Estate Apps
Estate Apps builds custom website platforms and marketing automation tools exclusively for UK estate and letting agents, serving 300+ agency brands with CRM-integrated websites, automated Meta advertising (Property AdVantage), and Google Business Profile automation on a subscription model.
- Company typePrivate
- Founded2011
- HeadquartersCroydon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Estate Apps does
Estate Apps (trading as Darknight Designs Limited) is a UK-based digital agency and SaaS provider that builds websites and marketing automation tools exclusively for estate and letting agents. Founded in 2011 by Alex Evans, the company operates a custom-built, proprietary platform — explicitly not adapted from a generic CMS or built on WordPress — designed from the ground up for property workflows. The platform integrates with over 20 UK property CRMs (including Reapit, Street, Apex27, Vebra Alto, Jupix, agentOS) via two-way data flows and an Open API, and serves single-branch independents through multi-office regional networks across the UK.
The product surface comprises the core Website Platform (with add-ons such as the Better Off Calculator, Pre-Market Launch, WhatsApp Chat widget, Hub CMS, and Scripted AI content engine), the 2024-launched Property AdVantage (automated Facebook and Instagram advertising with CRM-driven audience building and AI-optimised targeting, co-developed with ad specialist Paul Long), and Google Business Profile Automation (also launched 2024). The platform is mobile-first, SEO-optimised, and built with schema markup and entity tagging to support AI-search visibility. Estate Apps serves 300+ agency brands and holds 8 consecutive ESTAS award wins with 1,124+ verified five-star reviews.
The business model is predominantly subscription-based: monthly website subscriptions priced at £130–£190+VAT (no per-branch fees, unlimited branches, 30-day rolling contracts), recurring Property AdVantage fees of £80–£300/month plus ad spend billed by Meta, and standalone Google Business Profile automation at £80/month. One-time build fees apply for bespoke or template websites. Distribution is direct and consultation-led via website forms, Calendly, and WhatsApp; the company employs 11–50 people, is founder-owned with no external VC/PE backing, and is registered with the ICO (ZB190765) for UK GDPR compliance.
Estate Apps firmographics
Firmographics- Name
- Estate Apps
- Legal name
- Darknight Designs Limited
- Website
- https://estateapps.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Estate Apps builds custom website platforms and marketing automation tools exclusively for UK estate and letting agents, serving 300+ agency brands with CRM-integrated websites, automated Meta advertising (Property AdVantage), and Google Business Profile automation on a subscription model.
- Ownership category
- akta.pro rank
Estate Apps industry classification
Industry- Product category
- Real Estate Marketing Software
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industries
- Residential Real Estate Asset Management (BPAJAMAA), Buyer Representation Services (BPAJAAAJ)
Keywords
Where Estate Apps is headquartered
LocationHeadquarters
- HQ city
- Croydon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Estate Apps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Website Subscription: Monthly recurring subscription for website design, hosting, support, SEO/AI optimisation and new feature rollouts. Template builds have no upfront fee; monthly plans from £130-£190+VAT. Includes unlimited branches. Custom builds require 50% deposit upfront.
- Property AdVantage: Automated property advertising on Facebook and Instagram. Standard tier: £300 setup + £80/month (EA clients) or £100/month (non-EA clients). Premium tier: £480 setup + £250/month (EA clients) or £300/month for up to 100 properties (non-EA clients). Ad spend billed separately by Meta.
- Google Business Profile Automation: Included free with top-tier website subscription. Standalone subscription at £80/month for up to 100 properties.
- Website Build Fees: One-time build fees for template or bespoke website projects. Template builds: may have no upfront fee. Custom builds: 50% deposit upfront, balance at launch.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Top-tier Website Subscription |
| Subscription | Monthly | Property AdVantage Standard |
| Subscription | Monthly | Property AdVantage Premium |
| Subscription | Monthly | Google Business Profile Automation (Standalone) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Estate Apps product offering
Product offeringCore offering
Estate Apps builds and maintains a custom, proprietary website platform exclusively for UK estate and letting agents, with deep two-way CRM integrations, SEO and AI-ready architecture, and built-in marketing automation tools. Its product suite includes the core website platform, the Property AdVantage automated Facebook/Instagram advertising system, and Google Business Profile automation, all delivered on a 30-day rolling subscription with no per-branch fees.
