Green Mowers

What Green Mowers does

Green Mowers (legal entity: GREEN MOVERS MECÁNICA Y SERVICIOS ZONAS VERDES S.L., operating in Spain under parent Grupo Industrial Crimidesa) is a specialized industrial distributor serving the Iberian Peninsula (Spain and Portugal) with maintenance machinery, buggies and work vehicles. Founded approximately two decades ago and headquartered in Burgos at Calle Merindad de Ubierna nº4, the company operates as the official distributor for at least twelve international OEMs — Jacobsen, Belrobotics, E-Z-GO, Cushman, Smithco, Ferris, MultiOne, Kioti, Maredo, Ransomes, Infinicut and Wiedenmann — and a longer tail of minor principals (Ohashi, TS-Industrie, Addax, Fleet, León de Oro, Marquis, Ryan, Lawnaire). Its portfolio spans pedestrian, triplex and fairway mowers, sprayers, rollers and aerators (core golf maintenance), zero-turn commercial mowers (Ferris), compact loaders and tractors (MultiOne, Kioti), utility vehicles (Cushman, E-Z-GO, PilotCar, Addax), autonomous robotic mowers (Belrobotics), precision mowers with Bluetooth configuration (Infinicut FX/FL), artificial-turf care equipment (Wiedenmann), and wood chippers (Ohashi, TS-Industrie).

The technology stack sold by Green Mowers is OEM-sourced rather than developed in-house. The headline technology is the ELiTE lithium-battery platform powered by Samsung SDI cells, which appears across multiple OEMs in the portfolio (Jacobsen SLF1 ELiTE, Ransomes Auròra elite, Infinicut FX/FL, PilotCar electric models) and offers up to 5.5 hours of runtime with onboard charging and real-time diagnostics on at least the Jacobsen SLF1. The Infinicut line offers smartphone Bluetooth configuration through "Infiniapp." No API, SDK, MCP integration or proprietary software platform is publicly disclosed; the company has no mobile app, no listed patents or trademarks, and no AI/ML research or data assets in the input.

The revenue model combines three streams: (1) one-time equipment sales across verticals (golf as the primary segment, plus football/sports fields, agriculture, industry, professional gardening, plus the newly added camping and irrigation sectors); (2) recurring rental of buggies and work machinery for short-term and seasonal needs (e.g., buggies at https://greenmowers.net/alquiler-de-buggies/); and (3) professional/technical service revenue from repairs and spare parts. Pricing is not publicly disclosed. The go-to-market is direct enterprise sales supported by a sectorized content site, organic social on LinkedIn/Instagram/Facebook/X/YouTube, an email newsletter, and a dedicated e-commerce subdomain (greenmowersdirect.com). Certifications include ISO 9001 (ENAC-accredited via SGS) and CEPYME membership; headcount is reported at 11–50 employees.

Name

Green Mowers

Legal name

GREEN MOVERS MECÁNICA Y SERVICIOS ZONAS VERDES S.L.

Website

https://greenmowers.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Mowers is a Burgos-based industrial distributor operating in Spain and Portugal as the official representative of Jacobsen, Belrobotics, E-Z-GO, Cushman, Smithco, Ferris, MultiOne, Kioti, Maredo, Ransomes, Infinicut, and Wiedenmann, supplying maintenance machinery, buggies, and work vehicles to golf courses, sports fields, agriculture, industry, and professional gardening.

Ownership category

akta.pro rank

Product category

Golf Course and Turf Maintenance Equipment

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Outdoor Power Equipment Retailers (444230), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

akta.pro secondary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Golf course equipment
• Turf maintenance machinery
• Utility vehicles distribution
• Grounds care equipment
• Agricultural machinery

Headquarters

HQ city

Burgos

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of maintenance machinery, buggies, and work vehicles for golf courses, sports fields, agriculture, industry, and professional gardening through distribution partnerships with international brands
2. Rental Services: Rental of buggies and work machinery for short-term and seasonal needs
3. Technical Services: Specialized technical service, repairs, and spare parts supply for all distributed equipment

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Green Mowers is a Spanish/Portuguese distributor of professional maintenance machinery, buggies, and work vehicles for golf courses, football/sports fields, agriculture, industry, and professional gardening. The company distributes and provides after-sales service for major international brands (Jacobsen, Smithco, Maredo, Cushman, E-Z-GO, PilotCar, Belrobotics, MultiOne, Ferris, Kioti, Infinicut, Wiedenmann, Ransomes, Ohashi, TS-Industrie). It complements product sales with specialized technical service, spare parts supply, and vehicle/machinery rental.

