Madda Studio
Madda Studio is an Oaxaca, Mexico-based textile design studio producing naturally dyed, handwoven rugs, pillows, tapestries, and throws for interior designers, architects, and design retailers across North America through artisanal production with indigenous Chamula artisans.
- Company typePrivate
- Founded2016
- HeadquartersOaxaca, Mexico
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Madda Studio does
Madda Studio is a textile design studio based in Oaxaca, Mexico, that designs and produces naturally dyed, handwoven textiles including rugs, pillows, tapestries, and throws. Founded in 2016 by textile artist Maddalena Forcella and sustainability expert Marie Farneth, with Forcella's precursor work dating to 1995 via the Kun Kun association, the studio combines Italian design sensibility with traditional Mexican artisanal techniques — hand spinning with pre-Hispanic drop spindles, natural dyeing with cochineal, indigo, marigold, and other plant-based dyes, pedal loom weaving, and Nuno/needle felting. The studio operates with a small core team (1-10 employees) and coordinates a distributed production network that includes approximately 60 indigenous Chamula women spinners in Chiapas and access to 130 women artisans via the El Camino de Los Altos cooperative. Each kilogram of wool requires 20+ hours of hand processing, and a single rug can contain over 20kg of wool, making artisan capacity the binding constraint on output.
The business operates through four primary revenue streams: textile product sales (rugs $564-$6,480, pillows $150-$458), educational workshops (1-5 days, $295-$1,295 USD), textile residencies ($719/week or $2,445/month), and yarn sample cards ($50). Distribution is hybrid: direct e-commerce, a Trade Program for interior designers and architects offering 15-20% discounts and personalized consultation, and curated retail partnerships across North America including Heath Ceramics, ALT for Living, Garde, Roman and Williams Guild, Habachy Designs, Atelier Corbet, Fair Design, Provide Design Gallery, and Stahl + Band. Notable enterprise collaborations include custom textile installations for Bonetti/Kozerski Architecture at The Brook BK and One Wall Street, a Compound Weave pillow line with NICOLEHOLLIS, an upholstery fabric line with Stahl + Band applying needle felting to furniture for the first time, and a co-developed table linens and pillows collection with Heath Ceramics.
The studio's primary customer segments are interior designers, architects, and design-focused retailers in North America, with secondary segments comprising textile artists attending workshops and affluent residential consumers. The studio maintains editorial coverage in publications including INTERNI, Interior Design, Elle Décor Italia, Veranda, Selvedge, The Textile Eye, Modern Luxury, and Traveler. The company is privately held, bootstrapped, and founder-controlled with no external investors or funding rounds disclosed.
Madda Studio firmographics
Firmographics- Name
- Madda Studio
- Legal name
- Madda Studio
- Website
- https://maddastudio.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Madda Studio is an Oaxaca, Mexico-based textile design studio producing naturally dyed, handwoven rugs, pillows, tapestries, and throws for interior designers, architects, and design retailers across North America through artisanal production with indigenous Chamula artisans.
- Ownership category
- akta.pro rank
Madda Studio industry classification
Industry- Product category
- Handcrafted Home Textiles
- NAICS
- Textile Furnishings Mills (3141), Broadwoven Fabric Mills (313210)
- SIC
- Broadwoven Fabric Mills, Man Made Fiber & Silk (2221)
- akta.pro primary industry
- Area Rug Manufacturing (IMAOAJAC)
- akta.pro secondary industry
- Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)
Keywords
Where Madda Studio is headquartered
LocationHeadquarters
- HQ city
- Oaxaca
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Madda Studio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Textile Product Sales: Sale of handwoven rugs, pillows, tapestries, throws, and other textile accessories. Products are custom-made or available in standard sizes. Pricing ranges from $150 for pillows to over $6,000 for large rugs.
- Educational Workshops: Revenue from natural dye workshops (1-5 days) and pedal loom weaving workshops (1-5 days) taught by Maddalena Forcella and master artisans. Prices range from $295-$1,295 USD for international visitors.
