smartavia.
Mailganer firmographics
Firmographics- Name
- Mailganer
- Legal name
- Mailganer
- Website
- https://mailganer.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mailganer is a Russian cross-channel email and SMS marketing automation platform serving mid-market and enterprise clients, primarily IT, SaaS, and e-commerce firms, with 152-FZ-compliant data residency on domestic infrastructure and over 700 active clients.
- Ownership category
- akta.pro rank
Mailganer industry classification
Industry- Product category
- Email Marketing Automation
- NAICS
- Advertising Material Distribution Services (54187)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
- akta.pro secondary industries
- SMS & Mobile Direct Marketing Services (BPAFAKAI), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where Mailganer is headquartered
LocationHeadquarters
- HQ city
- Saint Petersburg
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Mailganer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Email Marketing Platform Subscription: Subscription-based access to the email marketing platform with pricing based on number of subscribers or sent emails. Includes access to automation, segmentation, templates, and analytics.
- Usage-based Email Sends: Pricing based on volume of emails sent per month. Higher volumes offer better per-email pricing. Annual plans available with discounts.
- Email Validation Services: Paid validation services for checking email list quality. Includes real-time validation for new subscribers and full database validation.
- Product Recommendations Module: Paid module for e-commerce product recommendations integrated with email triggers. Cost depends on website traffic.
- SMTP Services: SMTP transport service for high-volume email sending. Formerly known as Get-n-Post, now branded as Sam Otpravil.
- Professional Services: Custom development, integration setup, and platform customization services. Includes migration support from competing platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Annual | Entry-level plan with 10,000 annual sends |
| Usage-based | Monthly | Mid-volume plan with 1,000,000 monthly sends |
| Usage-based | Monthly | High-volume enterprise plan with 5,000,000 monthly sends |
| Freemium | Pay-as-you-go | SMB and startup-friendly pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Mailganer product offering
Product offeringCore offering
Mailganer is a cross-channel email and SMS marketing automation platform built for IT companies and SaaS services. Its core offering combines automated trigger-based email campaigns, advanced RFM and behavioral segmentation, email validation, a drag-and-drop block editor, and a public API with 453 pre-built third-party integrations. The company also operates SaM oTPravil, a dedicated SMTP relay service for high-volume transactional and marketing email delivery, and offers professional migration and integration services.
Product overview
Mailganer is a cross-channel mailing platform for IT companies and SaaS services, offering a modular architecture centered on the Mailganer Email Platform. The core product includes email distribution capabilities with automatic triggered emails, subscriber management, block-based template editor, and API integration with 453 services. Additional paid modules extend functionality: Product Recommendations (AI-powered engine for e-commerce personalization), Email Validation (real-time and stop-list checking), Base Standardization, SMS Distribution, SMTP Transport, Statistics, and On-Premise deployment for elevated security requirements. The company also operates SaM oTPravil, a separate SMTP relay service acquired in 2019 and re-launched in 2024, focused on high-volume transactional email delivery for major Russian IT companies.
Differentiator
Problem solved
Functional benefit
Brands
- SaM oTPravil: SMTP service focused on integrations with SaaS solutions, high email deliverability, and fast delivery of large volumes of transactional and marketing emails. Formerly known as Get-n-Post.
- Letteros
Products and services
- Mailganer Email Platform Cross-channel email distribution platform for IT companies and SaaS services, providing automatic triggered emails, base validation, template editor, advanced segmentation, statistics, and API integration with 453 services.
- SaM oTPravil SMTP Service SMTP relay service focused on SaaS integrations, high email deliverability, and fast delivery of large volumes of transactional and marketing emails, serving major Russian IT companies including Kontur, RetailCRM, and Selectel.
- Email Validation Service Express and full-database email validation combining internal stop-lists, a 180-day non-existent email tracking database, and the Mailvalidator spam-trap and bad-address database, recognized as best-in-class by independent testing.
- Product Recommendations for E-commerce AI-powered product recommendation engine that analyzes browsing history, previous purchases, and similar-customer behavior to deliver personalized product suggestions in emails via abandoned cart, abandoned search, abandoned category, and abandoned viewing triggers.
- SMS Distribution SMS mailing capability for cross-channel marketing, supporting cascade sending where an SMS follows an email for subscribers who did not open.
Quantifiable outcome
- API integration setup completed in under one month (Business Connect case)
- +3 more outcomes
Companies that use Mailganer
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Mailganer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature9 records
Mailganer partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Get-n-Post / Sam OtpravilcoreFormer Get-n-Post SMTP service acquired by Mailganer in 2019 and rebranded as Sam Otpravil. Focus on integrations with SaaS solutions, high deliverability, and fast delivery of large email volumes. Used by major Russian IT companies.
- MailingDaycoreMailganer serves as technical partner for MailingDay conference, one of Russia's oldest CRM marketing conferences. Founder Daniil Kozhemyakin and team member Yuliya Savitskaya co-organize and speak at the event. Conference has evolved into a community of CRM marketing professionals.
