What JustClick does

JustClick (legal entity ООО «ДжастКлик.Ру») is a Russian private SaaS platform that bundles sales funnel building, email and SMS marketing automation, payment processing, an integrated learning management system (LMS), CRM, and a two-tier affiliate program into a single subscription-priced product. Founded around 2010 and registered as a Moscow-based limited liability company in 2014, the company is led by founder Oleg Matckevich and operates with 11-50 employees from offices in Moscow and Nizhny Novgorod, with primary server infrastructure housed at Selectel's Dubrovka 2 data center in Leningrad Oblast. The platform targets Russian-speaking individual entrepreneurs and small infobusiness owners, providing a no-code visual constructor that allows users to build landing pages, set up automated marketing sequences, accept card payments through integrated processors (PayY, UMoney, Tinkoff Bank settlement), sell digital courses, and recruit affiliates without programming expertise.

The technology stack is a web-based SaaS application with a REST API (versions 1.0 and 2.0), webhook support, Zapier integration, and Telegram bot connectivity, complemented by PCI DSS-compliant payment processing through Visa, MasterCard, MIR, WebMoney, and Qiwi rails. The platform reports throughput of 57 million emails per week and 120,000 transactions per month, and claims its clients have collectively earned over 12.8 billion rubles through the service. Revenue is generated through tiered monthly subscriptions based on the merchant's subscriber count (up to 1,000 / 1,000-10,000 / 10,000-100,000 / 100,000+), payment-processing commissions on transactions handled as agent, marketplace facilitation via the integrated LMS, and a 50% recurring commission paid to 671 active affiliate partners who promote the platform. Distribution is primarily self-serve through justclick.ru, supplemented by content marketing via the help.justclick.ru knowledge base, the JustClick Academy LMS, and organic word-of-mouth within the Russian infobusiness community.

Operationally, the company shows ongoing product investment including a 2024 educational course on visual funnel construction and incremental integration additions, but no external funding rounds, acquisitions, or disclosed revenue figures. Geographic scope is limited to Russia with no public international expansion plans, and the company exhibits no disclosed AI/ML capabilities. The combination of single-market exposure, SMB long-tail customer base, founder-led governance, and absence of disclosed financial metrics defines the current investment profile.

Name

JustClick

Legal name

ООО «ДжастКлик.Ру»

Website

https://justclick.ru

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

JustClick is a Russian private SaaS platform that provides no-code sales funnel building, email/SMS automation, payment processing, an LMS, CRM, and an affiliate program for Russian-speaking individual entrepreneurs and small infobusiness owners.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Sales funnel software
• Email marketing automation
• Online course platform
• Payment processing services
• Affiliate program management

Headquarters

HQ city

Skolkovo

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Licensing: Platform access is provided through paid tariff plans. Users select from tiered subscription options based on subscriber count (up to 1,000 / 1,000 to 10,000 / 10,000 to 100,000 / over 100,000 subscribers). Access to paid features is provided within 5 business days of payment.
2. Payment Processing Commission: The platform acts as an agent handling payment collection from buyers and transferring funds to merchants minus a commission fee. Commissions are deducted automatically from amounts owed to merchants.
3. Online Course Sales: The built-in LMS allows course creators to sell digital educational content. Platform does not limit number of active students and does not charge additional fees per student.
4. Partner Program Revenue Share: JustClick operates its own affiliate program where partners earn commissions for referring new users to the platform (50% recurring commission mentioned for JustClick's own partner program).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

JustClick is an all-in-one cloud-based SaaS platform that enables Russian-speaking online entrepreneurs and info-business owners to build visual sales funnels, automate email and SMS marketing, process card and electronic payments, deliver online courses via a built-in LMS, manage contacts in a CRM, and operate multi-tier affiliate partner programs — all without programming knowledge. The platform is sold as a tiered subscription whose pricing is differentiated by the size of the customer's subscriber base, and is complemented by an integrated partner catalog for cross-promotion.

