SmartPhort

Name

SmartPhort

Legal name

SmartPhort

Website

https://smartphort.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Device Repair Services: SmartPhort repairs smartphones, tablets, laptops, TVs, drones, game consoles, cameras, and household appliances. Revenue is generated through repair fees charged to consumers, businesses, and insurance companies. Pricing is quote-based; customers receive a free quote before work begins.
2. Pre-Owned Device Sales: SmartPhort buys and sells pre-owned (Pre-Owned) smartphones, tablets, laptops, and TVs. These devices are 100% technically functional but may have minor cosmetic imperfections. SmartPhort Elite partner status for Samsung TV distribution also supports new product sales.
3. Insurance Company B2B Services: SmartPhort acts as an outsourced repair and damage-expertise partner for insurance companies (e.g., ANWB, Nationale Nederlanden, AON, and others). Insurance companies outsource the repair, replacement, or upgrade of devices to SmartPhort on behalf of their insured customers, generating revenue through service contracts.
4. Accessories Sales: SmartPhort sells accessories (phone cases, tempered glass, chargers, cables, and more) sourced directly from its sister organization's warehouse, offering discrete brand access with optimal price/quality ratios.
5. Data Services (Recovery, Backup, Wiping): SmartPhort offers data recovery (no cure no pay basis), data backup, and secure data wiping with certificates, leveraging its partnership with Stellar.
6. Technical Support and Installation Services: Technical support for devices, software installation (apps, antivirus), and setup services are offered to consumers and businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

SmartPhort provides professional repair, replacement, and upgrade services for electronic devices including smartphones, tablets, laptops, TVs, drones, game consoles, cameras, and household appliances. The offering is delivered through a web-based service portal with pickup-and-return logistics via UPS, in-house certified technicians, and 6-month warranty on repairs. The company serves both individual consumers directly and acts as an outsourced repair and damage-expertise partner for Dutch insurance companies and intermediaries.

Product overview

SmartPhort operates as a service platform offering device repair, replacement, and upgrade services for smartphones, tablets, laptops, TVs, drones, consoles, and home appliances. The core product is the Device Repair Service, which is supported by complementary services including Pick-up & Return logistics, a Personal Overview Page for tracking, and damage reporting. Additional offerings include Technical Support, Installation Services, Pre-Owned device sales (certified refurbished devices), Data Recovery via Stellar partnership, and Accessories. SmartPhort holds Apple Independent Repair Provider status and Samsung Elite Partner designation for TV sales.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Average repair turnaround of 2.4 business days
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• ANWBcoreChannel Partner/ Reseller/ DistributorANWB is one of SmartPhort's key insurance partners. When ANWB-insured members have device damage, ANWB refers the case to SmartPhort for repair, replacement, or upgrade. SmartPhort handles the full repair lifecycle including pickup, assessment, and return delivery.
• Nationale NederlandencoreChannel Partner/ Reseller/ DistributorNationale Nederlanden is a major Dutch insurance company that partners with SmartPhort to outsource device repair services for its policyholders. SmartPhort manages the full repair and claims process.
• AONcoreChannel Partner/ Reseller/ DistributorAON, a global insurance intermediary, uses SmartPhort's device repair and damage expertise services for its Dutch client base.
• 2ServicecoreTechnology or Integration2Service is SmartPhort's sister company and Samsung Authorized Distributor. All Samsung replacement parts are sourced directly from 2Service, ensuring a supply of authorized Samsung components for repairs.
• InSharedminorChannel Partner/ Reseller/ DistributorInShared is a Dutch online insurance provider that partners with SmartPhort for device damage repair services.
• Acura AssuradeurenminorChannel Partner/ Reseller/ DistributorAcura Assuradeuren is an insurance intermediary that refers device damage claims to SmartPhort for processing.
• UnigarantminorChannel Partner/ Reseller/ DistributorUnigarant uses SmartPhort's repair and damage expertise services for insured device damage claims.
• ANACminorChannel Partner/ Reseller/ DistributorANAC is an insurance company partner using SmartPhort for device repair services.
• NH 1816minorChannel Partner/ Reseller/ DistributorNH 1816 is an insurance intermediary that partners with SmartPhort for device damage processing.
• VCNminorChannel Partner/ Reseller/ DistributorVCN is an insurance company partner using SmartPhort for device repair and expertise.
• NedascominorChannel Partner/ Reseller/ DistributorNedasco is an insurance intermediary partner of SmartPhort for device damage claims handling.
• Gilde AssuradeurenminorChannel Partner/ Reseller/ DistributorGilde Assuradeuren is an insurance intermediary partner using SmartPhort's repair services.
• RiskminorChannel Partner/ Reseller/ DistributorRisk is an insurance partner that outsources device damage processing to SmartPhort.
• Voogd & VoogdminorChannel Partner/ Reseller/ DistributorVoogd & Voogd is an insurance intermediary partner using SmartPhort for device damage expertise.
• Ansvar IdeaminorChannel Partner/ Reseller/ DistributorAnsvar Idea is an insurance company partner using SmartPhort's device repair services.
• Turien & cominorChannel Partner/ Reseller/ DistributorTurien & co is an insurance company partner using SmartPhort for repair services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Swappie: European leader in refurbished iPhone sales with device buy-back and certified pre-owned program. Comparable to SmartPhort's pre-owned device business line and 30-point quality certification process, though focused purely on resale rather than repair.
• iFixit: Leading global platform for repair guides, tools, and parts. Comparable in the broader device-repair ecosystem and parts distribution, though operating as a content/community/e-commerce platform rather than a hands-on repair service.

Direct peers

• iSmash: UK-based walk-in and mail-in device repair specialist for smartphones, tablets, laptops, and game consoles. Comparable in service scope, OEM-part access, and B2B partnerships, though serving a UK rather than Dutch customer base.
• uBreakiFix (Asurion): Largest consumer electronics repair chain in North America (owned by Asurion), offering smartphone, tablet, computer, and game console repairs with insurance-partner integrations. Directly comparable to SmartPhort's device repair, OEM-parts access model, and insurer relationships.

Regional players

• Mobile Klinik: Canadian smartphone and tablet repair chain offering in-store repairs, accessories, and pre-owned devices. Comparable service mix and device categories, though serving the Canadian market.
• The Phone Repair Shop (TPRS): Dutch device repair chain offering smartphone, tablet, and laptop repair with mail-in and store options. Operates in the same Netherlands market as SmartPhort with overlapping services and customer segments.
• Forza Refurbished: Dutch refurbisher and reseller of pre-owned smartphones, tablets, and laptops operating from the Netherlands. Comparable to SmartPhort's pre-owned device program in market and product category, though focused exclusively on refurbishment rather than repair.
• WeFix (Fnac Darty): France's largest dedicated smartphone and connected-device repair chain, operating as part of Fnac Darty. Comparable in-store and mail-in repair services targeting consumer electronics, though with a French geographic focus.

Broad incumbents

• Geek Squad (Best Buy): Best Buy's in-house tech support and device repair arm operating hundreds of U.S. service counters. Comparable in device-repair scope and warranty-backed service, but embedded in a much larger retail operation rather than a dedicated repair specialist.
• Apple Authorized Service Providers: Apple's official authorized service provider network, including AASP and IRP programs. Directly comparable OEM-certified repair model with original-parts access, but operating globally as part of Apple's wider service network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SmartPhort
• Instagraminstagram.com/smartphort
• Xx.com/smartphort

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartPhort