Dale Alcock Homes

What Dale Alcock Homes does

Dale Alcock Homes is a privately held residential home builder founded in 1987 by Dale Alcock, a third-generation builder, and operates as a core brand of ABN Group, a diversified Western Australian building conglomerate. Headquartered in Perth with a regional office in Bunbury, the company designs and constructs new homes for individual buyers across Perth Metro and the South West region of Western Australia, offering more than 50 floor plans across single storey, two storey, Vision Series, Display Series, and Farmhouse Range categories. Standard home designs start from $439,600 and premium Vision Series designs such as the Yarra start from $541,800, while house and land packages range from $493,000 to $2 million. The company employs more than 200 staff, operates 15 display homes, and runs Home Collective design showrooms in Leederville and Bunbury.

The company's core technology is residential construction using standardised and custom home designs, anchored by a proprietary quality inclusions package featuring leading-brand products (Reece mixers, Westinghouse appliances, Daikin ducted reverse-cycle air conditioning with MyAir smart controller, Jason Windows, Colorbond materials, Polytec cabinetry across 140+ colours) and an optional Flawless Finish Pack providing up to $52,000 in premium upgrades. Dale Alcock Projects operates as a commercial division executing medium-density developments, including townhouses, apartments, childcare centres, retirement villages, and NDIS/SDA accommodation for developer and government clients. The hybrid business model explicitly combines the trade base and processes of a residential builder with the systems and efficiencies of a commercial builder. Distribution is omnichannel: direct-to-consumer via display homes, Home Collective showrooms, New Home Consultants, and an enquiry-driven website funnel with suburb-specific landing pages, plus partner channels through land developers (Stockland, Satterley) for house and land packages.

Revenue is generated primarily through fixed-price home building contracts (one-time construction transactions), complemented by Resolve Finance mortgage broking commissions, house and land package transactions with land developer partners, and commercial project fees from Dale Alcock Projects. The primary customer segment is individual home buyers (first home buyers, families, upsizers, downsizers), with secondary B2B segments including property developers (Bode Property, Locus Development Group, Stockland, LWP, Fini Group, Yolk Property Group, Satterley), childcare operators (Tall Tree Early Learning, Greenleaves, Mandalay Capital), NDIS/SDA providers (Rocky Bay), aged care operators (Braemar Presbyterian Care), and government (Department of Communities, Tamala Park Regional Development Council). Customer outcomes include a 4.7/5 Product Review rating across 1,100+ reviews, the HIA South West Excellence in Service award for 3 consecutive years (2023-2025), and 8 HIA South West service awards over the past 10 years.

Name

Dale Alcock Homes

Legal name

Dale Alcock Homes

Website

https://dalealcock.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Dale Alcock Homes is a Perth-based residential home builder founded in 1987, operating across Perth Metro and South West Western Australia. It constructs 50+ home designs, house and land packages, demolish-and-build services, and commercial projects including apartments, childcare centres, and NDIS housing for individual buyers, developers, government, and aged care clients under ABN Group.

Ownership category

akta.pro rank

Product category

Residential Home Building Services

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

akta.pro secondary industries

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Custom Home Building (IMAFABAC)

Keywords

• Residential home building
• New home construction
• House and land packages
• Commercial construction
• Knock-down rebuild

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Residential Home Sales: Core revenue from building new homes for individual customers. Includes single storey, two storey, and farmhouse designs. Revenue generated through fixed-price building contracts.
2. Resolve Finance Services: In-house finance specialists (Resolve Finance) providing construction loans and mortgage broking services, part of ABN Group. Conveniently located in Perth and South West offices.
3. Commercial Construction Projects: Dale Alcock Projects division handles medium-density developments including terraced housing, apartments, childcare centres, retirement villages, and NDIS/SDA accommodation for developers and investors.
4. House & Land Packages: Bundled land and home packages through partnerships with land developers, offering streamlined process with combined pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Dale Alcock Homes builds new residential homes in Perth Metro and South West Western Australia, offering 50+ standard and custom home designs (single storey, two storey, Vision Series, Farmhouse Range), house and land packages with developer partners, demolish-and-rebuild services, and display home viewings. Through its Dale Alcock Projects division, the company also delivers medium-density commercial developments including terraced housing, apartments, childcare centres, retirement/NDIS accommodation for developers and investors. In-house Resolve Finance and Home Collective design consultation support the home-building journey.