Product overview

JustClick is an all-in-one online business platform operating on a SaaS model. The core platform consists of six integrated modules: Sales Funnels (visual funnel builder with templates), Marketing Automation (email/SMS campaigns with behavioral segmentation), Payment Processing (card payments and subscriptions with automatic receipts), Online Learning Platform/LMS (course catalog with video protection and homework tracking), CRM (contact management with funnel attribution), and a Partner Program platform (affiliate tracking with lifetime commissions). These modules share a unified user account system and can be combined as needed—for example, a funnel can be connected to courses, the LMS can be used independently for training catalogs, and the affiliate system tracks partner commissions. The platform also offers a dedicated Academy for educational content about using the system, plus a Visual Funnel Constructor course for advanced users. Users are billed via subscription tiers based on subscriber audience size, with the partner catalog providing access to third-party products for cross-promotion.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Funnels (Воронки продаж) Visual drag-and-drop funnel builder that allows merchants to create sales pages, landing pages, and complete multi-step sales funnels without coding. Includes ready-made templates, instant mobile adaptation, custom domain binding, and automatic push of captured subscribers into the CRM.
• Marketing Automation (Автоматизация маркетинга) Automated email and SMS marketing series for nurturing leads and customers, with behavioral segmentation, flexible sales-touch scenarios, unlimited sends, and high deliverability. Designed for online entrepreneurs and small businesses running digital marketing campaigns.
• Payment Processing (Прием платежей) Built-in e-commerce functionality enabling merchants to accept card payments and electronic money on any page, with one-time and subscription products, one-click upsells, installment plans, discounts, prepayments, automatic receipt issuance, and card-to-card transfer accounting. Supports Visa, MasterCard, WebMoney, Yandex.Money/UMoney, PayU, and Qiwi.
• Online Learning Platform / LMS (Платформа для обучения) Comprehensive course and training catalog platform that lets creators sell digital courses and subscription content under their own brand, with unlimited active students, trial access, step-by-step lessons and modules, homework tracking with progress control, IP-based access restrictions, and video content protection.
• Partner/Affiliate Program Platform Built-in affiliate program functionality that lets merchants recruit partners, track commissions via cookies and database storage, support two-tier commission structures, and list their programs in a multi-category partner catalog. Designed for online stores and course creators who want to grow sales through partner networks.
• Visual Funnel Constructor Course (How to Create Sales Funnels) Standalone paid educational course teaching entrepreneurs how to build sales funnels with JustClick's visual builder. Covers funnel creation, module connections, Telegram bot integration, copying funnels with settings in 3 clicks, conversion analysis at each funnel step, and built-in analytics. Priced at 1,000 rubles for 10 lessons.
• JustClick Academy (Академия) Internal education sub-brand delivering courses on business, money, marketing, and partner materials, including titles such as 'Millionaire Mindset' and 'Info-Marketing'. Designed to onboard new users and grow partner engagement.