Product overview

Green Mowers is a Spanish/Portuguese distributor of professional maintenance machinery, buggies, and work vehicles, operating as part of the Crimidesa Industrial Group with over 20 years of experience. The company distributes equipment across golf, football/sports fields, agriculture, industry, gardening, camping, and irrigation sectors in Spain and Portugal. The product portfolio centers on golf course maintenance equipment including Jacobsen greens mowers (Eclipse 2, Eclipse 360, GP400, Greens King IV), fairway mowers (SLF1 ELiTE with Samsung SDI lithium technology, SLF530, Fairway 305/407), Smithco tournament rollers and sprayers, and Maredo turf maintenance equipment (aerators, verticutter, seeders). Utility vehicles include Cushman haulers, EZ-GO golf carts, and PilotCar electric vehicles. Agricultural offerings feature Kioti tractors (CK30, CS20, K9) and MultiOne compact loaders with over 170 attachments. Professional gardening equipment includes Ferris zero-turn movers (500S, IS series), Ferris FB1000 blower, and Ferris Rover XC spreaders. Additional brands include Infinicut precision mowers with Infiniapp Bluetooth connectivity, Wiedenmann turf care equipment (Terra Brush, Terra Groom, Super Pro TXL, Terra Clean), Ransomes electric mowers, and various shredders from Ohashi and TS-Industrie. Belrobotics autonomous robots are offered for professional green space maintenance. The company provides complementary services including specialized technical service, spare parts, and vehicle/machinery rental.

Differentiator

Problem solved

Functional benefit

Products and services

• Jacobsen Golf Course Mowers and Turf Equipment Full line of Jacobsen professional mowers for golf course maintenance, including walk-behind greens mowers (Eclipse 2, Eclipse 360, GP400, PGM 22), triplex greens mowers (TR330), diesel greens mowers (Greens King IV Plus), fairway mowers (Fairway 305, Fairway 407, LF550, LF570), ELiTE lithium battery-powered fairway mower (SLF1 ELiTE with Samsung SDI batteries), and aeration equipment (AR321, AR331, AR530). Designed for golf course superintendents and grounds maintenance professionals.
• Smithco Tournament Rollers, Sprayers, and Topdressers Smithco golf course equipment including greens rollers (Tournament Ultragreen, Tournament XL7000, Tournament Ultra 7090, Tournament XL70 Ultra, Ultralite 7576), chemical sprayers (Spray Star 1200, Spray Star 1110), and sand distributors (Sand Star III, Sand Star E). For golf course superintendents requiring tournament-quality surface preparation.
• Maredo Turf Maintenance Equipment Maredo specialized turf care equipment including core aerators (GT230 Core Detatcher, GT230 HiSpeed-Corer), sweepers (GT250 CountRo-Sweeper), verticutters (ST200 Flex-Verticutter), vibrating disc seeders (ST418 VibeDisc-Seeder), the versatile STrac 700 multifunctional machine (verticutting, aerating, reseeding, mowing with interchangeable heads), and the heavy-duty GT410 and MT200 turf maintenance machines. For golf course and sports field turf professionals.
• Cushman Commercial and Utility Vehicles Cushman commercial utility vehicles for personnel and equipment transport including the Hauler 800, Hauler 1200 (high load capacity), Hauler XL (extended length), and Truckster XD (heavy-duty industrial/grounds use). For golf courses, resorts, industrial facilities, and large estates.
• E-Z-GO Golf Carts and Personal Transport Vehicles E-Z-GO golf carts, utility vehicles, and personal transport vehicles. World-leading manufacturer of golf carts. Distributed by Green Mowers for the Spanish and Portuguese markets, serving golf courses, resorts, and personal transport applications.
• PilotCar Electric Vehicles Modern, durable, low-cost electric vehicles for golf courses, resorts, parks, and public roads. Includes the PCH Transporte Adaptado (accessibility-compliant passenger transport), PC-4 SL (golf and resort transportation), and P1000 (licensable electric mini-truck with 1110 kg payload, 55 km/h max speed, up to 220 km range, regenerative braking).
• Belrobotics Autonomous Mowing Robots Reliable, ecological, and economical autonomous robotic mowers for maintaining green spaces with total independence. For both private and professional users needing automated turf maintenance.
• MultiOne Compact Loaders MultiOne range of compact loaders combining power, speed, and agility with direct-drive radial piston motors. Multiple models (EZ5, EZ7, EZ8, 5.3K, 6.3K, 7.2K, 8.4S, 8.5S, 11.6, 11.9) offering over 170 available attachments for agricultural, landscaping, industrial, and grounds maintenance applications.
• Ferris Zero-Turn Mowers and Grounds Care Equipment Ferris commercial zero-turn mowers with patented independent suspension system for operator comfort. Includes the 500S Giro Cero (24-25 HP, 48"-61" cut width, 4-point suspension), IS 600, IS2600 Giro Cero, IS6200 Giro Cero, FW15/FW25/FW35 front-mount mowers, FB1000 pedestal blower, Rover XC FS1200 granular spreader, and FRC7 remote-control slope mower. For professional grounds maintenance.
• Kioti Tractors and Utility Vehicles Kioti agricultural tractors and utility vehicles meeting EU Stage V emission standards. Models include the CK30 (25-50 HP Stage V engine), CS20 (21-24.5 HP compact tractor with 4WD), and K9 (24 HP diesel, 4WD, 500 kg load capacity, optional licensable registration). For agricultural operations and small farms.
• Infinicut Precision Mowers Infinicut professional mowers with lithium battery power and Infiniapp Bluetooth smartphone connectivity (world-first wireless configuration). Includes the SM 34" rotary mower (1.4-2.8 kWh, 6.4 km/h cut speed) and FX & FL series (fixed or floating 22" or 26" heads, adjustable chassis, ergonomic controls). For sports fields and professional turf maintenance.
• Wiedenmann Turf Care and Artificial Turf Equipment Wiedenmann turf maintenance equipment including Terra Brush (sand and material leveling, 188-379 cm working width), Terra Groom (sanding, surface leveling, joint crushing), Super Pro TXL (rear-mount discharge mower with DuraBlade blades), Terra Clean (artificial turf cleaning with cylindrical brush system and filler recovery), Terra Rake 170 (debris removal), and Combi Clean (combined cleaning system). For sports fields, fairways, greens, and artificial turf.
• Ransomes Electric Fairway Mowers Ransomes Auròra elite electric fairway mower with lithium battery technology for golf course fairway maintenance. Premium golf course equipment from Ransomes.
• Ohashi and TS-Industrie Shredders and Chippers Ohashi shredders/chippers (ES150GH, ES101GH, ES73G) and TS-Industrie shredders (WS/18P, WS/16P with patented cutting system). For agricultural, municipal, and sports field biomass management applications.
• Specialty Turf Equipment (Marquis, Lawnaire, Ryan) Specialty turf maintenance equipment including the Marquis 51/61 self-propelled mower (Honda GX120, 6-27 mm cutting height), Lawnaire IV aerator (9-pin hole pattern, Easy Steer Technology), and Ryan Sod Cutter 12-18 (12" or 18" widths, up to 64mm turf thickness, B&S Vanguard or Honda engines). For professional turf and grounds maintenance.
• Specialized Technical Service and Spare Parts In-house specialized technical service, repairs, and OEM spare parts supply for all distributed brands and equipment. Supports customers before, during, and after purchase with personalized service. Backed by ISO 9001 quality management system certification.
• Vehicle and Machinery Rental Services Rental services for work vehicles and machinery (including golf buggies) to support temporary or seasonal needs of professional customers. Available for short-term and seasonal use cases.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered core and minor.

