Behavioral Mental Health Counseling

What Behavioral Mental Health Counseling does

Behavioral Mental Health Counseling PLLC is a private, founder-owned mental health counseling practice established in 2013 and headquartered in Lynbrook, New York. The firm delivers psychotherapy, clinical assessment, treatment planning, behavior modification therapy, and cognitive behavior therapy to individuals, families, and groups throughout Long Island and the five boroughs of New York City. The practice extends service delivery via telehealth to Delaware, Florida, South Carolina, and Vermont under state-specific telehealth registrations. Under the leadership of founder Richard Anemone — a New York State Licensed Mental Health Counselor and NAMA-certified Anger Management Specialist with 25+ years of clinical experience across day treatment, school, residential, clinic, and hospital settings — the firm blends direct clinical care with organizational training and consulting.

The service portfolio comprises four primary lines: clinical counseling sessions (30–60 minutes delivered in-office, by telehealth, or at client homes/facilities), customized organizational training programs covering behavior modification, stress management, autism interventions, parent skill training, and certification programs in Crisis Intervention and CPR/First Aid (via the American Heart Association), technical and management assistance for groups and organizations (policy/procedure development, quality improvement, regulatory compliance), and a Books & Publications brand comprising psychological fiction and professional articles. The technology stack is intentionally lean — a WordPress website for service information and appointment scheduling, supplemented by a telehealth platform for remote delivery; no proprietary platform, integrations, or AI/ML components are evident.

Revenue is generated entirely through professional services fees. Pricing is not publicly disclosed; the firm accepts limited insurance programs, offers out-of-network billing and self-pay, and provides a no-fee initial telephone consultation. Go-to-market is sales-led (direct patient acquisition and organizational training engagements) supplemented by event-driven training delivery to schools, agencies, and healthcare organizations. The firm maintains a referral-driven ecosystem of more than 20 collaborative relationships spanning New York State agencies (OPWDD, DOH, OMH, OCFS, OASAS, ED), healthcare providers (Catholic Health Services, Phoenix House, Central Nassau Guidance & Counseling), and nonprofits (Mental Health Association of Nassau County, Helen Keller Services for the Blind, New York Council on Problem Gambling). The company is owner-operated with 1–10 employees, no disclosed institutional funding, and no parent or subsidiary relationships.

Name

Behavioral Mental Health Counseling

Legal name

Behavioral Mental Health Counseling PLLC

Website

https://bmhc-ny.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Behavioral Mental Health Counseling PLLC is a founder-owned mental health counseling practice in Lynbrook, NY, providing psychotherapy, behavior modification therapy, and telehealth services to individuals, families, and organizations across New York, Delaware, Florida, South Carolina, and Vermont.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

Keywords

• Mental health counseling
• Psychotherapy services
• Telehealth counseling
• Behavior modification therapy
• Professional training programs

Headquarters

HQ city

Lynbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Counseling Services: Individual, family, group, and organizational counseling sessions. Sessions are typically 30-60 minutes. Services provided in-office, via telehealth, or at client homes/facilities. Insurance participation varies.
2. Training and Presentations: Customized training programs for organizations covering behavior modification, stress management, autism, parent training, crisis intervention, and CPR/First Aid certification. Rates available upon request.
3. Technical and Management Assistance: Administrative support services for groups and organizations including project development analysis, management data analysis, policy/procedure development, quality improvement, and regulatory compliance. Rates available by request.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Behavioral Mental Health Counseling PLLC is a private mental health counseling practice delivering psychotherapy, clinical assessment, evaluation, and treatment planning to individuals, families, groups, and organizations across Long Island NY and the five boroughs of New York City, with telehealth services extended to Delaware, Florida, South Carolina, and Vermont. Services are grounded in behavior modification therapy and cognitive behavior therapy, and are complemented by customized organizational training/presentations, certification programs (Crisis Intervention, CPR/First Aid), and technical/management assistance for human service organizations.