Quantifiable outcome

• Clients have collectively earned over 12.8 billion rubles using the platform
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Selectel (ООО Селектел)coreTechnology or IntegrationSelectel provides data center services for JustClick's primary server infrastructure. Personal data of users is stored on Selectel servers located at Data Center 'Dubrovka 2' in Leningrad Oblast. JustClick maintains primary data processing and storage on Selectel's infrastructure, with cross-border data transmission permitted.
• Tinkoff Bank (АО ТИНЬКОФФ БАНК)minorOthersTinkoff Bank serves as JustClick's banking partner for processing settlements. The company's settlement account is held at Tinkoff Bank (BIC: 044525974, account: 40701810600000007303).
• Payment Processors (Visa, MasterCard, WebMoney, Yandex.Money, PayU, Qiwi)coreTechnology or IntegrationThe platform integrates multiple Russian and international payment methods for collecting payments from buyers. Supported methods include Visa, MasterCard, WebMoney, Yandex.Money, PayU, and Qiwi terminals.
• PayY (ООО НКО ПэйЮ)Technology or IntegrationPayY serves as the primary payment processor for bank cards (Visa/MasterCard/Maestro/MIR), electronic money (WebMoney), terminal and retail payments (Euroset/Svyaznoy), and money transfers (Alfa-Click). PCI DSS compliant payment processing.
• Human Design Space (Дизайн Человека)minorChannel Partner/ Reseller/ DistributorHuman Design Space runs an online store on JustClick selling personalized human design reports. The store has 74 active affiliates, 1.97% conversion rate, and 281 rubles income per sale with permanent cookie retention.
• Irina Freid Info Products Store (Магазин инфопродуктов Ирины Фрейд)minorChannel Partner/ Reseller/ DistributorOnline store selling digital products in the affiliate marketing and online earning niche. 234 active affiliates, 395 rubles per sale.
• Alexey Vinogradov (Алексей Виноград)minorChannel Partner/ Reseller/ DistributorMulti-product store on JustClick featuring courses on investing and entrepreneurship. Partners have earned over 16 million rubles. 1719 active affiliates, with commissions up to 18,000 rubles per sale of main products.
• Irina Usova Info Products (Инфопродукты Ирины Усовой)minorChannel Partner/ Reseller/ DistributorExpert and producer courses for stable online income. 224 active affiliates, 1.05% conversion rate, commissions starting at 180 days cookie retention.
• Guitar Lessons Store (Уроки классической гитары)minorChannel Partner/ Reseller/ DistributorOnline store selling video courses on guitar playing. Offers 50-100% commission to affiliates, with 5% from second-level partner sales. Weekly payouts with no minimum.
• Guitar Revolution Project (Проект Гитарная революция)minorChannel Partner/ Reseller/ DistributorHigh-converting sales funnel in the Russian guitar market. Frontend conversion 3.5-5.5%, main product 0.8-1.4%. 50/50 commission split, 24/7 online support. 119 active affiliates.
• MaryQueen Online (Школа MaryQueen.Online)minorChannel Partner/ Reseller/ DistributorLargest online school for hairstyling and makeup for ballroom dancing and rhythmic gymnastics. 2-day cookie retention.
• Handcraft Store (Рукодел)minorChannel Partner/ Reseller/ DistributorHandcraft courses and tutorials by Valery Vorobyov, selling in over 150 countries. Uses JustClick for course delivery and affiliate management.
• Bolshe Chem Stil Project (Проект Больше чем стиль)minorChannel Partner/ Reseller/ DistributorStyle and image consulting courses for women. Offers 10-70% commissions to affiliates with 5% second-level commissions. Monthly payouts with 500 ruble minimum. 60 active affiliates.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tilda Publishing: Tilda is a popular Russian-origin no-code website and landing page builder widely used by infobusiness entrepreneurs. It competes with JustClick's visual funnel builder and template library for the same Russian-speaking SMB audience.
• Unisender: Unisender is a Russian/CIS email and SMS marketing platform with landing page builder and CRM capabilities. It competes directly with JustClick's marketing automation and funnel modules for the same SMB and infobusiness audience.
• GetCourse: GetCourse is a leading Russian all-in-one platform for online schools, combining LMS, sales funnels, email marketing, CRM, and payment processing. It is the most direct competitor to JustClick in the Russian-speaking infobusiness segment.
• SendPulse: SendPulse is a multichannel marketing automation platform offering email, SMS, web push, and CRM with landing page and online course functionality. It overlaps heavily with JustClick's email/SMS automation and funnel builder modules.
• Creatium: Creatium is a Russian-origin landing page and sales funnel builder with integrated CRM and email tools. It is a close functional competitor to JustClick's page builder and marketing automation stack.

Broad incumbents

• amoCRM: amoCRM is a popular Russian-origin CRM with built-in sales automation, lead capture forms, and email/SMS messaging. It competes in the same CRM and lifecycle messaging category as JustClick, particularly for SMB sales teams.
• Bitrix24: Bitrix24 is a broad Russian-origin business management suite spanning CRM, project management, websites, and marketing automation. It overlaps with JustClick's CRM and automation capabilities as part of a much wider portfolio targeting SMBs in Russia and CIS.
• Mindbox: Mindbox is a Russian marketing automation and customer data platform serving mid-market and enterprise retailers. It overlaps with JustClick's marketing automation and CRM modules but targets larger retailers rather than infobusiness SMBs.

Emerging players

• Carrot Quest: Carrot Quest is a Russian-origin conversational marketing and CRM platform offering email, in-app, and chat automation. It competes with JustClick's CRM and lifecycle messaging for SMB digital businesses.

Regional players

• Enquiz: Enquiz is a Russian marketing platform focused on quiz-based lead generation and email automation, popular among infobusiness and education entrepreneurs. It targets the same Russian-speaking infobusiness buyer that JustClick serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JustClick