Supercompany

Name

Supercompany

Legal name

Supercompany AS

Website

https://trale.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

AI Meeting Intelligence / Conversation Intelligence Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

akta.pro secondary industries

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• AI meeting assistant
• Meeting transcription software
• CRM automation tools
• AI sales coaching
• Conversation intelligence platform

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licensing (Per User): SaaS subscription model billed per user per month. Three tiers: Standard, Business, and Enterprise. Monthly or annual billing with annual plans offered at discounted rate. Revenue is recurring and scales with team/user growth. Customer is responsible for maintaining accurate user count; billing based on active users at invoicing time.
2. Enterprise Custom Contracts: Enterprise tier includes custom pricing, dedicated support, custom SLA agreements, SSO, white labeling, and dedicated Slack support channel. Revenue derived from volume-based contracts negotiated individually with larger organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Trale AI is an AI-powered meeting intelligence platform that automates the full meeting lifecycle for sales teams, consultants, and executives. It captures meetings via botless desktop recording, transcribes in 100+ languages, generates AI summaries and action items, drafts follow-up emails, syncs notes to CRMs (HubSpot, Salesforce, SuperOffice), and exposes meeting data to AI assistants (Claude, ChatGPT) via an MCP server.

Differentiator

Problem solved

Functional benefit

Products and services

• Trale AI Platform AI-powered meeting intelligence SaaS platform that records meetings, transcribes them in 100+ languages, generates summaries and action items, drafts follow-up emails, and synchronizes notes and contacts to HubSpot, Salesforce, and SuperOffice. Sold in Standard, Business, and Enterprise tiers on a per-seat subscription basis for sales teams, consultants, and executives.
• Trale Desktop App Downloadable desktop application (Mac and Windows) that records meetings locally without requiring a bot to join the call. Auto-detects Zoom, Google Meet, and Microsoft Teams, captures audio and video on device, and enables the botless recording workflow integrated with the Trale AI Platform. Available to Standard and Business subscribers with a 7-day free trial.

Quantifiable outcome

• Users save up to 5 hours per week
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability9 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Anthropic (Claude)coreTechnology or Integration · 27 January 2026MCP server integration enabling Claude (web, desktop, and Claude Code) to directly query Trale meeting data including summaries, transcripts, action items, contact history, and calendar information. Setup involves adding custom connector in Claude settings with Trale's MCP server URL. Provides OAuth-based authentication with encrypted connections.
• OpenAI (ChatGPT)coreTechnology or Integration · 27 January 2026MCP server integration enabling ChatGPT to directly access Trale meeting data (requires ChatGPT developer mode). Users can add Trale as a custom MCP app to query meeting summaries, transcripts, and action items directly within ChatGPT conversations.
• SuperOfficecoreStrategic or Co-development Partner · 10 March 2025Strategic partnership integrates Trale's AI automation (meeting notes, CRM updates, follow-ups) as an add-on feature within SuperOffice's CRM platform. SuperOffice is one of Scandinavia's leading CRM providers with extensive Nordic customer base. The integration aims to streamline sales processes by automatically logging meeting information to CRM after customer meetings. Full rollout expected by end of Q2 2025. CEO Samuel Nuri described it as demonstrating 'AI is not about replacing salespeople—but about making them super sellers.'
• HubSpotcoreChannel Partner/ Reseller/ Distributor · 10 February 2025Trale officially available on HubSpot Marketplace. HubSpot users can integrate Trale in minutes and start automatically syncing meeting notes, logging deals and activities, and keeping CRM data fresh. The integration is plug-and-play with no developer setup required. Enables bidirectional data flow between Trale and HubSpot accounts.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gong: Incumbent in sales conversation intelligence with deeper revenue analytics, deal forecasting, and coaching. A larger, established player with overlapping meeting-summary functionality but broader sales-tech portfolio.
• Chorus.ai (ZoomInfo): Sales conversation intelligence now part of ZoomInfo; records, transcribes, and analyzes customer meetings. Comparable meeting-AI capabilities but bundled within ZoomInfo's broader go-to-market data platform.
• Zoom AI Companion: Native AI meeting features bundled into the Zoom Workplace platform — summary, action items, smart recording. Major platform-competitor risk for independent vendors like Trale because of distribution and bundling.
• Microsoft Copilot for Teams: Bundled Microsoft 365 AI features for Teams meetings — transcription, recap, task creation. Comparable meeting-AI capability delivered inside the dominant enterprise productivity suite.

Direct peers

• Avoma: AI meeting assistant focused on sales and customer-success teams with conversation intelligence, summaries, and CRM sync. Overlaps Trale's Business-tier 'Trale Assistant' and sales playbook features.
• Tactiq: Browser-based meeting transcription and AI summaries plugin for Zoom/Meet/Teams. Closely comparable consumer/SMB meeting-notes experience to Trale's Standard tier.
• Fathom: Direct competitor in the AI meeting-notes category with free tier, multi-language transcription, and CRM sync (HubSpot, Salesforce). Targets SMBs and individual professionals with a similar horizontal positioning to Trale.
• Read AI: Meeting analytics and summarization platform with sentiment scoring, engagement metrics, and cross-meeting search. Competes with Trale's workspace-wide AI assistant and analytics positioning.
• Fireflies.ai: Direct peer providing AI meeting notes, transcription, and integrations with CRMs, calendars, and video conferencing. Competes head-to-head with Trale on sales-team use cases and similar PLG-plus-enterprise motion.
• Otter.ai: Direct competitor offering AI meeting transcription, summaries, action items, and CRM-style integrations. Targets the same sales/professional persona with a freemium SaaS model, though without Trale's EU-only data residency or MCP integration.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/supercompany-ai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supercompany