Product overview

Dale Alcock Homes operates as a residential home building company offering a portfolio of home design products and complementary services. The core offering consists of New Home Designs available in multiple series (Single Storey, Two Storey, Vision Series, Display Series, Farmhouse Range) with over 50 floor plans ranging from entry-level to premium designs. These are sold through multiple channels: direct design selection, House & Land Packages (pre-prepared land + home combinations), and Custom Package creation. Supporting the home building process, the company offers: Home Collective (design consultation centres in Leederville and Bunbury), Resolve Finance (in-house construction loan specialists), Quality Inclusions (standard feature package with leading brands), and the Flawless Finish Pack (premium upgrade option worth up to $52K). Additional services include Demolish & Build (knock-down rebuild), Turnkey Building, and Display Homes with virtual tour access. The company also operates Dale Alcock Projects, a commercial division for medium-density developments including terraced housing, apartments, childcare centres, wholesale residential, and retirement/NDIS accommodation.

Differentiator

Problem solved

Functional benefit

Brands

• Home Collective: A home building planning HQ offering design consultation, interior design, electrical, climate control, flooring, and smart technology guidance. Located in Leederville and Bunbury.
• Resolve Finance

Products and services

• New Home Designs A portfolio of over 50 residential home designs offered across Single Storey, Two Storey, Vision Series, Display Series, and Farmhouse Range collections. Customers can select from existing floor plans with customizable facades or work with designers on custom layouts. Designs start from $439,600 with quality inclusions included (air-conditioning, flooring, high ceilings).
• House & Land Packages Pre-prepared combinations of land blocks from partner developers with complementary Dale Alcock home floor plans. 74+ packages available across Perth Metro and South West, ranging from $493k to $2,000k depending on location, land size, and home design. Customers can also create custom packages combining chosen land and home.
• Demolish & Build Knock-down rebuild service enabling homeowners to demolish an existing house and construct a new Dale Alcock home on the same block. Includes coordination with recommended demolition contractors (typically $20,000-$30,000 in Perth), design planning, and construction management covered by 25-year structural warranty.
• Turnkey Building Complete building solution where customers receive a home ready to move into, potentially including window furnishings, flooring, painting, and landscaping beyond standard new home offerings.
• South West Home Building Region-specific home building service for Western Australia's South West, including Bunbury, Busselton, Dunsborough, Margaret River, and surrounding areas. Designs are tailored for larger lifestyle blocks and regional climate, supported by 80+ local staff and a regional office in Bunbury.
• Display Homes 15 physical display homes across Perth Metro and South West open for public viewing on Wednesdays, Saturdays, and Sundays, showcasing premium inclusions, modern floor plans, and workmanship. Virtual 3D tours using Captur3D and Matterport technology are also available online.
• Home Collective Creative hub and design consultation centre with locations in Leederville (301 Vincent Street) and Bunbury, where customers explore inclusions, finishes, colours, electrical options, and smart technology with guidance from interior designers and home consultants.
• Resolve Finance In-house construction loan and mortgage broking specialists, part of ABN Group, providing tailored home loan solutions with access to a panel of over 30 lenders. Over 30 years experience and 40,000+ loans financed since 1997.
• Dale Alcock Projects Commercial and medium-density development division serving developers, architects, investors, and government agencies. Specializes in terraced housing, apartment buildings, childcare centres, grouped housing, retirement villages, aged care facilities, and NDIS/Specialist Disability Accommodation. Uses a hybrid model combining residential trade base with commercial builder efficiencies.
• Terraced Housing Construction Medium-density townhouse and terrace home construction services for developers and investors, including design, feasibility studies, and project delivery. Delivered 91 terrace houses and townhouses worth $22m+ to date.
• Apartment Project Construction Low to medium-rise apartment development services including design collaboration, value engineering, and construction delivery for mixed-use developments. Delivered 14 apartment projects worth over $37m to date.
• Childcare Centre Construction Design and construction services for single and two-storey childcare centres, delivered under Design and Construct, ECI, or Construct only arrangements for childcare operators and developers.
• Wholesale Residential Construction Volume residential construction services including single and grouped housing, affordable housing, social housing, retirement villages, and NDIS/SDA accommodation, delivered as panel builder, project builder, or estate builder. Approximately 350 wholesale dwellings delivered in the past 9 years.
• Vision Series Home Designs Premium home design collection featuring high-end finishes and contemporary architectural styling. Includes the Yarra design (5 bedrooms, open-plan living, kids' activity room, master retreat, home office, theatre) starting from $541,800.
• Farmhouse Range Home Designs Country-inspired home designs featuring expansive layouts, wide open spaces, large rooms, and verandas suited for rural and lifestyle blocks.
• Single Storey Home Designs Single level home designs featuring spacious open-plan living areas, stylish facades, and quality inclusions suitable for various block sizes.