- Textile Residency Program: Flexible residency program for textile artists and designers offering studio access, mentorship, and cultural immersion in Oaxaca. Priced at $719/week or $2,445/month.
- Yarn Sample Cards: Sale of physical yarn sample cards showcasing the complete range of standard offerings including 14 dyed colors and 4 natural wool shades. Priced at $50.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Natural Dye Workshops - Individual (International) |
| Unit Pricing | Pay-as-you-go | Pedal Loom Workshops - Individual (International) |
| Unit Pricing | Pay-as-you-go | Textile Residency Program |
| Unit Pricing | Pay-as-you-go | Pillows |
| Unit Pricing | Pay-as-you-go | Rugs |
| Other | Multi-year contract | Trade Program Discounts |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
Madda Studio product offering
Product offeringCore offering
Madda Studio designs and handcrafts textiles such as rugs, pillows, tapestries, and throws using traditional techniques including hand spinning with pre-Hispanic drop spindles, natural dyeing with plant-based dyes, pedal loom weaving, and Nuno/needle felting. The studio operates a Trade Program for interior designers and architects and runs natural dye and pedal loom workshops along with a textile residency program in Oaxaca, Mexico.
Product overview
Madda Studio is a textile design studio based in Oaxaca, Mexico, specializing in naturally dyed and handwoven textiles. The company's product portfolio centers on artisan-crafted home furnishings including rugs (Compound Weave, Flat Weave, Finely Spun), pillows (Nuno felt, Compound Weave, Merino), tapestries (Apoala, Terra collections), and throws. The studio offers complementary services including natural dye and pedal loom weaving workshops, a textile residency program, and yarn sample cards. Products are crafted using traditional techniques including hand spinning with pre-Hispanic spindles, natural dyeing with cochineal/indigo/marigold, hand weaving on pedal looms, and Nuno/needle felting, sourced from Chiapa sheep wool and crafted by indigenous Chamula artisans and master weavers in Oaxaca and Chiapas.
Differentiator
Problem solved
Functional benefit
Products and services
- Rugs Handwoven rugs in Compound Weave, Flat Weave, and Finely Spun techniques, crafted by master weavers in Chiapas and Oaxaca using handspun wool from Chiapa sheep, designed for interior designers and homeowners. Pricing ranges from $564 to over $6,480 depending on size and technique.
- Pillows Woven and felted decorative pillows in Nuno Cuadritos, Nuno Raya, Nuno Classico, Nuno Cubos, Compound Weave, and Merino Compound Weave varieties, blending contemporary design with traditional textile techniques. Pricing starts at $150 for Nuno Classico Pillows and ranges up to $458 for Compound Weave styles.
- Tapestries Custom and collection tapestries (Apoala, Terra) crafted using weaving, needle felting, Nuno felting, and Gobelin technique, transforming artwork into richly textured wall art for residential and commercial interiors.
- Throws Handcrafted throws made from merino wool and silk in styles including Eco-Print, Cuadritos, Cruz, Classico, and Arashi Shibori, designed for residential interiors.
- Natural Dye Workshops Educational workshops (1-5 days) on natural dyeing techniques covering cochineal, indigo, marigold, and logwood, taught by Maddalena Forcella and master artisans. Pricing ranges from $295 for one day to $1,295 for five days for international visitors.
- Pedal Loom Weaving Workshops Workshops on pedal loom weaving techniques, ranging from introduction to two-pedal flat weaving through complex four-pedal twill weaving, with sessions from one to five days. Pricing from $295 for one day to $1,295 for five days for international visitors.
- Textile Residency Program Flexible residency program for textile artists and designers offering studio access and mentorship in natural dyeing, hand spinning, and hand weaving in Oaxaca. Priced at $719 per week or $2,445 per month (with 15% discount for monthly stays).
- Batik Workshop (Visiting Artist) Special workshop exploring the history, folklore, technique, and contemporary practice of indigo dye and batik among ethnic minority women in Southwest China, hosted at Madda Studio.
- Yarn Sample Cards Physical sample cards showcasing the full range of 14 standard natural dye colors plus 4 undyed natural wool shades, intended for design and architectural libraries. Priced at $50.