Product overview

Behavioral Mental Health Counseling PLLC offers a comprehensive suite of mental health services centered around counseling and psychotherapy. The core offering is Mental Health Counseling Services combining behavior modification and cognitive behavior therapy approaches. This is complemented by Telehealth Services enabling remote delivery across New York State, Delaware, Florida, South Carolina, and Vermont. Additional services include Training and Presentations Programs for professional development, Administrative Support for organizational consulting, and Books & Publications featuring psychological fiction and professional articles. The company also offers certification programs in Crisis Intervention and Prevention and CPR/First Aid via American Heart Association.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Counseling Services Counseling, psychotherapy, clinical assessment, evaluation, treatment planning, case management, prevention, discharge, and aftercare services delivered to individuals, families, groups, and organizations across Long Island NY and the five boroughs of New York City, using behavior modification therapy and cognitive behavior therapy approaches.
• Telehealth Services Remote mental health counseling delivered via telehealth video sessions, available in New York State and through telehealth registry in Delaware, Florida, South Carolina, and Vermont, leveraging counselor registration/licenses in each state.
• Training and Presentations Program Customized professional training and workshops for organizations covering behavior modification, positive approaches, stress relief, working with difficult behaviors in children, functional analysis, autism-related behaviors, parent skill training, and working with dually diagnosed individuals. Rates available on request.
• Administrative Support Services Technical and management assistance for groups and organizations including management data analysis, special studies, policy and procedure development, system methods, quality improvement, and regulation/audit compliance. Rates available on request.
• Books and Publications Published fiction works and professional articles by Richard Anemone on psychological themes, trauma, institutional systems, and mental health topics, including 'The Voices Aren't Always in Your Head', 'The Voice Before the Whisper', 'The Final Whisper', 'The Girl Beneath the Stone', and 'The Last Apple'.
• Strategies for Crisis Intervention and Prevention Certification Professional certification program in Strategies for Crisis Intervention and Prevention offered to organizations and individuals as part of the company's training program.
• CPR/First Aid Certification Certification program in CPR and First Aid delivered via the American Heart Association as part of the company's training offerings.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered minor and core.