Product overview
Estate Apps provides a unified website-as-a-service platform built exclusively for UK estate and letting agents. The core offering centers on the Estate Apps Website Platform - a custom-built property-focused CMS with integrated CRM integrations, SEO optimization, and AI-ready architecture. The platform is modular, with optional add-on tools including Property AdVantage (automated Facebook and Instagram advertising), Google Business Profile Automation (automatic posting to Google), the Better Off Calculator (valuation lead generation), Pre-Market Launch (pre-listing buzz generation), WhatsApp Chat (direct messaging widget), and Scripted AI (AI-powered content generation). All clients receive rolling 30-day contracts with no long-term lock-ins, continuous platform improvements rolled out automatically, and UK-based support. The platform serves 300+ estate agency brands across the UK.
Differentiator
Problem solved
Functional benefit
Brands
- Property AdVantage: Automated Facebook and Instagram advertising system for estate and letting agents that connects directly to their CRM and promotes every listing automatically.
Products and services
- Estate Apps Website Platform
- Property AdVantage
- Google Business Profile Automation
- Website Design & Development
Quantifiable outcome
- Andrew Craig generated 12,400 website visits in 30 days without relying on portals
- +6 more outcomes
Companies that use Estate Apps
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles3 records
Estate Apps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability8 records
Feature10 records
Estate Apps partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- Paul LongcorePaul Long is one of the UK's most experienced Facebook advertising specialists for estate agents. He co-designed Property AdVantage with Estate Apps, providing the advertising strategy and logic while Estate Apps provides the technology and automation engine. Property AdVantage is marketed as built by both parties together.
- Meta (Facebook & Instagram)coreProperty AdVantage integrates directly with Meta's advertising platform to automatically create and run Facebook and Instagram carousel ads for property listings. Ad spend is billed directly by Meta. Paul Long provides the ad strategy within this infrastructure.
- Google Business ProfilecoreEstate Apps' Google Business Profile automation integrates with Google to automatically post property listings, sold/let updates, blog articles, area guides and reviews to client Google Business Profiles.
- ReapitcoreCRM integration partner. Two-way data flow for property feeds and lead capture. Supported by Property AdVantage Premium with dynamic CRM audience building and lead push-back.
- Street CRMcoreCRM integration partner with two-way data flow. Supported by Property AdVantage Premium for dynamic CRM audience building and lead push-back into Street CRM.
- Apex27coreCRM integration partner with two-way data flow. Supported by Property AdVantage Premium for dynamic CRM audience building and lead push-back into Apex27 CRM.
- Vebra AltocoreCRM integration partner for property feeds, with API/XML data support for automated listing display on client websites.
- JupixcoreCRM integration partner for property listing data feeds to client websites.
- agentOScoreCRM integration partner for automated property data feeds and lead capture.
- Greenhouse OScoreCRM integration partner for automated property data feeds.
- 10ninetycoreCRM integration partner for automated property data feeds and website integrations.
- Expert AgentcoreCRM integration partner for property feed data and website integrations.
- RezicoreCRM integration partner for property feed data and website integrations.
- ValpalcoreLead management and instant valuation platform. Integration with website for lead capture and push-back into Valpal from Property AdVantage Premium.
- ESTAScoreESTAS is the property industry's leading independent review platform. Estate Apps integrates ESTAS reviews into client websites and holds multiple ESTAS awards. ESTAS votes serve as a primary marketing credibility signal.
- GooglecoreGoogle integration includes Google Business Profile automation, Google Reviews, Google Maps for property listings, Google Analytics and Tag Manager for conversion tracking.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Estate Apps competitors and assessment
Company assessmentDirect peers
- Dezrez: Dezrez is a UK-based property CRM and estate agent software platform that bundles CRM, websites, and marketing tools for estate and letting agents. Direct competitor to Estate Apps in the UK SMB-to-mid-market estate agency software category, with overlapping CRM integrations and website builder.