Quantifiable outcome

• 39+ years building experience
• +4 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered minor and core.

• Webb & Brown-NeavesminorChannel Partner/ Reseller/ DistributorABN Group partner brand for residential home building in Western Australia.
• Celebration HomesminorChannel Partner/ Reseller/ DistributorABN Group partner brand for residential home building in South West Western Australia.
• Homebuyers Centre WAminorChannel Partner/ Reseller/ DistributorABN Group partner brand for affordable residential home building in Western Australia.
• Homebuyers Centre VICminorChannel Partner/ Reseller/ DistributorABN Group partner brand for affordable residential home building in Victoria.
• Boutique HomesminorChannel Partner/ Reseller/ DistributorABN Group partner brand for residential home building.
• Parcel PropertyminorStrategic or Co-development PartnerABN Group partner for property and development services.
• PACTminorStrategic or Co-development PartnerABN Group partner for construction services.
• The MakerminorStrategic or Co-development PartnerABN Group partner for design and construction.
• Land DeveloperscoreChannel Partner/ Reseller/ DistributorPartnerships with land developers providing exclusive access to lots within estates. Strong relationships allow early bird access to land before public release. 74+ house and land packages available across Perth Metro and South West regions.
• StocklandcoreChannel Partner/ Reseller/ DistributorMajor land developer partner providing exclusive land lots for house and land packages. Multiple projects including Amberton childcare centre (104-place), Baldivis childcare centre (100-place), and Calleya Estate townhouses (70+ townhouses).
• Bode PropertycoreStrategic or Co-development PartnerDeveloper partner for One Iluka Beach project - 23 premium beachside residences. Project completed ahead of schedule within budget despite COVID challenges.
• Locus Development GroupcoreStrategic or Co-development PartnerProperty developer partner for multiple terraced housing projects including Herdsman Parade Wembley (24 townhouses) and Leonard Street Victoria Park (10 townhouses).
• Yolk Property GroupcoreStrategic or Co-development PartnerDeveloper partner for terraced housing projects Coogee Stage 3 and Stage 4 (Driftwood), delivering multiple 2-storey homes in Port Coogee.
• Fini GroupcoreStrategic or Co-development PartnerDeveloper partner for Mode Apartments Cannington - low-rise medium density development of 15 townhouses and 5 apartments.
• Mandalay CapitalcoreStrategic or Co-development PartnerEngaged for childcare centre projects under Design and Construct contracts including Freo Kids Early Learning Kelmscott (110-place centre).
• Tall Tree Early LearningcoreStrategic or Co-development PartnerChildcare operator partner for multiple centres including Banksia Grove (90-place), Mullaloo (92-place). Delivered under ECI or D&C arrangements.
• GreenleavescoreStrategic or Co-development PartnerChildcare operator partner for Wanneroo (83-place) and Baldivis (100-place) childcare centres under D&C agreement.
• Department of CommunitiescoreStrategic or Co-development PartnerGovernment partner for affordable housing, social housing, and demonstration home projects. Completed Kent Street Spearwood (16 apartments) as D&C project and Kiara timber demonstration home (7-star Nathers rated).
• Rocky BaycoreStrategic or Co-development PartnerNDIS provider for Specialist Disability Accommodation. Completed SDA duplex project for 6 residents within 5-month construction program.
• Braemar Presbyterian CarecoreStrategic or Co-development PartnerAged care provider for Independent Living Units at Challenger Place, Melville.
• LWPcoreStrategic or Co-development PartnerDeveloper partner for Ellen Gardens over 55s development - 43 single level residential dwellings to be delivered over 2-3 years.
• SatterleycoreChannel Partner/ Reseller/ DistributorLand developer partner for Catalina Clarkson estate (25-unit development over two-storey buildings and five single level villas).
• Tamala Park Regional Development CouncilcoreStrategic or Co-development PartnerRegional development council partner for Catalina Clarkson estate apartment project.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BGC Australia: Large diversified WA-based residential and commercial builder with significant share of Perth new home market and integrated concrete/construction materials supply. Comparable product and customer base, but with broader vertical integration and a more diversified portfolio.
• Metricon Homes: One of Australia's largest volume home builders, primarily Victoria and East Coast, but with national supply and procurement scale. Comparable product (single-family homes, house and land packages), but broader national footprint and significantly larger scale.