- Trade Program A dedicated program for interior designers and architects offering personalized consultation, custom project creation, and trade discounts (20% off rugs/tapestries, 15% off pillows/throws, 10% off yarn cards), with additional volume discounts.
Quantifiable outcome
- Products made with wool from Chiapa sheep bred over 500 years in Chiapas highlands
- +2 more outcomes
Companies that use Madda Studio
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Madda Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Madda Studio partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Stahl + BandcorePartnership with LA-based design studio Stahl + Band to create custom needle-felted upholstery fabric for Morandi and Ludo furniture collections. Madda Studio's oil paintings are reimagined in felted form by Marcella Ortega's team at Centro De las Artes de San Agustín (CaSa). This marks the first application of needle felting beyond wall art to upholster chairs, sofas, and room dividers.
- NICOLEHOLLIScoreCollaboration with San Francisco-based interior design studio NICOLEHOLLIS to create custom naturally dyed and handwoven Compound Weave pillows for their collection. The partnership blends Sardinian and Mexican textile design techniques, with pieces woven with Chiapa sheep wool and dyed with indigo and logwood. The collection represents old world craft for modern living.
- Heath CeramicscorePartnership with Heath Ceramics for a range of products including compound weave pillows and tea towels. Featured in Heath's 'Seeds of Summer' and 'Catching Light' collections. The collaboration celebrates shared values around artisanal craft, material variation, and handmade quality. Heath serves as a retail partner while also collaborating on exclusive product lines.
- Bonetti/Kozerski Architecture DPCcoreArchitecture firm collaboration on textile installations including needle-felt tapestry at The Brook BK luxury residential tower in Brooklyn and handwoven tapestry for One Wall Street in New York. The compound weave technique was originally developed in collaboration with the firm, and has since evolved into new expressions of the design.
- Fair DesigncoreNew York-based design retailer carrying Madda Studio's Apoala tapestry collection. The collection was inspired by the rocky landscapes of Apoala in the northern region of Oaxaca.
- Ateliers CourbetminorNew York-based design gallery collaboration on a Nuno felt collection of pillows, throws and tapestries for Miami Design Week.
- El Camino de Los AltoscoreNonprofit association based in San Cristobal de Las Casas, Chiapas, bringing together 130 women textile artisans. Madda Studio collaborates with this cooperative for wool sourcing and processing. The organization supports local economic development and preservation of traditional spinning techniques. Funding from Los Amigos de Arte Popular has supported the Wool Project to develop spinning skills in Bautista Chico.
- Kun Kun AssociationcoreArts and crafts association founded by Maddalena Forcella and Anthropologist Luis Morales in 1995. 'Kun Kun' means 'little by little' in the Tzeltal Mayan language. The association pioneered contemporary designs using traditional artisanal techniques in the region, and several trained individuals are now master weavers collaborating with Madda Studio.
- Centro De las Artes de San Agustín (CaSa)coreArts center in San Agustín Etla, Oaxaca, founded in 2006 by Francisco Toledo. The felting workshop opened in 2012 and is the only workshop in Mexico dedicated to needle felting as a fine art. Madda Studio collaborates with Marcela Ortega's team for needle felting projects, including translation of Madda's paintings into felted form.
- ALT for LivingcoreRetail partner offering custom made rugs at locations in New York (12 East 20th Street) and West Hollywood, CA (808 N LA Cienega Blvd).
- GardecoreRetail partner with locations in Dallas, TX (Standard Size Rugs), Summerland, CA (Pillows, Throws, Placemats), and Los Angeles, CA (Pillows, Throws, Placemats).
- Provide Design GalleryminorRetail partner in Vancouver, BC offering Madda Studio products.
- Roman and Williams GuildminorRetail partner in New York (53 Howard Street) offering Madda Studio pillows.
- Habachy Designs + AtelierminorRetail partner in Atlanta (ADAC, 351 Peachtree Hills Ave NE) offering custom made rugs, pillows, and Terra Tapestry.
