What InCuca does

InCuca is a Brazilian Revenue Operating System (ROS) company founded in 2014 and headquartered in Florianópolis, Santa Catarina. It builds an AI-powered intelligence platform that consolidates fragmented marketing, sales, and revenue data from 600+ native integrations (including Google Ads, Meta, HubSpot, Salesforce, Shopify, TikTok, LinkedIn, and Stripe) into a single unified data model, then layers multi-touch attribution, automated dashboards, anomaly detection, and natural-language AI agents on top so CMOs and growth leaders can answer business questions and prove marketing ROI without analyst intermediation.

The company operates three commercial lines: (1) Intelligence, a self-serve SaaS platform priced from R$ 597/month with a 7-day free trial, sold primarily through product-led growth to mid-market B2B companies; (2) Authority, an AI-powered automated blog product launched in 2024 with WordPress auto-publishing, priced at R$ 599-1,199/month and targeting SMBs, agencies, and content teams; and (3) RevOps Services, dedicated execution squads with a 98.2% SLA commitment sold through direct enterprise sales to larger accounts. It also operates a free 50,000+ member professional community with weekly live sessions that functions as a top-of-funnel acquisition channel. The platform is built on AWS infrastructure in São Paulo with Cloudflare SSL, is LGPD-compliant, and exposes data via the Model Context Protocol (MCP) to AI assistants such as ChatGPT, Claude, and Cursor.

InCuca reports 7,000+ companies using Intelligence, R$ 57 million in annual advertising spend processed, 500+ projects delivered over 10+ years, and a customer base spanning Itaúsa, RD Station, Portobello, Pixeon, Statkraft, Audaces, and Bry. The company is founder-led by Lucas Stefanello (Revenue Architecture) and Samuel Stefanello (Data Infrastructure), is privately held and bootstrapped with no external funding rounds disclosed, and operates exclusively in Brazil.

Name

InCuca

Legal name

INCUCA

Website

https://incuca.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

InCuca is a Brazilian Revenue Operating System provider that unifies fragmented marketing and sales data from 600+ sources via an AI-powered SaaS platform (Intelligence), an AI blog product (Authority), and dedicated RevOps squads, serving CMOs, growth leaders, and B2B companies.

Ownership category

akta.pro rank

Product category

Revenue Intelligence Software

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

akta.pro secondary industry

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)

Keywords

• Marketing attribution platform
• Revenue intelligence software
• B2B analytics platform
• RevOps services
• Unified marketing data

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Intelligence SaaS Platform Subscription: Monthly subscription SaaS platform providing revenue intelligence, unified dashboards, AI agents, and automated reporting. Priced at R$ 597/month with a 7-day free trial.
2. Authority Automated Blog Subscription: AI-powered blog content generation platform with WordPress auto-publishing. Three tiers: Core (R$ 599/month), Strategic (R$ 799/month), and Elite (R$ 1,199/month).
3. RevOps Professional Services: Dedicated squad execution services including landing page creation, multi-touch attribution implementation, CRM/ERP integration, executive dashboard delivery, and ongoing data operations management. Billed through monthly service engagements with SLA commitments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

InCuca operates a Revenue Operating System (RevOS) for B2B companies, providing a SaaS intelligence platform that unifies marketing and sales data and applies AI agents to deliver revenue attribution, pipeline analytics, and growth insights. The company also offers RevOps consulting services, a Community of practitioners, and an Authority thought-leadership program for marketing and revenue leaders.

Product overview

InCuca operates as a Revenue Operating System with a three-pronged offering: (1) Intelligence — the core SaaS platform that unifies data from 600+ sources, automates reporting, and delivers AI-powered answers in natural language; (2) RevOps Services — execution squads with SLA that implement attribution, integrate the marketing stack, and build executive dashboards; and (3) Community — a free professional network with 50K+ members and weekly live sessions. Subsidiary products include Authority — an AI-powered automated blog with WordPress publishing — and Indexar — the platform login portal. Intelligence and Authority share a unified data and AI infrastructure, with Intelligence offering MCP-compatible integrations to AI assistants (ChatGPT, Claude, Cursor) and Authority generating SEO/GEO-optimized content automatically.

Differentiator

Problem solved

Functional benefit

Brands

• Intelligence: SaaS platform that unifies data, automates reports, and delivers AI-powered answers in natural language. Connects to 600+ data sources including Ads, CRM, analytics, pipeline, and revenue tools.
• Authority
• Community

Products and services

• Intelligence (RevOS Platform)
• RevOps Services

Quantifiable outcome

• 87% reduction in data response time
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability10 records

Feature6 records

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Factors.ai: B2B marketing attribution and analytics platform focused on account-level insights, paid media optimization, and unified marketing dashboards. Comparable to InCuca's Intelligence product on B2B attribution and unified marketing analytics, with overlapping AI-powered reporting functionality.

Direct peers

• Triple Whale: Marketing attribution and analytics platform purpose-built for Shopify and DTC brands, providing a unified dashboard, AI insights, and ad-spend optimization. Comparable as a direct competitor to InCuca's Intelligence product on attribution, unified data layer, and AI-driven answers for marketers.
• Leadster: Brazilian AI-powered lead conversion and marketing intelligence platform that helps B2B companies identify anonymous website visitors and optimize funnels. Directly comparable as a domestic RevOps-style tool using AI to unify marketing data and drive conversions for Brazilian SMB and mid-market customers.
• Northbeam: Multi-touch attribution and marketing analytics platform focused on DTC and e-commerce brands. Comparable to InCuca's Intelligence platform on the core problem of cross-channel attribution, unified data model, and AI-assisted decisioning, but oriented to global e-commerce rather than Brazilian B2B.
• CaliberMind: B2B revenue analytics platform that integrates with CRM, marketing automation, and ad platforms to attribute pipeline and revenue. Comparable to InCuca on the RevOps thesis of connecting ad spend to closed revenue via a unified data model and attribution analysis.
• HockeyStack: B2B revenue analytics and attribution platform that unifies marketing, sales, and product data to show pipeline and revenue contribution. Directly comparable to InCuca on the B2B RevOps proposition of unified data, multi-touch attribution, and AI-driven executive reporting.
• Measured: Enterprise marketing attribution and incrementality platform that helps large advertisers allocate budgets across channels. Comparable to InCuca on multi-touch attribution and AI-driven budget optimization, though positioned at the enterprise end of the market.
• Dreamdata: B2B revenue attribution platform that consolidates marketing touchpoints into a unified data layer to show pipeline and revenue impact. Highly comparable to InCuca's Intelligence product on data unification, multi-touch attribution, and B2B CMO use cases.

Broad incumbents

• HubSpot: Global CRM and marketing platform with native marketing analytics, attribution reporting, and now AI-powered insights inside its suite. Comparable to InCuca as an incumbent that increasingly bundles RevOps-adjacent capabilities, but operates broadly across CRM, sales, and marketing rather than as a RevOps specialist.
• RD Station: Brazilian marketing automation and CRM leader serving B2B marketers with email, landing pages, lead scoring, and increasingly analytics. Comparable because it targets the same Brazilian B2B CMO persona and now overlaps with InCuca in marketing analytics, though RD Station offers a broader suite rather than a RevOps-focused specialty.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/incucatech
• Facebookfacebook.com/incucatech

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InCuca