• Association for Children with Down SyndromeminorOthersCollaborative partnership with 4 Fern Place Plainview, NY 11803. Mental health services collaboration for individuals and families.
• Catholic Health ServicesminorOthersCollaborative partnership with 992 North Village Avenue Rockville Centre, NY 11570. Healthcare services collaboration.
• Central Nassau Guidance & CounselingminorOthersCollaborative partnership with 950 South Ouster Bay Road Hicksville, NY 11801. Mental health counseling services collaboration.
• Families and Children's ServicesminorOthersCollaborative partnership with 100 East Old Country Road Mineola, NY 11501. Family and children services partnership.
• Federation of OrganizationminorOthersCollaborative partnership with 103 Frost Pond Road Glen Cove, NY 11542. Mental health organization collaboration.
• Hispanic Counseling CenterminorOthersCollaborative partnership with 344 Fulton Avenue Hempstead, NY 11550. Counseling services for Hispanic community.
• Helen Keller Services for the BlindminorOthersCollaborative partnership with 1 Helen Keller Way Hempstead, NY 11550. Services for visually impaired individuals.
• MaryHaven Community ResidenceminorOthersCollaborative partnership with 64 North Corona Ave. Valley Stream, NY 11580. Community residential mental health services.
• Melillo CenterminorOthersCollaborative partnership with 113 Glen Cove Avenue Glen Cove, NY 11542. Mental health services collaboration.
• Mental Health Association of Nassau CountyminorOthersCollaborative partnership with 16 Main Street Hempstead, NY 11550. County-wide mental health advocacy and services partnership.
• MTIminorOthersCollaborative partnership with 22 Pine Street Freeport, NY 11520.
• Nassau County Department of Human ServicescoreOthersCollaborative partnership with 60 Charles Lindbergh Boulevard Suite 200, Uniondale, New York. Office of Mental Health, Chemical Dependency and Developmental Disabilities Services. Key government partnership for county mental health services.
• Project REALminorOthersCollaborative partnership with 55 North Ocean Avenue Freeport, NY 11520.
• Shield InstituteminorOthersCollaborative partnership with 144-61 Roosevelt Avenue Flushing, N.Y 11354. Services for individuals with developmental disabilities.
• South Shore Association of Independent LivingminorOthersCollaborative partnership with 1976 Grand Avenue Baldwin, NY 11510. Independent living support services.
• Transitional Services for New YorkminorOthersCollaborative partnership with 1016 162nd Whitestone, NY 11357. Transitional services for individuals.
• Hands Across Long IslandminorOthersCollaborative partnership with PO Box 1179 Central Islip, NY 11717.
• Phoenix HouseminorOthersCollaborative partnership with 998 Crooked Hill Rd Brentwood, NY 11717. Substance abuse and mental health treatment services.
• New York State Office of Mental Health - Brentwood SOCRcoreOthersCollaborative partnership with 450 Crooked Hill Rd Brentwood, NY 11717. State mental health services at Satellite Operating Center.
• Tender Care Human ServicesminorOthersCollaborative partnership with 92-21 165th Street Jamaica NY11433.
• FREEminorOthersCollaborative partnership with Cartright Residence.
• New York Council on Problem GamblingcoreStrategic or Co-development PartnerRichard Anemone is a team member of the NYCPG, providing expertise on gambling disorder and contributing to problem gambling prevention and treatment efforts statewide.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BetterHelp: BetterHelp is a large online counseling platform delivering 1:1 mental health therapy via subscription. It is the most direct comparison for BMHC's telehealth-delivered individual counseling model, differing primarily in scale and platform-based delivery versus BMHC's solo-practitioner approach.
• Brightside Health: Brightside Health is a telehealth provider combining therapy and psychiatry for anxiety and depression. Overlaps with BMHC in delivering outpatient behavioral health via telehealth across multiple states, with broader scope into medication management.
• Two Chairs: Two Chairs operates hybrid in-person and virtual therapy clinics with employed therapists. Comparable to BMHC in providing outpatient mental health counseling, differing in clinic-based delivery model and stronger insurance participation.
• Grow Therapy: Grow Therapy is a therapist-network platform helping licensed providers accept insurance and run practices across multiple states. Comparable to BMHC as a vehicle for licensed mental health counselors, but tech-enabled and at significantly larger scale.
• Talkspace: Talkspace is a publicly-traded teletherapy platform connecting users to licensed therapists for individual, couples, and teen therapy. It directly mirrors BMHC's telehealth mental health counseling offering and multi-state licensing model, though at vastly greater scale.
• Lyra Health: Lyra Health is a B2B mental health benefits platform providing therapy, coaching, and medication management to employees of sponsor companies. Comparable in providing employer- and organization-facing mental health services, similar to BMHC's organizational training and consulting line.
• Alma: Alma is a therapist-enablement platform that helps independent licensed clinicians accept insurance, run practices, and reach clients. Comparable to BMHC as a vehicle for licensed counselors delivering outpatient therapy, differing in being a tech-enabled network rather than a solo practice.
• Octave: Octave is a mental health practice group operating in-person and virtual therapy clinics across multiple states. Directly comparable to BMHC's model of providing outpatient psychotherapy with multi-state reach, though with a group-practice structure and broader payer participation.
• Cerebral: Cerebral is a subscription-based mental health provider offering therapy and medication management online. Comparable to BMHC in delivering outpatient behavioral health services virtually, but with broader scope including prescribing and a more productized model.
• Headspace Health (Ginger): Headspace Health merged Ginger into a unified mental health platform offering therapy, coaching, and self-care content through employer benefits. Overlaps with BMHC in behavioral health service delivery and organizational training/certification offerings, though at much larger scale.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BMHCNY
• Facebookfacebook.com/bmhcny
• LinkedInlinkedin.com/company/behavioral-mental-health-counseling-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behavioral Mental Health Counseling