- Atelier CorbetminorRetail partner in New York (134 10th Avenue) offering throws, pillows and tapestries.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Madda Studio competitors and assessment
Company assessmentDirect peers
- Anichini: Anichini is a US luxury textile house producing and selling hand-loomed home textiles through designer and showroom channels — overlapping with Madda Studio on high-end woven textiles, designer-to-trade distribution, and made-to-order custom capability.
- The Citizenry: The Citizenry sells artisan-made home textiles and decor sourced from artisan cooperatives worldwide via direct-to-consumer e-commerce — comparable business model (artisan supply chain, online showroom, premium positioning) and overlapping product categories (rugs, throws, pillows).
- Mar y Sol: Mar y Sol sources artisan-made home goods (rugs, pillows, throws) from Latin America for the US premium home market — directly comparable artisan supply-chain origin, product mix, and North American distribution strategy.
- St. Frank: St. Frank is a US-based luxury textile and home goods brand that sources handcrafted artisan-made products globally and sells directly to consumers and through designer channels — directly comparable to Madda Studio's model of curated artisan textiles, premium pricing, and designer/architect clientele.
- Berber Trading: Berber Trading imports handcrafted Moroccan and North African rugs and textiles directly to US designers, retailers, and consumers — comparable artisan-sourced rug category, designer/trade distribution model, and custom/handmade production approach.
Broad incumbents
- Pendleton Woolen Mills: Pendleton is a long-established US wool textile manufacturer with blanket, rug, and home textile lines sold across department stores, specialty retailers, and direct — comparable core textile/woven product set but operating at much larger scale and broader retail distribution.
- Loro Piana: Loro Piana is a global luxury textile and apparel brand known for premium wool, cashmere, and home textiles — overlaps with Madda Studio on natural-fiber, heritage-craft positioning and high-end home textiles, though at a vastly larger scale and broader category footprint.
Emerging players
- Calico Wallpaper: Calico Wallpaper designs and produces artisanal wallcoverings and textile-based interior products, sold through designers and architects — adjacent category (interior textiles) with overlapping high-end designer/architect customer base and craft-driven production philosophy.
- Revival Rugs: Revival Rugs specializes in vintage and artisan-made rugs with a focus on transparency of provenance and craft — comparable on rug-centric product, designer/consumer distribution, and emphasis on artisan origin stories.
- Suite One Studio: Suite One Studio is a small US design studio selling artisan-made, naturally dyed textiles (rugs, pillows) through direct e-commerce and designer channels — partial overlap with Madda Studio on natural dye techniques, small-scale handmade production, and trade/designer customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Madda Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madda Studio leadership team
Management profileNumber of profiles
Profiles4 records
Madda Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madda Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madda Studio
What does Madda Studio do?
Madda Studio designs and handcrafts textiles such as rugs, pillows, tapestries, and throws using traditional techniques including hand spinning with pre-Hispanic drop spindles, natural dyeing with plant-based dyes, pedal loom weaving, and Nuno/needle felting. The studio operates a Trade Program for interior designers and architects and runs natural dye and pedal loom workshops along with a textile residency program in Oaxaca, Mexico.
Is Madda Studio a public or private company?
Madda Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Madda Studio founded?
Madda Studio was founded in 2016. It employs 1 to 10 people.
Where is Madda Studio based?
Madda Studio is headquartered in Oaxaca, Mexico, in the Latin America region.
How does Madda Studio make money?
Four revenue lines are on record. Textile Product Sales are the primary driver. The others are educational Workshops, textile Residency Program and yarn Sample Cards.
Who are Madda Studio's main competitors?
Direct peers on record are Anichini, The Citizenry, Mar y Sol, St. Frank and Berber Trading. Broad incumbents are Pendleton Woolen Mills and Loro Piana. Emerging players are Calico Wallpaper, Revival Rugs and Suite One Studio.
Does Madda Studio have an API?
No public API is recorded for Madda Studio.
What industry is Madda Studio in?
Madda Studio's product category is Handcrafted Home Textiles. Its primary akta.pro industry code is IMAOAJAC, Area Rug Manufacturing, with a secondary code of EDAMAAAD, Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media). Its NAICS code is 3141 and its SIC code is 2221.