• BelroboticscoreChannel Partner/ Reseller/ DistributorOfficial distributor of Belrobotics robotic lawn mowers - reliable, ecological and economical robots for maintaining green spaces with total independence
• JacobsencoreChannel Partner/ Reseller/ DistributorOfficial distributor of Jacobsen golf course equipment including Eclipse, Fairway, Greens King, and other specialized mowers
• E-Z-GOcoreChannel Partner/ Reseller/ DistributorWorld leader in golf cart manufacturing and utility vehicles for personal transport
• CushmancoreChannel Partner/ Reseller/ DistributorOfficial distributor of Cushman commercial and utility vehicles known for versatility, durability and reliability worldwide
• SmithcocoreChannel Partner/ Reseller/ DistributorOfficial distributor with 55+ years of industry leadership in golf course, parks and sports field equipment
• FerriscoreChannel Partner/ Reseller/ DistributorOfficial distributor specializing in zero-turn radius commercial mowers with patented suspension system for operator comfort
• MultiOnecoreChannel Partner/ Reseller/ DistributorOfficial distributor of miniloaders combining power, speed and agility with over 170 available attachments for various tasks
• KioticoreChannel Partner/ Reseller/ DistributorOfficial distributor of Kioti tractors and utility vehicles meeting EU Stage V emission standards
• MaredocoreChannel Partner/ Reseller/ DistributorOfficial distributor of Maredo turf maintenance equipment including core extractors, sweepers and versatile STrac series
• RansomescoreChannel Partner/ Reseller/ DistributorOfficial distributor of Ransomes premium golf course equipment including Aurøra elite series
• InfinicutcoreChannel Partner/ Reseller/ DistributorOfficial distributor of Infinicut professional mowers featuring world-first Bluetooth smartphone connectivity through Infiniapp
• WiedenmanncoreChannel Partner/ Reseller/ DistributorOfficial distributor of Wiedenmann equipment for artificial turf maintenance, brushing and cleaning including Terra Clean, Terra Groom and Terra Brush
• PilotCarcoreChannel Partner/ Reseller/ DistributorOfficial distributor of modern electric vehicles with low cost for golf courses, resorts, parks and public roads
• Samsung SDIcoreTechnology or IntegrationBattery technology provider powering ELiTE lithium battery equipment sold by Green Mowers
• Grupo Industrial CrimidesacoreStrategic or Co-development PartnerParent company providing corporate values and stability aligned with family business principles
• OhashiminorChannel Partner/ Reseller/ DistributorOfficial distributor of Ohashi chippers and shredders
• TS-IndustrieminorChannel Partner/ Reseller/ DistributorOfficial distributor of TS-Industrie wood chipper shredders with patented cutting system
• AddaxminorChannel Partner/ Reseller/ DistributorOfficial distributor of Addax electric utility vehicles
• FleetminorChannel Partner/ Reseller/ DistributorOfficial distributor of Fleet equipment
• León de OrominorChannel Partner/ Reseller/ DistributorOfficial distributor of León de Oro products