Emerging players

• Content Living: Western Australian home builder offering display homes and designs in Perth Metro, often positioned in the affordable-to-mid segment. Comparable product and WA geography, though at smaller scale than Dale Alcock.

Regional players

• Henley Properties: Major Australian residential home builder operating primarily in Victoria and Queensland with comparable home design offerings, house and land packages, and display home model. Useful peer for product and channel comparability, but geographically distinct from Dale Alcock's WA footprint.

Direct peers

• Homebuyers Centre: Sister ABN Group brand targeting first-home buyers and affordable residential housing in WA and Victoria. Directly comparable product and customer segment, with a more value-positioned offering than Dale Alcock's premium tier.
• Summit Homes Group: Major Western Australian home builder offering single and two-storey home designs, house and land packages, and display homes across Perth and regional WA. Highly comparable customer base, product range, and channel mix to Dale Alcock Homes.
• Home Group WA: Established Western Australian home builder delivering new homes, house and land packages, and display homes across Perth and the South West. Direct overlap with Dale Alcock on customer segment, product category, and WA geography.
• Celebration Homes: Sister ABN Group brand focused on residential home building in the South West of Western Australia. Directly comparable on product (single-family homes, custom designs), target customer, and regional geography, effectively a sibling brand addressing the same buyer pool.
• Webb & Brown-Neaves: Sister ABN Group brand building residential homes in Perth and regional Western Australia. Directly comparable on product (single-family homes, custom designs), target customer (owner-occupiers), and geography, competing for the same WA buyer pool under a different brand.
• Boutique Homes: Sister ABN Group brand operating in Victoria with comparable single-family home designs and customer offering to Dale Alcock Homes. Same ownership and product framework, with overlap in product category and delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dalealcockhomes
• LinkedInlinkedin.com/company/dalealcockprojects
• Instagraminstagram.com/dalealcockhomes
• Pinterestpinterest.com.au/dalealcockhomes
• TikToktiktok.com/@dalealcockhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dale Alcock Homes