Property Price Advice

Name

Property Price Advice

Legal name

Property Pathways Limited

Website

https://propertypriceadvice.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Property Valuation and Real Estate Information

NAICS

Offices of Real Estate Appraisers (53132), Mortgage and Nonmortgage Loan Brokers (522310), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Property Appraisal (BPAJAKAA)

akta.pro secondary industries

Real Estate Valuation & Appraisal (BPAHANAC), Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ)

Keywords

• Property valuation
• House price estimates
• Real estate calculators
• Mortgage affordability tools
• Property market data

Headquarters

HQ city

Newbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Lead Generation and Referrals: The platform generates revenue by connecting consumers with estate agents, mortgage advisors, and housebuilder partners. Users who book valuations or request services are referred to partners, generating referral fees.
2. Advertising Revenue: Housebuilder partners advertise on the platform to reach potential property buyers. Marketing cookies support campaigns for housebuilder clients.
3. Marketing Services for Housebuilders: Provides embedded tools to housebuilder clients' websites and conducts marketing campaigns (paid media, remarketing, retargeting) on their behalf.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Property Price Advice provides a free, self-serve online property valuation tool that delivers instant UK house price estimates based on user-entered property characteristics and comparable local sales. It is complemented by Renovation, Budget, and Remortgaging calculators, a Land Registry Sold House Prices search, and editorial content, with the platform monetizing by connecting users to estate agents, letting agents, mortgage advisors, and 130+ housebuilder partners.

Product overview

Property Price Advice is a UK-focused property price information and advice platform offering a suite of interconnected digital tools and content services. The core offering centers on the Online Valuation Tool (originally launched in 2005 and updated in 2016), which provides instant property value estimates. This core tool is complemented by specialized calculators including the Renovation Calculator (estimating potential value uplift from home improvements), Budget Calculator (affordability assessment), and Remortgaging Calculator. Additional services include Sold House Prices search (Land Registry data), Estate Agent Valuation booking, Lettings Valuation booking, and Independent Mortgage Advice referrals via Mortgage Brain. The platform also provides extensive editorial content covering moving home guidance, home improvement advice, and property market news. The ecosystem connects users with housebuilder partners, estate agents, and financial services through embedded tools on both the PPA website and housebuilder client websites.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Online Valuation Tool An instant online property valuation tool that generates estimates based on user-entered property characteristics and comparable properties in the area, providing an immediate indication of market price in the current economic climate. Targeted at UK homeowners, buyers, and sellers.
• Renovation Calculator

Quantifiable outcome

• Average rental income from one property is between £16,600 and £17,300 per year
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Mortgage BraincoreTechnology or IntegrationPPA uses Mortgage Brain to enable determination of current mortgage offers suitable for users. Mortgage Brain provides the technology infrastructure for mortgage affordability calculations and product matching.
• On The MarketcoreChannel Partner/ Reseller/ DistributorUser data is shared with On The Market who then shares it with estate agents selected by the user. On The Market only uses data for putting users in touch with chosen estate agents and provides its own Privacy Notice to users.
• The Mortgage Group (TMG)coreChannel Partner/ Reseller/ DistributorTMG Direct Limited is the parent company of Property Pathways Limited trading as Property Price Advice. Authorised and regulated by FCA under Firm Reference No: 786245.
• Taylor WimpeyminorGTM or Marketing PartnerHousebuilder partner whose developments are promoted to users based on budget and location preferences.
• Barratt DevelopmentsminorGTM or Marketing PartnerHousebuilder partner whose developments are promoted to users based on budget and location preferences.
• Persimmon HomesminorGTM or Marketing PartnerHousebuilder partner whose developments are promoted to users based on budget and location preferences.
• Berkeley GroupminorGTM or Marketing PartnerHousebuilder partner whose developments are promoted to users based on budget and location preferences.
• RedrowminorGTM or Marketing PartnerHousebuilder partner whose developments are promoted to users based on budget and location preferences.
• Vistry GroupminorGTM or Marketing PartnerHousebuilder partner (includes brands such as Bovis Homes, Persimmon, and Countryside Homes) whose developments are promoted to users based on budget and location preferences.
• Linden HomesminorGTM or Marketing PartnerPart of Vistry Group. Housebuilder partner whose developments are promoted to users based on budget and location preferences.
• Crest NicholsonminorGTM or Marketing PartnerHousebuilder partner whose developments are promoted to users based on budget and location preferences.
• Cala HomesminorGTM or Marketing PartnerHousebuilder partner whose developments are promoted to users based on budget and location preferences.
• Miller HomesminorGTM or Marketing PartnerHousebuilder partner whose developments are promoted to users based on budget and location preferences.
• St Modwen HomesminorGTM or Marketing PartnerHousebuilder partner whose developments are promoted to users based on budget and location preferences.
• BellwayminorGTM or Marketing PartnerHousebuilder partner whose developments are promoted to users based on budget and location preferences.
• Keepmoat HomesminorGTM or Marketing PartnerHousebuilder partner whose developments are promoted to users based on budget and location preferences.
• David Wilson HomesminorGTM or Marketing PartnerHousebuilder partner (part of Barratt) whose developments are promoted to users based on budget and location preferences.
• Lovell HomesminorGTM or Marketing PartnerHousebuilder partner whose developments are promoted to users based on budget and location preferences.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rightmove: UK's largest property portal offering listings, sold house prices, valuation estimates, and agent lead-generation. Overlaps with Property Price Advice on the consumer valuation and agent-referral journey, but operates across a much broader property marketplace with listings as the primary monetisation engine.
• OnTheMarket: UK property portal that is also a core channel partner of Property Price Advice. Comparable on the agent-referral and consumer valuation workflow, but operates as a listing-first portal with full-territory agent subscriptions.
• Zoopla: Major UK property portal (part of Zoopla Limited / Owner Group) providing house price estimates, sold prices, and agent connections. Comparable to PPA's valuation-plus-referral use case, but the broader portal model includes listings, mortgages, and home services.

Direct peers

• Sold.co.uk: UK estate agent comparison and lead-generation site that connects home sellers with local agents. Directly comparable to PPA's bottom-of-funnel agent-valuation booking and referral economics.
• GetAgent: UK platform that compares and ranks local estate agents and generates leads/valuations on behalf of users. Highly comparable to PPA's estate-agent-valuation booking funnel and lead-referral revenue model.
• Purplebricks: UK hybrid online estate agent offering instant online valuations, agent-led listings, and conveyancing add-ons. Overlaps with PPA on online valuation tooling and consumer-first property journeys, though monetises via service fees rather than referrals.
• Mojo (formerly Moovshack) / EstateAgent4Me: UK estate agent comparison and lead-generation service that books valuations with multiple local agents. Directly comparable to PPA's core agent-valuation booking product on consumer use case and referral monetisation.
• SellMyHome: UK platform offering instant online house valuations and connections to multiple local estate agents. Closely mirrors PPA's combined valuation + agent referral model and consumer journey.
• eMoov: UK online estate agency that has historically offered free instant online valuations and agent-matching. Comparable to PPA's valuation/agent-referral value proposition within the same UK consumer segment.

Emerging players

• Nested: UK property platform offering instant valuations, agent matching, and onward-purchase cash advances. Partially comparable to PPA's valuation + agent funnel, but with a distinct financial-services layer (cash advance) as additional monetisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PropertyPriceAdvice
• Xx.com/ppaupdates
• Instagraminstagram.com/propertypriceadvice

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Price Advice