- PropertyHeads: PropertyHeads is a UK property technology platform offering websites, CRM, and marketing tools to estate agents. Direct competitor in the UK estate agency SaaS space with overlapping website and marketing automation offerings targeting similar SMB-to-mid-market agency customers.
- Street Group (Street.co.uk): Street.co.uk is a UK property CRM and agent platform that provides CRM, websites, and marketing automation to estate agents. Highly comparable to Estate Apps - both target UK agencies with integrated website + CRM + marketing stacks, and Street is one of Estate Apps' integration partners but also a competitive substitute.
- Loop (formerly Lifesycle / AgentOS): Loop is a UK estate and letting agent platform offering CRM, workflows, websites and client communications tools. Targets the same UK agency segment with overlapping functionality including CRM-driven property websites and automation - a direct competitor in the vertical SaaS layer.
- BriefYourMarket: BriefYourMarket is a UK marketing automation platform built specifically for estate and letting agents, offering email, SMS, and cross-channel marketing tools. Comparable to Estate Apps' marketing automation layer (Property AdVantage, GBP, email) serving the same UK estate agency buyer.
- Real Geeks: Real Geeks is a US-based vertical SaaS providing IDX-enabled agent websites, CRM, and lead generation tools to real estate agents. Closest international comparable to Estate Apps in business model (subscription websites + lead-gen for real estate agents) and target customer (independent to mid-market agents), though serving US rather than UK market.
Emerging players
- Ylopo: Ylopo is a US real estate digital marketing company providing AI-powered lead generation, Facebook/Google advertising, and agent websites - highly comparable to Estate Apps' Property AdVantage layer with similar AI-optimised ad targeting and CRM integration approach, but focused on the US agent market.
- Pelican (PelicanMG / Agents' Partners): Pelican-style marketing and technology providers in the UK estate agency space deliver websites, lead nurturing and CRM-adjacent tools to independent agents. Comparable as a niche UK-focused agent technology and marketing vendor competing in the same vertical and price band as Estate Apps.
Broad incumbents
- Reapit: Reapit is the largest UK property CRM vendor serving estate and letting agents with a broad software suite including CRM, accounts, and increasingly website/marketing capabilities. Acts as both an integration partner (Estate Apps integrates with Reapit) and a broad incumbent whose expanding platform could subsume pure-play website vendors.
- Vebra Alto: Vebra Alto is a long-established UK property CRM and website platform serving estate agents with CRM, property data feeds, and website products. Functions as both an Estate Apps integration partner and a broad incumbent offering end-to-end agent software that competes with Estate Apps' bundled value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Estate Apps social profiles
Digital presenceEstate Apps compliance and trust
Trust signalCompliance2 records
Estate Apps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Estate Apps leadership team
Management profileNumber of profiles
Profiles3 records
Estate Apps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Estate Apps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Estate Apps
What does Estate Apps do?
Estate Apps builds and maintains a custom, proprietary website platform exclusively for UK estate and letting agents, with deep two-way CRM integrations, SEO and AI-ready architecture, and built-in marketing automation tools. Its product suite includes the core website platform, the Property AdVantage automated Facebook/Instagram advertising system, and Google Business Profile automation, all delivered on a 30-day rolling subscription with no per-branch fees.
Is Estate Apps a public or private company?
Estate Apps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Estate Apps founded?
Estate Apps was founded in 2011. It employs 11 to 50 people.
Where is Estate Apps based?
Estate Apps is headquartered in Croydon, United Kingdom, in the Europe region.
How does Estate Apps make money?
Four revenue lines are on record. Website Subscription is the primary driver. The others are property AdVantage, google Business Profile Automation and website Build Fees.
Who are Estate Apps's main competitors?
Direct peers on record are Dezrez, PropertyHeads, Street Group (Street.co.uk), Loop (formerly Lifesycle / AgentOS), BriefYourMarket and Real Geeks. Emerging players are Ylopo and Pelican (PelicanMG / Agents' Partners). Broad incumbents are Reapit and Vebra Alto.
Does Estate Apps have an API?
No public API is recorded for Estate Apps.
What industry is Estate Apps in?
Estate Apps's product category is Real Estate Marketing Software. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAMAA, Residential Real Estate Asset Management. Its NAICS code is 531210 and its SIC code is 6531.