- LetterosminorBlock-based HTML email constructor created jointly with Mailfit CRM agency founder Mikhail Terentyev. Mindbox invested and acquired 10% stake, using Letteros as foundation for their email builder. After 2022, Daniil left Letteros to focus on Mailganer.
- SelectelcoreRussian IT infrastructure provider serving as data center and cloud hosting partner. Mailganer stores data on Selectel servers - 4 billion records stored on Selectel infrastructure as of company history publication.
- MailvalidatorcoreThird-party email validation service integrated for spam trap and bad address detection. Mailganer provides free validation checks using Mailvalidator's accumulated database of bad emails.
- Bitrix24coreCRM integration for automated email campaigns from Bitrix24. Business Connect case study demonstrates full automation of email types from CRM with improved corporate email deliverability.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Mailganer competitors and assessment
Company assessmentBroad incumbents
- Klaviyo: Email and SMS marketing platform specializing in e-commerce with deep Shopify/integrations and AI-driven segmentation. Comparable product scope to Mailganer's recommendation engine and e-commerce focus, and represents the global benchmark for product recommendations + email.
- GetResponse: Global email marketing, automation, and webinar platform with SMB and mid-market focus. Comparable on automation features, deliverability tooling, and conversion funnels; relevant peer for product benchmarking.
- Brevo (formerly Sendinblue): Global email, SMS, chat, and CRM platform with similar cross-channel positioning. While currently restricted in Russia, it represents the kind of well-capitalized incumbent Mailganer would face if Russian ESPs compete internationally or if sanctions landscape changes.
- Mailchimp: Global category leader in email marketing with automation, segmentation, and integrations. Historical competitor (Bureau Gorbunova migrated FROM Mailchimp TO Mailganer); no longer directly accessible in Russia but represents the standard Mailganer is benchmarked against.
Direct peers
- SendPulse: Omnichannel marketing platform (email, SMS, web push, chatbots, CRM) with origins in the CIS region and strong international footprint. Closest direct peer in product scope (email + SMS + automation) and cross-channel focus.
- Carrot Quest: Russian marketing automation platform combining email, pop-ups, and conversational tools. Competes with Mailganer in the Russian mid-market for integrated messaging and customer engagement use cases.
- Sendsay: Russian email marketing and automation platform serving SMB through enterprise, with strong e-commerce and transactional use cases. Direct domestic competitor for both migration clients and new logos in the Russian ESP market.
- UniSender: Established Russian/CIS email and SMS marketing service offering similar automation, segmentation, and deliverability features. Competes head-to-head for SMB and mid-market Russian customers with comparable pricing tiers.
- Mindbox: Russian omnichannel marketing automation platform offering email, SMS, mobile push, and personalization for mid-market and enterprise. Most direct competitor in Russian ESP market; notably acquired a stake in Letteros (adjacent to Mailganer's founder), giving it product overlap in email builders.
- ExpertSender: Email and SMS marketing automation platform serving mid-market and enterprise clients, particularly strong in retail and e-commerce. Competes directly with Mailganer on advanced segmentation, transactional email, and deliverability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mailganer social profiles
Digital presenceMailganer compliance and trust
Trust signalCompliance3 records
Mailganer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mailganer leadership team
Management profileNumber of profiles
Profiles3 records
Mailganer subsidiaries and ownership
Company hierarchySubsidiaries2 records
Mailganer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mailganer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mailganer
What does Mailganer do?
Mailganer is a cross-channel email and SMS marketing automation platform built for IT companies and SaaS services. Its core offering combines automated trigger-based email campaigns, advanced RFM and behavioral segmentation, email validation, a drag-and-drop block editor, and a public API with 453 pre-built third-party integrations. The company also operates SaM oTPravil, a dedicated SMTP relay service for high-volume transactional and marketing email delivery, and offers professional migration and integration services.
Is Mailganer a public or private company?
Mailganer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mailganer founded?
Mailganer was founded in 2015. It employs 11 to 50 people.
Where is Mailganer based?
Mailganer is headquartered in Saint Petersburg, Russia, in the Europe region.
How does Mailganer make money?
Six revenue lines are on record. Email Marketing Platform Subscription is the primary driver. The others are usage-based Email Sends, email Validation Services, product Recommendations Module, SMTP Services and professional Services.
Who are Mailganer's main competitors?
Broad incumbents on record are Klaviyo, GetResponse, Brevo (formerly Sendinblue) and Mailchimp. Direct peers are SendPulse, Carrot Quest, Sendsay, UniSender, Mindbox and ExpertSender.
Does Mailganer have an API?
Yes. Mailganer provides API methods for working with the personal account and integrating with third-party services. The API enables integration with CRM systems (Bitrix24), sending subscriber data, triggering campaigns, managing templates, and personalizing emails with dynamic data. The platform offers both API integration and pre-built integrations with 453 services. Developer documentation is at documentation.mailganer.ru/documentation/api.
What industry is Mailganer in?
Mailganer's product category is Email Marketing Automation. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle), with a secondary code of BPAFAKAI, SMS & Mobile Direct Marketing Services. Its NAICS code is 54187 and its SIC code is 7310.