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Toro Company: The Toro Company is a leading global manufacturer of turf, grounds, and landscape maintenance equipment (mowers, aerators, sprayers) and snow management. While Green Mowers distributes competing brands like Jacobsen and Smithco, Toro is the dominant direct competitor in the professional turf maintenance category Green Mowers serves.
• Polaris Inc. Polaris manufactures utility vehicles (Ranger, GEM) that compete with Cushman, Kioti K9, and Addax — brands Green Mowers distributes — across golf, resorts, industrial, and agricultural Iberian customers.
• John Deere: John Deere manufactures a full line of agricultural, turf, and grounds care equipment including commercial mowers, compact tractors, and utility vehicles. It competes head-to-head with several brands Green Mowers distributes (Kioti, Jacobsen) and is the dominant broad-line OEM that golf courses, sports fields, and agricultural buyers compare against.
• Club Car: Club Car (owned by Platinum Equity) manufactures golf cars and utility vehicles and competes directly with E-Z-GO and Cushman — both of which Green Mowers distributes. It is a major alternative golf-cart brand for the same Iberian golf and resort customers.
• Kubota: Kubota is a global manufacturer of compact tractors, utility vehicles, and grounds care equipment. It directly competes with Green Mowers' Kioti, Jacobsen, and MultiOne lines in the compact tractor and grounds maintenance segment in Iberia.
• Yamaha Golf (Yamaha Motor): Yamaha Motor's golf car and utility vehicle division competes directly with E-Z-GO, Cushman, and PilotCar (distributed by Green Mowers) across European golf and resort markets.

Direct peers

• Textron (Jacobsen): Textron Specialized Vehicles owns the Jacobsen brand, which Green Mowers distributes. Jacobsen manufactures premium golf and turf maintenance equipment, and is one of Green Mowers' flagship partnerships; Textron also owns E-Z-GO and Cushman, making it both a key supplier and a structural comparable in the same end-market.

Emerging players

• Wiedenmann GmbH: Wiedenmann is a German manufacturer of turf maintenance equipment (Terra Brush, Terra Clean, Super Pro) for sports fields, fairways, and artificial turf. Green Mowers is its official Iberia distributor; Wiedenmann represents a comparable specialty manufacturer competing for similar end-customers via different distribution channels in other European markets.
• Belrobotics (Yamabiko Europe): Belrobotics, part of Yamabiko Europe, manufactures autonomous robotic mowers for golf courses, sports fields, and large green spaces. Green Mowers distributes Belrobotics in Iberia; Belrobotics is a key emerging player whose autonomous product line is central to Green Mowers' future robotics growth thesis.

Regional players

• ProGolf Spain / Specialty Iberian Turf Distributors: Other regional specialty distributors of golf and turf maintenance equipment operating in Spain and Portugal (e.g., smaller national dealers of Toro, John Deere, or independent turf-care brands). They are direct competitors for the same Spanish/Portuguese golf course and sports field customers but typically carry fewer premium brands than Green Mowers' 15+ portfolio.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/greenmowers_es
• YouTubeyoutube.com/@greenmowers
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/green-mowers
• Instagraminstagram.com/greenmowers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Mowers